The Sam Bernstein Law Firm, PLLC v. Better Call Sam, The Law Office of Samantha Maguire, PLLC, and Samantha Maguire

CourtDistrict Court, W.D. New York
DecidedJanuary 8, 2026
Docket1:25-cv-00252
StatusUnknown

This text of The Sam Bernstein Law Firm, PLLC v. Better Call Sam, The Law Office of Samantha Maguire, PLLC, and Samantha Maguire (The Sam Bernstein Law Firm, PLLC v. Better Call Sam, The Law Office of Samantha Maguire, PLLC, and Samantha Maguire) is published on Counsel Stack Legal Research, covering District Court, W.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
The Sam Bernstein Law Firm, PLLC v. Better Call Sam, The Law Office of Samantha Maguire, PLLC, and Samantha Maguire, (W.D.N.Y. 2026).

Opinion

UNITED STATES DISTRICT COURT WESTERN DISTRICT OF NEW YORK

THE SAM BERNSTEIN LAW FIRM, PLLC, Plaintiff, DECISION AND ORDER 25-CV-0252-MAV BETTER CALL SAM, THE LAW OFFICE OF SAMANTHA MAGUIRE, PLLC, and, SAMANTHA MAGUIRE, Defendants.

In July 2025, Plaintiff The Sam Bernstein Law Firm, PLLC (“Bernstein”) filed a motion to strike several of Defendant Samantha Maguire’s affirmative defenses, and to dismiss her counterclaims. ECF No. 13. For the reasons stated below, Bernstein’s motion is granted in part and denied in part. Maguire’s counterclaims are dismissed without prejudice, and her Fourth and Fifth affirmative defenses are stricken. BACKGROUND The following background has been drawn from Bernstein’s complaint. The factual allegations contained in the complaint have been accepted as true, and all reasonable inferences drawn in Bernstein’s favor. See Menaker v. Hofstra Univ., 935 F.3d 20, 26 (2d Cir. 2019). Bernstein describes itself as one of the leading personal injury law firms in the nation, representing over 100,000 clients from around the country. ECF No. 1 ¥ 1. It started using the slogan CALL SAM in 1984, and now owns two federally registered

trademarks — (1) CALL SAM, and (2) 1-800-CALL-SAM ~— both of which have attained “incontestable” status. Id. [{ 2-3. The firm uses 1-800-CALL-SAM as its primary phone number, and has spent millions of dollars on advertisements using the CALL SAM mark to promote its brand in print media, on radio shows and television broadcasts, on its websites and social media, and through billboard advertising. Id. 44 4, 19, 30-81. Defendant Samantha Maguire is the founder and principal of Defendants Better Call Sam and The Law Office of Samantha Maguire. Jd. § 38. In September 2024, Defendants began promoting their legal services on Facebook by posting a message that read, in pertinent part, “Welcome to Better Call Sam, the Law Office of Samantha Maguire, PLLC!.... Remember, when you're in a jam, you Better Call Sam!” Id. § 39. In addition, Defendants’ law firm domain name is “bettercallsam.net” and their website prominently features the “Better Call Sam” slogan. Jd. 4] 41-42. Defendant Maguire has applied to register the trademark “BETTER CALL SAM IF YOURE IN A JAM, YOU BETTER CALL SAM!,” and submitted a business card which uses “Better Call Sam” in multiple places. Id. § 46. Bernstein contacted Defendant Maguire soon after she began using the “Better Call Sam” slogan, but was unable to resolve the dispute amicably. Id. § 50. Therefore, in March 2025, Bernstein filed the instant complaint, alleging trademark infringement under both Section 32 and Section 43(a) of the Lanham Act against Defendants Better Call Sam, The Law Office of Samantha Maguire, PLLC, and Samantha Maguire. ECF No. 1. After Bernstein agreed to an extension for

