The American Bottling Company v. Mire Repole

CourtSuperior Court of Delaware
DecidedDecember 30, 2020
DocketN19C-03-048 AML CCLD
StatusPublished

This text of The American Bottling Company v. Mire Repole (The American Bottling Company v. Mire Repole) is published on Counsel Stack Legal Research, covering Superior Court of Delaware primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
The American Bottling Company v. Mire Repole, (Del. Ct. App. 2020).

Opinion

IN THE SUPERIOR COURT OF THE STATE OF DELAWARE

THE AMERICAN BOTTLING COMPANY,

Plaintiff, C.A. No. N19C-03-048 AML CCLD

V.

MIRE REPOLE, BA SPORTS NUTRITION, LLC and THE COCA-COLA COMPANY

Nee Nee Nee ee ee ee ee ee ee” ee ee” ee”

Defendants.

Submitted: September 21, 2020 Decided:December 30, 2020

MEMORANDUM OPINION

Upon Defendants’ Partial Motion to Dismiss the Second Amended Complaint: GRANTED in part and DENIED in part.

Garrett B. Moritz, Esquire, Anne M. Steadman, Esquire, of ROSS ARONSTAM & MORITZ LLP, Wilmington, Delaware, Robert C. Walters, Esquire, Russell H. Falconer, Esquire, and Megan Z. Hulce, Esquire, of GIBSON DUNN & CRUTCHER LLP, Attorneys for Plaintiff The American Bottling Company.

A. Thompson Bayliss, Esquire, Daniel J. McBride, Esquire, of ABRAMS & BAYLISS LLP, Wilmington, Delaware, David H. Bernstein, Esquire, Jyotin Hamid, Esquire, Jared I. Kagan, Esquire, and Matthew J. Petrozziello, Esquire, of DEBEVOISE & PLIMPTON LLP, Attorneys for Defendants Mike Repole and BA Sports Nutrition, LLC

LEGROW, J. In the third iteration of its complaint, Plaintiff maintains claims for breach of contract and promissory estoppel against a beverage company, along with a claim for tortious interference with contract against the beverage company’s chairman and CEO. Plaintiff and the beverage company were parties to an exclusive distribution agreement that the beverage company allegedly breached by terminating the agreement and granting exclusive distribution rights and an ownership stake to another company. The chairman allegedly orchestrated these events to create liquidity for himself and his management team at the expense of the beverage company and its stockholders.

The beverage company and its chairman have moved to dismiss the promissory estoppel and tortious interference claims against them. As to the tortious interference claim, the pending motion requires the Court to consider whether Plaintiff's allegation that the chairman prioritized up-front cash and therefore entered into an unfavorable agreement with his company’s competitor sufficiently pleads a tortious interference claim. As set forth below, that claim fails because Plaintiff has not pleaded sufficient facts to overcome the presumption that the chairman acted in his company’s best interests. The operative complaint does nothing more than challenge a quintessential business decision. As to the promissory estoppel claim, however, the Court previously held that this claim

adequately was pleaded in an earlier version of the complaint. The minor changes to the facts alleged in the operative complaint are not material, and this Court’s previous ruling therefore remains law of the case. BACKGROUND!

This breach of contract action arises from a distribution agreement (the “Distribution Agreement”) between The American Bottling Company (“ABC”) and BA and Sports Nutrition, LLC (“Bodyarmor”). Following the merger between ABC’s parent company and Keurig Green Mountain, Inc., Bodyarmor terminated the Distribution Agreement. Bodyarmor then granted Coca-Cola (“Coke”) the exclusive right to distribute Bodyarmor’s products in exchange for Coke purchasing a stake in Bodyarmor. ABC filed claims for breach of contract and promissory estoppel against Bodyarmor, a claim for tortious interference against Bodyarmor’s Chairman and CEO, Mike Repole, (“Repole,” and together with “Bodyarmor,” “Moving Defendants”), and a claim for tortious interference against Coke.

