Sportsband Network v. PGA Tour Inc

CourtCourt of Appeals for the Fifth Circuit
DecidedFebruary 2, 1998
Docket96-11164
StatusUnpublished

This text of Sportsband Network v. PGA Tour Inc (Sportsband Network v. PGA Tour Inc) is published on Counsel Stack Legal Research, covering Court of Appeals for the Fifth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Sportsband Network v. PGA Tour Inc, (5th Cir. 1998).

Opinion

IN THE UNITED STATES COURT OF APPEALS FOR THE FIFTH CIRCUIT

No. 96-11164

SPORTSBAND NETWORK RECOVERY FUND, INC., SPORTSBAND NETWORK, INC., AND SPORTSBAND NETWORK I, LTD.,

Plaintiffs-Appellants,

versus

PGA TOUR, INC.,

Defendant-Appellee.

Appeal from the United States District Court For the Northern District of Texas (92-CV-2679)

January 30, 1998

Before KING, DUHÉ, and WIENER, Circuit Judges.

WIENER, Circuit Judge:*

Plaintiffs-Appellants SportsBand Network Recovery Fund, Inc.,

SportsBand Network, Inc., and SportsBand Network I, Ltd.

(collectively, SportsBand) appeal the district court’s grant of a

judgment as a matter of law (j.m.l.) in favor of Defendant-Appellee

PGA Tour, Inc. (PGA), overturning the jury’s verdict for SportsBand

* Pursuant to 5TH CIR. R. 47.5, the Court has determined that this opinion should not be published and is not precedent except under the limited circumstances set forth in 5TH CIR. R. 47.5.4. on its breach of contract claim. SportsBand also appeals the

district court’s grant of a j.m.l. in favor of PGA on SportsBand’s

fraud claim after SportsBand had presented its case in chief.

Finally, SportsBand claims that the district court erred by

excluding the testimony of its expert witness on the issue of lost

profits and thereafter rejecting its lost profits claim. We find

none of these contentions persuasive and, accordingly, affirm.

I

FACTS AND PROCEEDINGS

A. Facts

The events leading to this litigation stem from a failed

business venture between SportsBand and PGA to promote and market

on-site radio broadcasts to spectators at professional golf

tournaments. PGA is a non-profit corporation serving as a

membership/trade association for golf professionals in the United

States.

In 1986, SportsBand’s eventual founders, Frank Mitchell and

Theis Rice, approached PGA with the idea of conducting commercial,

closed-circuit, on-site radio broadcasts1 at PGA-sponsored events.

1 The concept behind SportsBand was that professional sportscasters attending golf tournaments would broadcast play-by- play coverage and other news over an FM transmitter. SportsBand spectators would listen to the broadcasts —— carried over FCC licensed radio frequencies —— through lightweight ear pieces that accompany a small receiver, which would be obtained by spectators when they entered the tournament. It would allow spectators to hear stroke-by-stroke coverage of the play at multiple holes.

2 The parties entered into a preliminary agreement to assess the

idea: Mitchell and Rice agreed to submit a plan for developing the

broadcasts, and in return PGA granted them broadcast exclusivity.

Mitchell and Rice submitted a plan addressing key business aspects

and offering a pilot broadcast at no cost to PGA. PGA accepted the

proposal and requested the pilot, which met with positive reviews.

Later that year Mitchell and Rice incorporated and capitalized

SportsBand. Late in 1987, SportsBand and PGA entered into a trial

term agreement under which SportsBand agreed to conduct three

additional pilot broadcasts at its own expense because PGA refused

to enter into a long-term agreement without such additional

broadcasts. These pilots too received positive reviews.

In July 1988, the parties signed a long-term contract (the

Agreement) under which SportsBand was licensed to conduct

broadcasts at PGA events for a five-year term and was granted an

option to renew for an additional five-year term. The Agreement

specified that SportsBand was responsible for all technical

production and operating expenses and that PGA was to “provide

SportsBand with a list of all [PGA] advertising clients and

Sponsors and be responsible for the sale of commercial units,

features and vignettes to these clients and Sponsors.” PGA would

not, however, “guarantee any such sales, and the number actually

sold during any year of the Term [would not] affect SportsBand’s

obligations to pay the guaranteed amounts set forth in Section 3.1

[rights fees].” With respect to other sponsors, PGA agreed to

3 “provide best effort support for SportsBand’s sales efforts with

appropriate assistance by [PGA] personnel, including but not

limited to a letter of introduction and endorsement of SportsBand

from the Commissioner . . . .” As consideration, SportsBand

undertook to pay PGA “rights fees” plus a share of the revenues.

In addition, SportsBand agreed to indemnify PGA and hold it

harmless from all losses, claims, damages and expenses incurred in

connection with the rental, marketing, advertising, operation or

promotion of the program. Finally, the Agreement explicitly stated

that no partnership or joint venture relationship existed between

the parties.

The parties are in agreement that PGA, largely through Art

West —— PGA’s Director of Promotions and SportsBand’s primary PGA

contact —— undertook a marketing campaign to sell sponsorships of

the broadcast program. PGA especially pursued Nabisco, PGA’s

largest corporate client, to purchase a title sponsorship at a cost

of $800,000. Despite early interest, Nabisco informed PGA and

SportsBand in May of 1988 that it would not purchase a title

sponsorship. Nevertheless, the evidence shows, PGA continued to

solicit sponsorship funds from Nabisco and many other potential

sponsors.2

Mitchell and Rice testified that by the end of 1988 they were

becoming hesitant about proceeding with the 1989 broadcast season,

2 PGA was eventually successful in convincing Nabisco to sponsor SportsBand broadcasts at two tournaments in late 1988.

4 given the lack of confirmed sponsorship funds; in fact, they

proposed pretermitting broadcasts for that season. According to

Mitchell and Rice, however, West convinced them to go forward with

an ambitious twenty-tournament schedule, assuring them that several

substantial sponsorships —— including Bell Systems, Nabisco, and

Liberty Mutual —— were in the “final review” stages. Mitchell and

Rice also claim that West represented to them that PGA would cover

SportsBand’s expenses if they did not generate enough advertising

and sponsorship money to cover such costs. West told them that the

most important thing was for SportsBand to go through with the 1989

season, as PGA had publicized the upcoming broadcasts to clients

and the media. West indicated that postponing the season was

simply not an option. Mitchell and Rice also aver that West

instructed them not to market SportsBand independently, but to

concentrate on producing the broadcasts.

To the astonishment of both parties, radio rentals at the 1989

tournaments fell far short of expectations. The penetration rate3

remained low, even after several promotions in which spectators

were given receivers free of charge. In May 1989, after nine

tournaments, SportsBand, with PGA’s consent, cut short the 1989

broadcast season for lack of funds. Despite this setback,

SportsBand hoped to recapitalize, and PGA continued to market

3 Penetration refers to the ratio of spectators that purchase or use SportsBand’s product compared with the total number of spectators who attend the tournament.

5 SportsBand for the 1990 season. The evidence shows that by late

summer of 1989, however, SportsBand had let all its employees go,

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