Sportsband Network v. PGA Tour Inc

Court of Appeals for the Fifth Circuit·Decided February 2, 1998·No. 96-11164·Unpublished

Opinion

IN THE UNITED STATES COURT OF APPEALS FOR THE FIFTH CIRCUIT

No. 96-11164

SPORTSBAND NETWORK RECOVERY FUND, INC., SPORTSBAND NETWORK, INC., AND SPORTSBAND NETWORK I, LTD.,

Plaintiffs-Appellants,

versus

PGA TOUR, INC., Defendant-Appellee.

Appeal from the United States District Court For the Northern District of Texas (92-CV-2679)

January 30, 1998

Before KING, DUHÉ, and WIENER, Circuit Judges. WIENER, Circuit Judge:* Plaintiffs-Appellants SportsBand Network Recovery Fund, Inc., SportsBand Network, Inc., and SportsBand Network I, Ltd. (collectively, SportsBand) appeal the district court’s grant of a judgment as a matter of law (j.m.l.) in favor of Defendant-Appellee PGA Tour, Inc. (PGA), overturning the jury’s verdict for SportsBand

*

Pursuant to 5TH CIR. R. 47.5, the Court has determined that this opinion should not be published and is not precedent except under the limited circumstances set forth in 5TH CIR. R. 47.5.4.

on its breach of contract claim. SportsBand also appeals the district court’s grant of a j.m.l. in favor of PGA on SportsBand’s fraud claim after SportsBand had presented its case in chief. Finally, SportsBand claims that the district court erred by excluding the testimony of its expert witness on the issue of lost profits and thereafter rejecting its lost profits claim. We find none of these contentions persuasive and, accordingly, affirm.

I

FACTS AND PROCEEDINGS

A. Facts The events leading to this litigation stem from a failed business venture between SportsBand and PGA to promote and market on-site radio broadcasts to spectators at professional golf tournaments. PGA is a non-profit corporation serving as a membership/trade association for golf professionals in the United States.

In 1986, SportsBand’s eventual founders, Frank Mitchell and Theis Rice, approached PGA with the idea of conducting commercial, closed-circuit, on-site radio broadcasts1 at PGA-sponsored events.

1 The concept behind SportsBand was that professional sportscasters attending golf tournaments would broadcast play-byplay coverage and other news over an FM transmitter. SportsBand spectators would listen to the broadcasts —— carried over FCC licensed radio frequencies —— through lightweight ear pieces that accompany a small receiver, which would be obtained by spectators when they entered the tournament. It would allow spectators to hear stroke-by-stroke coverage of the play at multiple holes.

The parties entered into a preliminary agreement to assess the idea: Mitchell and Rice agreed to submit a plan for developing the broadcasts, and in return PGA granted them broadcast exclusivity. Mitchell and Rice submitted a plan addressing key business aspects and offering a pilot broadcast at no cost to PGA. PGA accepted the proposal and requested the pilot, which met with positive reviews. Later that year Mitchell and Rice incorporated and capitalized SportsBand. Late in 1987, SportsBand and PGA entered into a trial term agreement under which SportsBand agreed to conduct three additional pilot broadcasts at its own expense because PGA refused to enter into a long-term agreement without such additional broadcasts. These pilots too received positive reviews.

In July 1988, the parties signed a long-term contract (the Agreement) under which SportsBand was licensed to conduct broadcasts at PGA events for a five-year term and was granted an option to renew for an additional five-year term. The Agreement specified that SportsBand was responsible for all technical production and operating expenses and that PGA was to “provide SportsBand with a list of all [PGA] advertising clients and Sponsors and be responsible for the sale of commercial units, features and vignettes to these clients and Sponsors.” PGA would not, however, “guarantee any such sales, and the number actually sold during any year of the Term [would not] affect SportsBand’s obligations to pay the guaranteed amounts set forth in Section 3.1 [rights fees].” With respect to other sponsors, PGA agreed to

“provide best effort support for SportsBand’s sales efforts with appropriate assistance by [PGA] personnel, including but not limited to a letter of introduction and endorsement of SportsBand from the Commissioner . . . .” As consideration, SportsBand undertook to pay PGA “rights fees” plus a share of the revenues. In addition, SportsBand agreed to indemnify PGA and hold it harmless from all losses, claims, damages and expenses incurred in connection with the rental, marketing, advertising, operation or promotion of the program. Finally, the Agreement explicitly stated that no partnership or joint venture relationship existed between the parties.

The parties are in agreement that PGA, largely through Art West —— PGA’s Director of Promotions and SportsBand’s primary PGA contact —— undertook a marketing campaign to sell sponsorships of the broadcast program. PGA especially pursued Nabisco, PGA’s largest corporate client, to purchase a title sponsorship at a cost of $800,000. Despite early interest, Nabisco informed PGA and SportsBand in May of 1988 that it would not purchase a title sponsorship. Nevertheless, the evidence shows, PGA continued to solicit sponsorship funds from Nabisco and many other potential sponsors.2 Mitchell and Rice testified that by the end of 1988 they were becoming hesitant about proceeding with the 1989 broadcast season,

2 PGA was eventually successful in convincing Nabisco to sponsor SportsBand broadcasts at two tournaments in late 1988.

given the lack of confirmed sponsorship funds; in fact, they proposed pretermitting broadcasts for that season. According to Mitchell and Rice, however, West convinced them to go forward with an ambitious twenty-tournament schedule, assuring them that several substantial sponsorships —— including Bell Systems, Nabisco, and Liberty Mutual —— were in the “final review” stages. Mitchell and Rice also claim that West represented to them that PGA would cover SportsBand’s expenses if they did not generate enough advertising and sponsorship money to cover such costs. West told them that the most important thing was for SportsBand to go through with the 1989 season, as PGA had publicized the upcoming broadcasts to clients and the media. West indicated that postponing the season was simply not an option. Mitchell and Rice also aver that West instructed them not to market SportsBand independently, but to concentrate on producing the broadcasts.

To the astonishment of both parties, radio rentals at the 1989 tournaments fell far short of expectations. The penetration rate3 remained low, even after several promotions in which spectators were given receivers free of charge. In May 1989, after nine tournaments, SportsBand, with PGA’s consent, cut short the 1989 broadcast season for lack of funds. Despite this setback, SportsBand hoped to recapitalize, and PGA continued to market

3 Penetration refers to the ratio of spectators that purchase or use SportsBand’s product compared with the total number of spectators who attend the tournament.

SportsBand for the 1990 season. The evidence shows that by late summer of 1989, however, SportsBand had let all its employees go, and by January 1, 1990, it had closed its offices. Furthermore, its efforts to recapitalize had been singularly unsuccessful.

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