Swisher International, Inc. v. United States Food and Drug Administration

CourtDistrict Court, District of Columbia
DecidedOctober 4, 2023
DocketCivil Action No. 2022-0954
StatusPublished

This text of Swisher International, Inc. v. United States Food and Drug Administration (Swisher International, Inc. v. United States Food and Drug Administration) is published on Counsel Stack Legal Research, covering District Court, District of Columbia primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Swisher International, Inc. v. United States Food and Drug Administration, (D.D.C. 2023).

Opinion

UNITED STATES DISTRICT COURT FOR THE DISTRICT OF COLUMBIA

SWISHER INTERNATIONAL, INC.,

Plaintiff,

v. Case No. 22-cv-954 (CRC)

UNITED STATES FOOD AND DRUG ADMINISTRATION,

Defendant.

OPINION AND ORDER

In this suit, cigar manufacturer Swisher International Inc. (“Swisher”) mounts various

challenges to the Food and Drug Administration’s 2016 “Deeming Rule,” which subjected the

company’s “Swisher Sweets” line of stogies to regulation under the Family Smoking Prevention

and Tobacco Control Act of 2009 (“TCA”). One of Swisher’s claims is that the FDA has

unreasonably delayed its review of the company’s applications for premarket approval of its

products. After the FDA produced and certified the administrative record relevant to Swisher’s

agency-delay claim, Swisher moved to supplement the record. It also sought discovery. Finding

that Swisher has failed to satisfy established standards for completing the record and that the

addition of extra-record materials is not likely to materially advance the Court’s review of the

merits of Swisher’s claim, the Court will deny the motion. 1

1 The parties filed their briefs under seal. While the Court doubts any content from this opinion need be sealed, in an abundance of caution it will keep the ruling under seal temporarily. The parties may request any redactions within seven days. Otherwise, the opinion will be filed at that time on the public docket. I. Background

The Family Smoking Prevention and Tobacco Control Act of 2009 created a

comprehensive scheme for regulating tobacco products. Family Smoking Prevention and

Tobacco Control Act, Pub. L. No. 111-31, § 2(6), 123 Stat. 1776, 1777. The Act covers four

enumerated categories of “tobacco products”—“all cigarettes, cigarette tobacco, roll-your-own

tobacco, and smokeless tobacco”—as well as “any other tobacco product that the Secretary [of

Health and Human Services] by regulation deems to be subject” to coverage. 21 U.S.C. §

387a(b). In 2016, the FDA exercised this regulatory authority by adopting the Deeming Rule,

which applied the TCA’s provisions to other tobacco products, including cigars. Mot. at 3;

Opp’n at 3; see also 81 Fed. Reg. 28,974, 29,102 (May 10, 2016)). Under the TCA,

manufacturers must obtain FDA approval before they market and sell any “new tobacco

product.” Mot. at 3 (citing 21 U.S.C. §§ 387b(6), 387j(a)(1)). According to Swisher, this

requirement applies to nearly its entire portfolio of products. Id.

The Deeming Rule created three pathways for premarket approval. Mot. at 4 (citing 21

U.S.C. § 387j(a)(1)). On the first route, which Swisher took, manufacturers gain approval by

submitting substantial equivalence (“SE”) reports that demonstrate a tobacco product is

“substantially equivalent” to a product that was on the market in February 2007. Id. (citing 21

U.S.C. §§ 387j(a)(2)(A)(i); (3)(A)). Second, manufacturers can seek exemptions from the

substantial equivalence finding. 21 U.S.C. §§ 387j(a)(2)(A)(ii), 387e(j)(3). And, third, for truly

new products, like e-cigarettes and vapes, manufacturers are required to submit more onerous

premarket tobacco applications (“PMTAs”). Mot. at 4–5 (citing 21 U.S.C. § 387j(c)(1)(A)). The

Court will generally refer to all three types of applications as “premarket applications.”

2 Many products on the market became non-compliant with the TCA when the Deeming

Rule was issued. Opp’n at 5. As a result, the FDA established compliance periods with

timelines for manufacturers to submit premarket applications. Id. The FDA gave manufacturers

thirty months to submit SE Reports and paused enforcement for one year while it reviewed the

reports. Mot. at 5–6; Opp’n at 5. According to Swisher, the FDA received concerns during the

Deeming Rule’s notice-and-comment period that its one-year timeline to review premarket

applications prior to commencing enforcement would be insufficient given the backlog the FDA

experienced during a similar process in 2011. Mot. at 5–6. In August 2017, the FDA extended

the review timelines, but the U.S. District Court for the District of Maryland vacated the

extensions, finding they should have been established through notice-and-comment rulemaking.

Am. Acad. of Pediatrics v. FDA, 379 F. Supp. 3d 461, 497–98 (D. Md. 2019). That court

subsequently ordered that premarket applications be submitted by September 2020 and that FDA

enforcement not begin until a year later. Mot. at 6.

In advance of the September 2020 submission deadline, the FDA received some 7,000 SE

Reports and five million PMTAs. Id. at 7; Opp’n at 6. The agency adopted a randomized

ordering system for reviewing the SE Reports. Opp’n at 6. That process is summarized as

follows in a September 2021 article authored by Mitch Zeller, the Director of FDA’s Center for

Tobacco Products:

[SE Report] review order was determined using randomization by manufacturer. Using a basic random number generator, FDA assigned a number to the manufacturers that submitted at least one application to determine the order for entering acceptance review and subsequent review phases (e.g., notification, substantive review). At the substantive review, if the manufacturer submitted a number of products that exceeded the capacity of the scientific review team, FDA assigned a second randomly-generated number to each product in each submission to determine the order of the products. The products that are not assigned to the review team will remain in queue until all of the manufacturers with timely, accepted applications have had some products enter the substantive

3 review phase once; this ensures that every manufacturer has an opportunity for some products to enter substantive review. The randomly-generated numbers stay with the application for the individual product and continue to determine its place in the queues throughout the review process.

A.R. at FDA-22954-000110.

Swisher submitted 171 SE Reports, which the FDA assigned 267 unique Submission

Tracking Numbers (“STNs”), apparently corresponding to different cigars and packaging sizes.

Mot. at 8; Opp’n at 6. On June 27, 2022, Swisher received notice that twenty of its STNs were

under substantive review but says it has received no information on the remaining ninety-three

percent. Mot. at 9. Although Swisher claims that the FDA warned manufacturers that they

would risk enforcement if they marketed unapproved products after September 2021, id., nothing

before the Court suggests that the FDA has taken or threatened any enforcement action against

Swisher to date.

Swisher originally filed this suit in Middle District of Florida and simultaneously sought

a preliminary injunction prohibiting the FDA from enforcing the TCA against all Swisher’s

cigars and requiring the agency to expedite review of its SE Reports. After the FDA assured

Swisher that no enforcement actions against it were on the horizon and that it would notify the

company if that changed, the court denied Swisher’s preliminary injunction motion and,

following affirmance by the Eleventh Circuit, transferred the case to the district. See Swisher

Int’l, Inc. v.

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