St. Louis Piano Manufacturing Co. v. Merkel

1 Mo. App. 305, 1876 Mo. App. LEXIS 71
CourtMissouri Court of Appeals
DecidedFebruary 28, 1876
StatusPublished
Cited by4 cases

This text of 1 Mo. App. 305 (St. Louis Piano Manufacturing Co. v. Merkel) is published on Counsel Stack Legal Research, covering Missouri Court of Appeals primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
St. Louis Piano Manufacturing Co. v. Merkel, 1 Mo. App. 305, 1876 Mo. App. LEXIS 71 (Mo. Ct. App. 1876).

Opinion

Gantt, P. J.,

delivered the opinion of the court.

The St. Louis Piano Manufacturing Company instituted proceedings against the appellants, charging them with pirating its trade-mark, and asking an injunction, and for damages. It declared that it manufactured pianos of a particular kind, and distinguished its manufacture as the “Bell Treble” Piano. This name, it contended, it had appropriated. Its work was known by it, and defendants had done it a wrong by usurping it. It stated that it first adopted the name “ Bell Treble ” as a trade-mark, under which name it has ever since extensively advertised its pianos, by circulars and newspaper advertisements, having the words “ Bell' Treble,” in prominent letters, usually [307]*307«tamped across the representation of a piano ; which name served to distinguish plaintiff’s pianos and business from ■those of other persons.

The defendants answered, ignoring the advertisement of plaintiff’s pianos, as alleged, and denied that they had ever used the words “Bell Treble” as a trade-mark for their work. They denied that the words were first used by plaintiff to distinguish its work. They denied any appropriation of the term by the plaintiff. They claimed that the term had been long known to musicians and manufac-; .turers of pianos; that it was descriptive of a particular “ part, or attachment, or appliance to a piano,” which said part of the piano all manufacturers of pianos have a perfect ■and undisputed right, in this and other countries, to use; that one of the defendants had actually used the term, and manufactured pianos in St. Louis to which the name was affixed; that defendants have never manufactured or sold .any pianos to which the words “ Bell Treble ” were affixed, or in any way appeared on the pianos ; and that the plaintiff had never manufactured or sold any pianos to which the «aid words were affixed, or in any way appeared; that plaintiff could only appropriate the term as a trade-mark by so affixing it; and, consequently, defendants prayed for a dissolution of the injunction which the court had preliminarily granted. A reply to this answer was filed.

The court, at the hearing, perpetuated the injunction, .and, after the usual motions, defendants appealed to the general term, and to this court.

The bill of exceptions shows a great volume of testimony directed to the question of the priority of plaintiff’s right to the use of the term “Bell Treble.” It did not appear, and, indeed, it is not alleged in the petition, that the name “Bell Treble” was affixed to, or marked on, the goods of the plaintiff. It was only claimed that it was used in its advertisements. The defendants appear to have distinguished some pianos of their manufacture with this name, [308]*308by marking it on them. The manner of putting the mark on the instrument does not clearly appear. Apparently it was done by pasting a label on part of the piano. This, was done some time after the plaintiff had advertised its-pianos as the “Bell Treble” piano. The evidence seems to us greatly to preponderate in favor of the conclusion that the plaintiff was the first manufacturer which used the term ‘ ‘ Bell Treble ’ ’ in its advertisements to distinguish its work. We are also of opinion that the term itself is a combination of words which was capable of appropriation as a trademark. The question which has given us serious trouble is whether the plaintiff, which was, as we think, the first manufacturer which attempted to appropriate the term as a. trade-mark, ever did anything effectual for the purpose of such appropriation.

We have seen that it was never affixed to any work of the plaintiff. Of course, in some cases, the work or manufacture itself which is to be thus distinguished cannot receive the mark, as would be the case in respect of a powder or liquid which is advertised or offered for sale. But, in such instances, the package or bottle containing the article can receive, and, as far as we are able to see, always has received, the mark in which a property is claimed. The very term employed seems to require that the article distinguished, or which the manufacturer or salesman seeks to distinguish, as coming within the designated description should bear the mark which gives it its character. A trade-mark which is not in some manner put upon or affixed to the article indicated by it is almost a contradiction in terms. The article can scarcely be said to have the mark, in any natural or reasonable sense.

The treatises in which this subject is discussed leave something to be desired. The first thing they should contain is a definition of the term “trade-mark.” This definition could not be given in a breath. But the subject of it should bó' taken up, pursued, and disposed of before [309]*309proceeding to examine the legal rights and liabilities that may be claimed and incurred in respect of it. A comprehensive and accurate definition of the term would, of 'course, require an extended examination of the cases in which it had been judicially discussed. It would be a matter of laborious criticism to ascertain what qualities were, and what were not, of the essence of a trade-mark such as the law recognizes and protects. But, when the demonstration was completed, the best foundation would perhaps have been laid for the treatise proposed.

Obviously it is no part of the business of a court to furnish such a definition. When a controversy comes before a •court respecting a trade-mark, and the fact of a particular symbol being such in a legal sense is controverted, the ■court should confine its inquiry to the particulars which are the subject of the dispute. Thus, in most instances, only one or two of the properties of a trade-mark will be examined in any case, and upon these the conclusion of the court may be, and often is, of a negative impoit. A court may inquire whether some particular quality in which a symbol is defective be essential to the legal idea of a trade-mark. When that point is settled, the controversy is determined; •that being the only dispute between the litigants. But such .a decision will furnish very imperfect elements of a definition.

From the best examination we are able to make of the ¡subject, we are led to the conclusion that, so far as an .article of merchandise is concerned, it can only be said to be distinguished by a trade-mark when that mark is connected with, annexed to, or stamped, printed, carved, or engraved upon the article as the same is offered for sale. ‘The purchaser must be told that the particular thing he proposes to buy is of this or that character, by something •connected with the thing itself. He must not be referred “to some circular or advertisement for this assurance, nor •can he receive it from the representations, by word of mouth, •of the manufacturer or salesman. The impossibility of [310]*310putting any restrictions upon the last may be a sufficient reason for not making the attempt; but the other branch of the proposition seems to be equally settled by judicial opinion. “ A symbol does not become a trade-mark until it is actually stamped upon, or otherwise affixed to, the goods-to be sold,” is the language of Browne, in his treatise on Trade-Marks, section 311. This remark seems abundantly justified by the decisions of the courts which have adjudicated respecting trade-marks, besides being in harmony with what any one of ordinary understanding would infer from the name itself.

In 2 Brewster, 303 (Am. Trade-Mark Cases, 486-489), Judge Ludlow’s attention was drawn to this point. Rowly v. Houghton.

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1 Mo. App. 305, 1876 Mo. App. LEXIS 71, Counsel Stack Legal Research, https://law.counselstack.com/opinion/st-louis-piano-manufacturing-co-v-merkel-moctapp-1876.