T. Parsley Hughes v. Ancestry.com

Missouri Court of Appeals·Decided May 28, 2019·No. WD81996·Published

Opinion

IN THE MISSOURI COURT OF APPEALS WESTERN DISTRICT

T. PARSLEY HUGHES, ET AL., )

)

Respondents, )

)

v. ) WD81996 )

ANCESTRY.COM, ET AL., ) Opinion filed: May 28, 2019 )

Appellants. )

APPEAL FROM THE CIRCUIT COURT OF JACKSON COUNTY, MISSOURI THE HONORABLE SANDRA MIDKIFF, JUDGE

Before Division Three: Thomas H. Newton, Presiding Judge, Anthony Rex Gabbert, Judge and Edward R. Ardini, Jr., Judge

Tina Parsley Hughes and Jose Cordada1 (“Plaintiffs”) filed suit in the Circuit Court of Jackson County against Ancestry.com Inc. and Ancestry.com DNA LLC (collectively, “Ancestry”), alleging that Ancestry released their private health information to third parties without their expressed permission. Ancestry filed a Motion to Compel Arbitration and Stay Litigation, which was denied by the trial court. Ancestry appeals from that denial. We reverse and remand with instructions.

1 Hughes and Cordada are the named plaintiffs in this lawsuit. The petition sought class certification.

I. Factual and Procedural Background Ancestry is a Utah company doing business nationwide and internationally. Ancestry sells genealogy and DNA products and services, including through operation of the website Ancestry.com. As part of its services, Ancestry offers its customers the opportunity to have their DNA tested to discover their ethnicity. Plaintiffs purchased DNA-testing kits from Ancestry and created Ancestry.com accounts.2 In order to create their respective accounts, Plaintiffs entered their full names and email addresses and created a password on a webpage. This webpage contained the following message:

By clicking “Continue” below, you agree to the Ancestry Terms and Conditions and Privacy Statement and agree Ancestry may contact you via email about their products and services, such as family tree hints and updates and promotional offers and events [ ] that help you unlock your past to inspire your future. You can unsubscribe or customize your email settings at any time.

Within this paragraph, the Terms and Conditions and Privacy Statement were visibly hyperlinked to send users to those documents. A “Continue” button immediately followed this disclaimer. Plaintiffs clicked “Continue” to create their accounts.

Plaintiffs filed their Class Action Petition, alleging that Ancestry “released [Plaintiffs’] and the members of the Class’ private health information to unknown persons or entities without expressed permission to do so from [Plaintiffs] or members of the Class.”3 Ancestry filed a Motion to Compel Arbitration and Stay Litigation, arguing that the “Dispute Resolution” section of the

2 Hughes signed up for an account and activated her DNA kit on October 1, 2016. Cordada signed up for an account on December 19, 2017, and activated his DNA kit on February 8, 2018. 3 Plaintiffs’ petition alleged claims for violation of the Missouri Merchandising Practices Act, breach of the fiduciary duty of confidentiality, breach of contract, and negligence, and sought monetary damages and injunctive relief.

Terms and Conditions agreed to by Plaintiffs included an agreement to arbitrate all disputes 4 subject to three exceptions:

If [the customer’s] dispute is not resolved within 30 days after contacting [Ancestry], then [the customer] and Ancestry agree that we will resolve it through final and binding arbitration, with the following three exceptions:

1. [The customer] may assert [his or her] dispute, if it qualifies, in small claims court.

2. Both [the customer] and Ancestry may bring a suit in court in the state of Utah only for a claim of infringement or other misuse of intellectual property rights. In this case, we both waive any right to a jury trial.

3. If it qualifies, [the customer] may bring a claim to the attention of a relevant federal, state, or local agency that may seek relief against [Ancestry] on [the customer’s] behalf.

The agreement specifically explained that any arbitration proceeding would be conducted according to the American Arbitration Association’s (“AAA”) rules, and the reference to the rules was hyperlinked to a downloadable copy of them. AAA Consumer Arbitration Rule R-14(a), states that “[t]he arbitrator shall have the power to rule on his or her own jurisdiction, including any objections with respect to the existence, scope, or validity of the arbitration agreement or to the arbitrability of any claim or counterclaim.”

Plaintiffs filed Suggestions in Opposition to Ancestry’s Motion to Compel Arbitration, arguing that the arbitration agreement “lacks consideration and is unconscionable.” Specifically, Plaintiffs asserted that the agreement lacked consideration because the Terms and Conditions allowed Ancestry to unilaterally amend the arbitration agreement. Paragraph 7 states:

4 The Terms and Conditions also required that customers initially attempt to resolve any disputes by contacting Ancestry. Whether Plaintiffs attempted to resolve their disputes directly with Ancestry before filing suit is not at issue in this appeal.

We have the right to modify these Terms or any additional terms that apply to a Service at any time, including to reflect changes to the law or changes to our Services. We will notify you of any material changes by posting information through the Services or via email. Such material changes will not apply retroactively and will become effective thirty days after they are posted, except that changes addressing new functions in the Services or changes made for legal reasons will be effective immediately. Your continued use of the Services after a change to the Terms will mean you accept the changes. If any changes are unacceptable to you, you may stop using the Services and, if applicable, cancel your subscription as described here.

Plaintiffs also alleged that the agreement was procedurally and substantively unconscionable. 5 The trial court overruled Ancestry’s Motion to Compel Arbitration and Stay Litigation, finding that the arbitration agreement was invalid because it lacked mutual consideration:

The arbitration agreement at issue in this litigation is illusory, and lacks mutuality of consideration. The arbitration agreement includes the following provision that allows Defendants to unilaterally amend the arbitration agreement: “[W]e have the right to modify these terms or any additional terms that apply to a Service at any time, including to reflect changes to the law or changes to our Services.” [ ] The amendment provision does not necessitate the agreement of Plaintiff before the execution and inclusions of additional arbitration provisions. [Ancestry’s]

unilateral ability to amend renders the mutual promise to arbitrate as illusory.

Ancestry appeals.6 II. Standard of Review “The denial of a motion to compel arbitration is reviewed de novo.” Soars v. Easter Seals Midwest, 563 S.W.3d 111, 113 (Mo. banc 2018) (citation omitted). “Our review of the trial court’s interpretation of an arbitration provision is also de novo, as arbitration is contractual, and contract

5 Plaintiffs argued that the agreement was substantively unconscionable because the terms “(1) permit Ancestry to unilaterally modify the agreement without limitation; (2) permit Ancestry to pursue its primary remedies in court; (3) precludes [sic] any appeal of the arbitrator’s award; (4) require any arbitration hearing to be held in the State of Utah; (5) allow only Ancestry to seek injunctive relief; and (6) preclude any action not brought on an individual basis.” Plaintiffs also alleged that the agreement was procedurally unconscionable because it was a contract of adhesion “camouflaged” as a “browsewrap” agreement. 6 An order denying a motion to compel arbitration is appealable under section 435.440, RSMo. Baker v. Bristol Care, Inc., 450 S.W.3d 770, 773 (Mo. banc 2014).

interpretation is a question of law.” Latenser v. Tarmac Int’l, Inc., 549 S.W.3d 461, 463 (Mo. App. W.D. 2018) (citation omitted).

III. Discussion

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