The Pennsylvania State University v. Vintage Brand, LLC

District Court, M.D. Pennsylvania·Decided October 14, 2022·No. 4:21-cv-01091·Unknown

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE MIDDLE DISTRICT OF PENNSYLVANIA THE PENNSYLVANIA STATE No. 4:21-CV-01091 UNIVERSITY, (Chief Judge Brann) Plaintiff, v. VINTAGE BRAND, LLC, Defendant. MEMORANDUM OPINION OCTOBER 14, 2022

Nearing the end of discovery, The Pennsylvania State University seeks leave to amend its complaint in this trademark dispute with online retailer Vintage Brand, LLC. Penn State predicates this motion on two developments: first, new

information adduced in discovery; and second, this Court’s prior ruling denying Penn State’s motion to dismiss a counterclaim to cancel certain Penn State trademarks. Consistent with the liberal strictures of Federal Rule of Civil Procedure 15, Penn State may amend its complaint to add defendants, claims, and

allegations about additional marks; it cannot, however, excise all reference to a mark that Vintage Brand seeks to cancel in the counterclaim this Court refused to dismiss. Accordingly, Penn State’s motion is granted in part, denied in part. I. BACKGROUND On June 21, 2021, Penn State sued Vintage Brand, advancing claims of

trademark infringement, counterfeiting, unfair competition, and trademark dilution.1 In support of its allegations that Vintage Brand had been willfully infringing various Penn State trademarks by selling products emblazoned with

those marks on its website “vintagebrand.com,” Penn State provided screenshots from the website displaying various Penn State-related product offerings.2 Vintage Brand moved to dismiss the original complaint on September 14, 2021,3 prompting Penn State to file the First Amended Complaint—the operative complaint in this

case.4 Vintage Brand filed its Answer and Counterclaims on October 19, 2021,5 which it later amended.6 Relevant here, the First Amended Counterclaim included

a claim to cancel Penn State’s registration of the PENN STATE, Pozniak Lion, and Penn State University Seal marks.7 Penn State moved to dismiss this counterclaim,8 but that motion was denied.9

1 Doc. 1. 2 See id. ¶¶ 38–39, 44–48, 52. 3 Doc. 19. 4 Doc. 23. 5 Doc. 25. 6 Doc. 31. 7 Id. (Count IV). 8 Doc. 37. Discovery then commenced on November 19, 2021, with the parties’ initial disclosures.10 Shortly thereafter, Vintage Brand made two productions: the first on

December 20, 2021; the second on March 4, 2022.11 In these discovery responses, Vintage Brand provided a list of company co-founders, which included Chad and Erik Hartvigson and Michelle Young,12 and described Chad Hartvigson as having

“knowledge regarding Vintage Brand’s general business practices, Vintage Brand’s history and internal procedures including recordkeeping, and the customer experience when purchasing goods from Vintage Brand’s website.”13 Vintage Brand also produced a Licensing and Fulfillment Agreement that it entered on

November 6, 2017, with non-party Sportswear Inc., which does business as “Prep Sportswear.”14 On July 21, 2022, Penn State held a Rule 30(b)(6) deposition of Vintage Brand’s designated corporate representative, Chad Hartvigson.15 During the

deposition, Chad Hartvigson testified that Vintage Brand is owned by, and operated solely through, Erik Hartvigson, Michelle Young, and himself, all of whom work at Prep Sportswear.16 He explained that Vintage Brand does not have a

