Stone Brewing Co., LLC v. Molson Coors Brewing Company

CourtDistrict Court, S.D. California
DecidedJanuary 7, 2021
Docket3:18-cv-00331
StatusUnknown

This text of Stone Brewing Co., LLC v. Molson Coors Brewing Company (Stone Brewing Co., LLC v. Molson Coors Brewing Company) is published on Counsel Stack Legal Research, covering District Court, S.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Stone Brewing Co., LLC v. Molson Coors Brewing Company, (S.D. Cal. 2021).

Opinion

1 2 3 4 5 6 7 8 UNITED STATES DISTRICT COURT 9 SOUTHERN DISTRICT OF CALIFORNIA 10 11 STONE BREWING CO., LLC, Case No.: 3:18-cv-00331-BEN-LL

12 Plaintiff, ORDER ON: 13 v. (1) MOTIONS IN LIMINE; (2) MOTION FOR LEAVE TO FILE 14 MILLERCOORS LLC, REPLY; 15 Defendant. (3) MOTIONS TO SEAL

16 [ECF Nos. 379, 383, 424, 428, 431, 433] 17

18 For purposes of this decision, the Court assumes familiarity with the procedural 19 history and many disputed facts of the suit. Only a brief summary follows. 20 I. FACTUAL AND PROCEDURAL BACKGROUND 21 Plaintiff Stone Brewing Company, LLC, (“Stone”) is a San Diego-based brewer 22 that has sold its Stone® beers nationwide for over two decades. Compl., ECF No. 1. 23 Molson Coors is a beer conglomerate that was formed after a series of mergers involving 24 Coors, Miller, and Canadian brewing giant, Molson. In the United States, Molson Coors 25 operates through its subsidiary, Defendant MillerCoors LLC (“MillerCoors”). Among 26 the dozens of brands in MillerCoors’ portfolio, MillerCoors has sold domestic lager 27 brand Keystone since 1989. Id. at 33. 28 The Keystone line of beers consists of Keystone, Keystone Ice, and Keystone 1 Light. Opp’n, ECF No. 44, 1. Since its inception, MillerCoors and its predecessors have 2 sold “Keystone” sub-premium beer in cans with a primary KEYSTONE® mark and 3 prominent imagery of the Colorado Rocky Mountains. Compl., ECF No. 1, 8-9. From 4 1989 through today, Keystone cans have been updated from time to time but have always 5 prominently featured the KEYSTONE® mark. Opp’n, ECF No. 44, 1. In or around 6 April 2017, MillerCoors undertook efforts to ‘refresh’ its KEYSTONE image by 7 introducing an updated can and package design. Compl., ECF No. 1, 10. MillerCoors 8 also began acquiring various independent craft beer breweries like Saint Archer Brewing 9 Company through its craft beer holding entity, Tenth and Blake Beer Company, to 10 expand its holdings and reduce competition. Id. at 9-10. 11 MillerCoors’ ‘refreshed’ can design took “KEYSTONE” and separated “KEY” and 12 “STONE” onto separate lines. Mot., ECF No. 30, 10. Its ‘refreshed’ packaging 13 emphasized “STONE” rather than “KEYSTONE.” Id. Similar advertising campaigns 14 began to feature the redesigned Keystone can often accompanied by slogans or taglines 15 such as the August 2017 campaign “Hunt the STONE.” Id. 16 Since introducing the “refreshed” can and package design, Keystone Light has 17 gone from MillerCoors’ worst to its best-selling beer of the entire Keystone line. Id. at 18 10. At the same time, Stone noticed a discernable drop in its sales as current and 19 potential purchasers were allegedly confused by Keystone’s new can and packaging. Id. 20 at 11-14. 21 Stone moved for summary judgment on its trademark infringement claim, which 22 the Court denied. See Order, ECF No. 360. The Court determined “a triable issue 23 remains on the ‘critical question’ of the degree of similarity of the marks. Id. (citing 24 GoTo.com, Inc. v. Walt Disney Co., 202 F.3d 1199, 1205 (9th Cir. 2000). The Court also 25 denied Stone’s motion for summary judgment on MillerCoors’ counterclaims for 26 declaratory judgment that MillerCoors has (1) the right to use STONE and STONES to 27 advertise Keystone Beer, (2) not infringed on Stone’s mark based on its right to use that 28 mark, and (3) an “exclusive common law right to use STONE in connection with the sale 1 of beer in the United States.” Order, ECF No. 360, 22. The Court granted Stone’s 2 motion for summary judgment with respect to MillerCoors’ laches counterclaim and 3 affirmative defense. Id. at 26. MillerCoors moved for summary judgment on the issue of 4 willful trademark infringement, Stone’s federal and state trademark dilution claims, and 5 MillerCoors’ laches counterclaim. The Court denied MillerCoors motion on each issue. 