State v. Philip Morris

2009 MT 261
CourtMontana Supreme Court
DecidedAugust 5, 2009
Docket07-0299
StatusPublished

This text of 2009 MT 261 (State v. Philip Morris) is published on Counsel Stack Legal Research, covering Montana Supreme Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
State v. Philip Morris, 2009 MT 261 (Mo. 2009).

Opinion

August 5 2009

DA 07-0299

IN THE SUPREME COURT OF THE STATE OF MONTANA

2009 MT 261

STATE OF MONTANA, ex rel. STEVE BULLOCK,

Plaintiff and Appellant,

v.

PHILIP MORRIS, INC., et al.,

Defendants and Appellees.

APPEAL FROM: District Court of the First Judicial District, In and For the County of Lewis and Clark, Cause No. CDV 1997-306 Honorable Thomas C. Honzel, Presiding Judge

COUNSEL OF RECORD:

For Appellant:

David R. Paoli, John A. Kutzman, Paoli, Latino & Kutzman, P.C., Missoula, Montana

For Appellee Philip Morris USA Inc.:

J. Daniel Hoven, Sara S. Berg, Browning, Kaleczyc, Berry & Hoven, P.C., Helena, Montana

For Appellees R.J. Reynolds Tobacco Company and Lorillard Tobacco Company:

William Evan Jones, Lawrence F. Daly, Charles E. Hansberry, Garlington, Lohn & Robinson, PLLP, Missoula, Montana

For Appellees Certain Subsequent Participating Manufacturers:

Sean M. Morris, Worden Thane P.C., Missoula, Montana

Robert J. Brookhiser, Elizabeth B. McCallum, Howrey LLP, Washington, D.C. Submitted on Briefs: December 19, 2007

Decided: August 5, 2009

Filed:

__________________________________________ Clerk

2 Justice James C. Nelson delivered the Opinion of the Court.

¶1 The State of Montana appeals from an order entered by the First Judicial District

Court, Lewis and Clark County, granting the motion of Philip Morris USA Inc., R.J.

Reynolds Tobacco Company, and Lorillard Tobacco Company to compel arbitration. We

reverse and remand for further proceedings.

BACKGROUND

¶2 This appeal arises out of litigation that began in 1997, when the State sued the

nation’s largest tobacco manufacturers for the public health costs caused by the industry’s

alleged ongoing misrepresentations to consumers about the risks of smoking. Other

states and territories filed similar litigation. In 1998, four of the tobacco manufacturers

(Philip Morris, R.J. Reynolds, Lorillard, and Brown & Williamson Tobacco Corp.1)

entered into a Master Settlement Agreement (MSA) with 46 states (including Montana2),

the District of Columbia, Puerto Rico, Guam, the U.S. Virgin Islands, American Samoa,

and the Northern Mariana Islands. These four defendants are referred to in the MSA as

“original participating manufacturers” (OPMs), and the states, territories, and District of

Columbia are referred to as the “Settling States.” The MSA permits other tobacco

companies to join the settlement in order to avoid future litigation, and the companies

which have done so are designated “subsequent participating manufacturers” (SPMs). A

number of SPMs have intervened in the present suit. Finally, the original participating

manufacturers and the subsequent participating manufacturers are known collectively as

1 Brown & Williamson merged with R.J. Reynolds in 2004. 2 The tobacco companies and four states (Florida, Minnesota, Mississippi, and Texas) entered into individual settlement agreements.

3 “participating manufacturers” (PMs), while the tobacco companies that are not

signatories to the MSA are known as “non-participating manufacturers” (NPMs).

¶3 In exchange for the Settling States’ release of all claims, the PMs agreed to certain

marketing restrictions and to make annual payments to the Settling States “for the

advancement of public health” and “the implementation of important tobacco-related

public health measures.” The PMs do not make payments directly to individual Settling

States; rather, each PM is required to make a single, nationwide payment into an escrow

account, and the amounts are then allocated among the Settling States. Each PM’s

individual contribution to the account is based on its market share. Likewise, each

Settling State receives an “allocable share” of the sum of all payments made by the PMs

in the year in question. Montana’s allocable share is 0.4247591%. The State received

$24.8 million in MSA funds in 2006; $25.8 million in 2007; and $34.6 million in 2008.

¶4 The MSA assigns several responsibilities to an “Independent Auditor,” which is

defined as “a major, nationally recognized, certified public accounting firm.”3

Specifically, the Independent Auditor

shall calculate and determine the amount of all payments owed pursuant to [the MSA], the adjustments, reductions and offsets thereto (and all resulting carry-forwards, if any), the allocation of such payments, adjustments, reductions, offsets and carry-forwards among the Participating Manufacturers and among the Settling States, and shall perform all other calculations in connection with the foregoing . . . .

In calculating the PMs’ annual payments, the Independent Auditor takes the base amount

owed by the PMs for the calendar year and then applies a series of adjustments,

3 The parties selected PricewaterhouseCoopers as the Independent Auditor.

4 reductions, and offsets. Of relevance to this case is the Non-Participating Manufacturer

Adjustment (NPM Adjustment). The parties to the MSA recognized that the marketing

restrictions and payment obligations imposed on PMs could give NPMs a competitive

advantage and cause the PMs to lose market share to the NPMs. Moreover, they

recognized that a transfer of market share to the NPMs would undermine the purposes of

the MSA. Thus, the NPM Adjustment serves to level the playing field by reducing the

PMs’ annual payment obligations if it is determined that (1) the PMs collectively lost

more than two percent of their pre-MSA (i.e., 1997) aggregate market share to NPMs

during the year in question and (2) “the disadvantages experienced as a result of the

provisions of [the MSA] were a significant factor contributing to” this loss.

¶5 The NPM Adjustment typically applies to the allocated payment for each Settling

State; however, a Settling State can avoid the NPM Adjustment if it “continuously had a

Qualifying Statute . . . in full force and effect during the entire calendar year immediately

preceding the year in which the payment in question is due, and diligently enforced the

provisions of such statute during such entire calendar year.” A “Qualifying Statute” is a

statute, regulation, law, or rule that “effectively and fully neutralizes the cost

disadvantages that the Participating Manufacturers experience vis-à-vis Non-Participating

Manufacturers within such Settling State as a result of the provisions of [the MSA].” If a

Settling State meets these requirements, then the NPM Adjustment is inapplicable to that

Settling State and is reallocated among the other Settling States on a pro rata basis.

¶6 The present litigation concerns the PMs’ annual payments for 2006. The PMs had

lost the requisite percentage of market share in 2003, and an economic consulting firm

5 had determined that the disadvantages imposed by the MSA were a “significant factor”

contributing to that loss. Thus, the PMs asked the Independent Auditor to offset their

2006 payments by the amount of the 2003 NPM Adjustment. In response, the Settling

States contended that they each had enacted Qualifying Statutes which were in full force

and effect in 2003 and that the Independent Auditor should presume, in the absence of

substantial evidence to the contrary, that state officials had “diligently enforced” those

statutes. The PMs, however, argued that the Independent Auditor must “presume just the

opposite,” i.e., that the statutes had not been diligently enforced.

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