24CA0416 Tafoya v Borns 06-05-2025
COLORADO COURT OF APPEALS
Court of Appeals No. 24CA0416 Lincoln County District Court No. 23CV4 Honorable H. Clay Hurst, Judge
Stephanie Louise Tafoya and Stuffy’s Ride Service, LLC, a Colorado limited liability company,
Plaintiffs-Appellants,
v.
Gary Borns and Tricia Borns,
Defendants-Appellees.
JUDGMENT AFFIRMED
Division II Opinion by JUDGE HARRIS Fox and Schutz, JJ., concur
NOT PUBLISHED PURSUANT TO C.A.R. 35(e) Announced June 5, 2025
Earl & Earl, PLLC, Collin J. Earl, Ryan T. Earl, Brian E. Hefner, Colorado Springs, Colorado, for Plaintiffs-Appellants
No Appearance for Defendants-Appellees ¶1 Plaintiffs, Stephanie Louise Tafoya and Stuffy’s Ride Service,
LLC, appeal the dismissal of their defamation complaint against the
defendants, Tricia and Gary Borns. We affirm.
I. Background
¶2 In the midst of an intense neighbor dispute, Tafoya and
Stuffy’s filed a complaint against the Bornses alleging the following
facts:
• In April 2023, Tricia Borns “filed a restraining order, which
she ultimately dropped,” claiming that Tafoya’s service animal
was dangerous. The police went to Tafoya’s home, which
“affect[ed] her business in a negative manner.”
• Stuffy’s received complaints about its owner, Chris Rosado,
“regarding supposed speed.” As a result, the police went to
Tafoya’s house for “unfounded follow-up and harassment.”
• On May 7, 2023, Tricia Borns posted a statement to Facebook.
¶3 Tricia Borns then left a comment to the post.
1 • “Upon information and belief,” Gary Borns, at the behest of
Tricia Borns, “on more than one occasion spoke negatively
about” Tafoya and Stuffy’s.
• In July 2023, Linda Kerns and her granddaughter heard Tricia
Borns “talking poorly about” Stuffy’s “to individuals in the
community.”
• The Bornses have “attacked Plaintiff Tafoya to friends and
other individuals in the community using false complaints to
the Marshall office” to bully Tafoya and “wreck her business
reputation.”
The complaint asserted claims for libel, trade libel, and slander.
¶4 The Bornses moved to dismiss the complaint under C.R.C.P.
12(b)(5) for failure to state a claim for relief. The district court
granted the motion, concluding that the statements identified in the
complaint are non-defamatory “constitutionally protected opinion
speech” based on “the forum [on] which they are posted, the
language that was used, and the context of the post.”
2 II. Discussion
¶5 Tafoya and Stuffy’s contend that the complaint plausibly
stated claims for defamation, defamation per se, and trade
libel/disparagement, and, therefore, the district court erred by
dismissing it. We disagree.
A. Legal Principles
¶6 Defamation is a communication that holds an individual up to
contempt or ridicule, thereby causing injury or damage. Jogan
Health, LLC v. Scripps Media, Inc., 2025 COA 4, ¶ 21. The tort of
defamation consists of two types of communication — libel and
slander. Keohane v. Stewart, 882 P.2d 1293, 1297 n.5 (Colo. 1994).
Libel is usually a written communication while slander is generally
an oral communication. Id.
¶7 To prevail on a defamation claim, the plaintiff must prove (1) a
defamatory statement by defendant concerning the plaintiff;
(2) published to a third party; (3) with fault amounting to at least
negligence on the part of the defendant; and (4) either actionability
of the statement irrespective of special damages or the existence of
special damages to the plaintiff caused by the publication. Jogan
Health, ¶ 21; CJI-Civ. 22:5 (2025).
3 ¶8 A statement is defamatory per se if the defamatory meaning is
apparent from the face of the publication without resort to extrinsic
proof and it is specifically directed at the plaintiff. Gordon v. Boyles,
99 P.3d 75, 79 (Colo. App. 2004). The traditional categories of
defamation per se include imputation of a criminal offense or a
matter incompatible with the individual’s business or trade. Id.
