Sturgis Motorcycle Rally, Inc. v. Rushmore Photo & Gifts, Inc.

Procedural entryThis page is a short order in Sturgis Motorcycle Rally, Inc. v. Rushmore Photo & Gifts, Inc.. Read the opinion of the Court — 239 F. Supp. 3d 1128
District Court, D. South Dakota·Decided December 11, 2019·No. 5:11-cv-05052·Unknown

Opinion

UNITED STATES DISTRICT COURT DISTRICT OF SOUTH DAKOTA

. WESTERN DIVISION

STURGIS MOTORCYCLE RALLY, INC., CIV. 11-5052-JLV Plaintiff, vs. RUSHMORE PHOTO & GIFTS, INC.; JRE, INC., CAROL NIEMANN; PAUL A. ORDER NIEMANN; BRIAN M. NIEMANN, and WAL-MART STORES, INC., . Defendants, -AND- RUSHMORE PHOTO & GIFTS, INC.; JRE, INC., CAROL NIEMANN; PAUL A. NIEMANN; and BRIAN M. NIEMANN, Counterclaimants, vs. STURGIS MOTORCYCLE RALLY, INC.,

. Counterclaim Defendant. _ □

INTRODUCTION By an amended order dated February 15, 2019, the court confirmed “that the U.S. Registration No. 3,923,284 for STURGIS is invalid and may be subject to cancellation. ... and that the U.S. Registration No. 4,440,406 for STURGIS is invalid and may be subject to cancellation.” (Docket 489 at p. 8). The court noted that prior to the entry of the order “[n]o motion for cancellation [had] been made.” Id. at p. 8n.2 &n.3. On the same day, consistent with

the amended order, the court issued an amended preliminary injunction. (Docket 490). On February 22, 2019, the defendants filed a motion to cancel the Sturgis registrations, together with a supporting brief, an affidavit and two exhibits. (Dockets 492-94, 494-1 & 494-2). Defendants subsequently filed a motion asking the court to take judicial notice of “SMRI’s February 22, 2019 Status Report filing before the Trademark Trial and Appeal Board[.|”! (Docket 496). Accompanying defendants’ motion were an affidavit and exhibit. (Dockets 497 & 497-1).

Plaintiff filed a response in resistance to defendants’ motion to cancel the Sturgis registrations. (Docket 500). Plaintiff also filed a motion and supporting brief asking the court to reconsider its February 15, 2019, order and the accompanying amended preliminary injunction. (Dockets 501-02). Plaintiff filed an objection to defendants’ motion for judicial notice. (Docket 506). Defendants filed a reply brief in support of their motion to cancel the Sturgis registrations, together with an affidavit and two exhibits. (Docket 503, 504, 504-1 & 504-2). Defendants also filed a brief in opposition to plaintiff's motion for reconsideration, together with a supporting brief, five affidavits and four exhibits. (Dockets 506, 507, 507-1, 507-2, 508, 508-1 & 509-11). For the reasons stated below, plaintiff’s motion for reconsideration (Docket 501) is denied, defendants’ motion for judicial notice (Docket 496) is

1Defendants’ filing is captioned as a “request.” (Docket 496). For purposes of this order the court will address defendants’ request as a motion.

granted and defendants’ motion to cancel the Sturgis trademark registrations (Docket 492) is granted.? ANALYSIS □ In both its motion for reconsideration and brief in opposition to defendants’ motion, plaintiff asserts the court erred on several issues. (Dockets 500-502). Because plaintiff's arguments are the same in each submission, the court will cite to plaintiff’s brief in opposition to cancellation of the STURGIS mark. (Docket 500). _SMRI’s remaining claims seeking reconsideration of the court’s amended order and amended preliminary injunction of February 15, 2019, will be addressed in a later section of this order. CANCELLATION OF REGISTRATIONS Defendants’ motion seeks an order of cancellation of the STURGIS Registrations No. 3,923,284 and No. 4,440,406 (jointly “the STURGIS Registrations”) pursuant to 15 U.S.C.§ 1119. (Docket 493 at p. 1). Because the court “invalidated the STURGIS Registrations,” defendants argue “allowing □

them to live on in the Patent and Trademark Office will only confuse the public.” Id. atp.2. “To avoid any public confusion” and using its authority under § 1119, defendants submit “the Court should order cancelation of the STURGIS Registrations.” Id. .

