StarPro, Greens, Inc. v. Polyloom Corporation of America

CourtCourt of Appeals for the Eleventh Circuit
DecidedApril 23, 2026
Docket25-11270
StatusUnpublished

This text of StarPro, Greens, Inc. v. Polyloom Corporation of America (StarPro, Greens, Inc. v. Polyloom Corporation of America) is published on Counsel Stack Legal Research, covering Court of Appeals for the Eleventh Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
StarPro, Greens, Inc. v. Polyloom Corporation of America, (11th Cir. 2026).

Opinion

USCA11 Case: 25-11270 Document: 39-1 Date Filed: 04/23/2026 Page: 1 of 10

NOT FOR PUBLICATION

In the United States Court of Appeals For the Eleventh Circuit ____________________ No. 25-11270 ____________________

STARPRO, GREENS, INC., a Georgia Corporation, DANIEL E. SELTON, Plaintiffs-Appellants, versus

POLYLOOM CORPORATION OF AMERICA, a Delaware Corporation, a.k.a. TenCate North America, a.k.a. GreenFields, CHALLENGER TURF, INC., a Georgia Corporation, Defendants-Appellees. ____________________ Appeal from the United States District Court for the Northern District of Georgia D.C. Docket No. 4:23-cv-00282-WMR ____________________

Before JORDAN, JILL PRYOR, and KIDD, Circuit Judges. USCA11 Case: 25-11270 Document: 39-1 Date Filed: 04/23/2026 Page: 2 of 10

2 Opinion of the Court 25-11270

PER CURIAM: StarPro, Greens, Inc. and Daniel Selton appeal the district court’s Rule 12(b)(6) dismissal of their claims against Polyloom Corporation of America and Challenger Turf, Inc., for alleged mo- nopolization and attempted monopolization in violation of the Sherman Act, 15 U.S.C. § 2; breach of the duty of good faith, fair dealing, and loyalty; and breach of warranty. Our review is ple- nary. See, e.g., Dorman v. Aronofsky, 36 F.4th 1306, 1312 (11th Cir. 2022). The question is whether the appellants set out sufficient al- legations to plausibly plead these particular claims for relief. See Bell Atlantic Corp. v. Twombly, 550 U.S. 544, 556 (2007). 1 Following oral argument and a review of the record, we af- firm largely based on the analysis set out in the district court’s or- der. Because we write for the parties, we assume their familiarity with the record and set out only what is necessary to explain our decision. I With respect to the Sherman Act claims, it is “well settled that ‘[a] unilateral refusal to deal is [generally] not unlawful.’” Duty Free Americas, Inc. v. Estee Lauder Companies, Inc., 797 F.3d 1248, 1265 (11th Cir. 2015) (citation omitted). At the pleading stage, a claim of refusal to deal in violation of § 2 of the Sherman Act requires,

1 The appellants do not challenge the dismissal of their other claims on appeal.

Those claims are therefore abandoned. See Sapuppo v. Allstate Floridian Ins. Co., 739 F.3d 678, 680–81 (11th Cir. 2014). USCA11 Case: 25-11270 Document: 39-1 Date Filed: 04/23/2026 Page: 3 of 10

25-11270 Opinion of the Court 3

among other things, a plausible allegation that the defendant “pos- sess[ed] . . . monopoly power in the relevant market,” as well as “‘[its] willful acquisition or maintenance of that power as distin- guished from growth or development as a consequence of a supe- rior product, business acumen, or historic accident.’” Verizon Comm., Inc. v. Law Offices of Curtis V. Trinko, LLP, 540 U.S. 398, 407 (2004) (citation omitted). Similarly, with respect to the attempted monopolization claim, a Sherman Act plaintiff must plausibly al- lege “a dangerous probability that the defendant might have suc- ceeded in its attempt to achieve monopoly power.” United States Anchor Mfg., Inc. v. Rule Indus., Inc., 7 F.3d 986, 993 (11th Cir. 1993) (citing Spectrum Sports, Inc. v. McQuillan, 506 U.S. 447 (1993)). That is, “the defendant must be close to achieving monopoly power.” Id. at 994. “Monopoly power is ‘the power to raise prices to supra-com- petitive levels or . . . the power to exclude competition in the rele- vant market either by restricting entry of new competitors or by driving existing competitors out of the market.’” Levine v. Cent. Fla. Med. Aff., Inc., 72 F.3d 1538, 1555 (11th Cir. 1996) (citation omitted). “Ordinarily, when determining whether a defendant has violated § 2 of the Sherman Act, we first determine the relevant market and then decide whether the defendant possessed monopoly power in that market.” Morris Commc’ns Corp. v. PGA Tour, Inc., 364 F.3d 1288, 1295 (11th Cir. 2004). USCA11 Case: 25-11270 Document: 39-1 Date Filed: 04/23/2026 Page: 4 of 10

