The Affiliati Network, Inc. v. Joseph Wanamaker

Court of Appeals for the Eleventh Circuit·Decided February 16, 2021·No. 20-10085·Unpublished

Opinion

[DO NOT PUBLISH]

IN THE UNITED STATES COURT OF APPEALS

FOR THE ELEVENTH CIRCUIT

No. 20-10085

Non-Argument Calendar

D.C. Docket No. 1:18-cv-22576-MGC

THE AFFILIATI NETWORK, INC., SANJAY PALTA,

Plaintiffs - Counter Defendants - Appellees, versus

JOSEPH WANAMAKER, FITCREWUSA INC.,

Defendants - Counter Claimants - Appellants, WELLS FARGO BANK, N.A., Defendant.

Appeal from the United States District Court for the Southern District of Florida

(February 16, 2021)

Before JORDAN, GRANT, and BLACK, Circuit Judges.

PER CURIAM:

The Affiliati Network, Inc. and Sanjay Palta filed suit against FitCrewUSA Inc. and Joseph Wanamaker (collectively, FitCrew) for breach of a settlement agreement resolving a prior action for unpaid commissions. FitCrew now appeals the district court’s orders dismissing its counterclaims for fraud and granting summary judgment in favor of Affiliati and Palta on their claim for breach of the settlement agreement. The central issue on appeal is whether the district court erred in applying the rule from Mergens v. Dreyfoos, 166 F.3d 1114 (11th Cir. 1999), in which we held a party that has agreed to resolve a controversy involving fraud cannot later maintain a fraud claim concerning the agreement against the opposing party. FitCrew argues Mergens is distinguishable and that it is no longer good law.1 After review,2 we affirm the district court.

1 Affiliati has moved to strike FitCrew’s argument, made for the first time in its reply brief, that Mergens is no longer good law. Ordinarily, we do not consider an argument raised for the first time in a reply brief. United States v. Levy, 379 F.3d 1241, 1244 (11th Cir. 2004). However, in this diversity action concerning Florida state-law claims, we are required to apply the law as declared by the Florida Supreme Court. CSX Transp., Inc. v. Trism Specialized Carriers, Inc., 182 F.3d 788, 790 (11th Cir. 1999). And while we are generally bound by prior panel precedent unless this Court en banc or the United States Supreme Court overrules a prior decision, we are “free to reinterpret state law” where a subsequent Florida Supreme Court decision casts doubt on our prior interpretation of state law. Hattaway v. McMillian, 903 F.2d 1440, 1445 n.5 (11th Cir. 1990). As FitCrew’s new argument presents a pure question of law and our refusal to consider it could result in failing to apply the law as declared by the Florida Supreme Court, Affiliati’s “Motion to Strike New Arguments Presented in Appellants’ Reply Brief” is DENIED.

2 We review both the dismissal of a counterclaim and the grant of summary judgment de novo. See First Union Disc. Brokerage Servs., Inc. v. Milos, 997 F.2d 835, 841 (11th Cir. 1993).

I. BACKGROUND

A. The Prior Litigation and Settlement Agreement Affiliati is an online marketing company that provides clients with a network of third-party affiliates that promote products and drive sales through online content. In 2016, FitCrew, a fitness supplement company, entered into a marketing agreement with Affiliati, in which FitCrew agreed to pay Affiliati commissions on sales resulting from Affiliati’s marketing efforts. Later that year, however, Affiliati filed suit for breach of contract, alleging FitCrew had failed to pay approximately $1.4 million in commissions owed pursuant to the parties’ agreement. See The Affiliati Network, Inc. v. Wanamaker, et al., No. 1:16-cv- 24097-UU (S.D. Fla.) (the Prior Litigation).

FitCrew alleged Affiliati and its president—Palta—had engaged in fraudulent advertising practices by falsely claiming professional athletes had endorsed FitCrew’s supplements, using intellectual property owned by ESPN and the NFL without authorization, and removing or hiding relevant terms and conditions, all resulting in “massive customer dissatisfaction” and over $1 million in chargebacks. These allegations formed the basis for FitCrew’s fraud-based affirmative defense, counterclaims against Affiliati for fraudulent misrepresentation, civil conspiracy to defraud, breach of oral contract, and

fraudulent inducement, as well as third-party claims against Palta individually for fraudulent misrepresentation and civil conspiracy to defraud.

Ultimately, the parties entered into a settlement agreement (the Settlement Agreement or the Agreement) under which FitCrew agreed to pay Affiliati and Palta (collectively, Affiliati) just over $1 million over a six-year period. The Agreement contained a non-disparagement provision, confidentiality provision, and a provision that the parties’ stipulated confidentiality order would continue to govern their conduct. Pursuant to these clauses, the parties agreed not to make any disparaging or negative remarks that would impugn or damage one another’s character, reputation, or business acumen, and to keep confidential details of their Agreement and the underlying conduct. However, the clauses contained exceptions for certain truthful statements, with the non-disparagement provision broadly excluding any truthful statement made “in connection with any legal proceeding or investigation by either Party or any governmental authority.” The Agreement also provided that in the event of a default by FitCrew on any term of the Agreement—including a failure to meet its payment obligations or comply with the confidentiality and non-disparagement provisions—Affiliati would be “entitled to accelerate the entire sum due . . . and submit an ex-parte final consent judgment against [FitCrew] . . . for the total principal sum of $1,400,766.00” plus attorney’s fees, costs, and prejudgment interest.

B. The Instant Lawsuit for Breach of the Settlement Agreement Shortly after entering into the Settlement Agreement, FitCrew learned the primary affiliate assigned to the FitCrew marketing campaign had been arrested for conspiracy to commit advertising fraud and money laundering. FitCrew began communicating with prosecutors in the affiliate’s criminal case, who asked FitCrew to provide the name of other Affiliati clients that may have been subjected to similar false advertising practices. FitCrew cooperated and later asked other former Affiliati clients to sign complaint forms to be filed with the Florida Attorney General.

In June 2018, Affiliati filed the instant lawsuit against FitCrew for breach of the Settlement Agreement’s confidentiality and non-disparagement provisions based, in part, on FitCrew’s communications with current and former Affiliati clients. During the litigation, FitCrew missed its October 2018 installment payment, prompting Affiliati to amend its complaint to include failure to pay as an additional ground for breach. In Count I, for breach of the Settlement Agreement, Affiliati sought accelerated payment of $1.4 million, and in Count II, for injunctive relief, it sought to enjoin FitCrew from further breaches of the confidentiality and non-disparagement provisions.

In its affirmative defenses and counterclaims against Affiliati, FitCrew again claimed fraud. This time, FitCrew asserted Affiliati had made misrepresentations

during discovery in the Prior Litigation to conceal its knowledge of the fraudulent ad content and induce FitCrew to settle. Specifically, through a privilege log, discovery responses, meet and confer letters, and deposition testimony, Affiliati misrepresented that it had no access to affiliate ad content and had redacted only the names of affiliates from its discovery production. However, FitCrew later discovered that a redacted tracking report produced by Affiliati contained links to affiliate websites displaying fraudulent and deceptive advertisements. Based on this conduct, FitCrew counterclaimed to have the Settlement Agreement declared void and unenforceable, for fraudulent inducement, and for fraudulent misrepresentation.

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