The Cookie Department, Inc. v. The Hershey Company

• Court: District Court, N.D. California
• Decided: June 17, 2022
• Docket: 4:20-cv-09324
• Status: Unknown

Opinion

1 2 3 4 UNITED STATES DISTRICT COURT 5 NORTHERN DISTRICT OF CALIFORNIA 6 7 THE COOKIE DEPARTMENT, INC., Case No. 20-cv-09324-KAW

8 Plaintiff, ORDER RE DISCOVERY LETTER 9 v. NOS. 1-7

10 THE HERSHEY COMPANY, et al., Re: Dkt. Nos. 64-66, 74-77, 81 11 Defendants.

12 13 On December 23, 2020, Plaintiff The Cookie Department, Inc. filed the instant case against 14 Defendants The Hershey Company and One Brands, LLC, alleging that Defendants infringed on 15 Plaintiff’s “Tough Cookie” mark when Defendants used the mark “Tough Cookies Only” on its 16 packaging and advertising material. (Compl. ¶ 1, Dkt. No. 1.) Between May 6 and 18, 2022, the 17 parties filed seven discovery letters. On June 2, 2022, the parties filed supplemental materials 18 requested by the Court. (Dkt. Nos. 80, 81.) The Court deems these matters suitable for 19 disposition without a hearing pursuant to Civil Local Rule 7-1(b), and rules as follows. 20 A. Discovery Letter No. 1: Deposition of Kara Zioba 21 In the first discovery letter, Plaintiff seeks to compel the deposition of Kara Zioba. 22 (Discovery Letter No. 1, Dkt. No. 74.) Ms. Zioba has been Defendant Hershey’s Global 23 Intellectual Property manager as of March 2021; prior to that, Ms. Zioba was a Trademark 24 Paralegal (March 2016 through March 2019) and a Senior Paralegal for Intellectual Property 25 (March 2019 through March 2021). (Id. at 1, 3.) Plaintiff asserts that Ms. Zioba was the first 26 person at Defendant Hershey to learn of Plaintiff’s “Tough Cookie” trademark application on 27 January 16, 2020, was consulted by Defendant One Brands’ employee, Jannelle Knaus, regarding 1 lawsuit was filed.1 (Id. at 1.) Defendants respond that Plaintiff was performing privileged legal 2 work at the direction of Defendant Hershey’s attorneys. (Id. at 4.) 3 “It has long been held that the [attorney-client] privilege applies only to members of the 4 bar of a court or their subordinates,” and that “[e]xamples of such protected subordinates would 5 include any law student, paralegal, investigator or other person acting as the agent of a duly 6 qualified attorney under circumstances that would otherwise be sufficient to invoke the privilege.” 7 Dabney v. Inv. Corp. of Am., 82 F.R.D. 464, 465 (E.D. Pa. 1979). While “[t]he Ninth Circuit has 8 not adopted a standard governing when the deposition of opposing counsel may go forward[, 9 m]any district courts in this circuit have adopted the Eighth Circuit test from Shelton v. Am. 10 Motors Corp., 805 F.2d 1323 (8th Cir. 1986).” LionHead Global No 2 LLC v. Todd Reed, Inc., 11 No. 2:19-cv-07903-JWH-AFM, 2020 U.S. Dist. LEXIS 259030, at *5 (C.D. Cal. Dec. 14, 2020). 12 Per Shelton, a party seeking to depose opposing counsel must show that: “(1) no other means exist 13 to obtain the information than to depose opposing counsel; (2) the information sought is relevant 14 and nonprivileged; and (3) the information is crucial to the preparation of the case.” 805 F.2d at 15 1327. 16 As an initial matter, the parties dispute whether the Shelton test applies. In Pamida, Inc. v. 17 E.S. Originals, Inc., the Eighth Circuit explained that “[t]he Shelton test was intend[ed] to protect 18 against the ills of deposing opposing counsel in a pending case which could potentially lead to the 19 disclosure of the attorney’s litigation strategy.” 281 F.3d 726, 730 (8th Cir. 2002) (finding that the 20 Shelton test did not apply to a deposition regarding a concluded case). Thus, Plaintiff argues that 21 “the Shelton test is not automatically applicable or controlling in instances involving paralegals 22 who are not the trial or litigation counsel of record.” (Discovery Letter No. 1 at 1.) Defendants 23 respond -- and Plaintiff does not dispute -- that Ms. Zioba is a member of the litigation team for 24 this case, including having attended almost all of the depositions and participated in mediation. 25 (Id. at 4.) Thus, a deposition of Ms. Zioba does go to the concerns of the Eighth Circuit, 26