Defendants to answer, Defendant Samantha Maguire, an attorney not presently admitted to practice before this Court, filed an answer on behalf of all Defendants. ECF No. 12. In addition to denying Bernstein’s claims, Maguire’s answer included several affirmative defenses and two counterclaims seeking declaratory judgment of non-infringement. Jd. Bernstein’s motion to strike several of the affirmative defenses and to dismiss Maguire’s counterclaims are presently before the Court. MAGUIRE’S PRO SE STATUS At the outset, the Court must address an issue it raised in a prior order. In September 2025, the Court noted that the Second Circuit has made clear that “a limited liability company ... may appear in federal court only through a licensed attorney.” ECF No. 14 (quoting Lattanzio v. COMTA, 481 F.3d 137, 140 (2d Cir. 2007)). Indeed, the Circuit has stated that the attorney must be “licensed to practice law before our courts.” Jones v. Niagara Frontier Transp. Auth., 722 F.2d 20, 22 (2d Cir. 1983). Under the Local Rules of this District, “only Members in good standing of the bar of this Court may appear as attorneys of record.” Loc. R. Civ. P. 838.2. Accordingly, Defendant Maguire was advised in the Court’s prior order that, to the extent that she seeks to represent Defendants BETTER CALL SAM and Samantha Maguire PLLC, she must verify her admission in this District. ECF No. 14. To date, despite attempts by the Clerk of Court to contact her, Maguire has failed to apply for or verify her admission in this District. Accordingly, the Court finds that she may not appear as attorney of record for Defendants BETTER CALL SAM and Samantha Maguire, PLLC. Thus, the answer and counterclaim filed in June 2025

[ECF No. 12] serves as a responsive pleading only on Maguire’s behalf, and BETTER CALL SAM and Samantha Maguire, PLLC have not yet answered the complaint. Further, the Court observes that although a pro se litigant is typically afforded a “degree of solicitude” so as not to inadvertently forfeit certain rights, “a lawyer representing h[er]self ordinarily receives no such solicitude at all.” Tracy v. Freshwater, 623 F.3d 90, 101 (2d Cir. 2010); see also Holtz v. Rockefeller & Co., 258 F.3d 62, 82 n.4 (2d Cir. 2001) (“[P]ro se attorneys... typically cannot claim the special consideration which the courts customarily grant to pro se parties.” (Gnternal quotations omitted)). Because Maguire maintains that she is a licensed attorney in the state of New York, the Court will not grant solicitude to Maguire due to her pro se status. See Bank v. Alarm.com Holdings, Inc., 828 F. App’x 5, 7 (2d Cir. 2020); Knopf v. Esposito, 803 F. App’x 448, 454 n.1 (2d Cir. 2020). LEGAL STANDARDS A. Trademark Infringement “To prevail on a trademark infringement claim under the Lanham Act, the plaintiff must show that: (1) plaintiff owns a valid protectable mark; and (2) defendant’s use of a similar mark is likely to cause consumer confusion as to the origin or association of the goods or services.” Vans, Inc. v. MSCHF Prod. Studio, Inc., 88 F.4th 125, 185-86 (2d Cir. 2023) (citing Christian Louboutin S.A. v. Yves Saint Laurent Am. Holdings, 696 F.3d 206, 216-17 (2d Cir. 2012)). In regards to the first element, 15 U.S.C. § 1115(a) provides that registration of a trademark on the principal register of the United States Patent and Trademark

Office is prima facie evidence of the validity of the registered mark and “of the registrant's exclusive right to use the registered mark in commerce on or in connection with the goods or services specified in the registration subject to any conditions or limitations stated therein... .” 15 U.S.C. §1115(a). Further, to the extent that the right to use the registered mark has become incontestable under 15 U.S.C. § 1065, the registration shall be conclusive evidence — as opposed to prima facie evidence — of exclusive rights to use the mark, and is subject to a much narrower range of defenses or defects. Id. § 1115(b). As to assessing the second element, the likelihood that an allegedly infringing product will create consumer confusion, the Second Circuit has prescribed the eight- factor test set forth in Polaroid Corp. v. Polarad Electronics Corp., 287 F.2d 492 (2d Cir. 1961). See Vans, Inc., 88 F.4th at 136.

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The Sam Bernstein Law Firm, PLLC v. Better Call Sam, The Law Office of Samantha Maguire, PLLC, and Samantha Maguire, Counsel Stack Legal Research, https://law.counselstack.com/opinion/the-sam-bernstein-law-firm-pllc-v-better-call-sam-the-law-office-of-nywd-2026.