Switch, Ltd. v. Uptime Institute, LLC

District Court, D. Nevada·Decided December 3, 2019·No. 2:19-cv-00631·Unknown

Opinion

UNITED STATES DISTRICT COURT 1 DISTRICT OF NEVADA 2

3 SWITCH, LTD., ) ) 4 Plaintiff, ) Case No.: 2:19-cv-00631-GMN-NJK vs. ) 5 ) ORDER 6 UPTIME INSTITUTE, LLC; and UPTIME ) INSTITUTE PROFESSIONAL SERVICES, ) 7 LLC, ) ) 8 Defendants. ) 9 ) 10 Pending before the Court is the Partial Motion to Dismiss (“Motion to Dismiss”), (ECF 11 No. 19), filed by Defendants Uptime Institute, LLC (“Uptime”) and Uptime Institute 12 Professional Services, LLC (“Uptime IPS”) (collectively, “Defendants”). Plaintiff Switch, Ltd. 13 (“Plaintiff”) filed a Response, (ECF No. 30), and Defendants filed a Reply, (ECF No. 31). For 14 the reasons discussed below, the Partial Motion to Dismiss is GRANTED in part and 15 DENIED in part. 16 I. BACKGROUND 17 This case arises from Defendants’ allegedly fraudulent representations in connection 18 with their data center certification business. Defendant Uptime, through its affiliate Defendant 19 Uptime IPS, offers data center certification services. (First Am. Compl. (“FAC”) ¶¶ 22–23, 20 ECF No. 15). Defendants employ an allegedly proprietary four-“tier” classification standard to 21 certify the quality of the design, construction, and/or operations of their customers’ data 22 centers. (Id. ¶¶ 23–27). The United States Patent and Trademark Office (“USPTO”) awarded 23 Defendants federal service mark registrations for the “tiers” of certification that Defendants 24 25 1 issue to their customers.1 (Id. ¶¶ 15, 54–55, 71–77). Defendants represent that their 2 certifications provide substantial value. (Id. ¶¶ 28–30, 33). 3 Plaintiff is a corporation that primarily designs, constructs, and operates data centers. 4 (Id. ¶ 16). Based on Defendants’ representations, Plaintiff paid Defendants over $225,000 to 5 certify its SuperNap 8 Data Center’s operations and over $260,000 to certify its SuperNap 9 6 Data Center’s design, facility, and operations. (Id. ¶¶ 34–38). Despite receiving Defendants’ 7 highest “Tier IV” design, “Tier IV” facility, and “Tier IV Gold” certifications, Plaintiff alleges 8 that the certifications have provided little value because Defendants’ classification system 9 misleads consumers shopping for data center services. (Id. ¶¶ 39–53). 10 Plaintiff argues that Defendants’ certification scheme is inherently misleading. (Id.) The 11 First Amended Complaint explains that Defendants certify a data center’s design before the 12 client builds the data center. (Id. ¶ 43). As a result of this certification scheme, Plaintiff alleges 13 that some of Defendants’ clients have received Tier IV design certifications like Plaintiff, but, 14 unlike Plaintiff, they have built their data centers to plans of lower quality than the plans 15 Defendants certified.2 (Id. ¶¶ 43, 45–46). Although these customers would not receive Tier IV 16 facilities or operations certifications, they tout themselves as certified Tier IV data centers. (Id.) 17 Compounding the confusion, Defendants’ website allegedly promotes its customers’ design 18 certifications in a manner that leads consumers to believe that the value of design certifications 19 is akin to that of facilities or operations certifications. (Id. ¶ 44). Despite Plaintiff’s repeated 20 complaints to Defendants that Defendants’ customers were misleading consumers by passing 21

22 1 Plaintiff challenges Defendants’ rights in the following marks: TIER GAP ANALYSIS (Reg. No. 4900276), UPTIME INSTITUTE TIER IV CERTIFIED (Reg. No. 4446381), ACCREDITED TIER SPECIALIST (Reg. 23 No. 4503935), ACCREDITED TIER DESIGNER (Reg. No. 4503936), ATS ACCREDITED TIER SPECIALIST UPTIME INSTITUTE (Reg. No. 4670383), ATD ACCREDITED TIER DESIGNER UPTIME 24 INSTITUTE (Reg. No. 4670382), and TIER-READY (Serial No. 87436668). (Id. ¶ 15).