A. The Distribution Agreement

ABC is a leading U.S. beverage distributor. In 2015, while trying to gain a foothold in the sports drink market, Bodyarmor, led by its co-founder, Repole,

entered into the Distribution Agreement with ABC that granted ABC the exclusive

! Unless otherwise noted, the facts recited herein are drawn from the allegations in Plaintiffs’ SAC, together with its attached exhibits, and are presumed true for the purposes of Defendants’ motion to dismiss. right to distribute Bodyarmor’s products in most of the U.S. for ten years.” Over the next three and a half years, ABC used its distribution network and expertise to help build Bodyarmor into one of the fastest growing sports drink brands in America.’

B. The KDP Transaction

In January 2018, ABC’s upstream parent company, Dr. Pepper Snapple Group, Inc. (“DPSG”)—a company three levels removed from ABC in the corporate structure—announced its intent to acquire Keurig Green Mountain, Inc. from its parent JAB Holding Company (the “Merger’”) and rename itself Keurig Dr. Pepper Inc. (“KDP”).4 According to ABC, the Merger had no adverse effects on Bodyarmor; on the contrary, the transaction gave Bodyarmor an opportunity to enhance the quality and scope of its distribution network.’

The day the transaction was announced, Repole told a Dr. Pepper executive that he was “so happy for you and the family” and that “[t]his is a great deal for you guys and the future of Dr. Pepper!”° Shortly thereafter, Repole had one-on-one meetings with JAB and Keurig personnel about the transaction and Bodyarmor’s future with ABC.” After one such meeting, Repole seemed thrilled about the

opportunities for Bodyarmor that the transaction presented, writing in a text

2 SAC Ff 32-33. 3 Id. 49] 43, 45. * Id. 99 47-48.

> Id. 4 49.

6 Id. 4 50.

7 Id. 99 51, 53. message, “We were happy to share the bodyarmor story with you. Congrats on the AMAZING deal. This has unlimited potential!!!’ A few weeks later, Repole stated to Bodyarmor: “The team and I are excited about a potential partnership with JAB/kdp. We are focused on continuing to build bodyarmor to be the number | sports drink and being a huge asset to kdp in many areas.”” And, Repole repeatedly pursued meetings with JAB about a potential partnership, including an acquisition of Bodyarmor.'® Through these messages, conversations, and actions—all of which occurred before the Merger closed in July 2018—Repole conveyed that he and Bodyarmor “approved of ABC’s distribution and of the KDP Transaction.”"!

C. Bodyarmor’s termination of the Distribution Agreement

In August 2018, after the Merger closed, Bodyarmor terminated its distribution agreement with ABC, alleging ABC had breached Section 10.2 of the Distribution Agreement by failing to request and obtain Bodyarmor’s approval of the KDP transaction.’ Section 10.2 provides that ABC may not transfer the Distribution Agreement (or its duties under it) without Bodyarmor’s approval and that Bodyarmor may not withhold its approval unreasonably.'? According to ABC,

the Merger between DPSG and Keurig Green Mountain did not amount to a transfer

8 Id. 451.

9 Id. 52.

10 Td, J 53.

1 Td. 4 98; see also id. Jf 8, 10, 12, 46, 96, 101. 2 Td. 4101.

3 Id. § 42. of the Distribution Agreement and, even if it did, Bodyarmor had no reasonable basis to withhold approval of the transfer.

ABC alleges the real reason Bodyarmor wrongfully terminated the Distribution Agreement was so Repole could cause Bodyarmor to convey ABC’s exclusive distribution rights to Coke’s affiliates.'* In exchange for the those distribution rights, Coke purchased a fifteen percent stake in Bodyarmor for $300 million—an up-front cash payment that purported to value Bodyarmor at $2 billion (the “Coke Deal”).!5 The proceeds of Coke’s $300 million investment primarily funded a distribution to Repole and Bodyarmor’s management.'® ABC alleges Repole’s primary reason for completing the Coke Deal was his personal interest in obtaining a substantial cash payment for himself and his management team.!”

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