StreetMediaGroup v. Dept of Transportation

Colorado Court of Appeals·Decided November 20, 2025·No. 24CA1644·Unpublished

Opinion

24CA1644 StreetMediaGroup v Dept of Transportation 11-20-2025 COLORADO COURT OF APPEALS

Court of Appeals No. 24CA1644 City and County of Denver District Court No. 23CV30979 Honorable Sarah B. Wallace, Judge

StreetMediaGroup, LLC, and Turnpike Media, LLC, Plaintiffs-Appellees, v.

Department of Transportation, State of Colorado, and Shoshana Lew, in her official capacity as Executive Director of the Department of Transportation, State of Colorado,

Defendants-Appellants.

ORDER REVERSED AND CASE

REMANDED WITH DIRECTIONS

Division VI

Opinion by JUDGE SULLIVAN Welling and Bernard*, JJ., concur

NOT PUBLISHED PURSUANT TO C.A.R. 35(e)

Announced November 20, 2025

Richards Carrington, LLC, Christopher P. Carrington, Todd E. Mair, Denver, Colorado; Lewis Wagner, LLP, Charles R. Whybrew, Indianapolis, Indiana, for Plaintiffs-Appellees

Philip J. Weiser, Attorney General, Barbara J. Stauch, Senior Assistant Attorney General, Denver, Colorado, for Defendants-Appellants

*Sitting by assignment of the Chief Justice under provisions of Colo. Const. art. VI, § 5(3), and § 24-51-1105, C.R.S. 2025.

¶1 In this judicial review action, defendant, the Colorado Department of Transportation (CDOT), appeals the district court’s judgment overturning its final agency order that denied plaintiff, StreetMediaGroup, LLC (StreetMedia), two permits for outdoor advertising devices. We reverse and remand with directions.

I. Background

¶2 Before addressing the parties’ contentions, we briefly summarize the governing regulatory framework and the proceedings that led to this appeal.

A. Regulatory Framework

¶3 The General Assembly enacted the Outdoor Advertising Act (the Act), §§ 43-1-401 to -420, C.R.S. 2025, to control the existing and future use of “advertising devices” adjacent to the state highway system in a manner that promotes the health, safety, and welfare of the traveling public and the people of Colorado. § 43-1-402(1)(a), C.R.S. 2025; see Orsinger Outdoor Advert., Inc. v. Dep’t of Highways, 752 P.2d 55, 60-61 (Colo. 1988) (discussing Colorado’s substantial state interests under the Act). CDOT administers the Act and has promulgated rules consistent with its provisions. See § 43-1-415(1), C.R.S. 2025.

¶4 Under the “Interchange Rule,” an advertising device outside of incorporated villages and cities may not be located adjacent to or within five hundred feet of an interchange, intersection at grade, or safety rest area. Dep’t of Transp. Rule 7.00(D)(2)(b), 2 Code Colo. Regs. 601-3. Under the “Spacing Rule,” two signs meeting the definition of a changeable electronic variable message sign can’t be located within one thousand feet of one another on the same side of a highway and facing the same direction of travel. Id. at Rule 12.00(C)(2)(a); see also § 43-1-404(1)(f)(I), C.R.S. 2025 (codifying the Spacing Rule in the Act); Dep’t of Transp. Rule 12.00(B)(1), 2 Code Colo. Regs. 601-3 (defining “Changeable Electronic Variable Message Sign”).

B. Administrative Proceedings

¶5 In January 2018, StreetMedia applied to CDOT for two roadside permits for signs located at 7300 Broadway in unincorporated Adams County — one on the east side and one on the west side of Interstate Highway 25. The 7300 Broadway site sits within five hundred feet of the interchange that connects I-25 and U.S. 36.

¶6 CDOT denied both permits in September 2018, citing the Interchange Rule. As a second ground for denial, CDOT noted that if both the west and east permits were approved, the signs would violate the Spacing Rule.1 StreetMedia requested a hearing before an Administrative Law Judge (ALJ) to contest CDOT’s denials under the State Administrative Procedure Act (the APA), §§ 24-4-101 to -109, C.R.S. 2025.2 See § 24-4-105, C.R.S. 2025.

¶7 Before the ALJ, StreetMedia argued that CDOT’s denials were arbitrary and capricious because the agency had approved other companies’ signs that also violated the Interchange Rule. During a two-day evidentiary hearing, CDOT’s outdoor advertising program supervisor testified that CDOT had issued permits by mistake for at least three of the noncompliant signs identified by StreetMedia. StreetMedia offered into evidence a 2004 administrative decision that confirmed that CDOT had issued the three permits in error.

1 In 2021, the General Assembly amended the Outdoor Advertising

Act, causing CDOT to also amend its rules. See Ch. 388, secs. 1-11, 2021 Colo. Sess. Laws 2588-94. The amendments didn’t affect either the Interchange Rule or the Spacing Rule. 2 StreetMedia also requested hearings to contest two other permit

denials by CDOT. The ALJ consolidated the four permit denials into a single proceeding. Only the 7300 Broadway permits are at issue in this appeal.

The CDOT supervisor also testified that CDOT renews permits annually for approximately 2,200 signs through an automatic process.

¶8 The ALJ found that CDOT issues or denies initial permits “based on the specific facts related to the site” where the proposed sign will be located. By contrast, CDOT’s annual renewal of the permits, the ALJ found, is “relatively automatic.”

¶9 The ALJ also found that CDOT had mistakenly issued an initial permit for at least one sign that didn’t comply with the Interchange Rule. The ALJ noted, however, that evidence in the record suggested that CDOT had issued initial permits for six signs that violated the Interchange Rule. With respect to these six permits, the ALJ found as follows:

The ALJ further concludes that the issuance of [the six] permits in each case . . . was based upon the[] specific facts and circumstances related to the site in question. The ALJ is unable to conclude from the evidence in the record that [CDOT] volitionally violated the statute or rules governing outdoor advertising in each of the specific instances.

¶ 10 The ALJ ultimately resolved the dispute based solely on the Spacing Rule, concluding that CDOT had erroneously denied

StreetMedia’s permits because the two proposed signs weren’t on the same side of the highway. As a result, the ALJ determined StreetMedia was entitled to a permit for one of its proposed signs at the 7300 Broadway site.

¶ 11 On exceptions, CDOT’s executive director modified the ALJ’s initial decision in part by denying both of StreetMedia’s requested permits. See § 24-4-105(14)(a)(II). The executive director explained that, although the ALJ determined the two proposed signs didn’t violate the Spacing Rule, they still violated the Interchange Rule.

¶ 12 The executive director also rejected StreetMedia’s argument that substantial evidence contradicted the ALJ’s finding that CDOT hadn’t violated the Interchange Rule “volitionally” when it granted the six noncompliant permits.

C. District Court Proceedings

¶ 13 StreetMedia sought judicial review of CDOT’s final agency order under section 24-4-106(4), C.R.S. 2025, asserting CDOT’s permit denials were arbitrary and capricious. As relevant here, StreetMedia also asserted claims for declaratory and injunctive relief based on its right to equal protection under the Fourteenth

Amendment and its right to free speech under the First Amendment.

¶ 14 The district court agreed with StreetMedia’s “class of one” argument under the Equal Protection Clause, leading it to overturn CDOT’s final agency order. According to the district court, CDOT violated StreetMedia’s right to equal protection because CDOT treated similarly situated competitors more favorably by approving permits for their signs that violated the Interchange Rule, yet CDOT declined to issue StreetMedia similar permits for its noncompliant signs.

¶ 15 The district court, however, rejected StreetMedia’s other arguments, including its free speech argument under the First Amendment.

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