STATE OF WISCONSIN v. INDIVIOR INC.

District Court, E.D. Pennsylvania·Decided December 3, 2021·No. 2:16-cv-05073·Unknown

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE EASTERN DISTRICT OF PENNSYLVANIA __________________________________________ IN RE SUBOXONE (BUPRENORPHINE : MDL NO. 2445 HYDROCHLORIDE AND NALOXONE) : 13-MD-2445 ANTITRUST LITIGATION : : THIS DOCUMENT RELATES TO:, : : Wisconsin, et al. v. Indivior Inc. et al. : Case No. 16-cv-5073 : __________________________________________: STATE OF WISCONSIN : By Attorney General Brad D. Schimel, et al. : : CIV. A. NO. 16-5073 Plaintiffs, : v. : : INDIVIOR INC. f/k/a RECKITT BENCKISER : PHARMACEUTICALS, INC., et al. : : Defendants. : __________________________________________:

MEMORANDUM Goldberg, J. December 3, 2021 Currently before me in this multi-district antitrust case is the End-Payor Plaintiffs’ (“EPPs”) second request for approval of the form and manner of their proposed notice to prospective class members. I denied the EPPs’ original Notice Plan. Having now amended their Notice Plan, the EPPs file this Renewed Motion for Approval of Notice. Defendant Indivior, Inc. again opposes this Motion, identifying numerous alleged deficiencies. For the following reasons, I will grant the EPPs’ Motion and approve their Amended Notice Plan. I. RELEVANT FACTUAL BACKGROUND1 Defendant Indivior, Inc. (“Defendant”) manufactures Suboxone, a drug commonly used to combat opioid addiction. Suboxone previously came in tablet form, but in 2010, citing safety concerns, Defendant effectuated a change in the administration of this drug, switching from tablet to sublingual film. Various purchasers/consumers of Suboxone claimed that this switch was anticompetitive and solely designed to maintain Defendant’s market exclusivity—a scheme known as a “product hop.” These claims have resulted in multi-district, antitrust litigation before this Court.

On September 27, 2019, I certified a class of End Payor Plaintiffs pursuant to Federal Rule of Civil Procedure 23(c)(4) on six distinct issues: 1. Whether Defendant engaged in anticompetitive and deceptive conduct; 2. Whether Defendant willfully maintained monopoly power through such conduct; 3. Whether Defendant had a specific intent to monopolize; 4. Whether Defendant had a dangerous probability of achieving monopoly power; 5. Whether Defendant has offered a non-pretextual pro- competitive justification that could not have been obtained through less restrictive means, and if so; 6. Whether the anticompetitive effects of Defendant’s conduct outweigh their proffered procompetitive benefits, if any.

In re Suboxone Antitrust Litig., No. 13-md-2445, 2019 WL 4735520 (E.D. Pa. Sept. 27, 2019). The United States Court of Appeals for the Third Circuit affirmed this certification on July 28, 2020. In re Suboxone Antitrust Litig., 967 F.3d 264 (3d Cir. 2020). On September 2, 2021, I denied the EPPs’ original motion seeking approval of their Notice Plan due to the Plan’s failure to provide for individualized notice to the consumer portion of the End-

1 I incorporate by reference the factual history and regulatory background set forth in my prior decision certifying a class for both the DPPs and EPPs. In re Suboxone Antitrust Litig., 421 F. Supp. 3d 12 (E.D. Pa. 2019), aff’d, 967 F.3d 264 (3d Cir. 2020). Payor Class. Accordingly, on October 4, 2021, the EPPs filed the current Second Motion to Approve the Form and Manner of Notice to the End Payor Class. II. DISCUSSION

The EPP class is comprised of two types of class members: (a) third-party payors, who are health and welfare plans or insurance companies that pay and/or reimburse for prescription drug purchases of their members, and (b) consumers, who are individuals that purchase prescription drugs. As to the third-party payors, the Amended Notice Plan continues to propose sending direct notice via U.S. First Class mail to reasonably identifiable third-party payors (“TPPs”), including entities such as insurance companies, health maintenance organizations, and self-insured entities. That direct notice will be supplemented with a digital ad program on Think.Advisor.com/life-health, as well as using Google Display Networks, Google AdWords, Facebook, and Instagram, which will be designed to reach unidentified third-party payors. As to the consumers, the EPPs propose to utilize two forms of notice. First, the EPPs will provide direct notice by email or First Class U.S. mail to Class Members identified by Pharmacy Benefit Managers (“PBM”s) and other entities through subpoenas issued by Class Counsel. Notice Administrator A.B. Data, Ltd. (“A.B. Data”) will utilize the names and addresses of consumer class members produced in response to subpoenas that Class Counsel will serve on the top six PBMs, the

ten largest TPPs, the top ten chain store pharmacies, and the top five mail order pharmacies in the United States. Second, the EPPs will use a targeted publication campaign comprised of digital media and earned media. The EPPs plan to place digital banner, text and/or newsfeed ads through Google Display Networks and Google AdWords, social media platforms Facebook and Instagram, and specifically targeted medical networks including websites like WebMD.com. Spanish language banner ads will run on appropriate Hispanic websites. This digital network and social media campaign will run for thirty days and will be monitored to ensure success and optimize the number of impressions delivered across each platform to achieve maximum engagement and efficiency. The EPPs also propose to issue a news release via PR Newswire’s US1 and Multi-cultural Newsline distribution lists, which will be distributed to the news desks of approximately 10,000 newsrooms. The EPPs have designated A.B. Data as the notice administrator tasked with effectuating notice of this class action lawsuit to both the third-party payors and the consumer class members. Defendant again opposes the EPPs’ Motion, noting four alleged defects: (1) the EPPs’

proposed order is silent regarding any schedule for providing individualized notice to consumers; (2) the Amended Notice Plan is “vague or contradictory” as to how direct notice to consumers will be accomplished; (3) the End Payors should be required to report successful completion of their proposed plan and maintain records of who has been notice; and (4) the Notice does not protect patient privacy. A. Schedule for Individualized Notice Defendant first argues that the Amended Notice Plan proposed by the EPPs fails to include a schedule for providing individualized notice to the consumers. Defendant notes that the only scheduling provisions relate to publication notice and to notification of TPP class members and that, in order to ensure that this case is not unduly delayed, a proposed schedule should be included. The EPPs address this concern and provide several proposed dates to include in their

Amended Notice Plan: 1. Subpoenas requesting the names, mailing addresses, and email addresses of potential consumer class members will be served on the top six PBMs, the ten largest TPPs, the top ten chain store pharmacies, and the top five mail order pharmacies within twenty- one (21) days of the Order approving the Motion. 2. A period of ninety (90) days will be permitted to allow for subpoena responses and for A.B. Data to disseminate class notice to consumers via email and/or mail. 3. Consumer class members will have a forty-five (45) day period in which to opt out of the class. I find that these proposed timelines adequately address Defendant’s concerns regarding a schedule. Accordingly, I will include them in the Order approving the Amended Notice Plan. B.

Free access — add to your briefcase to read the full text and ask questions with AI

STATE OF WISCONSIN v. INDIVIOR INC., (E.D. Pa. 2021).

STATE OF WISCONSIN v. INDIVIOR INC. (STATE OF WISCONSIN v. INDIVIOR INC.) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

Related

Mullane v. Central Hanover Bank & Trust Co.
339 U.S. 306 (Supreme Court, 1950)
In re: Suboxone Antitrust v.
967 F.3d 264 (Third Circuit, 2020)