Societe Anonyme de la Distillerie de la Liqueur Benedictine de l'Abbaye de Fecamp v. Western Distilling Co.

43 F. 416, 1890 U.S. App. LEXIS 1551
U.S. Circuit Court for the District of Eastern Missouri·Decided September 8, 1890·Published·Cited by 3 cases

Opinion

Thayer, J.

This case, upon the evidence, presents the following state of facts: The complainant is a French corporation, located at Fe-camp, Normandy, in France, and is engaged in the manufacture and sale of a cordial or liquor called “Benedictine,” for which there is a large demand in the United States, as well as in France and in many other foreign countries. The liquor is made of a decoction of herbs that grow on the heights of Normandy and the best cognac, according to a secret recipe, formerly belonging to the order of Benedictine monks, who founded and for several centuries maintainedan abbey at Fecamp. Complainant’s distillery for the manufacture of the cordial is located on lands formerly belonging to the Benedictine monks, appurtenant to the abbey in question. After the dissolution of the monastic orders and the sequestration of their property by the first republic of France, the book containing the recipe for Benedictine, as well as many other recipes, by gift of one of the monks of the abbey of Fecamp, passed into the possession of the maternal grandfather of A. Le Grand, Sr., the present directeur general of the complainant company. Some time prior to the year 1863 the book, by inheritance, became the property of Mr. Le Grand himself, and in that year he began the manufacture of the liquor or cordial at Fecamp, according to the formula of the monks. The formula has been kept secret in his family, and is known only to Mr. Le Grand and his two sons, who are subdirectors of the complainant. Since the year 1866 the liquor has been sold under the name of “Benedictine,” and is widely known by that name, and has been put on the market in peculiar shaped bottles, provided with labels, seals, wrappers, etc., of a distinctive character; the labels, seals, etc., so in use have also been filed and registered in the proper offices as a trade-mark, both in France and in this country. Mr. Le Grand appears to have conducted the business of manufacturing and selling Benedictine at Fecamp until 1876, when a corpora[417]*417tion (the present- complainant) was duly organized under the laws of France to continue the manufacture at the same place. To the company so organized Le Grand assigned the formula for concocting Benedictine, all trade-marks, labels, real estate, and property of every kind used in connection with the manufacture, receiving in exchange therefor the capital stock of the company, and becoming its .director general, which position he still holds. The business in question has in the mean time grown to large porportions, and has become very lucrative; the annual profits ranging from 350,000 to 500,000 francs. Shortly before the filing of the bill in this case, the Western Distilling Company began the manufacture and sale of a cordial called “Benedictine,” at the city of St. Louis, Mo. For the obvious purpose of promoting the sale of the article, the distilling company caused it to be put up and placed on the market in bottles with labels, seals, and wrappers, all made in exact imitation of those in use by the complainant for putting up Benedictine by it manufactured. Even a fac simile of the signature of A. Le Grand, aine, and the initials of his name A. L. under the words “Le Diredeur,” both of which appear on labels used by the complainant, were appropriated by the distilling company, for use on the same labels on its own bottles. It is unnecessary, however, to go into further details. It is sufficient to say that the cordial' manufactured by the defendant, and by it termed “Benedictine,” was placed on the market in such guise that it could not be distinguished by careful inspection from the cordial prepared by the complainant, and that it was also put up in such form as to indicate clearly that it was manufactured at Fecamp, France, and not in this country. Under the circumstances, but one conclusion is admissible; and that is that the defendant intended, by putting up its cordial in the manner described, to deceive the public, and to deprive the complainant of a portion of its patronage by representing its own goods to have been manufactured by the complainant. In the light of these facts it is not very material whether complainant has an exclusive property in the word “Benedictine,” as applied to its cordial, or has or has not a technical trade-mark, entitling it to protection under treaty stipulations, as in any event the law will not permit a person to disguise goods of his own production as those of some other manufacturer, for the purpose of purloining the latter’s custom and deceiving the public, although he may make use of no words or symbols except such as, standing by themselves, and in an ordinary relation, are common property. McLean v. Fleming, 96 U. S. 254; Avery v. Meikle, 81 Ky. 73; Croft v. Day, 7 Beav. 84; Newman v. Alvord, 51 N. Y. 192; Wotherspoon v. Currie, L. R. 5 H. L. 512; Sawyer v. Horn, 4 Hughes, (U. S.) 239; Carson v. Ury, 39 Fed. Rep. 779. Yet, this is precisely what the distilling company seems to have done, and still threatens to do. It could have had no possible motive for representing its goods to be of foreign manufacture, and for adopting the same dress, down to the minutest detail, that complainant’s goods have long worn, unless it was to profit by the reputation of complainant’s goods, and enable it to make a successful inroad upon complainant’s trade.

[418]*418According to. the- view which the court takes of the case, the only question deserving of serious consideration, is whether the complainant is not precluded from obtaining equitable relief by certain representations which it makes to the public concerning the manufacture of its own liquor. It is claimed by the defendant that the societe by its labels, seals, advertisements, etc., represents that the Benedictine by it sold is manufactured by Benedictine monks; and, if this contention is sustained by the evidence, it must be conceded that complainant is without right to equitable relief. Medicine Co. v. Wood, 108 U. S. 220, 2 Sup. Ct. Rep. 436; Siegert v. Abbott, 61 Md. 286. The contention is based on the fact that the Latin words “Liquor Monachorum Benedictinorum Abbatice Fiscanensis ” appear on a label pasted around the neck of all of the societe s bottles; that an advertisement printed in French is also wrapped up with each bottle, with the following heading: ‘‘Veritable Benedictine Liqueur des Moines Benedictina de l'Abbaye De Fecamp;” and that the wax seal on the cork of each bottle has impressed thereon the figure of a monk, and that one of the labels on the body of the bottle bears the cabalistic letters “D. O. M.” I attach no weight to the suggestion of counsel that the pictures of complainant’s manufactory, distributed by it by way of advertisement, represent the manufacture to be carried on in an abbey, for the reason that no one liable to become a purchaser of Benedictine would be apt to mistake a modem distillery or workshop, such as the cut represents,- as the abode of a religious order. I think it manifest that the language above quoted from the label and the advertisement falls short of a representation that it is the order of Benedictine monks who are now engaged at Fecamp in the manufacture and sale of Benedictine, even if the literal translation of the language be adopted, for which counsel contend, and even if the court disregards the idiomatic meaning of the particle “des,” which those familiar with the French language assert should be given to it, when used as in the above-mentioned advertisement.

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Societe Anonyme de la Distillerie de la Liqueur Benedictine de l'Abbaye de Fecamp v. Western Distilling Co., 43 F. 416, 1890 U.S. App. LEXIS 1551 (circtedmo 1890).

43 F. 416 (Societe Anonyme de la Distillerie de la Liqueur Benedictine de l'Abbaye de Fecamp v. Western Distilling Co.) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

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