SYNERGY CHC CORP v. HVL LLC

CourtDistrict Court, D. Maine
DecidedFebruary 27, 2023
Docket2:22-cv-00301
StatusUnknown

This text of SYNERGY CHC CORP v. HVL LLC (SYNERGY CHC CORP v. HVL LLC) is published on Counsel Stack Legal Research, covering District Court, D. Maine primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
SYNERGY CHC CORP v. HVL LLC, (D. Me. 2023).

Opinion

UNITED STATES DISTRICT COURT DISTRICT OF MAINE

SYNERGY CHC CORP. , ) ) Plaintiff ) ) v. ) No. 2:22-cv-00301-JAW ) HVL, LLC, d/b/a ATRIUM ) INNOVATIONS, ) ) Defendant )

RECOMMENDED DECISION ON MOTION TO DISMISS

Defendant HVL, LLC, doing business as Atrium Innovations, moves pursuant to Federal Rule of Civil Procedure 12(b)(6) to dismiss claims by Plaintiff Synergy CHC Corp. for negligent misrepresentation (Count III) and fraud (Count IV) primarily on the basis of failure to plead both claims with particularity pursuant to Federal Rule of Civil Procedure 9(b). See Motion to Dismiss (MTD) (ECF No. 21) at 1-2; First Amended Complaint (FAC) (ECF No. 19) ¶¶ 99-110.1 With the benefit of oral argument on February 1, 2023, I conclude that Synergy fails to plead its fraud claim with particularity pursuant to Rule 9(b) but that its negligent misrepresentation claim is not subject to that heightened standard. I, therefore, recommend that the Court grant the motion to dismiss as to Count IV, deny it as to Count III, dismiss Count IV without prejudice, and direct that Synergy file a

1 Atrium also sought dismissal of a claim by Synergy for unfair or deceptive trade practices (Count V), see MTD at 1-2; FAC ¶¶ 111-14; however, that request was mooted by the Court’s grant of Synergy’s unopposed motion to dismiss that claim, see ECF Nos. 28-29. The MTD does not implicate Synergy’s claims for breach of contract (Count I) and breach of warranty (Count II). See FAC ¶¶ 84-98. motion to amend its complaint, together with its proposed amended complaint, no later than two weeks from the date of the Court’s order, failing which Count IV of the Complaint will be dismissed with prejudice.

I. Background Synergy is a consumer healthcare and beauty company that sells, among other products, FOCUSfactor, a brain health supplement brand. FAC ¶¶ 18-19. Atrium manufactures and delivers products both for itself and, historically, for third-party customers. Id. ¶ 21. For approximately twenty years, Atrium manufactured and delivered FOCUSfactor products to Synergy pursuant to specifications agreed by the

parties, including that the product be delivered with a shelf life of either thirty or thirty-six months. Id. ¶¶ 22-26. The parties’ contract manufacturing relationship was governed by a purchase order and invoice process, whereby Synergy would issue purchase orders to Atrium and Atrium would acknowledge the orders, manufacture the products, deliver the products to Synergy, and invoice Synergy for the orders. Id. ¶ 32. Synergy’s purchase orders often, but not always, contained product delivery dates with which Atrium

usually complied prior to the incidents at issue. Id. ¶¶ 33-34. Atrium also informed Synergy of its delivery dates on its acknowledgements of Synergy’s purchase orders. Id. ¶ 35. Atrium typically delivered products to Synergy within two months of production. Id. ¶ 37. In the spring of 2020, Atrium began delaying the manufacture and delivery of products to Synergy. Id. ¶ 38. Between April 17, 2020, and January 18, 2021, Synergy issued nine purchase orders to Atrium for more than $14 million in FOCUSfactor products, which represented the vast majority of products that Synergy intended to sell in the second half of 2020 and in 2021 to fulfill purchase orders from