27 1 The parties dispute whether this occurred in 2021 or 2022; per the relevant deposition testimony, 1 specifically the potential risk of disclosure of opposing counsel’s litigation strategy. 2 Next, the parties dispute whether the information sought is relevant and privileged. (See 3 Discovery Letter No. 1 at 2, 4.) The Court finds that it is. With respect to Ms. Zioba learning of 4 the “Tough Cookie” trademark application, the Court has reviewed Defendants’ in camera 5 submission and is satisfied that this occurred while Ms. Zioba was performing privileged legal 6 work at the direction of Defendant Hershey’s attorney. This information is privileged. As to 7 Plaintiff’s assertion that Ms. Knaus “consult[ed] directly with Ms. Zioba” regarding the use of the 8 “Tough Cookies Only” tagline, the Court has reviewed Defendants’ in camera submission and is 9 again satisfied that Ms. Zioba was not providing independent legal advice, but was relaying 10 communications for legal advice to Defendant Hershey’s attorneys. Thus, such information is also 11 privileged. Contrast with HPD Labs., Inc. v. Clorox Co., 202 F.R.D. 410, 415 (D.N.J. 2001) 12 (finding that a paralegal’s advice was not privileged where the paralegal provided her own views 13 and opinions, rather than relaying questions to her supervisors to obtain legal advice). 14 As to the 2021 or 2022 trademark seminar that Ms. Zioba led, the Court finds that Plaintiff 15 has failed to explain how this information is crucial to the preparation of the case. Plaintiff argues 16 that the seminar occurred after the awareness of the “Tough Cookies Only” trademark application, 17 was first of its kind, and was run by Ms. Zioba. (Discovery Letter No. 1 at 3.) Defendants 18 respond -- and, again, Plaintiff does not dispute -- that the training did not discuss or reference 19 Plaintiff. (Id. at 5; see also Lowry Dep. at 55:19-25.) It is unclear how a general training about 20 trademarks is relevant, let alone crucial to the preparation of the case. Moreover, even if was 21 crucial, Plaintiff fails to demonstrate that “no other means exist to obtain the information than to 22 depose opposing counsel,” given that Plaintiff could (and, in fact, did) depose attendees of the 23 training. Id.; see also Lowry Dep. at 49:22-57:14.) 24 Accordingly, the Court DENIES Plaintiff’s request to compel Ms. Zioba’s deposition. 25 B. Discovery Letter No. 2: Privilege Log 26 The parties’ second discovery letter concerns three categories of documents on 27 Defendants’ privilege log. (Discovery Letter No. 2, Dkt. No. 66.) 1 i. Trademark Searches 2 Plaintiff seeks documents on the grounds that they may be trademark search reports. 3 (Discovery Letter No. 2 at 3.) “[T]rademark search reports are not usually privileged.” Pac. 4 Packaging Concepts, Inc. v. Nutrisystem, Inc., No. CV 19-4755-ODW(Ex), 2020 U.S. Dist. 5 LEXIS 222760, at *3 (C.D. Cal. Sep. 11, 2020). A party who commissioned a trademark search 6 report, however, may sometimes “be able to demonstrate sufficient involvement of its attorneys 7 with the direction, creation and content of a given report to justify a conclusion that the report is 8 privileged.” Id. at *4. 9 The Court has reviewed the disputed documents in camera, and they are e-mails between 10 attorneys and clients and not relevant to the “tough cookies” logo. Accordingly, the Court finds 11 that they are protected by attorney-client privilege. 