10 See Doc. 49 at 4; Doc. 50 at 3. 11 Doc. 50 at 3. 12 Doc. 50-8, Ex. E (VINTAGE_PENN_ST_000051). 13 Doc. 50-6, Ex. C (Nov. 19, 2021, Vintage Brand Initial Disclosures) at 2–3. 14 See Doc. 50 at 7–8. 15 See Doc. 49-3, Ex. C (July 21, 2022, C. Hartvigson Dep.). 16 Id. at 71:18–21 (“Q. So Vintage Brand is still owned 70 percent by you, 30 percent by Erik Hartvigson, and—[r]emind me what the ownership structure is. A. It’s 70, 20, and 10.”), 72:12 –20 (“Q. And does Erik Hartvigson have managerial control of Vintage Brand? A. Yes. Q. physical office space,17 and it does not itself manufacture or distribute products; Vintage Brand products are manufactured at, and distributed from, Sportswear’s

facility in Louisville, Kentucky.18 Following the July 2022 deposition, Penn State filed a motion for leave to amend its complaint,19 which Vintage Brand opposed.20 That motion has been fully briefed and is now ripe for disposition.21

II. LAW Federal Rule of Civil Procedure 15(a) provides that a party may amend its pleading with leave of court, and that the court should “freely give leave when

justice so requires.”22 When courts assess whether to grant or deny leave to amend,

He’s not the only one. He has the ability to do that. Q. Okay. Who else has authority over— you know, final authority over actions by Vintage Brand? A. Myself and Michelle.”), 73:11– 13 (“Q. Okay. And does Erik have another job outside of his work for Vintage Brand? A. Sportswear Incorporated.”), 74:7–8 (“Q. On a day-to-day basis do you go into any office? A. Yes. I go into my office at Sportswear.”), 74:16–20 (“Q. Okay. And how about Michelle? Where does she work from? A. From home. Q. Okay. Does she ever go into the Sportswear office? A. She does.”). 17 Id. at 73:19–20 (“Does Vintage Brand have a physical office space? A. No.”), 75:25–76:6 (“Q. And the Vintage Brand address, what is that? A. It’s 6415 Northeast 135th Place. Q. Is that a physical office space? A. No. That’s a residential home. Q. Whose home is that? A. That is my parents’.”). 18 Id. at 79:20–82:15 (“Q. Okay. And what service is Sportswear providing Vintage Brand? A. White-label product fulfillment. Q. And can you explain to me what ‘white-label product fulfillment’ means? A. Sure. That’s when an entity contracts with another entity to manufacture on their behalf. Q. So does Sportswear manufacture products for Vintage Brand? A. Yes. Q. And does Sportswear actually manufacture products, or do they contract with a manufacture? A. So, Sportswear actually manufactures products. Q. Where is Sportswear’s factory located? A. Louisville, Kentucky. Q. So are all of Vintage Brand’s products produced at that factory in Louisville, Kentucky? A. That is correct.”). 19 Doc. 48. 20 Doc. 50. 21 See Doc. 49; Doc. 50; Doc. 52. “prejudice to the non-moving party is the touchstone.”23 That said, “denial may also be based on bad faith or dilatory motives, truly undue or unexplained delay,

repeated failures to cure the deficiency by amendments previously allowed, or futility of amendment.”24 III. ANALYSIS

Penn State seeks leave to amend its complaint to address several issues presented either in discovery or in this Court’s ruling denying Penn State’s motion to dismiss. Specifically, Penn State wants to (a) name four additional defendants— Chad and Erik Hartvigson, Michelle Young, and Prep Sportswear; (b) include

allegations regarding additional marks; (c) add a claim for false advertising and endorsement; and (d) remove allegations and claims concerning the Penn State Seal.25 The Court addresses each proposed revision in turn.

A. Additional Defendants Penn State argues that it should be permitted to name four additional defendants at this time because it has good cause for the delay and the inclusion of these defendants will not unduly prejudice Vintage Brand.26 Further, Penn State

23 Lorenz v. CSX Corp., 1 F.3d 1406, 1414 (3d Cir. 1993) (citation omitted). 24 Chestnut v. Finck, 722 F. App’x 115, 118 (3d Cir. 2018) (internal quotation marks and citation omitted). 25 Doc. 49 at 1–3. asserts that amending the operative complaint to include these defendants will not be futile.27 The Court agrees on all fronts.

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