Swedish Beer Export Co. Aktiebolag v. Canada Dry Corp.

469 F.2d 1096, 176 U.S.P.Q. (BNA) 59, 1972 CCPA LEXIS 222

• Court: Court of Customs and Patent Appeals
• Decided: December 7, 1972
• Docket: Patent Appeal No. 8814
• Status: Published

Opinions

ALMOND, Judge.

This appeal from the decision of the Trademark Trial and Appeal Board¹ involves the application of Canada Dry Corporation, appellee, to register “SKO-LA” for a soft drink. First use was asserted to be on May 18, 1966 ² This application was unsuccessfully opposed below by Swedish Beer Export Company Aktiebolag, appellant, based on its ownership of three registrations made up in part of “SKOL” or “SKAL” for beer.³ Of these, the one considered most pertinent by the board was Registration No. 833,780 for “SKOL International Beer” imprinted over a map of the world.⁴ We agree with the board on this aspect of the case.

The issue is whether or not appellee’s mark SKOLA so resembles appellant’s mark SKOL as to be likely to cause confusion or mistake or to deceive (15 U.S.C. § 1052(d)).

The record reveals that during the ex parte prosecution of appellant’s mark SKOL for beer, its registration was initially refused in view of a prior registration of SKOL for vodka.⁵ In response to that refusal, appellant obtained from the owner of that mark, J. A. Dougherty’s Sons, Inc.,⁶ the following letter:

Gentlemen:

This is to inform you that this Company, the owner of United States trademark registration No. 730,902 of the mark “SKOL” for vodka, does not object to your use, in connection with the sale of beer in the United States and throughout the world, of your trademarks “SKOL International Beer (and design)” and “Skal International Beqr (and design)”, as shown respectively in your application Ser. No. 203,417 and Ser. No. 246,963, pending in the United States Patent Office. We hereby consent to your use of these marks and to your registration of the marks in the United States Patent Office.

The marks have been used concurrently on the respective goods for some time, and to the best of our knowledge there has not been a single instance of confusion, mistake or deception; nor do we contemplate such in the future. We see no reason why the marks should not be used concurrently, as well as concurrently registered in the United States Patent Office.

You may feel free to file this letter, or copies thereof, in the United States Patent Office in connection with your applications to register your marks.

Sincerely yours,

J. A. DOUGHERTY’S SONS, INC., DISTILLERS

Leo Vernon

Secretary

On the basis of this letter, the examiner withdrew the cited registration as a reference and subsequently passed op-poser’s application to registration.

After assessing the record, we are of the opinion that soft drinks and beer are goods whose differences are clearly recognized by would-be purchasers. Furthermore, there are differences in the sound and spelling of the two marks. These differences are sufficient to make unlikely confusion or mistake or deception arising from the use of these marks. In re National Distillers Products Co., 297 F.2d 941, 49 CCPA 854 (1962).

Appellant has gone to some length in its brief to point out that beer and soft drinks are frequently sold under the same trademark. However, we are not persuaded that because sellers may act on the premise that the public will ascribe a common source to beer and soft drinks sold under the same trademark, it follows that there is a likelihood of com fusion when marks as different as SKOL and SKOLA are applied to those goods. If there were any doubt as to this conclusion, it would be mitigated by the letter set out above and relied upon by appellant in seeking registration of its mark SKOL. This court has said that such arrangements are “additional evidence” in that their provisions are “important circumstances” which should be “considered for their bearing upon the issue of confusion, mistake or deception of purchasers.” In re National Distillers Products Co., 297 F.2d at 947, 49 CCPA at 860, 861.

The opinion in National Distillers, supra, makes it clear that the parties are presumed to be familiar with the trade and marketing practices surrounding the goods and trademarks concerned. Therefore, the acquiescence of a registrant in a concurrent use of another for a similar mark on different goods in the belief he will not be injured is evidence that there is little likelihood of confusion on the part of the public. Of course, the pertinence of such an agreement will be most often manifest in a proceeding where an applicant is refused registration over a cited registration, the owner which agrees to concurrent use. This was true in National Distillers Products Co., supra.⁷

However, in our view the evidence embodied in the admission by J. A. Dough-erty’s Sons and relied upon by appellant to the end that there was no known instance of confusion attributed to the concurrent use of SKOL for vodka and .SKOL for beer is no less relevant here though it must be newly weighed in the changed circumstances. Clearly, there is at least as great a likelihood of confusion between SKÜL for vodka and SKOL for beer as would exist between SKOL for beer and SKOLA for a soft drink. In the absence of confusion in the former case where the goods are both alcoholic beverages and the marks nearly identical, we are loathe to find a likelihood of confusion in the latter where the marks are different and one beverage is nonalcoholic.

Accordingly, we affirm the decision of the board.

Affirmed.

1 . 165 USPQ 331 (1970).

2 . Serial No. 248,017 filed June 14, 1966.

3 . Registrations 833,780; 831,953, and 691,450.

4 . Issued August 15, 1967 on application filed October 6, 1964.

5 . Registration No. 730,902.

6 . J. A. Dougherty’s Sons, Inc. also opposed registration of SKOLA. That opposition was dismissed. See 165 USPQ 329 (1970).

7 . AVe have noted tlie qualification of the authority of In re National Distillers by In re Continental Baking Co., 390 F.2d 747, 55 CCPA 987 (1968), but do not find it controlling here. In the latter, the appellant was denied registration of COUNTY FAIR for bakery goods despite an agreement for concurrent use given by the owner of the same mark also applied to bakery goods. In affirm-mg the Trademark Trial and Appeal Board, this court indicated that such agreements are not by themselves enough to obtain registration if there is a sufficient basis for concluding that there is a likelihood of confusion, etc. This court did not hold that these agreements are not evidence to be considered. Whether or not it was proper to register SKOL for beer in view of a prior registration of of SKOL for vodka notwithstanding the agreement is of no moment here.