its customers. Id. ¶¶ 39-41.2 Atrium accepted those orders without objecting to their terms and acknowledged their receipt in writings containing a “Promised Ship Date.” Id. ¶¶ 42, 51. At the time Atrium received the purchase orders, it did not inform Synergy that there would be any delay in the manufacture or delivery of the products. Id. ¶ 55. In late spring or early summer 2020, Atrium unilaterally paused the

manufacturing process for the FOCUSfactor products Synergy had ordered. Id. ¶ 57. Upon information and belief, Atrium did so to produce more of its own products and knew (but did not disclose to Synergy) that it would cease its contract manufacturing work for Synergy in 2022. Id. ¶¶ 58-59. Atrium began to inform Synergy in early summer 2020 that the manufacture of FOCUSfactor products was delayed in some respect but failed to disclose that the delay would last for months and falsely attributed the problem to COVID, testing delays, supply chain challenges, staffing

problems, and issues sourcing raw material. Id. ¶ 60. Initially, when Synergy inquired about the status of specific purchase orders during weekly meetings of Atrium and Synergy representatives, Atrium informed Synergy that the manufacturing of FOCUSfactor products was continuing and that deliveries of then-pending orders were imminent. Id. ¶ 61. As the delays continued,

2 Synergy lists precise dates for each purchase order and appends redacted copies to the complaint. FAC ¶ 39; Exhs. A-I thereto. Synergy continued to inquire about pending orders. Id. ¶ 62. Representatives of Atrium, including high-level officers, advised Synergy that Atrium was prioritizing Synergy’s pending orders. Id. Synergy relied on Atrium’s representations that it

would continue to manufacture FOCUSfactor products as ordered, which was consistent with its past course of dealing and the terms of the purchase orders. Id. ¶ 63. Atrium did not tell Synergy the truth about the manufacturing delays until at least late summer/early fall 2020. Id. ¶ 64. When Synergy communicated with Atrium about the delays, Atrium refused to commit to a date on which the FOCUSfactor products would be manufactured and

sent to Synergy. Id. ¶ 65. Atrium delivered the products at issue several months after it should have in the regular course of the parties’ dealing. Id. ¶ 66. For example, although HVL PO7 sought deliveries of one-third of the order on April 30, 2021, one-third on May 31, 2021, and one-third on June 30, 2021, Atrium did not start delivery of the bulk of the products until June 30, 2021, and did not complete delivery until November 5, 2021. Id. ¶ 69. When Atrium did deliver products, they had a significantly shorter shelf life,

to Synergy’s detriment. Id. ¶¶ 70-71. Many of Synergy’s customers return products, expecting a full refund, if those products have not sold at least a year before their expiration dates. Id. ¶ 72. Atrium’s delays also forced Synergy to short-ship or cease shipping to many of its key big box customers, preventing it from fulfilling more than $5 million in orders for FOCUSfactor. Id. ¶¶ 74-75. In reliance on Atrium’s false and negligent misrepresentations, Synergy did not initially seek out an alternative third party to manufacture FOCUSfactor, instead continuing to work with and submit purchase orders to Synergy. Id. ¶¶ 76-77.

Synergy contracted with a different third-party manufacturer in early fall 2020 but did not begin receiving products from that manufacturer until February 2021. Id. ¶¶ 78-79. Despite Synergy’s efforts, it has been unable to sell much of the product whose manufacturing was paused by Atrium. Id. ¶ 83. II. Legal Standards A court reviewing a motion to dismiss for failure to state a claim must “accept

as true all well-pleaded facts alleged in the complaint and draw all reasonable inferences therefrom in the pleader’s favor.” Rodríguez-Reyes v. Molina-Rodríguez, 711 F.3d 49, 52-53 (1st Cir. 2013) (cleaned up). Generally, a complaint must contain only “a short and plain statement of the claim showing that the pleader is entitled to relief,” Fed. R. Civ. P. 8(a)(2), and need not set out “detailed factual allegations,” Bell Atl. Corp. v.

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SYNERGY CHC CORP v. HVL LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/synergy-chc-corp-v-hvl-llc-med-2023.