12 ii. Communications with Jonathan Hyman 13 Next, the parties dispute whether communications between Defendant Hershey’s legal 14 team and Attorney Jonathan Hyman are privileged. (Discovery Letter No. 2 at 1.) The 15 communications at issue occurred in December 2019 and January 2020. Plaintiff asserts that 16 Attorney Hyman’s firm, Knobbe Martens, informed Plaintiff that it never represented Defendant 17 Hershey but only represented Defendant One Brands, that the representation was for a limited 18 scope, and that the representation concluded at the very latest by the close of the acquisition of 19 Defendant One Brands by Defendant Hershey (late 2019). (Id. at 3.) Defendants, in turn, assert 20 that Knobbe Martens was Defendant One Brands’ longstanding outside IP counsel prior to the 21 acquisition, and that Knobbe Martens “continued to advise One Brands (and Hershey, as ONE 22 Brands’ parent company” on various IP issues.” (Id. at 4.) 23 The Court requested information regarding Attorney Hyman’s representation of Defendant 24 One Brands. (Dkt. No. 79.) Attorney Hyman provided a declaration under penalty of perjury 25 stating that he and his firm began representing Defendant One Brands in October 2018, and that 26 the representation “ended on or about May 2020.” (Dkt. No. 80-1 (“Hyman Decl.”) ¶¶ 2-3.) 27 Based on Attorney Hyman’s declaration, it appears he was still representing Defendant One 1 attorney-client privilege. 2 Plaintiff contends that representation by Knobbe Martens ended at the acquisition, pointing 3 to deposition testimony by Defendant One Brands’ former COO and president, David Ziegert. 4 (Dkt. No. 80 at 1.) In the deposition testimony, Mr. Ziegert states that Knobbe Martens was no 5 longer representing Defendant One Brands on intellectual property issues, but does not state when 6 this representation ended. (Dkt. No. 80-2 at 235:24-236:1.) This does not demonstrate that the 7 representation had ended at the time of the disputed communications. Accordingly, the Court 8 finds that the communications were properly designated. 9 iii. Communications between Kara Zioba, Erin Costa, and Janelle Knaus 10 Finally, Plaintiff seeks communications between Ms. Zioba and non-attorneys Erin Costa 11 and Ms. Knaus. (Discovery Letter No. 2 at 3.) Plaintiff asserts that there is no indication in the 12 privilege log that the communications were accompanied by or contained advice from an attorney. 13 (Id.) The e-mails, however, appear to include attachments from Carrie Clark, which are described 14 as “Notes reflecting confidential attorney-client communications re: product marketing.” 15 (Discovery Letter No. 2, Exh. 1 (“Privilege Log”) at 5.) Notably, Plaintiff does not challenge the 16 attorney-client privilege designation for these attachments. Further, as previously discussed, Ms. 17 Zioba is a paralegal working with Defendant Hershey’s in-house counsel, and worked under the 18 direction of attorneys. Thus, such communications are protected by attorney-client privilege. 19 Accordingly, the Court DENIES Plaintiff’s request to require the production of these three 20 categories of documents. 21 C. Discovery Letter No. 3: Deposition of David Ziegert 22 The parties’ third letter concerns the deposition of Mr. Ziegert. (Discovery Letter No. 3, 23 Dkt. No. 75.) During Mr. Ziegert’s deposition, Defendants objected to questions regarding who 24 made the decision to continue to use the “Tough Cookies Only” flavor line. (Id. at 2-4.) The 25 parties dispute whether attorney-client privilege applies to this line of questioning. 