4 Opinion of the Court 25-11270

As an initial matter, we have significant doubts that the ap- pellants plausibly alleged there is a product market in master put- ting turf (“MPT”) alone, separate from comparable golf putting turfs. “The reasonable interchangeability of use or the cross-elas- ticity of demand between a product and its substitutes constitutes the outer boundaries of a product market for antitrust purposes.” U.S. Anchor Mfg., 7 F.3d at 995 (citing Brown Shoe Co. v. United States, 370 U.S. 294, 325 (1962)). See also Levine, 72 F.3d at 1552 (“The mar- ket is composed of products that have reasonable interchangeabil- ity.”) (internal quotation marks and citations omitted). The complaint alleges that the relevant product market is comprised of “artificial putting surfaces constructed from nylon synthetic artificial turf fibers tufted into a[n] [embossed rubber] backing in a cross- over stitched manner to produce a putting sur- face with a stimp value of between 9.5 to 11 as measured using standard practices for the do-it-yourself installer.” D.E. 13 at ¶ 124. There are vague allegations that this product (i.e., MPT) is higher priced and “unique” relative to general putting turfs because of its cross-stitching. See id. at ¶¶ 22, 128–29, 131. But as we reasoned in Jacobs v. Tempur-Pedic Int’l, Inc., 626 F.3d 1327, 1337 (11th Cir. 2010), “allegations that [the specific product] [is] more expensive than tra- ditional [products] and that [the specific product] ha[s] ‘unique at- tributes’ . . . . do not indicate the degree to which consumers pre- fer” that product relative to products in the broader market. For the same reasons we provided in Jacobs, the lack of allegations re- garding “reasonable interchangeability” or “cross-elasticity of de- mand” between MPT and the turfs manufactured by the numerous USCA11 Case: 25-11270 Document: 39-1 Date Filed: 04/23/2026 Page: 5 of 10

25-11270 Opinion of the Court 5

other manufacturers alluded to in the complaint seems to foreclose any plausible inference of a separate product market in MPT. See id. at 1337–38. But even assuming that the appellants sufficiently pled the relevant market (both in terms of product, MPT, and geography, the Continental United States), the allegations in their complaint negate any plausible inference of monopoly power, willful acquisi- tion of such power, or dangerous probability of achieving such power in that market by Polyloom and/or Challenger. For exam- ple, the complaint alleges that “North Georgia is replete with syn- thetic turf manufacturers that have the capabilities of manufactur- ing synthetic turf and associated synthetic border materials which includes synthetic lawn turf.” D.E. 13 at ¶ 123. As the district court correctly explained, “any one of the myriad of ‘synthetic turf man- ufacturers in the area could take business away from [Polyloom and Challenger] if those manufacturers chose to do so.” D.E. 24 at 9.

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Related

Morris Communications Corp. v. PGA Tour, Inc.
364 F.3d 1288 (Eleventh Circuit, 2004)
John Doe v. James T. Moore
410 F.3d 1337 (Eleventh Circuit, 2005)
Brown Shoe Co. v. United States
370 U.S. 294 (Supreme Court, 1962)
Spectrum Sports, Inc. v. McQuillan
506 U.S. 447 (Supreme Court, 1993)
Bell Atlantic Corp. v. Twombly
550 U.S. 544 (Supreme Court, 2007)
Jacobs v. Tempur-Pedic International, Inc.
626 F.3d 1327 (Eleventh Circuit, 2010)
Rosenfeld v. Rosenfeld
648 S.E.2d 399 (Court of Appeals of Georgia, 2007)
Baker v. Schneider
80 S.E.2d 783 (Supreme Court of Georgia, 1954)
Wal-Mart Stores, Inc. v. Wheeler
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StarPro, Greens, Inc. v. Polyloom Corporation of America, Counsel Stack Legal Research, https://law.counselstack.com/opinion/starpro-greens-inc-v-polyloom-corporation-of-america-ca11-2026.