Stanford v. Caesars Entertainment, Inc.

430 F. Supp. 2d 749, 80 U.S.P.Q. 2d (BNA) 1349, 2006 U.S. Dist. LEXIS 26959, 2006 WL 1214960
CourtDistrict Court, W.D. Tennessee
DecidedMay 1, 2006
Docket05-2298 Ml/V
StatusPublished
Cited by2 cases

This text of 430 F. Supp. 2d 749 (Stanford v. Caesars Entertainment, Inc.) is published on Counsel Stack Legal Research, covering District Court, W.D. Tennessee primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Stanford v. Caesars Entertainment, Inc., 430 F. Supp. 2d 749, 80 U.S.P.Q. 2d (BNA) 1349, 2006 U.S. Dist. LEXIS 26959, 2006 WL 1214960 (W.D. Tenn. 2006).

Opinion

ORDER DENYING PLAINTIFF’S MOTION TO REMAND

McCALLA, District Judge.

Before the Court is Plaintiffs Motion to Remand, filed May 18, 2005. Defendants responded in opposition on June 6, 2005. Plaintiff filed a reply on December 29, 2005, and Defendants filed a sur-reply on January 13, 2006. For the reasons set forth below, Plaintiffs motion is DENIED. 1

I. Procedural Background

This case arises out of Plaintiffs involvement in Defendants’ advertising campaign that features a fictional character named “Loose Slot Louie.” On March 18, 2005, Plaintiff filed suit in the Circuit Court of Tennessee for the Thirtieth Judicial District at Memphis, Shelby County, alleging five causes of action under Tennessee statutory and common law. On April 22, 2005, Defendants removed the action to this Court under 28 U.S.C. §§ 1441 and 1446 on the basis that two of Plaintiffs claims fall within the scope of the Copyright Act and are thus preempted by federal law.

A. Plaintiffs Allegations

According to the allegations in Plaintiffs complaint, Defendants are unlawfully utilizing Plaintiffs image, voice, likeness, and persona in an advertising campaign designed to promote Defendants’ casino gambling business in Tunica, Mississippi. The advertising campaign features a fictional character named “Loose Slot Louie.” Sometime in 2002, Plaintiff executed a “model release” that granted Park Place Entertainment 2 permission to use Plaintiffs image, likeness, and voice in the creation of the “Loose Slot Louie” character. According to Plaintiff, the release was not supported by adequate consideration, and is therefore invalid. To the extent that the release is valid, Plaintiff argues, the release “was expressly limited to those audios, videos and photographs that preceded the execution of the release.” (Mem. Supp. Mot. Remand 1.) Plaintiff has not authorized or consented to the “use, publication or broadcast of any audios, videos or photographs that were created subsequent to the execution of the release.” (Id. at 2.)

B. Defendants’ Statement of Facts

Defendants’ factual allegations are based largely on the declaration of Kim Fritz, the Senior Vice President of Marketing for the Mid-South Region of Caesar’s Entertainment. According to Fritz, Plaintiff worked for Defendants, or their related entities or predecessors, from September 2000 through February 2005. Plaintiff held various positions in the marketing department and worked at several of Defendants’ properties in Mississippi. Plaintiff also played the part of “Loose Slot Louie” in Defendants’ advertising campaign. (Fritz Decl. ¶¶ 2, 9-10.)

*752 According to Defendants, the advertising campaign and the character of “Loose Slot Louie” were created “by or for Defendants (or their related entities) to promote Defendants’ gaming business.” (Id. at ¶ 9.) The character “has never existed separate and apart from Defendants or Defendants’ advertisements[,]” and “Defendants created the overall appearance and style of the ‘Loose Slot Louie’ character, including the character’s dress and speech.” 3 (Id.) Defendants are the exclusive owners of all copyrights in the television, radio, print, internet, and billboard advertisements featuring the “Loose Slot Louie” character. (Id. at ¶ 12.)

According to Defendants, Plaintiff consented to portraying the “Loose Slot Louie” character “at the time of the creation and production of each of the advertisements now at issue.” (Defs.’ Opp. Mot. Remand 3.) In support of this assertion, Defendants point to three agreements that Plaintiff purportedly signed in connection with his agreement to portray the “Loose Slot Louie” character. One of these agreements is the undated “model release” to which Plaintiff refers in his Complaint. (See Fritz Decl. Ex. C.) The other two agreements are employment contracts, dated April 15, 2002, and January 23, 2004. The two-year contracts set forth the terms of Plaintiffs employment as Director of Entertainment of Defendants’ mid-south region. (See id. Exs. A and B (“2002 Employment Agreement” and “2004 Employment Agreement”).) The 2002 Employment Agreement provides that, in addition to Plaintiffs regular salary, Plaintiff “shall also be eligible to receive as additional compensation $10,000 per year, provided Employer has assigned Employee additional duties in connection with the ‘Loose Slot Louie’ promotional character, [and] such assignment shall be in the sole discretion of Employer.” (2002 Employment Agreement ¶ 3(B).) The 2004 Employment Agreement does not make reference to the “Loose Slot Louie” character; it provides that “[f]or all services to be rendered by [Plaintiff] pursuant to this Agreement, [Plaintiff] shall receive from Employer a salary at the annual rate of $92,000.... ” (2004 Employment Agreement ¶ 3.)

Plaintiff broadly disputes Defendants’ recitation of the facts but does not address Defendants’ allegations in detail, contending that they are not relevant to the Court’s determination of jurisdiction.

C. Original and Amended Complaints

Plaintiffs original complaint asserts five causes of action: (1) violation of Tennessee’s Personal Rights Protection Act, TenmCode Ann. § 47-25-1105; (2) invasion of privacy and/or publicity by misappropriation of image, voice, likeness, and persona; (3) false endorsement; (4) violation of the Tennessee Consumer Protection Act, TenmCode Ann. § 47-18-101 et seq.; and (5) civil conspiracy. As to each count, Plaintiff alleges that Defendants have been using and continue to use Plaintiffs image, likeness, voice, and persona, without his consent, in various media outlets to promote their business, products, and services. Plaintiff further alleges that Defendants have “gained great pecuniary benefit” and have been unjustly enriched by their unauthorized use of Plaintiffs image, likeness, voice, and persona, whereas Plaintiff has received no compensation.

In his original complaint, Plaintiff requested compensatory damages in an *753 amount no less than $3,000,000, punitive damages in an amount no less than $5,000,000, multiple damages, and attorneys’ fees. Plaintiff also requested:

1. That Defendants be ordered to immediately cease and desist the use, in any form, [of] Plaintiffs image, voice, likeness and/or persona, for any and all commercial and noncommercial uses, including but not limited to product merchandising, television and radio commercials, and print, internet and billboard advertising;
1. That Defendants be ordered to undertake a program of corrective advertising, included but not limited to product merchandising, television and radio commercials, and print, internet and billboard advertising, as required to remove Plaintiffs image, voice, likeness and/or persona from Defendants’ advertising campaign.

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430 F. Supp. 2d 749, 80 U.S.P.Q. 2d (BNA) 1349, 2006 U.S. Dist. LEXIS 26959, 2006 WL 1214960, Counsel Stack Legal Research, https://law.counselstack.com/opinion/stanford-v-caesars-entertainment-inc-tnwd-2006.