¶9 To prove trade libel — commonly referred to as disparagement
— the plaintiff must establish (1) a false statement; (2) published to
a third party; (3) derogatory to the plaintiff’s business; (4) through
which defendant intended to cause harm to plaintiff’s pecuniary
interest or either recognized or should have recognized that it was
likely to do so; (5) malice; and (6) special damages. Thompson v.
Md. Cas. Co., 84 P.3d 496, 507 n.16 (Colo. 2004). A disparagement
claim is subject to the law of defamation. See Creekside
Endodontics, LLC v. Sullivan, 2022 COA 145, ¶ 54 n.8.
¶ 10 Statements of opinion are generally not actionable defamation.
Gertz v. Robert Welch, Inc., 418 U.S. 323, 339-40 (1974). But there
is no “wholesale defamation exemption for anything that might be
labeled ‘opinion.’” Milkovich v. Lorain J. Co., 497 U.S. 1, 18 (1990).
Rather, the question is whether the statement contains a “provably
4 false factual connotation” and can reasonably be interpreted “‘as
stating actual facts’ about an individual.” Id. at 20 (citation
omitted). Thus, the court must determine, first, if the statement is
sufficiently factual to be susceptible of being proved true or false
and, second, if reasonable people would conclude that the assertion
is one of fact. Keohane, 882 P.2d at 1299; see also Zueger v. Goss,
2014 COA 61, ¶ 16 (applying this two-part test to statements
uttered in a purely private context). In determining whether
reasonable people would interpret the statement as factual, courts
consider factors such as the phrasing of the statement, the context
in which it appears, and the circumstances surrounding its
publication, including the medium through which the information
is disseminated and the audience to whom the statement is
directed. Keohane, 882 P.2d at 1299.
¶ 11 Under this test, a statement that amounts to mere rhetorical
hyperbole is not defamatory. Wilson v. Meyer, 126 P.3d 276, 280
(Colo. App. 2005). That is because rhetorical hyperbole is a
statement that, considered in context, is “not intended to be
understood in its literal sense.” Lane v. Ark. Valley Publ’g Co., 675
P.2d 747, 750 (Colo. App. 1983).
5 B. Standard of Review
¶ 12 Under the plausibility standard adopted in Warne v. Hall,
2016 CO 50, ¶ 24, a claim is subject to dismissal unless the
complaint’s factual allegations are sufficient to “‘raise a right to
relief “above the speculative level,” and provide “plausible grounds”’
to create an inference that the allegations are true.” Walker v.
Women’s Pro. Rodeo Ass’n, 2021 COA 105M, ¶ 37 (quoting Warne,
¶ 9). Thus, the plausibility standard requires that the complaint
“contain either direct or inferential allegations respecting all the
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24CA0416 Tafoya v Borns 06-05-2025
COLORADO COURT OF APPEALS
Court of Appeals No. 24CA0416 Lincoln County District Court No. 23CV4 Honorable H. Clay Hurst, Judge
Stephanie Louise Tafoya and Stuffy’s Ride Service, LLC, a Colorado limited liability company,
Plaintiffs-Appellants,
v.
Gary Borns and Tricia Borns,
Defendants-Appellees.
JUDGMENT AFFIRMED
Division II Opinion by JUDGE HARRIS Fox and Schutz, JJ., concur
NOT PUBLISHED PURSUANT TO C.A.R. 35(e) Announced June 5, 2025
Earl & Earl, PLLC, Collin J. Earl, Ryan T. Earl, Brian E. Hefner, Colorado Springs, Colorado, for Plaintiffs-Appellants
No Appearance for Defendants-Appellees ¶1 Plaintiffs, Stephanie Louise Tafoya and Stuffy’s Ride Service,
LLC, appeal the dismissal of their defamation complaint against the
defendants, Tricia and Gary Borns. We affirm.
