STORYSOFT LLC v. WEBMD LLC

CourtDistrict Court, D. New Jersey
DecidedAugust 13, 2024
Docket2:23-cv-20390
StatusUnknown

This text of STORYSOFT LLC v. WEBMD LLC (STORYSOFT LLC v. WEBMD LLC) is published on Counsel Stack Legal Research, covering District Court, D. New Jersey primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
STORYSOFT LLC v. WEBMD LLC, (D.N.J. 2024).

Opinion

NOT FOR PUBLICATION

UNITED STATES DISTRICT COURT DISTRICT OF NEW JERSEY

STORYSOFT LLC, Civil Action No. 23-20390 Plaintiff,

v. OPINION

WEBMD LLC D/B/A MEDSCAPE, August 13, 2024

Defendant.

SEMPER, District Judge. The current matter comes before the Court on Defendant WebMD LLC d/b/a Medscape’s (“Medscape” or “Defendant”) Motion to Dismiss Plaintiff Storysoft LLC’s (“Storysoft” or “Plaintiff”) Verified Complaint (ECF 1, “Compl.”) pursuant to Rule 12(b)(6). (ECF 35, “MTD.”) The Court reviewed all submissions in support and in opposition and decided the motions without oral argument pursuant to Federal Rule of Civil Procedure 78 and Local Civil Rule 78.1. For the reasons stated below, Defendant’s Motion to Dismiss is GRANTED IN PART AND DENIED IN PART. I. FACTUAL BACKGROUND AND PROCEDURAL HISTORY1 Storysoft is a software and service provider to biotech, medical, and pharmaceutical companies. (ECF 1, Compl. ¶ 28.) It uses an online digital storytelling software service and platform under the name “Storysoft,” providing various associated services (“Storysoft Platform

1 The allegations in the Complaint must be accepted as true solely for purposes of this Motion, except where conclusory and/or implausible. See Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009); Bell Atl. Corp. v. Twombly, 550 U.S. 544, 555 (2007). The Court also relies on documents integral to or relied upon by the Complaint and the public record. See In re Burlington Coat Factory Sec. Litig., 114 F.3d 1410, 1426 (3d Cir. 1997). and Services”). (Id.) The Storysoft Platform and Services “is a unique marketing product, platform, and service offered by Storysoft to Storysoft Clients to assist them in their marketing efforts and drive sales with respect to their various brand products.” (Id. ¶ 29.) The services allow for the creation and distribution of interactive digital stories (“Client Stories”), like those seen on social

media platforms including Instagram. (Id. ¶ 30.) Through these services, clients can engage Storysoft to create Client Stories, have Storysoft work with a third-party designer, or a combination of the two to publish Client Stories, which can be distributed via a URL as a standalone microsite or integrated into existing web applications. (Id. ¶¶ 31, 32.) Storysoft then processes the information collected with these services into “actionable insights” on optimizing content, understanding audiences, and evaluating the performance of third-party marketing efforts sending traffic to the stories. (Id. ¶ 33.) Medscape is described on its website as “a top online hub for doctors and healthcare professionals globally. It provides up-to-date medical news, expert views, critical drug and disease information, as well as pertinent professional education and Continuing Medical Education

(CME).” (Id. ¶ 37.) The company sells advertising space within products comprising their website ecosystem to pharmaceutical companies in the life science industry. (Id. ¶ 38.) Over the last several years, Storysoft has allegedly overcome product development challenges and expended significant time, resources, and investments in a “highly regulated industry.” (Id. ¶ 3.) The company’s efforts in educating its clients as to its Client Stories and technical aspects of its platform enabling their functionality contributed to the product’s major success, working for large companies in the life science industry such as Merck Sharp & Dohme Corp. (“Merck”), Sanofi U.S. (“Sanofi”), and Janssen Biotech, Inc. (“Janssen”) (collectively, the “Clients”). (Id. ¶¶ 4, 5, 19, 21, 23.) These clients are at the center of the instant matter. The first Client, Merck, has been a client for the last two years, representing a substantial portion of the latter’s revenue with respect to the marketing of “KEYTRUDA,” an immunotherapy. (Id. ¶ 58.) Upon entering their business relationship, they entered into confidentiality agreements (collectively, the “Merck-Storysoft Confidentiality Agreements”) that cover the nondisclosure of

