Swisher International, Inc. v. United States Food and Drug Administration

District Court, District of Columbia·Decided October 4, 2023·No. Civil Action No. 2022-0954·Published

Opinion

UNITED STATES DISTRICT COURT FOR THE DISTRICT OF COLUMBIA

SWISHER INTERNATIONAL, INC., Plaintiff,

v. Case No. 22-cv-954 (CRC)

UNITED STATES FOOD AND DRUG ADMINISTRATION,

Defendant.

OPINION AND ORDER

In this suit, cigar manufacturer Swisher International Inc. (“Swisher”) mounts various challenges to the Food and Drug Administration’s 2016 “Deeming Rule,” which subjected the company’s “Swisher Sweets” line of stogies to regulation under the Family Smoking Prevention and Tobacco Control Act of 2009 (“TCA”). One of Swisher’s claims is that the FDA has unreasonably delayed its review of the company’s applications for premarket approval of its products. After the FDA produced and certified the administrative record relevant to Swisher’s agency-delay claim, Swisher moved to supplement the record. It also sought discovery. Finding that Swisher has failed to satisfy established standards for completing the record and that the addition of extra-record materials is not likely to materially advance the Court’s review of the merits of Swisher’s claim, the Court will deny the motion. 1

1 The parties filed their briefs under seal. While the Court doubts any content from this opinion need be sealed, in an abundance of caution it will keep the ruling under seal temporarily. The parties may request any redactions within seven days. Otherwise, the opinion will be filed at that time on the public docket.

I. Background The Family Smoking Prevention and Tobacco Control Act of 2009 created a comprehensive scheme for regulating tobacco products. Family Smoking Prevention and Tobacco Control Act, Pub. L. No. 111-31, § 2(6), 123 Stat. 1776, 1777. The Act covers four enumerated categories of “tobacco products”—“all cigarettes, cigarette tobacco, roll-your-own tobacco, and smokeless tobacco”—as well as “any other tobacco product that the Secretary [of Health and Human Services] by regulation deems to be subject” to coverage. 21 U.S.C. § 387a(b). In 2016, the FDA exercised this regulatory authority by adopting the Deeming Rule, which applied the TCA’s provisions to other tobacco products, including cigars. Mot. at 3; Opp’n at 3; see also 81 Fed. Reg. 28,974, 29,102 (May 10, 2016)). Under the TCA, manufacturers must obtain FDA approval before they market and sell any “new tobacco product.” Mot. at 3 (citing 21 U.S.C. §§ 387b(6), 387j(a)(1)). According to Swisher, this requirement applies to nearly its entire portfolio of products. Id.

The Deeming Rule created three pathways for premarket approval. Mot. at 4 (citing 21 U.S.C. § 387j(a)(1)). On the first route, which Swisher took, manufacturers gain approval by submitting substantial equivalence (“SE”) reports that demonstrate a tobacco product is “substantially equivalent” to a product that was on the market in February 2007. Id. (citing 21 U.S.C. §§ 387j(a)(2)(A)(i); (3)(A)). Second, manufacturers can seek exemptions from the substantial equivalence finding. 21 U.S.C. §§ 387j(a)(2)(A)(ii), 387e(j)(3). And, third, for truly new products, like e-cigarettes and vapes, manufacturers are required to submit more onerous premarket tobacco applications (“PMTAs”). Mot. at 4–5 (citing 21 U.S.C. § 387j(c)(1)(A)). The Court will generally refer to all three types of applications as “premarket applications.”

Many products on the market became non-compliant with the TCA when the Deeming Rule was issued. Opp’n at 5. As a result, the FDA established compliance periods with timelines for manufacturers to submit premarket applications. Id. The FDA gave manufacturers thirty months to submit SE Reports and paused enforcement for one year while it reviewed the reports. Mot. at 5–6; Opp’n at 5. According to Swisher, the FDA received concerns during the Deeming Rule’s notice-and-comment period that its one-year timeline to review premarket applications prior to commencing enforcement would be insufficient given the backlog the FDA experienced during a similar process in 2011. Mot. at 5–6. In August 2017, the FDA extended the review timelines, but the U.S. District Court for the District of Maryland vacated the extensions, finding they should have been established through notice-and-comment rulemaking. Am. Acad. of Pediatrics v. FDA, 379 F. Supp. 3d 461, 497–98 (D. Md. 2019). That court subsequently ordered that premarket applications be submitted by September 2020 and that FDA enforcement not begin until a year later. Mot. at 6.

In advance of the September 2020 submission deadline, the FDA received some 7,000 SE Reports and five million PMTAs. Id. at 7; Opp’n at 6. The agency adopted a randomized ordering system for reviewing the SE Reports. Opp’n at 6. That process is summarized as follows in a September 2021 article authored by Mitch Zeller, the Director of FDA’s Center for Tobacco Products:

[SE Report] review order was determined using randomization by manufacturer.

Using a basic random number generator, FDA assigned a number to the manufacturers that submitted at least one application to determine the order for entering acceptance review and subsequent review phases (e.g., notification, substantive review). At the substantive review, if the manufacturer submitted a number of products that exceeded the capacity of the scientific review team, FDA assigned a second randomly-generated number to each product in each submission to determine the order of the products. The products that are not assigned to the review team will remain in queue until all of the manufacturers with timely, accepted applications have had some products enter the substantive

review phase once; this ensures that every manufacturer has an opportunity for some products to enter substantive review. The randomly-generated numbers stay with the application for the individual product and continue to determine its place in the queues throughout the review process.

A.R. at FDA-22954-000110.

Swisher submitted 171 SE Reports, which the FDA assigned 267 unique Submission Tracking Numbers (“STNs”), apparently corresponding to different cigars and packaging sizes. Mot. at 8; Opp’n at 6. On June 27, 2022, Swisher received notice that twenty of its STNs were under substantive review but says it has received no information on the remaining ninety-three percent. Mot. at 9. Although Swisher claims that the FDA warned manufacturers that they would risk enforcement if they marketed unapproved products after September 2021, id., nothing before the Court suggests that the FDA has taken or threatened any enforcement action against Swisher to date.

Swisher originally filed this suit in Middle District of Florida and simultaneously sought a preliminary injunction prohibiting the FDA from enforcing the TCA against all Swisher’s cigars and requiring the agency to expedite review of its SE Reports. After the FDA assured Swisher that no enforcement actions against it were on the horizon and that it would notify the company if that changed, the court denied Swisher’s preliminary injunction motion and, following affirmance by the Eleventh Circuit, transferred the case to the district. See Swisher Int’l, Inc. v. FDA, 2022 WL 320889, at *2–3, 5–6 (11th Cir. Feb. 3, 2022); Transfer Order, ECF No. 64. Swisher then amended its complaint to remove the preliminary injunction request. In Count Six of the amended complaint, Swisher alleges that the FDA has unreasonably delayed its review of Swisher’s SE Reports in violation of section 706(1) of the Administrative Procedure Act. Am. Compl. ¶¶ 167–181.

The FDA produced and certified the portion of the Administrative Record relevant to Swisher’s unreasonable-delay claim in July 2022. As reported by the parties, the record includes:

(1) Swisher’s SE Reports and acceptance letters from the FDA acknowledging their receipt;

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