Terrell v. Better Business Bureau of Mobile County, Inc.

214 So. 2d 694, 283 Ala. 131, 1968 Ala. LEXIS 996
CourtSupreme Court of Alabama
DecidedOctober 3, 1968
Docket1 Div. 247
StatusPublished
Cited by1 cases

This text of 214 So. 2d 694 (Terrell v. Better Business Bureau of Mobile County, Inc.) is published on Counsel Stack Legal Research, covering Supreme Court of Alabama primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Terrell v. Better Business Bureau of Mobile County, Inc., 214 So. 2d 694, 283 Ala. 131, 1968 Ala. LEXIS 996 (Ala. 1968).

Opinion

COLEMAN, Justice.

The complainant appeals from a decree wherein the court decreed “. that the relief prayed for in the Bill of Complaint be and it is hereby denied and that the Bill of Complaint is hereby dismissed.”

For prior decision on one phase of this case, see Terrell v. Better Business Bureau of Mobile County, Inc., 278 Ala. 625, 179 So.2d 750.

Respondent has moved to strike complainant’s brief, or affirm the decree appealed from, on the grounds that the brief does not comply with the rules governing briefs and because the argued assignments of error “. . . . constitute merely general assignments which are vague and uncertain and particularizes no error of the Trial Court for review by this Court . . . . ”

This litigation commenced as follows. Complainant, T. C. Terrell, filed in the circuit court, in equity, of Mobile County, his bill of complaint, wherein he averred that he is a citizen of Jefferson County; that respondent is a corporation domiciled in Mobile County; that the Alabama Police Association is a corporation organized under the laws of Alabama for the benefit of its membership, which is composed of law enforcement officers of the Alabama Highway Patrol, Alabama municipalities, sheriffs, and deputy sheriffs; that pursuant to complainant’s contract with said Alabama Police Association, complainant undertook to cause to be published and distributed a magazine known as “The Alabama Policeman,” identified as the official organ of said Association, all at the sole expense of complainant; that complainant caused to be issued a policy of life insurance and hospital insurance on each member of the Association; that complainant agreed to pay expenses of officers of the Association accruing in connection with their attendance at duly called meetings and to pay the cost of legal counsel to represent the Association and individual members who might become involved in litigation resulting from performance of their official duties as such officers; that complainant has carried out his aforesaid obligations and has expended large sums for insurance, legal counsel, and costs of publishing the magazine; that large sums have been paid by the insurer as death benefits for the families of deceased members; that by the terms of the contract, the Association agreed that complainant could solicit and sell advertising for said magazine and retain the proceeds thereof; and a copy of the contract is attached to the bill.

Complainant further avers that his primary source of income and making a living consists of the business of soliciting and selling advertising and publishing trade papers, magazines, and other periodicals; that he published the first issue of The Alabama Policeman in March, 1961, and the same has been regularly published since that date on a quarterly basis and distributed to members of the Association and advertisers in the magazine, all according to the contract; that the insurance and other benefits accruing to members of the Association depend upon complainant’s ability to sell advertising in said magazine.

Complainant further avers that in July, 1963, respondent published and circulated at Mobile, Alabama, a writing, copy -of [133]*133which is made Exhibit C to the bill and recites:

“EXHIBIT ‘C
“BETTER
“BUSINESS ALERT
“BUREAU
“A SPECIAL SERVICE OF THE
BETTER BUSINESS BUREAU OF
MOBILE COUNTY INC.
406 Van Antwerp Bldg: Mobile, Alabama
“PHONE HE 3-5494
“ALABAMA VOICE OF LABOR _A telephone boiler room, operated by T. C. ‘Lucky’ Terrell, from Birmingham, is presently soliciting Mobile business firms for advertisements in his ‘labor’ publication. Mobile labor leaders have repeatedly advised us they have no connection with this publication.
“It is extremely important: PLEASE CALL THE BETTER BUSINESS BUREAU (433-5416) IF YOU ARE SOLICITED BY THIS FIRM. (Whether you buy or not.)
"ALABAMA POLICEMAN’S ASSO-CIATION_This is another promotion by Terrell to sell advertisements in a publication entitled ‘Alabama Policeman’ to Mobile business firms. He uses the same boiler room as above and his pitchmen are implying that you will receive special consideration from the Alabama Highway Patrol and the Mobile City Police Department if you display one of his membership cards when apprehended for a traffic violation. Neither Terrell nor the Alabama Policeman’s Association has any official connection with the State Highway Patrol, the Mobile Police Department or the Mobile County Sheriff’s Department.
“According to Terrell, he collected $72,000.00 in 1962 from Alabama firms for advertisements in this publication but none of the funds were paid to the Association.
“PLEASE CALL THE BETTER BUSINESS BUREAU (433-5416) IF YOU ARE CONTACTED FOR EITHER OF THESE PUBLICATIONS
“July 1963
“ALERTS are for DISPLAY-on Bulletin Boards, Shop Window, (Illegible)”

Complainant avers, in detail as to several of its parts, that the writing is false, scurrilous, and defamatory, and as follows:

“And your complainant avers that the language of said fourth paragraph of Exhibit ‘C’, both directly and by innuendo, falsely and maliciously accuses complainant of obtaining money under false pretense, or of grand theft, or of embezzlement, felonies involving moral turpitude, and thereby subjects your complainant to ridicule, contempt, shame or disgrace; it is false and malicious; and it constitutes libel per se.”

Complainant avers that the writing was circulated among numerous business firms in Mobile with which complainant had been doing business and resulted in numerous cancellations of orders for advertising, and that it is impossible for him to do further business with many firms with which he had enjoyed good relations prior to publication of the alleged libel.

Complainant avers that the only effective relief which might be afforded him is through an injunction requiring respondent to make full admission of fault and to retract the statements in the writing. Complainant prays that the court:

“. . . . will (1) find, adjudge and declare the writing herein complained of (Exhibit ‘C’) hereto) to be false, malicious and libelous per se; (2) issue its writ of injunction ordering the respondent to cease and desist from further publishing false, malicious and libelous statements about complainant; commanding respondent to prepare and submit for the scrutiny and approval of this Court an in[134]*134strument in writing comprising a full admission by respondent of fault in publishing, circulating,and distributing the said writing concerning complainant and a complete and detailed retraction of the writing and statements therein constituting libel; commanding respondent to ' circulate, distribute and deliver said admission" of fhult- and retraction, in the same manner and to the same extent ; as was the; rcase of the false, malicious .

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Related

Williams v. Clark
279 So. 2d 523 (Court of Civil Appeals of Alabama, 1973)

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Bluebook (online)
214 So. 2d 694, 283 Ala. 131, 1968 Ala. LEXIS 996, Counsel Stack Legal Research, https://law.counselstack.com/opinion/terrell-v-better-business-bureau-of-mobile-county-inc-ala-1968.