Sumotext Corp. -v- Zoove, Inc.

District Court, N.D. California·Decided January 17, 2020·No. 5:16-cv-01370·Unknown

Opinion

SUMOTEXT CORP., Case No. 16-cv-01370-BLF

Plaintiff, ORDER DENYING PLAINTIFF’S v. DAUBERT MOTIONS RE DEFENSE EXPERTS DR. DEBRA ARON AND ZOOVE, INC., dba STARSTAR MOBILE; GREG J. REGAN VIRTUAL HOLD TECHNOLOGY, LLC; STARSTEVE, LLC; and VHT STARSTAR [Re: ECF 339-4, 347-4] LLC, Defendants.

Jury selection in this antitrust case is scheduled to commence on February 21, 2020. In preparation for trial, Plaintiff Sumotext Corporation has filed Daubert motions with respect to certain opinions offered by Dr. Debra Aron and Greg J. Regan, experts retained by Defendants Zoove, Inc., Virtual Hold Technology, LLC, and VHT StarStar LLC (“Defendants”).1 Following completion of the briefing, the Court vacated the December 12, 2019 hearing and took the motions under submission without oral argument. The motions are DENIED for the reasons discussed below. Federal Rule of Evidence 702 provides that a qualified expert may testify if “(a) the expert’s scientific, technical, or other specialized knowledge will help the trier of fact to understand the evidence or to determine a fact in issue; (b) the testimony is based on sufficient facts or data; (c) the testimony is the product of reliable principles and methods; and (d) the expert has reliably applied the principles and methods to the facts of the case.” Fed. R. Evid. 702. In Daubert v. Merrell Dow Pharmaceuticals, Inc., 509 U.S. 579, 589 (1993), the Supreme Court held that Rule 702 requires the district court to act as a gatekeeper to “ensure that any and all scientific testimony or evidence admitted is not only relevant, but reliable.” The Supreme Court discussed four factors that may be used to determine reliability: (1) whether the theory or technique used by the expert “can be (and has been) tested”; (2) “whether the theory or technique has been subjected to peer review and publication”; (3) “the known or potential rate of error”; and (4) whether there is “general acceptance” of the theory or technique in the “relevant scientific community.” Id. at 593-94; see also Estate of Barabin v. AstenJohnson, Inc., 740 F.3d 457, 463 (9th Cir. 2014) (reciting factors). In Kumho Tire Co., Ltd. v. Carmichael, 526 U.S. 137, 147 (1999), the Supreme Court clarified that the “basic gatekeeping obligation” articulated in Daubert applies not only to scientific testimony but to all expert testimony. The Supreme Court also made clear that the reliability inquiry is a flexible one, and “whether Daubert’s specific factors are, or are not, reasonable measures of reliability in a particular case is a matter that the law grants the trial judge broad latitude to determine.” Id. at 153. The Ninth Circuit has emphasized that “[u]nder Daubert, the district judge is a gatekeeper, not a fact finder.” Primiano v. Cook, 598 F.3d 558, 564-65 (9th Cir. 2010) (internal quotation marks and citation omitted). “When an expert meets the threshold established by Rule 702 as explained in Daubert, the expert may testify and the jury decides how much weight to give that testimony.” Id. at 565. “Shaky but admissible evidence is to be attacked by cross examination, contrary evidence, and attention to the burden of proof, not exclusion.” Id. at 564. Dr. Debra Aron is an antitrust expert retained by Defendants to respond to the opinions of Sumotext’s antitrust expert, Dr. Ryan Sullivan. Dr. Aron received a Ph.D. in economics from the University of Chicago in 1985, with honors. Aron Report ¶ 3, Exh. 1 to Kesselman Decl. She is a vice president at Charles Rivers Associates, an international economics and finance consulting firm that provides economic expertise for litigation, regulatory proceedings, policy debates, and Greg J. Regan is a damages expert retained by Defendants to respond to the opinions of Sumotext’s damages expert, Dr. Alan G. Goedde. Mr. Regan is a certified public accountant, licensed in California and New York. Regan Report ¶ 8, Exh. 2 to Stockinger Decl. He has worked as an auditor at Ernst & Young LLP, as the controller of a publicly traded company, and as a consultant. Id. ¶ 9. Mr. Regan has worked on