26 “It is well-recognized that the attorney-client privilege ‘exists to protect not only the giving 27 of professional advice to those who can act on it but also the giving of information to the lawyer to 1 CV 17-4062 SVW (SSx), 2019 U.S. Dist. LEXIS 237001, at *5 (C.D. Cal. July 25, 2019) (quoting 2 Upjohn Co. v. United States, 449 U.S. 383, 390 (1981)). At the same time, “[t]he privilege only 3 protects disclosures of communications; it does not protect disclosures of the underlying facts by 4 those who communicated with the attorney.” Upjohn, 449 U.S. at 395. 5 Mr. Ziegert stated that he did not make the decision to continue using the flavor line, and 6 that he had sought the advice of counsel regarding what to do with the flavor line after he learned 7 of the instant lawsuit. (Discovery Letter No. 3, Exh. 1 (“Ziegert Dep.”) at 100:16-19, 102:9-16, 8 103:6-8.) In response to a question as to whether he had spoken to anyone else about the lawsuit, 9 Mr. Ziegert reiterated that he had spoken to “Hershey legal.” (Ziegert Dep. at 100:21-24.) Thus, 10 this does not appear to be a situation where the decision to use the flavor line was made outside of 11 attorney-client communications; rather, it appears the decision was made in the course of 12 privileged attorney-client communications. Questions regarding who made the decision would 13 therefore require disclosures of the attorney-client communications itself, rather than an 14 underlying fact communicated to an attorney. See Murdoch v. Castro, 609 F.3d 983, 995 (9th Cir. 15 2010) (explaining that attorney-client privilege “does not protect disclosure of the underlying 16 facts, so long as the underlying facts can be proven without resort to the privileged materials”). 17 Accordingly, the Court DENIES Plaintiff’s request that Mr. Ziegert be required to answer these 18 questions. 19 D. Discovery Letter No. 4: Deposition of Jannelle Knaus 20 The parties’ fourth letter concerns the deposition of Ms. Knaus, Defendant One Brands’ 21 former director of creative services. (Discovery Letter No. 4, Dkt. No. 64.) During Ms. Knaus’s 22 deposition, Defendants objected to: (1) a question regarding whether Ms. Knaus was instructed to 23 see if the “Tough Cookies Only” flavor line could be replaced, and (2) a question regarding Ms. 24 Knaus’s communications with Ms. Zioba. 25 With respect to the flavor line, like Mr. Ziegert, Ms. Knaus testified that she did not 26 remember speaking to anyone about the flavor line after the lawsuit was filed except counsel. 27 (Discovery Letter No. 4, Exh. A (“Knaus Dep.”) at 120:1-4.) Ms. Knaus further stated that she did 1 privileged. (Id. at 119:23-25.) Thus, like Mr. Ziegert, the only instructions Ms. Knaus may have 2 received regarding the flavor line would have taken place during the course of privileged attorney- 3 client communications. As such, the Court DENIES Plaintiff’s request that Ms. Knaus be required 4 to answer this question. 5 As to Ms. Knaus’s communications with Ms. Zioba, as discussed above, Defendants have 6 provided evidence that Ms. Zioba did not provide her own advice to Ms. Knaus. Rather, Ms. 7 Zioba acted as a conduit, relaying information between Ms. Knaus and counsel. Accordingly, this 8 information is privileged attorney-client communications, and the Court DENIES Plaintiff’s 9 request that Ms. Knaus be required to answer this question. 10 E. Discovery Letter No. 5: Plaintiff’s Interrogatory Set No. 1 11 The parties’ fifth letter concerns Plaintiff’s Interrogatory Set One, Nos. 1-4. (Discovery 12 Letter No. 5, Dkt. No. 65.) Interrogatory No. 1 states: “As it relates to the TOUGH COOKIE 13 REGISTRATION DISCOVERY as defined above, please identify the person or persons at ONE 14 BRANDS (including his/her role at ONE BRANDS) who first became aware of the TOUGH 15 COOKIE registration in or around January 16, 2020.” “TOUGH COOKIE REGISTRATION 16 DISCOVERY” is defined as “the incident described by HERSHEY in its Answer #11 to 17 Plaintiff’s First Set of Special Interrogatory Dated May 17, 2021, in which HERSHEY stated that, 18 ‘Hershey first became aware of the TOUGH COOKIE registration in or around January 16, 19 2020.’” (Discovery Letter No. 5, Exh. 1 at 2.) Interrogatory Nos. 2-4 concern how that individual 20 became aware of the “Tough Cookie” registration, the identification of any non-privileged 21 communications relating to that awareness, and actions taken in response to that awareness. 