25 2 For example, Plaintiff alleges that a competing data center operator, ViaWest, received a Tier IV design certification, built its data center to a Tier III standard, and advertised itself as a Tier IV facility. (Id. ¶ 45). 1 off their design certifications as facilities or operations certifications that they had not earned, 2 Defendants took no action to police their service marks. (Id. ¶¶ 45–48, 50). 3 Plaintiff alleges that Defendants damaged Plaintiff’s business by misleading Plaintiff’s 4 customers into believing there is no distinction between Defendants’ design, facilities, and 5 operations certifications. (Id. ¶¶ 47, 50). To that end, Plaintiff argues that Defendants’ 6 certification scheme has deprived Plaintiff of business by causing its prospective consumers to 7 believe competitors with inferior data center operations and facilities offer services of equal 8 quality. (Id. ¶ 51). Relatedly, Plaintiff alleges that its customers demand lower prices because 9 its competitors who pass themselves off as equally certified offer lower rates. (Id. ¶ 52). 10 Accordingly, the First Amended Complaint asserts claims for: (1) breach of contract; (2) 11 deceptive trade practices; (3) fraudulent procurement of Defendants’ service marks; (4) 12 abandonment of Defendants’ service marks; and (5) a declaratory judgment that it has not 13 infringed Defendants’ marks.3 (Id. ¶¶ 95–133). Pursuant to its claims for relief, Plaintiff seeks 14 damages and cancellation of Defendants’ marks. (Id. 26:4–26:20). 15 In their Partial Motion to Dismiss, Defendants request that the Court dismiss all of 16 Plaintiff’s claims, excluding the breach of contract claim. (Partial Mot. to Dismiss (“MTD”) 17 1:3–5, ECF No. 19). Defendants allege that: (1) Plaintiff has not pleaded its deceptive trade 18 practices and fraudulent procurement of service mark claims with particularity as required 19 under Federal Rule of Civil Procedure (“FRCP”) 9(b); (2) the Court does not have subject 20 matter jurisdiction over Plaintiff’s claim for cancellation due to abandonment; and (3) Plaintiff 21 cannot sufficiently plead a claim for declaratory judgment because there is no actual 22 controversy or immediate threat of injury since Defendants have not brought an action for 23 infringement. (Id. 4:7–19).

24 3 Plaintiff has received federal registration for several service marks including the word “tier” that it uses to distinguish itself form its competitors. (Id. ¶¶ 83–90). Defendants have petitioned to cancel Plaintiff’s marks. 25 (Id. ¶¶ 91–93). Plaintiff seeks a declaratory judgment against infringement because Defendants’ petitions contain the elements of an infringement claim. (Id. ¶¶ 92–94, 131). 1 II. LEGAL STANDARD 2 A. 12(b)(6) 3 A court may dismiss a plaintiff’s complaint for “failure to state a claim upon which 4 relief can be granted.” Fed. R. Civ. P. 12(b)(6). A properly pled complaint must provide “a 5 short and plain statement of the claim showing that the pleader is entitled to relief.” Fed. R. 6 Civ. P. 8(a)(2); Bell Atlantic Corp. v. Twombly, 550 U.S. 544, 555 (2007). While Rule 8 does 7 not require detailed factual allegations, it demands “more than labels and conclusions” or a 8 “formulaic recitation of the elements of a cause of action.” Twombly, 550 U.S. at 555. In 9 assessing the sufficiency of a complaint, a district court must accept as true all well-pled factual 10 allegations in the complaint; however, legal conclusions are not entitled to the assumption of 11 truth. Ashcroft v. Iqbal, 556 U.S. 662, 679 (2009). The court must then consider whether the 12 factual allegations in the complaint allege a plausible claim for relief. Id. When the claims in a 13 complaint have not crossed the line from conceivable to plausible, plaintiff’s complaint must be 14 dismissed. Twombly, 550 U.S. at 570.

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