I. Background
¶2 In the midst of an intense neighbor dispute, Tafoya and
Stuffy’s filed a complaint against the Bornses alleging the following
facts:
• In April 2023, Tricia Borns “filed a restraining order, which
she ultimately dropped,” claiming that Tafoya’s service animal
was dangerous. The police went to Tafoya’s home, which
“affect[ed] her business in a negative manner.”
• Stuffy’s received complaints about its owner, Chris Rosado,
“regarding supposed speed.” As a result, the police went to
Tafoya’s house for “unfounded follow-up and harassment.”
• On May 7, 2023, Tricia Borns posted a statement to Facebook.
¶3 Tricia Borns then left a comment to the post.
1 • “Upon information and belief,” Gary Borns, at the behest of
Tricia Borns, “on more than one occasion spoke negatively
about” Tafoya and Stuffy’s.
• In July 2023, Linda Kerns and her granddaughter heard Tricia
Borns “talking poorly about” Stuffy’s “to individuals in the
community.”
• The Bornses have “attacked Plaintiff Tafoya to friends and
other individuals in the community using false complaints to
the Marshall office” to bully Tafoya and “wreck her business
reputation.”
The complaint asserted claims for libel, trade libel, and slander.
¶4 The Bornses moved to dismiss the complaint under C.R.C.P.
12(b)(5) for failure to state a claim for relief. The district court
granted the motion, concluding that the statements identified in the
complaint are non-defamatory “constitutionally protected opinion
speech” based on “the forum [on] which they are posted, the
language that was used, and the context of the post.”
2 II. Discussion
¶5 Tafoya and Stuffy’s contend that the complaint plausibly
stated claims for defamation, defamation per se, and trade
libel/disparagement, and, therefore, the district court erred by
dismissing it. We disagree.
A. Legal Principles
¶6 Defamation is a communication that holds an individual up to
contempt or ridicule, thereby causing injury or damage. Jogan
Health, LLC v. Scripps Media, Inc., 2025 COA 4, ¶ 21. The tort of
defamation consists of two types of communication — libel and
slander. Keohane v. Stewart, 882 P.2d 1293, 1297 n.5 (Colo. 1994).
Libel is usually a written communication while slander is generally
an oral communication. Id.
¶7 To prevail on a defamation claim, the plaintiff must prove (1) a
defamatory statement by defendant concerning the plaintiff;
(2) published to a third party; (3) with fault amounting to at least
negligence on the part of the defendant; and (4) either actionability
of the statement irrespective of special damages or the existence of
special damages to the plaintiff caused by the publication. Jogan
Health, ¶ 21; CJI-Civ. 22:5 (2025).
3 ¶8 A statement is defamatory per se if the defamatory meaning is
apparent from the face of the publication without resort to extrinsic
proof and it is specifically directed at the plaintiff. Gordon v. Boyles,
99 P.3d 75, 79 (Colo. App. 2004). The traditional categories of
defamation per se include imputation of a criminal offense or a
matter incompatible with the individual’s business or trade. Id.
¶9 To prove trade libel — commonly referred to as disparagement
— the plaintiff must establish (1) a false statement; (2) published to
a third party; (3) derogatory to the plaintiff’s business; (4) through
which defendant intended to cause harm to plaintiff’s pecuniary
interest or either recognized or should have recognized that it was
likely to do so; (5) malice; and (6) special damages. Thompson v.
Md. Cas. Co., 84 P.3d 496, 507 n.16 (Colo. 2004). A disparagement
claim is subject to the law of defamation. See Creekside
Endodontics, LLC v. Sullivan, 2022 COA 145, ¶ 54 n.8.
¶ 10 Statements of opinion are generally not actionable defamation.
Gertz v. Robert Welch, Inc., 418 U.S. 323, 339-40 (1974). But there
is no “wholesale defamation exemption for anything that might be
labeled ‘opinion.’” Milkovich v. Lorain J. Co., 497 U.S. 1, 18 (1990).