22 (Discovery Letter No. 5 at 4.) 23 As an initial matter, the parties dispute what these interrogatories mean. Plaintiff asserts 24 that it is trying to discover who at Defendant One Brands first became aware of Plaintiff’s 25 trademark application, when they learned that information, and any non-privileged 26 communications relating to that issue. (Discovery Letter No. 5 at 2.) Defendants, in turn, argue 27 that because Plaintiff defined “Tough Cookie Registration Discovery” as when Defendant Hershey 1 (Id. at 3.) Based on a plain reading of the interrogatories, the Court construes the interrogatories to 2 seek the first person who learned of Defendant Hershey’s discovery of the trademark application. 3 Substantively, Defendant argues that the identity of the person at Defendant One Brands 4 who first became aware of the pending trademark application is privileged because it concerns 5 attorney-client privileged information. (Discovery Letter No. 5 at 3.) The Court thus required 6 Defendant to provide information regarding who revealed Plaintiff’s trademark application to 7 Defendant One Brands for the Court’s in camera review. (Dkt. No. 79.) Having reviewed 8 Defendant’s response, the Court finds that such information is protected by attorney-client 9 privilege. Accordingly, the Court DENIES Plaintiff’s request for a further response to these 10 interrogatories. 11 F. Discovery Letter No. 6: Defendants’ Request for Production Nos. 42 and 43 12 The parties’ sixth letter concerns Defendants’ Request for Production (“RFP) Nos. 42 and 13 43, specifically whether Plaintiff should be required to produce investor agreements that 14 Defendants contend are necessary to assess Plaintiff’s financial fitness. (Discovery Letter No. 6 at 15 1, Dkt. No. 76.) Defendants argue that Plaintiff placed its financial health at issue because 16 Plaintiff claimed that Defendants’ alleged trademark infringement unjustly enriched Defendants 17 and caused irreparable injury to it. (Id. at 2.) As to the investor agreements, Defendants assert 18 that Plaintiff employed a practice of converting debt owed to vendors into equity in the company, 19 which goes to Plaintiff’s financial health and motivation for filing the instant case. (Id.) Plaintiff, 20 in turn, points out that the investors’ names and dollar amount of their investments are publicly 21 available, and that evaluating the health of Plaintiff’s financials does not require the investor 22 agreements. (Id. at 4.) 23 Relevance has been broadly construed to encompass any matter that bears on, or that 24 reasonably could lead to other matters that could bear on, any issue that is or may be in the case. 25 See Hickman v. Taylor, 329 U.S. 495, 501 (1947). The Court, however, finds that Defendants 26 have failed to satisfy its burden of establishing why the investor agreements are relevant. See 27 Apple Inc. v. Samsung Elecs. Co., 306 F.R.D. 234, 245 n.79 (N.D. Cal. 2015) (explaining that the 1 Here, Defendants argue that the investor agreements go to Plaintiff’s financial health, but 2 fail to explain how it connects to the merits of the case or Plaintiff’s damages. (Discovery Letter 3 No. 6 at 2-3, 4.) Even if Plaintiff did convert debt into equity, or had employees that were given 4 equity instead of a salary, this does not appear to affect the harm suffered by the alleged 5 infringement. 