Snyder v. Baozun Inc.

CourtDistrict Court, S.D. New York
DecidedSeptember 8, 2020
Docket1:19-cv-11290
StatusUnknown

This text of Snyder v. Baozun Inc. (Snyder v. Baozun Inc.) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Snyder v. Baozun Inc., (S.D.N.Y. 2020).

Opinion

Bee Pee ELECTRONICALLY FILED DOC#: ts DATE FILED: 9/8/20 UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK ee ee ee eee ee ee ee ee eee eee eee eee eee HX CATHY SNYDER, Individually and on Behalf of: All Others Similarly Situated, : Plaintiff, : 1:19-cv-11290 (ALC) -against- : : OPINION AND ORDER

BAOZUN INC., VINCENT WENBIN QIU, and : ROBIN BIN LU : Defendants. :

ee ee ee eee ee ee ee ee eee eee eee eee eee HX

ee ee ee eee ee ee ee ee eee eee eee eee eee HX IVAR AUS, individually and on Behalf of All : Others Similarly Situated : Plaintiff, : 1:19-cev-11812 (ALC) -against- :

BAOZUN INC., VINCENT WENBIN QIU, and : ROBIN BIN LU : Defendants. :

ee ee ee eee ee ee ee ee eee eee eee eee eee HX ANDREW L. CARTER, JR., United States District Judge: Plaintiff Cathy Snyder commenced this securities class action on December 10, 2019, individually and on behalf of all purchasers of Baozun, Inc.’s American Depository Receipts (“ADRs”) between March 6, 2019 and November 20, 2019, inclusive. (Compl. ¥ 1). “Baozun provides e-commerce services to brand partners in the People’s Republic of China...offer[ing]

end-to-end e-commerce services, including IT infrastructure setup, visual merchandising and marketing, online store operations, customer services, warehousing, and order fulfillment, that helps companies sell their branded goods online.” (Id. ¶ 2). One of Baozun’s brand partners was Huawei Technologies Co., Ltd. (“Huawei”), “a Shenzhen, Chinese-based multinational technology company that provides telecommunications equipment and sells consumer

electronics, including smartphones.” (Id. ¶ 3). According to the Complaint, Baozun failed to disclose to the public many critical facts about its relationship with Huawei, including: (a) That Baozoun was heavily reliant upon a single brand partner, Huawei, for the exponential service fee growth it had been reporting historically, which was in turn fueling its historical revenue growth; (b) That compared to other brands Baozun had as brand partners, the Huawei work had historically included a lot of additional add-on service fees, increasing the revenue reported from Huawei vis-a-via its other brand partners; (c) That Huawei, like other large brands, was actively preparing to bring its online merchandising in-house, meaning Baozun knew that it was losing a significant bran partner; and (d) As a result of the foregoing, the Company was not on track to achieve the financial results and performance Defendants claimed the Company was on track to achieve during the Class Period. (Id. ¶¶ 4, 43(a)–(d)). Because Baozun failed to disclose these material facts, “the market was shocked on November 21, 2019 when Baozun announced third quarter (“3Q19”) financial results that came in lower than the market had been led to expect and provided dismal fourth quarter 2019 (“4Q19”) financial guidance, blaming, in large part, the adverse impact from terminating [its] service agreement with one electronics brand,” widely speculated in the financial media to be Huawei. (Id. ¶ 5) (internal quotation marks omitted). After these announcements, Boazun’s ADRs plummeted, declining by $7.60 each, or approximately 17.5%, to close down at $35.90 each on November 21, 2019, on an unusually high trading volume of more than 8.2 million shares trading…” (Id. ¶ 6). The Complaint alleges that, on April 10, 2019, while the market price of Baozun ADRs was artificially inflated, “Baozun cashed in, selling at least 2.25 million ADRs in a registered public stock offering at $40 each…raising $90 million through underwriters Credit Suisse

