System 99 v. System 101

35 Cal. App. 3d 170, 110 Cal. Rptr. 560, 1973 Cal. App. LEXIS 701
CourtCalifornia Court of Appeal
DecidedNovember 8, 1973
DocketCiv. No. 41446
StatusPublished
Cited by1 cases

This text of 35 Cal. App. 3d 170 (System 99 v. System 101) is published on Counsel Stack Legal Research, covering California Court of Appeal primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
System 99 v. System 101, 35 Cal. App. 3d 170, 110 Cal. Rptr. 560, 1973 Cal. App. LEXIS 701 (Cal. Ct. App. 1973).

Opinion

Opinion

HASTINGS, J.

This is an appeal by the plaintiff and appellant, System 99, a California corporation, from a preliminary injunction issued by the Superior Court of the State of California for the County of Los Angeles, restraining defendant and respondent, System 101, a California corporation, from using the word “System” except in conjunction with at least one other word.

Facts

In 1964, System 99 adopted a company logo consisting of a “99” on a highway shield. In 1967, the corporate name was changed to System 99,1 and that name has been used exclusively from that date to the present time. The combination of the logo type and the name “System 99” is shown on advertising pieces, rate cards and other literature, and considerable money has been spent in promoting the name and service mark. System 99 performs trucking services along the west coast, and particularly Highway 99, but now also uses Highway 101 along with other major highways.

Solvang Freight Lines, Inc., was incorporated in 1967, at which time it performed trucking services primarily on U. S. Highway 101 and did not directly compete with System 99. On June 14, 1971, said corporation [172]*172amended its articles of incorporation and changed its name to “System 101.” It then filed an application with the Public Utilities Commission, seeking authorization to conduct business under the new name.2 According to System 101, at the time System 99 adopted its trade name, it was not performing trucking services on Highway 101 and was actually using the services of System 101 as an interline or interchange carrier on said highway.

System 99 commenced legal action, seeking to enjoin System 101 from using said name. It is not necessary in this opinion to set forth the various legal maneuvers, which have been lengthy and time consuming. Suffice it to say that on May 25, 1972, the preliminary injunction giving rise to this appeal was issued. The controlling words of the injunction are as follows: “. . . Defendant and its agents ... are enjoined and restrained from engaging in or performing, directly or indirectly, any and all of the following acts:

“(A) Infringing or using in any way that part of plaintiff’s trade name and service mark consisting of the word ‘System’ except in conjunction with at least one other word. The words together must be arranged so that the word ‘System’ is preceded by at least one other word which shall be of the same type or lettering and of the same design or style and color as the word ‘System.’ ”

Pending a hearing on the permanent injunction, System 101 is using the name “Solvang System 101.” These words appear on a six-pointed shield, modified from the United States national highway shield. “System 99” appears on a four-pointed shield, which is identical to the well-known interstate highway shield.

Issue

System 99 claims that the name System 101 is confusingly similar to System 99 and that the latter not only appropriated the name “System,” but also adopted a design similar to System 99’s logo. It then argues, citing numerous cases, that the trial court erred in permitting continued use of a shield and in requiring the addition of a word, either before or after the word “System,” because adding a word to another’s trade name does not avoid infringement.

System 99 concedes it is well established that the granting or denial of [173]*173a preliminary injunction will not be overturned on appeal unless an abuse of discretion is shown, but contends that where the facts are indisputed and the law is clear, the trial court is under a legal duty to act; and if it does not act properly, it is our duty to modify the injunction to protect the trade name of System 99 pending a trial on the merits.

System 101 claims that the trial court did not abuse its discretion, and that determination of this issue is the only one before us. We agree.

Argument

It is obvious that at the hearing on the preliminary injunction the trial court decided that the purchasing public was likely to confuse the two names.3 (Ball v. American Trial Lawyers Assn., 14 Cal.App.3d 289 [92 Cal.Rptr. 228]; Cowles Magazines & Broadcasting, Inc. v. Elysium, Inc., 255 Cal.App.2d 731 [63 Cal.Rptr. 507].) Having thus concluded, the court was required to alleviate the confusion, but at the same time to do so within the framework of the law applicable to preliminary injunctions.

System 99 cites numerous cases holding that the addition of a word to another trade name does not avoid infringement: Jacobs v. Beecham (1911) 221 U.S. 263 [55 L.Ed. 729, 31 S.Ct. 555]; Herring-Hall-Marvin Safe Co. v. Hall’s Safe Co. (1908) 208 U.S. 554 [52 L.Ed. 616, 28 S.Ct. 350]; Woodward v. Lazar (1863) 21 Cal. 448; Industrial Photo Service v. Kelly (1961) 198 Cal.App.2d 665 [17 Cal.Rptr. 907]; Marsalli’s Coffee v. Blue Ribbon Prod. Co. (1958) 159 Cal.App.2d 357 [323 P.2d 787]. Eastern Columbia, Inc. v. Waldman (1947) 30 Cal.2d 268 [181 P.2d 865], is very similar to this case; however, it involves the awarding of a permanent injunction.

After an analysis of the rules applying to preliminary injunctions, we think the facts of this case justify a distinction between the law applicable to a preliminary injunction and a permanent injunction. A summary of the rules governing preliminary injunctions is set forth in detail in Continental Baking Co. v. Katz (1968) 68 Cal.2d 512, 528 [67 Cal.Rptr. 761, 439 P.2d 889]. The pertinent portions are as follows: “ ‘The granting or denial of a preliminary injunction does not amount to an adjudication of the ultimate rights in controversy. It merely determines that the court, balancing the respective equities of the parties, concludes that, pending a trial on the merits, the defendant should or that he should not be restrained from exercising the right claimed by him.’ [Citations.] The general purpose [174]*174of such an injunction is the preservation of the status quo until a final determination of the merits of the action. [Citations.] Thus, the court examines all of the material before it in order to consider ‘whether a greater injury will result to the defendant from granting the injunction than to the plaintiff from refusing it; . . .’ [Citations.] In making that determination the court will consider the probability of the plaintiff’s ultimately prevailing in the case and, it has been said, will deny a preliminary injunction unless there is a reasonable probability that plaintiff will be successful in the assertion of his rights. [Citations.] . . .”

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Bluebook (online)
35 Cal. App. 3d 170, 110 Cal. Rptr. 560, 1973 Cal. App. LEXIS 701, Counsel Stack Legal Research, https://law.counselstack.com/opinion/system-99-v-system-101-calctapp-1973.