Sunray DX Oil Co. v. Vickers Refining Co.

285 F. Supp. 403, 1968 U.S. Dist. LEXIS 12241, 1968 Trade Cas. (CCH) 72,561
CourtDistrict Court, W.D. Missouri
DecidedJune 11, 1968
DocketNo. 15805-2
StatusPublished
Cited by1 cases

This text of 285 F. Supp. 403 (Sunray DX Oil Co. v. Vickers Refining Co.) is published on Counsel Stack Legal Research, covering District Court, W.D. Missouri primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Sunray DX Oil Co. v. Vickers Refining Co., 285 F. Supp. 403, 1968 U.S. Dist. LEXIS 12241, 1968 Trade Cas. (CCH) 72,561 (W.D. Mo. 1968).

Opinion

OPINION

COLLINSON, District Judge.

Declaratory judgment action in which plaintiff asks for a judgment that a contract between the parties is void. This contention is based solely on the grounds that the terms of the contract violate the federal anti-trust laws. Jurisdiction lies in this Court under the provisions of Sections 1331, 1332 and 1337 of Title 28, United States Code.

Plaintiff is a “major” oil company which produces and refines crude oil and [404]*404sells gasoline and other petroleum products in a number of states. Defendant is an “independent” oil company which markets gasoline and other petroleum products in five midwestern states, in all of which plaintiff also operates.

The two companies are direct competitors in the sale of “branded” gasoline under their respective brand names. The sale of “branded” gasoline is conducted in an established manner. “Branded” jobbers purchase the gasoline from the oil company at various delivery points and serve a market area contiguous to the delivery points. Most delivery points are on pipe lines. Some of the jobbers are “company-owned” and many are independent enterprises, but, in either case, the pricing system is identical, and the jobber’s discount is ordinarily three and one-half cents a gallon. The jobber sells and delivers the gasoline to “branded” filling stations, which retail it to the consumer under the brand name.

“Independent brands” of gasoline generally sell at the retail level at a price two cents a gallon less than “major brands.” The only definition offered in evidence of the distinction between a “major” and “independent” oil company was that a major receives two cents a gallon more for its brand because of national promotion and public acceptance.

The contract in question is a ten-year supply contract dated March 19, 1963, in which plaintiff agreed to sell and defendant to buy gasoline. The defendant agreed to buy a minimum specified quantity each year, and plaintiff agreed to supply up to a maximum specified quantity each year. To understand the pricing provisions of this contract it is necessary to summarize the negotiations which preceded its consummation.

In 1962 the defendant Vickers was in financial difficulties. It was losing money and was heavily in debt to a New York bank. Its principal asset was a refinery in Kansas which it owned and operated. The bank had a financial study made by an accounting firm which reported the operation of the refinery was unprofitable, and it would have to be modernized and expanded (by a large capital expenditure) or closed.

Before closing the refinery the management of Vickers, and the creditor bank, desired to contract for a long term supply of gasoline. With this end in view, Vickers commenced negotiations with the plaintiff Sunray.

Vickers sought a contract which would assure a continuous supply of gasoline over a long period of time at a price which would assure them a minimum profit of one and one-half cent a gallon on “regular” gas (more on premium). Sunray agreed in principal to this type of contract. The parties attempted to work out a pricing formula that would achieve this result. The initial draft provided for a pricing formula based on the American Oil Company dealer-tank wagon price in each market. The dealer tank wagon price (referred to as DTW price) is the price the service station pays the jobber, and it fluctuates from market to market and from one time to another. Every automobile driver is familiar with so-called “gas wars” which seem to always start gradually and end suddenly.

Basically, this agreed formula provided that from the DTW price there would be deducted freight, net jobber margin, and one and one-half cent margin for Vickers, which would leave the net price which Vickers would pay Sunray. It was further agreed that the “net jobber margin” used in this calculation would be the prevailing competitive jobber margins at the time at such destination.

Under this formula Vickers would be able to buy gasoline and resell it in each market at a competitive price, and be assured of a one and one-half cent margin regardless of widely fluctuating market prices. Of course, Vickers could resell at less than the competitive price and thus reduce its margin, because under the price formula, Vickers price-cutting would not change the price paid Sunray.

But the parties concluded that this formula was too complicated. It in[405]*405volved the keeping of additional records, not ordinarily kept by oil companies, and it further involved a complicated accounting system to arrive at the price.

Vickers proposed that the formula be changed so that Vickers’ margin would be based on Vickers’ actual jobber price charged, adjusted for special deals which were not like competitive practice or industry practice. Sunray officials felt that this provided a much simpler accounting system. Drafting a provision for the computation of Sunray’s price based on the “average realization” each month by Vickers was easily accomplished. But, of course, Sunray could not allow Vickers to cut the price of its branded gasoline to any level it wished and still receive a guaranteed margin. In addition, Vickers had stated that if the contract was executed it planned to acquire new jobbers, and Sunray feared it might do this by reducing prices, which would lower the price Sunray received. Sunray had studied and was satisfied with Vicker’s pricing policy in existing markets. A clause was therefore drafted providing that if Vickers acquired any new accounts on a price basis lower than competition in that market, Vickers would notify Sunray, which would have the option of excluding- the realizations from those accounts from the calculations of Vickers’ average realization. In other words, Vickers would pay for that gasoline at a price calculated from realization in markets in which it did not sell below competition.

There were various drafts with modifications and changes until, in the final contract, the disputed paragraph which Sunray claims voids the agreement reads as follows:

“(d) Vickers’ average realization per gallon for all branded regular and premium grade gasoline shall be the average price actually received by Vickers from its jobbers (or the equivalent charged to service stations operated by Vickers or by a subsidiary or an affiliate of Vickers) excluding all motor fuel, sales and use taxes, transportation, loading charges and place differentials in product exchanges.
“It is the intention of the parties that Vickers’ prices for its branded regular and premium grade gasoline actually charged to its jobbers and to service stations, operated by Vickers, by a subsidiary, or by an affiliate, will be no lower than the prices to branded jobbers of one or more of Vickers’ principal competitors. In the event that Vickers acquires a customer on a price basis which does not conform to the foregoing, Sunray shall be so informed by Vickers and shall have the option of excluding the prices Vickers actually receives from its sales to such customer in computing Vicker’s average realization per gallon for branded gasoline.”

The evidence disclosed that attorneys for Sunray experienced in anti-trust law approved this provision without any question being raised of anti-trust violation.

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285 F. Supp. 403, 1968 U.S. Dist. LEXIS 12241, 1968 Trade Cas. (CCH) 72,561, Counsel Stack Legal Research, https://law.counselstack.com/opinion/sunray-dx-oil-co-v-vickers-refining-co-mowd-1968.