Sueros & Bebidas Rehidratantes, S.A. de C.V. v. Bargain Max Wholesale, Inc.

District Court, E.D. California·Decided July 28, 2025·No. 1:24-cv-00893·Unknown

Opinion

EASTERN DISTRICT OF CALIFORNIA

SUEROS & BEBIDAS REHIDRATANTES, Case No. 1:24-cv-00893-CDB S.A. DE C.V., et al., ORDER GRANTING DEFENDANTS’ MOTION Plaintiffs, TO SET ASIDE DEFAULT AND ACCOMPANYING REQUEST FOR JUDICIAL v. NOTICE BARGAIN MAX WHOLESALE, INC., et al., (Doc. 32) Defendants. ORDER GRANTING PLAINTIFFS’ REQUEST

(Doc. 33-4)

ORDER TERMINATING PLAINTIFFS’ MOTION FOR DEFAULT JUDGMENT AS MOOT AND VACATING ORDER HOLDING IN ABEYANCE (Docs. 17, 29) 5-DAY DEADLINE ORDER SETTING SCHEDULING CONFERENCE – August 21, 2025, 9:30am Pending before the Court is the motion of Defendants Bargain Max Wholesale, Inc. (“Bargain Max”), and Mohammed Alhomedi (collectively, “Defendants”) to set aside the entry of default and default judgment, filed on March 26, 2025, and the accompanying request for judicial notice. (Doc. 32). Plaintiffs Sueros & Bebidas Rehidratantes, S.A. de C.V. (“Sueros”), and CAB Enterprises, Inc. (“CAB”; collectively, “Plaintiffs”), filed an opposition to Defendants’ motion to set aside default on April 9, 2025, with an accompanying request for judicial notice (Doc. 33), and Defendants replied on April 21, 2025 (Doc. 34). The Court convened for hearing on Defendants’ motion on May 1, 2025. (Doc. 36). I. Relevant Background On August 2, 2024, Plaintiffs initiated this action with the filing of a complaint in which they assert claims sounding in trademark infringement under 15 U.S.C. §§ 1114, et seq. (the “Lanham Act”), and state law. (Doc. 1). Plaintiffs allege that Sueros owns trademarks related to the hydration beverage known as Electrolit; namely, U.S. Registration Numbers 4,222,726; 4,833,885; 4,717,350; and 4,717,232. CAB is the exclusive licensee of these registered trademarks in the United States, “one or more of which appear on packaging and advertisements for all genuine U.S. Electrolit[] products[.]” The registration dates for these trademarks, respectively, are October 9, 2012; October 13, 2015; April 7, 2015; and April 7, 2015. (Doc. 1 at 7-8). Plaintiffs allege that Defendants operate a business that sells unauthorized Electrolit beverages from a warehouse in Bakersfield, California, as well as via a website. Plaintiffs allege that Defendants are not an authorized distributor of CAB and are aware that their sales infringe upon Plaintiffs’ trademarks. Plaintiffs assert that, prior to their lawsuit, they sent a cease-and-desist letter to Defendants, informing them that they were selling unauthorized Electrolit products. The letter asserted that the products Defendants were selling were not compliant with FDA regulations, violated “a number of U.S. laws,” caused a likelihood of confusion with authorized Electrolit products, and demanded Defendants cease sales of the infringing products. According to Plaintiffs, Defendants continued to sell infringing products. Id. at 15. Plaintiffs further allege that Defendants’ activities have jeopardized Plaintiffs’ pricing mechanisms. Plaintiffs state that, as Electrolit is sold in markets globally, the pricing structure is non- uniform to compete in particularly cost-sensitive markets. Thus, by importing unauthorized Electrolit goods illicitly and marketing them against genuine Electrolit goods, Plaintiffs are forced “into an unsustainable race to the bottom and jeopardize their ability to price their products fairly” and, once “such price erosion becomes prevalent,” it will be impossible to bring prices back to pre-erosion levels. Id. at 17. Following the filing of executed summonses, the Clerk of the Court entered default as to both Defendants when they failed to timely answer or appear. (Docs. 9, 10, 14, 15). On October 11, 2024, Plaintiffs filed a motion for default judgment. (Doc. 17). On November 25, 2024, during the hearing on the