6 Alternatively, Defendants argue that the investor agreements go to Plaintiff’s motive for 7 bringing the suit. (Discovery Letter No. 6 at 3.) Courts, however, have found that a plaintiff’s 8 motivation in bringing a trademark infringement case “was all but irrelevant—what mattered 9 w[as] whether Defendants’ products were confusingly similar . . . .” Innovation Ventures, LLC v. 10 N2G Distrib., 763 F.3d 524, 542 (6th Cir. 2014). The cased relied on by Defendants (none of 11 which involve trademark infringement) are distinguishable; in Hunt v. Progressive Casualty 12 Insurance Co., the court found that plaintiff’s financial status was material because it provided 13 motivation for the plaintiff to fabricate a loss or file a fraudulent claim, thus justifying the 14 defendant’s denial of the plaintiff’s insurance claim. Hunt v. Progressive Cas. Ins. Co., No. 09- 15 CV-2052 W (WVG), 2011 U.S. Dist. LEXIS 166852, at *7, 12-13 (S.D. Cal. Feb. 22, 2011). In In 16 re Netflix Privacy Litigation, the district court permitted discovery into the motivations of 17 objectors to a class action settlement, explaining that such discovery went to the objectors’ 18 standing to appeal the settlement and the bases for their objections. In re Netflix Privacy Litig., 19 No. 5:11-CV-00379-EJD, 2013 U.S. Dist. LEXIS 168298, at *14-15 (N.D. Cal. Nov. 25, 2013). 20 Thus, in both cases, the motivation was directly tied to the merits of the case. Here, in contrast, 21 Defendants fail to explain how Plaintiff’s motive would affect the validity of the trademark 22 infringement claim.2 23 Accordingly, the Court DENIES Defendants’ request for the investor agreements. 24 G. Discovery Letter No. 7: Defendants’ Requests for Admissions 25 The parties’ final letter concerns Plaintiff’s responses to Defendants’ Request for 26 2 It appears Defendants suggested to Plaintiff that one of Plaintiff’s investors may have a personal 27 agenda against Defendants, prompting the instant litigation. (Discovery Letter No. 6 at 5.) Even 1 Admissions (“RFA”) Nos. 1 and 3. (Discovery Letter No. 7, Dkt. No. 77.) RFA Nos. 1 and 3 ask 2 || Plaintiff to admit or deny certain statements and arguments made to the USPTO in 2012. 3 The parties do not dispute that the statements were made by Plaintiff's former counsel, 4 || Bruno Tarabichi. (Discovery Letter No. 7 at 3.) Plaintiff, however, argues that “arguments 5 || proposed by former counsel on a previous application (not the 2018 TOUGH COOKIE)... 6 || unsigned by Plaintiff should not be treated as admissions or subject to RFAs targeting the 7 || Plaintiff.’ Ud.) As Defendants point out, however, “clients must be held accountable for the acts 8 and omissions of their attorneys.” Pioneer Inv. Servs. v. Brunswick Assocs. Ltd. P'ship, 507 U.S. 9 || 380, 396, 113 S. Ct. 1489, 1499 (1993); see also Link vy. Wabash R. Co., 370 U.S. 626, 634 (1962) 10 || (explaining that under “our system of representative litigation . . . each party is deemed bound by 11 the acts of his lawyer-agent ....”). Thus, it is not clear why Plaintiff may disclaim statements 12 || made by Attorney Tarabichi in the course of his representation of Plaintiff. 5 13 Plaintiff has offered to admit that “its former counsel made the argument referenced in this 14 || RFA,” while Defendants would require that Plaintiff also admit that counsel “made the statement 3 15 on Plaintiff's behalf.” (Discovery Letter No. 7 at 4, 5.) Plaintiff shall admit that Attorney a 16 || Tarabichi made the statement on Plaintiff's behalf. 3 17 This order disposes of Docket Nos. 64-66, 74-77, and 81. 18 IT IS SO ORDERED. 19 || Dated: June 17, 2022

United States Magistrate Judge 22 23 24 25 26 27 28