2The court deferred entry of this order to permit the parties to mediate their differences with United States Magistrate Judge Daneta Wollmann. The magistrate judge reported mediation was unsuccessful. (Docket 516).

Defendants contend “Section 1119’s plain language gives this Court broad discretion to order cancelation of the STURGIS Registrations.” Id. at p. 3 (referencing 15 U.S.C. § 1119 and B & B Hardware, Inc. v. Hargis Industries, Inc., □□□ U.S.__, 1385 S. Ct. 1293, 1307 (2015)). Defendants submit “(t]he Eighth Circuit held that the jury’s STURGIS validity finding cannot stand for goods and services in any context... . This Court then invalidated the STURGIS Registrations and mark... . Invalid marks are neither protectable nor registrable.” Id. (referencing Sturgis Motorcycle Rally, Inc. v. Rushmore Photo & Gifts, Inc., 908 F.3d 313, 333 (8th Cir. 2018) (“SMRI v. RP&G”); Docket 489 at pp. 7-8; Aromatique, Inc. v. Gold Seal, Inc., 28 F.3d 863, 875 (8th Cir, 1994) (other references omitted). Defendants argue “[u]ntil the public record is corrected consistent with the holdings of this Court and the Eighth Circuit Court of Appeals, the public will remain[] confused about the STURGIS mark. 15 U.S.C. § 1119 is intended to prevent this exact kind of confusion.” Id. at p. 6.

In addition to seeking cancellation of the STURGIS Registrations, defendants ask the court to notify the United States Patent and Trademark Office (“USPTO”) of proceedings before the Trademark Trial and Appeal Board (“TTAB”) involving the STURGIS registrations. Id. Defendants contend there are two known proceedings: 1. Concerned Citizens for Sturgis, Inc., v. Sturgis Motorcycle Rally Inc., Cancellation No. 92054714; and 2. Sturgis Motorcycle Rally, Inc., v. Sturgis Black Hills Rally 8.D., LLC, Opposition No. 91202965. . Id. at p. 7. . 4 .

Plaintiff opposes defendants’ motion for cancellation of the STURGIS Registrations. (Docket 500). SMRI contends defendants’ “motion [is] neither required nor endorsed by the Eighth Circuit opinion, and... . it would be in error for the Court to order the cancellation of the registrations, one of which

was not even pled in Plaintiff's Amended Complaint.” Id. atp. 1. SMRI

submits: . [It] does not consent and has not consented to trying the issue of cancellation of its U.S. registrations, including one that it did not even assert in its operative complaint, and Plaintiff does not consent to any amendment of the Defendants’ pleadings to assert such new □ claims. Id. at p. 2. Plaintiff acknowledges that during the jury trial “SMRI needed to prove ... the [STURGIS] mark had attained secondary meaning.” Id. Plaintiff argues: The jury accepted SMRI’s proof of secondary meaning, finding the STURGIS mark to be a valid, protectable mark . . . and rejected Defendants’ defenses of fraud and genericness. While the Eighth Circuit Court of Appeals in [SMRI v. RP&G] vacated the portion of the jury verdict finding validity because SMRI did not meet its burden of proof, it did not disagree with the jury’s refutation of Defendants’ invalidity (genericness and fraud) defenses. . Id. In furtherance of this argument, SMRI contends that at trial defendants “never presented, in jury instructions or in the jury verdict form, any instructions about the findings necessary to obtain cancellation of Plaintiff’s pleaded registrations.” Id. Had defendants done so, SMRI declares “Plaintiff would have objected.” Id.

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Sturgis Motorcycle Rally, Inc. v. Rushmore Photo & Gifts, Inc., (D.S.D. 2019).

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