Swarthmore Classics, Inc. v. Swarthmore Junior

81 F. Supp. 917, 80 U.S.P.Q. (BNA) 159, 1949 U.S. Dist. LEXIS 1769
CourtDistrict Court, S.D. New York
DecidedJanuary 13, 1949
DocketCiv. 39-598
StatusPublished
Cited by7 cases

This text of 81 F. Supp. 917 (Swarthmore Classics, Inc. v. Swarthmore Junior) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Swarthmore Classics, Inc. v. Swarthmore Junior, 81 F. Supp. 917, 80 U.S.P.Q. (BNA) 159, 1949 U.S. Dist. LEXIS 1769 (S.D.N.Y. 1949).

Opinion

RIFKIND, District Judge.

Plaintiff seeks a declaratory judgment that its use of its trademark, “Swarthmore Classics”, as applied to women’s blouses, does not infringe defendants’ United States trademark registration No. 403,345, “Swarthmore Junior” and that the latter trademark registration is invalid and void, and an injunction restraining defendants from claiming that their trademark is infringed by plaintiff’s use of its trademark as applied to women’s blouses. Jurisdiction is founded on diversity of citizenship.

Defendants seek dismissal of the complaint, and counterclaim for an injunction restraining plaintiff from using “Swarthmore” in connection with ladies apparel, particularly blouses, and for an accounting of all profits plaintiff has made from the manufacture and sale of blouses whereon the mark “Swarthmore Classics” was applied, or in connection wherewith the mark was used.

The issues were tried to the court. The facts I find as follows:

1. Plaintiff is a Pennsylvania corporation, selling, in interstate commerce, women’s blouses it manufactures in Philadelphia. It does not sell women’s dresses or suits. Plaintiff sells to middlemen and retailers, not to ultimate consumers.

• 2. Defendants, citizens of New York, having their place of business in New York City, are copartners selling, in interstate commerce, women’s suits and dresses they manufacture in New York. They do not sell blouses except as they might form integral parts of suits or dresses. Defendants sell to middlemen and retailers, not to ultimate consumers.

3. The amount in controversy exceeds $3,000.

4. Defendants are registrants of a trademark registered on September 14, 1943, under the Act of March 19, 1920, 41 Stat. 533, in class 39, clothing, which trademark consists of the words “Swarthmore Junior” in script. Registration under the Trade-Mark Act of 1905, 33 Stat. 724, was denied them. They employ the same phrase as a trade name.

5. Defendants and their predecessor have employed the phrase “Swarthmore Junior” since 1941 to designate their business and their products, which have been so labelled and advertised extensively.

6. Plaintiff in good faith and without knowledge of defendants’ trademark or trade name incorporated as “Swarthmore Qassics, Inc.” in April,. 1946.

7. Promptly upon learning of plaintiff’s existence in Ma'y, 1946, defendants notified plaintiff of their trademark and intention to institute proceedings to prevent plaintiff’s use of “Swarthmore Classics” as a trademark or name in connection, with women’s blouses.

. 8. Plaintiff with equal promptness denied infringement, unfair competition, and defendants’ right to exclusive use.

9. Thereafter, plaintiff obtained and used labels, letterheads, and box insignia consisting of a parallelogram with the word “Classics” in a contrasting color, followed by the word “Inc.”, the whole surmounted by the word “Swarthmore” and enclosed by a curling thread piercing the eye of a needle, which needle ran through the word “Swarthmore” and the parallelogram with the word “Classics” thereunder.

10. In November, 1947, plaintiff opened an office in 1410 Broadway, New York City, a building adjoining defendants’ office at 1400 Broadway, New York City.

11. At least once in July, 1946, once in May, 1947, and twice in January, 1948, mail intended for plaintiff was received by defendants because addressed to defendants or to plaintiff at defendants’ address. This misaddressing did not reflect con *919 fusion of identity of plaintiff and defendants, but clerical error.

12. It was not proved that any one bought, at wholesale or retail, plaintiff’s wares under the misapprehension that they were made by the defendants, or defendants’ wares under the misapprehension that they were made by plaintiff.

13. It was not proved that any one attributed both plaintiff’s wares and defendants’ wares to a common source, identified nr unidentified.

14. The word “Swarthmore” is a geographic name of a community near Philadelphia, and also the name of a well-known coeducational college there situated. Neither plaintiff nor defendants use it in its geographic denotation. Both use it for its “young college girl” connotation.

15. The word “Junior” is a trade term descriptive of a woman’s garment designed for short figures in a specified size range — 9 to 15. It also means a third year college student.

16. The word “Classics” has no special trade meaning.

17. Plaintiff’s and defendants’ common use of the word “Swarthmore” in their trade names, advertising, and labeling is unlikely to confuse professional buyers.

18. There is no proof that plaintiff’s product is in any way inferior or substandard, or priced to sell to a poorer or richer class of consumers than defendants’ product.

19. Both plaintiff and defendants sell in the same geographic areas.

20. There is no proof that defendants are likely to sell blouses in the future.

21. Plaintiff’s and defendants' wares are bought by common retail purchasers and to some extent by common wholesale purchasers.

22. Their wares are marketed through the same kind of retail channels and sometimes in the same stores.

23. The functions of plaintiff’s and defendants’ goods are closely related.

24. The trademarks are distinctive and not hackneyed.

25. Plaintiff had used its trademark less than one year prior to the commencement of this action, while defendants had used theirs over five years.

26. I infer from the findings above that it is probable that a substantial number of consumers would attribute both plaintiff’s and defendants’ wares to a common source.

27. Lit Brothers’ department store in Philadelphia has from time to time, from 1935 to 1940, advertised and employed the word “Swarthmore” in connection with men’s, women’s and children’s apparel. It obtained Pennsylvania and New Jersey state registration of the mark “Swarthmore” in 1935. In December, 1945, and January, February and March, 1946 it advertised women’s dresses “by Swarthmore” in the Philadelphia press.

The court has jurisdiction of the parties and the subject matter. Since the only federal trademark registration here involved is that of “Swarthmore Junior” under the Trade-Mark Act of 1920, which conferred no substantive rights upon the registrant, see Armstrong Paint & Varnish Works v. Nu-Enamel Corporation, 1938, 305 U.S. 315, 322, 59 .S.Ct 191, 83 L.Ed. 195, it is far from clear whether the Erie R. Co. v. Tompkins, 304 U.S. 64, 58 S.Ct. 817, 82 L.Ed. 1188, 114 A.L.R. 1487, doctrine requires that state and not federal law be applied to the complaint or counterclaim. See, passim, National Fruit Product Co. v. Dwinell-Wright Co., D.C.Mass., 1942, 47 F.Supp. 499, affirmed, 1 Cir., 1944, 140 F.2d 618.

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81 F. Supp. 917, 80 U.S.P.Q. (BNA) 159, 1949 U.S. Dist. LEXIS 1769, Counsel Stack Legal Research, https://law.counselstack.com/opinion/swarthmore-classics-inc-v-swarthmore-junior-nysd-1949.