many complex litigation matters, analyzing lost business value, lost profits, and other forms of economic damage involving entities in the tech industry, retail, health care, and real estate. Id. Sumotext does not challenge these experts as unqualified to give their respective opinions, and the Court finds that Dr. Aron and Mr. Regan are qualified in their respective fields. Sumotext challenges certain of these rebuttal experts’ opinions as lacking in foundation and/or based on unsound methodology. The Court notes that Sumotext’s challenges are not framed in terms of the four factors discussed in Daubert. However, it does not appear that the Daubert factors would be a particularly good fit in this case, given the nature of the opinions offered by Dr. Aron and Mr. Regan. The Court therefore conducts the flexible inquiry mandated under Daubert and its progeny by determining whether Sumotext’s asserted bases for exclusion are sufficient to show that challenged opinions fail to meet the threshold established by Rule 702. A. Motion to Exclude Certain Opinions of Dr. Debra Aron Sumotext objects to two aspects of Dr. Aron’s opinions. First, Sumotext argues that Dr. Aron opines on the scope of the relevant markets in this case but has not performed the necessary foundational market analysis to offer such opinions. Second, Sumotext argues that Dr. Aron’s opinions regarding application of the “single monopoly profit” theory must be excluded, on the basis that Dr. Aron has not undertaken a market analysis and or defined a relevant market. In response, Defendants argue that Dr. Aron appropriately criticizes the market definitions offered by Sumotext’s expert, Dr. Sullivan, and that Dr. Aron – a rebuttal expert – need not offer her own market definitions in order to offer such criticism. Defendants also argue that Dr. Aron properly applies the single monopoly profit critique to Dr. Sullivan’s market definition, and that she need not offer her own market definition to do so. 1. Dr. Aron’s Criticisms of Dr. Sullivan’s Market Definitions Sumotext’s antitrust expert, Dr. Sullivan, opines that there are two relevant markets in this case: the market for leasing StarStar numbers in the United States, and the market for servicing StarStar numbers in the United States. See Pl.’s Motion at p.3 n.1, ECF 347-4; Aron Report ¶¶ 12, 43, Exh. 1 to Kesselman Decl. Dr. Aron criticizes Dr. Sullivan’s market definitions, stating that “[h]e not only failed to demonstrate the existence of a distinct market for StarStar numbers; he also failed to provide any fact-based economic analysis that could demonstrate the existence of such a market.” Aron Report ¶ 1, Exh. 1 to Kesselman Decl. Sumotext contends that Dr. Aron not only criticizes Dr. Sullivan’s market definitions but also offers her own affirmative market definitions without laying a foundation for doing so. In response, Defendants argue that Dr. Aron’s criticisms of Dr. Sullivan’s market definitions constitute proper rebuttal opinions. The Court agrees with Defendants for the reasons discussed below. In her report, Dr. Aron cites a number of sources, including deposition testimony and industry publications, indicating that StarStar number technology is one of several direct marketing channels that marketers can use to reach potential consumers. Aron Report ¶¶ 13-15, 27-35, Exh

Free access — add to your briefcase to read the full text and ask questions with AI

Sumotext Corp. -v- Zoove, Inc., (N.D. Cal. 2020).

Sumotext Corp. -v- Zoove, Inc. (Sumotext Corp. -v- Zoove, Inc.) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

Related

Primiano v. Cook
598 F.3d 558 (Ninth Circuit, 2010)
Eastman Kodak Co. v. Image Technical Services, Inc.
504 U.S. 451 (Supreme Court, 1992)
Daubert v. Merrell Dow Pharmaceuticals, Inc.
509 U.S. 579 (Supreme Court, 1993)
Kumho Tire Co. v. Carmichael
526 U.S. 137 (Supreme Court, 1999)
Lantec, Inc. v. Novell, Inc.
306 F.3d 1003 (Tenth Circuit, 2002)
Concord Boat Corp. v. Brunswick Corp.
207 F.3d 1039 (Eighth Circuit, 2000)
Estate of Henry Barabin v. Astenjohnson, Inc.
740 F.3d 457 (Ninth Circuit, 2014)
Huawei Techs., Co. v. Samsung Elecs. Co.
340 F. Supp. 3d 934 (N.D. California, 2018)