6 Id. at 32-40. 7 In preparation for trial, the Parties filed 15 Motions in Limine. Stone’s MIL, ECF 8 No. 383; MillerCoors’ MIL, ECF No. 379. The Court considers each motion in turn. To 9 the extent that an argument is not acknowledged in this Order, it is rejected. 10 II. LEGAL STANDARD 11 Rulings on motions in limine fall entirely within this Court’s discretion. United 12 States v. Bensimon, 172 F.3d 1121, 1127 (9th Cir. 1999) (citing Luce v. United States, 13 469 U.S. 38, 41-42 (1984)). Evidence is excluded on a motion in limine only if the 14 evidence is clearly inadmissible for any purpose. Mathis v. Milgard Manufacturing, Inc., 15 Case No. 16-cv-2914-BEN-JLB, 2019 WL 482490, at *1 (S.D. Cal. 2019). If evidence is 16 not clearly inadmissible, evidentiary rulings should be deferred until trial to allow 17 questions of foundation, relevancy, and prejudice to be resolved in context. See 18 Bensimon, 172 F.3d at 1127 (when ruling on a motion in limine, a trial court lacks access 19 to all the facts from trial testimony). Denial of a motion in limine does not mean that the 20 evidence contemplated by the motion will be admitted at trial. Id. Instead, denial means 21 that the court cannot, or should not, determine whether the evidence in question should be 22 excluded before trial. Id.; see also McSherry v. City of Long Beach, 423 F.3d 1015, 1022 23 (9th Cir. 2005) (rulings on motions in limine are subject to change when trial unfolds). 24 III. STONE’S MOTIONS IN LIMINE NOS. 1-6 [ECF No. 383] 25 A. Stone Motion No. 1 – Exclusion of Evidence or Argument that MillerCoors Believed it had the Legal Right to use “Stone” or Relied on 26 any such Belief 27 Stone first requests the Court “preclude MillerCoors from introducing any 28 evidence or argument regarding its purported belief in its supposed common-law rights.” 1 MIL, ECF No. 383, 9. In support, Stone contends that “MillerCoors asserts that it 2 believed it had a common-law right to use the STONES trademark but refused to allow 3 any discovery into the basis for that belief on [attorney-client] privilege grounds.” Id. 4 MillerCoors responds that its reliance on the historic use of STONE and STONES was 5 not the result of legal advice but rather “the understanding of the Keystone brand team 6 regarding MillerCoors’ historical use of STONE and STONES,” and that Stone sought 7 and received descriptions of legal advice concerning this issue during discovery. Opp’n, 8 ECF No. 388, 1-5 (emphasis in original). In sum, Stone’s primary argument is that 9 MillerCoors is attempting to use attorney-client privilege as both sword and shield. MIL, 10 ECF No. 383, 7 (citing Chevron Corp. v. Pennzoil Co., 974 F.2d 1156, 1162 (9th Cir. 11 1992). MillerCoors responds that it is using attorney-client privilege as a shield, but that 12 “there is no corresponding sword [because] MillerCoors is not weaponizing any legal 13 advice.” Opp’n, ECF No. 388, 1. 14 “The privilege which protects attorney-client communications may not be used 15 both as a sword and a shield.” Chevron, 974 F.2d at 1162 (citing United States v. 16 Bilzerian, 926 F.2d 1285, 1292 (2d Cir. 1991)). Under certain circumstances, 17 withholding discovery by citing attorney-client privilege results in preclusion of an 18 advice of counsel defense at trial. See Columbia Pictures Indus. v. Krypton Broad. of 19 Birmingham, Inc., 259 F.3d 1186, 1196 (9th Cir. 2001) (citing William A.

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Stone Brewing Co., LLC v. Molson Coors Brewing Company, Counsel Stack Legal Research, https://law.counselstack.com/opinion/stone-brewing-co-llc-v-molson-coors-brewing-company-casd-2021.