Rather, the question is whether the statement contains a “provably
4 false factual connotation” and can reasonably be interpreted “‘as
stating actual facts’ about an individual.” Id. at 20 (citation
omitted). Thus, the court must determine, first, if the statement is
sufficiently factual to be susceptible of being proved true or false
and, second, if reasonable people would conclude that the assertion
is one of fact. Keohane, 882 P.2d at 1299; see also Zueger v. Goss,
2014 COA 61, ¶ 16 (applying this two-part test to statements
uttered in a purely private context). In determining whether
reasonable people would interpret the statement as factual, courts
consider factors such as the phrasing of the statement, the context
in which it appears, and the circumstances surrounding its
publication, including the medium through which the information
is disseminated and the audience to whom the statement is
directed. Keohane, 882 P.2d at 1299.
¶ 11 Under this test, a statement that amounts to mere rhetorical
hyperbole is not defamatory. Wilson v. Meyer, 126 P.3d 276, 280
(Colo. App. 2005). That is because rhetorical hyperbole is a
statement that, considered in context, is “not intended to be
understood in its literal sense.” Lane v. Ark. Valley Publ’g Co., 675
P.2d 747, 750 (Colo. App. 1983).
5 B. Standard of Review
¶ 12 Under the plausibility standard adopted in Warne v. Hall,
2016 CO 50, ¶ 24, a claim is subject to dismissal unless the
complaint’s factual allegations are sufficient to “‘raise a right to
relief “above the speculative level,” and provide “plausible grounds”’
to create an inference that the allegations are true.” Walker v.
Women’s Pro. Rodeo Ass’n, 2021 COA 105M, ¶ 37 (quoting Warne,
¶ 9). Thus, the plausibility standard requires that the complaint
“contain either direct or inferential allegations respecting all the
material elements [of the claim] necessary to sustain a recovery
under some viable legal theory.” Adams Cnty. Hous. Auth. v.
Panzlau, 2022 COA 148, ¶ 51 (citation omitted).
¶ 13 We review de novo the district court’s dismissal of a complaint
under C.R.C.P. 12(b)(5). Norton v. Rocky Mountain Planned
6 Parenthood, Inc., 2018 CO 3, ¶ 7.1 In doing so, we accept all factual
allegations in the complaint as true and view them in the light most
favorable to the plaintiff, but we do not accept as true bare legal
conclusions. Id.
¶ 14 Whether a statement is defamatory is a question of law. Fry v.
Lee, 2013 COA 100, ¶ 20. Accordingly, we review de novo the
district court’s determination that a statement constitutes an
opinion. Lawson v. Stow, 2014 COA 26, ¶ 32.
C. The Complaint Fails to State Claims for Defamation
¶ 15 In their brief on appeal, plaintiffs focus on the Facebook
posting, which is the only alleged defamatory statement identified
with any specificity in the complaint. We turn there first.
¶ 16 The original post (as opposed to the comments) is somewhat
unintelligible, and plaintiffs do not explain what part of the post is
1 Plaintiffs say that in ruling on the motion to dismiss, the district
court considered matters outside the pleadings and should have converted the motion to a motion for summary judgment. See Bristol Bay Prods., LLC v. Lampack, 2013 CO 60, ¶ 46 (“Although a trial court may consider certain . . . records without converting a motion to dismiss into a motion for summary judgment, its power to do so is not unlimited.”). The district court’s order does not indicate that it considered matters outside the pleadings and plaintiffs do not identify those matters, so we review the motion to dismiss under C.R.C.P. 12(b)(5).
7 defamatory. The post states, in part, that “Probably because, ‘Stuff
of what we don’t know’ whatever she goes by cannot get the
business in her ‘own name for ‘Mysterious reasons’ I’m sure . . . .”
If this is the statement plaintiffs contend is defamatory, we
disagree. That statement is presented as conjecture, not as fact,
particularly when read in context. Overall, the post suggests that
Tricia Borns was “venting her anger and frustration and is a signal
that her words should not be taken literally.” Keohane, 882 P.2d at
1301.
¶ 17 As for the comment below the post — that Tafoya “has a
‘transportation business’ but smokes weed 100% of the time” — we
agree with the district court that the comment is not actionable
because it constitutes an opinion — specifically, it amounts to
rhetorical hyperbole.