Storysoft’s Confidential Information (“Confidential Information”). (Id. ¶ 61.) This Confidential Information includes “copyrighted material, trade secrets, technical data, proprietary information, and other materials. (Id. ¶ 146.) The Merck-Storysoft Confidentiality Agreements are purportedly directed toward Medscape and the implementation of Storysoft’s Client Stories and materials concerning the Storysoft Platform and Services for Merck on the Medscape website. (Id. ¶¶ 62, 63.) Merck employed Wildtype Health (“Wildtype”), a marketing/creative advertising agency, to work with Medscape and Storysoft to develop Client Stories for Merck regarding KEYTRUDA. (Id. ¶¶ 20, 66, 67.) Accordingly, Storysoft provided Wildtype with technical and other Confidential Information on January 24 and March 9 of 2022. (Id. ¶ 70.) Medscape had “full knowledge that

Storysoft was engaging with Wildtype for the creation, development, implementation, and/or placement of Client Stories for Merck’s KEYTRUDA product which could be used on the Medscape [w]ebsite.” (Id. ¶ 72.) Subsequently, Wildtype began engaging with Medscape in October of 2022 concerning the implementation of Storysoft’s KEYTRUDA Client Stories on the Medscape website, specifically on a Medscape Infosite. (Id. ¶ 73.) Storysoft and Wildtype provided Storysoft Confidential Information to Medscape “with the express purpose and intent of implementing, incorporating, and/or placing the KEYTRUDA Client Stories on the Medscape [w]ebsite.” (Id. ¶ 78.) However, following these engagements, on October 31, 2022, Medscape advised that the Client Stories were allegedly incompatible with the “InfoSite” portion of the Medscape website. (Id. ¶ 81.) Storysoft alleges any technical challenges were readily resolvable by the Storysoft team. In early 2023, Wildtype notified Storysoft of an additional Client Story for Merck, with Medscape now vying for the business and pitching what Plaintiff calls the “Medscape Knockoff.” (Id. ¶ 86.) A Wildtype representative contended it was Medscape’s own version of

Storysoft, a “blatant rip off”; Merck accepted Medscape’s proposal and awarded it a contract to create its “knockoff.” (Id. ¶¶ 87, 88, 89.) It was to be used in place of Storysoft’s Client Story. (Id. ¶ 91.) On July 25, 2023, another Merck KEYTRUDA team purchased a Medscape Knockoff story. (Id. ¶ 92.) The second Client, Sanofi, has worked with Storysoft for two years after becoming the latter’s first client, and “protects the public health by creating vaccines.” (Id. ¶¶ 94-96.) Like Merck, Sanofi employs a marketing agency to perform services, called Havas Health, Inc. d/b/a Havas Health & You (“Havas”), which also entered into a confidentiality agreement (the “Storysoft-Havas Confidentiality Agreement”) that prohibited the use and disclosure of Storysoft’s Confidential Information. (Id. ¶¶ 22, 97, 102, 103.) A Storysoft-Havas Agreement and Storysoft-

Havas NDA also covered the Confidential Information. (Id. ¶ 105.) Sanofi contacted Storysoft to develop Client Stories regarding “SOLIQUA” on the Medscape website on or around August 2, 2022. (Id. ¶ 108.) Storysoft “advised that it would be happy to explain to Medscape the functionality of Storysoft’s Client Stories and how to embed and incorporate SOLIQUA Client Stories for placement on the Medscape [w]ebsite.” (Id. ¶ 112.) A Sanofi representative notified Storysoft on August 5, 2022 that Medscape would not be able to accommodate the Client Story and its “specs.” (Id.

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STORYSOFT LLC v. WEBMD LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/storysoft-llc-v-webmd-llc-njd-2024.