motion for default judgment held via videoconference (Docs. 22, 27), Mutahar Al-Aryani appeared by video, represented himself as the vice president of Bargain Max, and asserted that he intended to retain counsel. See (Doc. 27). On March 5, 2025, the Court issued an order directing Defendants to submit to an accounting and holding the motion for default judgment in abeyance until completion of the accounting. (Doc. 29). Thereafter, Defendants filed their motion to set aside default judgment on March 26, 2025. (Doc. 32). II. Governing Authority Defendants ask the Court to “set aside the entry of default and default judgment.” (Doc. 32 at 3). However, though Plaintiffs have filed a pending motion for default judgment against Defendants (Doc. 17), Plaintiffs have not been awarded a default judgment; at this stage of the litigation, the Clerk of the Court has only entered defaults against Defendants. (Doc. 15). Rather, the Court ordered Plaintiff’s motion for default judgment to be held in abeyance until completion of an accounting. (Doc. 29). As such, default judgment has not been entered. Thus, the Court shall address Defendants’ request under Federal Rule of Civil Procedure 55(c). A clerk’s entry of default may be set aside for “good cause.” Fed. R. Civ. P. 55(c). “To determine ‘good cause,’ a court must ‘consider three factors: (1) whether [the party seeking to set aside the default] engaged in culpable conduct that led to the default; (2) whether [it] had [no] meritorious defense; or (3) whether reopening the default judgment would prejudice the other party.” United States v. Signed Pers. Check No. 730 of Yubran S. Mesle, 615 F.3d 1085, 1091 (9th Cir. 2010) (hereinafter, “Mesle”). Although the “good cause” standard is the same that applies to motions to set aside default judgment under Rule 60(b), “the test is more liberally applied in the Rule 55(c) context.” Id. at 1091 n.1 (internal quotations and citations omitted); see Brady v. United States, 211 F.3d 499, 504 (9th Cir. 2000) (finding the district court’s discretion is “especially broad” when setting aside entry of default, rather than default judgment). “[D]efault judgments are generally disfavored; whenever it is reasonably possible, cases should be decided on their merits.” Schwab v. Bullock’s Inc., 508 F.2d 353, 355 (9th Cir. 1974); see Falk v. Allen, 739 F.2d 461, 463 (9th Cir. 1984) (“[J]udgment by default is a drastic step appropriate only in extreme circumstances; a case should, whenever possible, be decided on the merits.”). III. Discussion As a preliminary matter, the Court addresses the parties’ unopposed requests for judicial notice. (Docs. 32-2, 33-4). Defendants request the Court to take judicial notice of the operative complaint (Doc. 1) and the proofs of service filed in this action on August 15, 2024 (Docs. 9, 10). See (Doc. 32-2). The Court takes judicial notice of the complaint (Doc. 1) and proofs of service (Doc. 9, 10) for purposes of ruling on the pending motion, as they were filed previously in the instant action.1 For the current proceedings, the Court admonishes Defendants to not seek judicial notice of documents filed in the same case; accurate citations will suffice. See Gerritsen v. Warner Bros. Ent. Inc., 112 F. Supp. 3d 1011, 1034 (C.D. Cal. 2015). Plaintiff requests the Court to take judicial notice of two Statement of Information forms filed with the California Secretary of State, relating to entities for which Defendant Alhomedi is listed as the agent for service of pr

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Sueros & Bebidas Rehidratantes, S.A. de C.V. v. Bargain Max Wholesale, Inc., (E.D. Cal. 2025).

Sueros & Bebidas Rehidratantes, S.A. de C.V. v. Bargain Max Wholesale, Inc. (Sueros & Bebidas Rehidratantes, S.A. de C.V. v. Bargain Max Wholesale, Inc.) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

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