The Pillsbury Company v. Federal Trade Commission

354 F.2d 952, 1966 U.S. App. LEXIS 7589, 1966 Trade Cas. (CCH) 71,646
CourtCourt of Appeals for the Fifth Circuit
DecidedJanuary 7, 1966
Docket18825
StatusPublished
Cited by60 cases

This text of 354 F.2d 952 (The Pillsbury Company v. Federal Trade Commission) is published on Counsel Stack Legal Research, covering Court of Appeals for the Fifth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
The Pillsbury Company v. Federal Trade Commission, 354 F.2d 952, 1966 U.S. App. LEXIS 7589, 1966 Trade Cas. (CCH) 71,646 (5th Cir. 1966).

Opinion

TUTTLE, Chief Judge.

This is a petition by the Pillsbury Company to review and set aside an order of the Federal Trade Commission requiring Pillsbury to divest itself of the assets of Ballard & Ballard Company and of Duff’s Baking Mix Division of American Home Products Corporation which the Federal Trade Commission found it had acquired in violation of § 7 of the Clayton Act, as amended, and further requiring Pillsbury to restore the acquired companies to the status of “effective competitors.” Alternatively, Pillsbury seeks leave to adduce additional evidence pursuant to § 11(c) of the Clayton Act.

After the adoption by Congress of the Celler-Kefauver Antimerger Act of 1950, § 7 of the Clayton Act reads as follows;

“No corporation engaged in commerce shall acquire, directly or indirectly, the whole or any part of the stock or other share capital and no' corporation subject to the jurisdiction of the Federal Trade Commission shall acquire the whole or any part of the assets of another corporation engaged also in commerce, where in any line of commerce in any section of the country, the effect of such acquisition may be substantially to lessen competition, or to tend to create a monopoly.”

The Supreme Court has construed the words “may be substantially to lessen competition” in Brown Shoe Co. v. United States, 370 U.S. 294, 82 S.Ct. 1502, 8 L.Ed.2d 510, in the following language:

“ * * * Congress used the words ‘may be substantially to lessen competition’ to indicate that its concern was with probabilities, not certainties. (Footnote omitted) Statutes existed for dealing with clear-cut menaces to competition; no statute was sought for dealing with ephemeral possibilities. Mergers with a probable anticompetitive effect were to be proscribed by this Act.”

The Commission found the following facts relating to the alleged violations: On June 12, 1951, Pillsbury purchased the assets of Ballard & Ballard Company *954 for around $5,177,000 and began operating Ballard’s business as part of its own organization. On March 7, 1952, Pillsbury acquired Duff’s assets, including a 5-year-old baking mix plant at Hamilton, Ohio.

Both Pillsbury and Ballard milled, manufactured, and sold a full line of wheat flour products. Specifically, both companies produced “family flour” (sold for home use), “bakery flour” (sold for use by bakeries), “flour-base mixes” (labor-saving preparations such as cake mixes, pancake mixes, etc.), and “formula feed” (for animal consumption). Duff was only in the flour-base mix business, having been one of the pioneers in this field. Although the complaint alleged competitive injury in each of the specific product fields mentioned, the Commission’s decision dealt with only three “lines of commerce:” “family flour,” “flour-base mixes,” and a general category which the Commission found appropriate to include encompassing all of the products of Pillsbury and Ballard which it called “the wheat flour milling products industry.” So much for the products involved.

As to the geographic market, both Pillsbury and Duff did business on a nationwide basis; therefore, it was charged that injury to competition in the flour-base mix industry throughout the United States occurred as a result of Pillsbury’s acquisition of Duff. Ballard, although its business was more diversified than Duff’s, as indicated, substantially restricted its operations to the southeast. The Commission therefore charged that Pillsbury’s acquisition of Ballard resulted in unlawful injury to competition in (1) the family flour industry in the southeast and (2) the wheat flour milling products industry in the southeast. Additionally, it charged that Pillsbury's acquisition of both Ballard and Duff resulted in unlawful injury to competition in the flour-base mix industry in the southeast. For purposes of this case, the “southeast” is defined as “that part of the United States generally lying east of the Mississippi River and south of the Ohio and Potomac Rivers.”

Because of the disposition we make of this petition no statement need be made of the specific findings of the Commission. These may be found in the published report, 15 FTC 1274. Suffice it to say that the Commission found that the acquisitions violated the Act, since the probable effect would be “substantially to lessen competition” in the described fields of industry. It further ordered divestiture of the acquired businesses.

This appeal raises several questions. The first is: Assuming the Commission’s findings of fact are sustained, did Pillsbury violate § 7 of the Clayton Act, as amended, in (a) acquiring Ballard? (b) in acquiring Duff ? The second question is whether some of the evidence which the Commissioner relied on, notably the Mintener Letters and the Commission surveys, was either so lacking in reliability or obtained in such a manner, violating procedural due process requirements, as to make it improper for the Commission to have based its conclusions even partially on such testimony. The third question is whether there were other violations of procedural due process of such a nature as to seriously infect the proceedings in such a manner as to require a reversal of the Commission’s order. A fourth question is whether assuming none of the foregoing grounds of error require a reversal, should the Court grant Pillsbury’s motion to adduce additional evidence ? Finally, is the Commission’s order of divestiture legal ?

Since a resolution of one of the attacks made under the procedural due process heading, if decided favorably to Pillsbury, would make unnecessary our consideration of any of the other matters, we shall deal with that first. It is the alleged improper interference by committees of Congress with the decisional process of the Federal Trade Commission while the Pillsbury case was pending before it. The alleged interference, we hasten to add, was not alleged improper influence behind closed doors but was rather inter *955 ference in the nature of questions and statements made by members of two Senate and House subcommittees having responsibility for legislation dealing with antitrust matters, all clearly spread upon the record.

Briefly stated, the criticism of the conduct of the members of the House and Senate arises in this manner: following the filing of the complaint against Pillsbury on June 16, 1952, the Government undertook to make out its case in chief. On April 22, 1953, the hearing examiner granted Pillsbury’s motion to dismiss, taking the position that the record lacked figures showing the sales volume of the various Pillsbury products after the challenged acquisitions had taken place and that there were no “authentic or reliable” figures showing the sales and production of competing companies in the industry. On appeal, the Commission reversed by an order dated December 21, 1953. Thereafter, the Pillsbury Company undertook to introduce its evidence, and evidence for both parties continued to be received for the next several years.

During the months of May and June, 1955, hearings were held before the subcommittee on antitrust and monopoly of the Committee of the Judiciary of the United States Senate, and before the antitrust subcommittee of the Committee on Judiciary of the House of Representatives. At these hearings, Mr.

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Bluebook (online)
354 F.2d 952, 1966 U.S. App. LEXIS 7589, 1966 Trade Cas. (CCH) 71,646, Counsel Stack Legal Research, https://law.counselstack.com/opinion/the-pillsbury-company-v-federal-trade-commission-ca5-1966.