Securities (USA) LLC and Deutsche Banks Securities Inc. (the “Underwriters”), and ‘loaning’ to be sold by those same Underwriters another 1.98 million ADRs.” (Id. ¶ 7). Also on April 10, 2019, Baozun allegedly: [C]losed a concurrent offering of $225 million in aggregate principal amount of convertible senior notes due 2024 (the “Notes”) and the sale of an additional $50 million in aggregate principal amount of the Notes pursuant to the exercise by the initial purchasers in full of an option to purchase additional Notes, pursuant to Rule 144A and Regulation S under the Securities Act of 1993…receiving net proceeds from the Notes Offering of approximately $269 million. (Id. ¶ 7) Based on the above allegations, Plaintiff claims Defendants violated Sections 10(b) and 20(a) of the Securities and Exchange Act of 1934 (the “Exchange Act”), and Rule 10b-5 promulgated thereunder. (Id. ¶¶ 1, 56–61). Specifically, the Complaint provides that, throughout the Class Period, “Defendants materially misled the investing public, thereby inflating the price of Baozun ADRs, by publicly issuing false and misleading statements and omitting to disclose material facts necessary to make Defendants’ statements…not false and misleading.” (Id. ¶ 47). Plaintiff Ivar Aus filed a second, substantially similar class action against Baozun on December 26, 2019. See Aus v. Baozun Inc. et al, No. 19-cv-11812 (S.D.N.Y. Dec. 26, 2019). Five plaintiffs or groups of plaintiffs moved to consolidate the Actions, to be appointed lead plaintiff or plaintiffs, and for approval of lead counsel. (ECF Nos. 15 (Alvin Osofsky, Juan M. Gonzalez Bonilla, and Mica Park De Gonzalez (“Baozun Investor Group”)), 18 (Francis L. Puglsey), 22 (Phil Spence, Hal Strickland, and Deepak Chakravarty), 24 (Zheng Yan and Zhiyang Guo), 27 (Daniel Giuntini, Jr. and Joseph Swierczek)). Subsequently, four of these five groups submitted notices stating that they do not possess the largest financial interest in the relief sought by the class and do not oppose the appointment of the other competing movants. (ECF Nos. 34 (Zheng Yan and Zhiyang Guo), 36 (Francis L. Pugsley), 37 (Phil Spence, Hal

Strickland, and Deepak Chakravarty), 39 (Daniel Giuntini, Jr. and Joseph Swierczek)). Thus, only the Baozun Investor Group’s motion remains. For the reasons that follow, this motion is GRANTED. The Actions are consolidated, the Bazoun Investor Group consisting of Alvin Osofsky, Juan M. Gonzalez Bonilla, and Mica Park De Gonzalez is appointed lead plaintiff, and its selection of Levi & Korsinsky, LLP as Lead Counsel is approved. I. Consolidation Pursuant to the Private Securities Litigation Reform Act of 1995 (“PSLRA”), “[i]f more than one action on behalf of a class asserting substantially the same claim or claims arising under this chapter has been filed,’ the Court shall not make the determination of the most adequate

plaintiff ‘until after the decision on the motion to consolidate is rendered.” Janbay v. Canadian Solar, Inc., 272 F.R.D. 112, 118 (S.D.N.Y. 2010) (quoting 15 U.S.C. § 78u–4(a)(3)(B)(ii)). Accordingly, I address the consolidation question first. “Where ‘actions before the court involve a common question of law or fact[,]’ consolidation is appropriate.’ Fed. R. Civ. P. 42(a). Under Rule 42(a), ‘[t]he Court enjoys “broad discretion to determine whether consolidation is appropriate.’”” Batter v. Hecla Mining Co., 2020 WL 1444934, at *1 (S.D.N.Y. Mar. 25, 2020) (quoting Ku-Kardos v. VimpelCom, Ltd., 151 F. Supp. 3d 471, 475 (S.D.N.Y. 2016) (quoting Johnson v. Celotex Corp., 899 F.2d 1281,1284– 85 (2d Cir. 1990)). Both actions set forth the same claims against Baozun and certain of its executives, based upon the same allegations concerning Huawei-related false statements or omissions. The class period is also identical. Considerations of judicial economy and convenience also weigh in favor of consolidation.

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Snyder v. Baozun Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/snyder-v-baozun-inc-nysd-2020.