¶ 18 No reasonable person would understand that comment as an
assertion of fact — i.e., that Tafoya smokes marijuana twenty-four
hours a day every day. To the contrary, the comment is the kind of
“imaginative expression,” NBC Subsidiary (KCNC-TV), Inc. v. Living
Will Ctr., 879 P.2d 6, 12 (Colo. 1994) (quoting Milkovich, 497 U.S. at
20), that can only be interpreted as overgeneralization and
8 exaggeration, Keohane, 882 P.2d at 1301 (overgeneralization and
exaggerated terms signaled rhetorical hyperbole that should not be
taken literally). See also Wilson, 126 P.3d at 280 (the phrase
“undoubtedly paranoid” was rhetorical hyperbole that could not
reasonably be viewed as an assertion of fact); Neumann v. Liles, 369
P.3d 1117, 1126 (Or. 2016) (description of a wedding venue as “[t]he
worst wedding experience of [defendant’s] life” was rhetorical
hyperbole because it could not be understood as stating an
objective fact); Gold v. Harrison, 962 P.2d 353, 356, 361 (Haw.
1998) (statement describing a violation of privacy as “being raped by
all these people” was rhetorical hyperbole because it would not be
understood by even the most casual reader as being true). Thus,
the comment, considered in context, could not have been intended
to be understood in its literal sense. See Lane, 675 P.2d at 750.
¶ 19 The statement that Tafoya “introduced herself when she
moved here as ‘a stoner’” implies a verifiable fact and could be
understood that way. But being a “stoner” is not necessarily
defamatory, and plaintiffs never claim that it is. They do not
mention that part of the comment anywhere in their brief on
appeal. At any rate, plaintiffs do not allege that this part of the
9 comment constitutes defamation per se, so they had to plead
special damages resulting from that particular statement. Their
complaint, though, says only that “Plaintiff has special damages
because of Defendant’s behavior.” That conclusory allegation does
not create a plausible inference that Tafoya has suffered a
pecuniary loss as a result of Tricia Borns’s statement that Tafoya
introduced herself as a “stoner.” See, e.g., Lind v. O’Reilly, 636 P.2d
1319, 1321 (Colo. App. 1981) (an allegation that “plaintiff has
suffered actual and presumed damages in the amount of $150,000”
was insufficient to satisfy the requirements for pleading special
damages); Warne, ¶¶ 9, 27 (conclusory allegations are not entitled
to an assumption of truth and cannot raise a right to relief above
the speculative level).
¶ 20 That brings us to the allegations of unspecified defamatory
statements. Plaintiffs allege that “on more than one occasion” Gary
Borns “spoke negatively” about Tafoya and Stuffy’s; in July 2023, a
woman and her granddaughter overheard Tricia Borns “talking
poorly” about Stuffy’s to “individuals in the community”;
unidentified people complained to police that the owner of Stuffy’s
(a nonparty) was speeding; and Tricia and Gary Borns “have
10 personally attacked” Tafoya “to friends and other individuals” using
false complaints to the “Marshall office.”
¶ 21 While the plaintiff is not required “to quote each defamatory
statement verbatim in its entirety,” Coomer v. Donald J. Trump for
President, Inc., 2024 COA 35, ¶ 99, a defamation claim must be
pleaded with “a certain degree of specificity,” Corporon v. Safeway
Stores, Inc., 708 P.2d 1385, 1390 (Colo. App. 1985). The problem
with failing to specify the supposed defamatory statements is that,
as pleaded, the alleged conduct is “equally consistent with
non-tortious conduct,” given that the statements could have been
opinions. Warne, ¶ 27. (We do not address the allegation
concerning attacks “to friends and other individuals” by way of
“complaints to the Marshall office” because we do not understand
it.)
¶ 22 Because none of the identified statements are actionable as
defamation, we conclude that the district court properly dismissed
plaintiffs’ complaint.
III. Disposition
¶ 23 The judgment is affirmed.
JUDGE FOX and JUDGE SCHUTZ concur.