Smith v. Philip Morris Companies, Inc.

335 P.3d 644, 50 Kan. App. 2d 535, 2014 WL 3537058, 2014 Kan. App. LEXIS 49
CourtCourt of Appeals of Kansas
DecidedJuly 18, 2014
Docket108491
StatusPublished
Cited by11 cases

This text of 335 P.3d 644 (Smith v. Philip Morris Companies, Inc.) is published on Counsel Stack Legal Research, covering Court of Appeals of Kansas primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Smith v. Philip Morris Companies, Inc., 335 P.3d 644, 50 Kan. App. 2d 535, 2014 WL 3537058, 2014 Kan. App. LEXIS 49 (kanctapp 2014).

Opinion

McAnany, J.:

In February 2000, Daric Smith, seeking to represent a class of Kansas retail purchasers of cigarettes (Plaintiffs), commenced this action against several tobacco companies (Defendants) in the Seward County District Court, alleging they conspired to fix the wholesale price of cigarettes in violation of the Kansas Restraint of Trade Act (KRTA), K.S.A. 50-101 et seq. Defendants are: Altria Group, Inc., formerly Philip Morris Companies, Inc. (Altria); Philip Morris USA, Inc., a subsidiary of Altria (PM-USA); Philip Morris International, Inc., a subsidiary of Altria until 2008 (PMI); R.J. Reynolds Tobacco Company (RJR); Lorillard Tobacco Company (Lorillard); Brown & Williamson Tobacco Corporation (B&W); Liggett Group, Inc. (Liggett); and British American Tobacco (Investments) Ltd. (BATCo).

The district court certified the class with Smith as its representative. After 12 years of litigation and extensive discovery, tire district court entered summary judgment for Defendants. The court found Plaintiffs failed to come forward with direct evidence or sufficient circumstantial evidence from which a jury could draw a reasonable inference of collusive behavior in fixing the wholesale price of cigarettes in Kansas. Moreover, the court found Plaintiffs’ theory economically untenable. Plaintiffs appeal.

Upon de novo review, and based upon the claims and the facts established during discovery in this case, we conclude the district court did not err in entering summary judgment in favor of Defendants. As we shall see in our discussion of the court’s decision in United States v. Philip Morris USA, Inc., 449 F. Supp. 2d 1, 28 (D.D.C. 2006), aff'd in part and vacated in part by 566 F.3d 1095 (D.C. Cir. 2009), cert. denied 130 S. Ct. 3502, reh. denied 131 S. Ct. 57 (2010), which we refer to in this opinion as the RICO case, the tobacco industry has many things to answer for to the consumers of its products. But based upon the facts before us, a conspiracy among these Defendants to fix the wholesale prices of cigarettes in Kansas in violation of the KRTA is not one of them.

*541 Introduction

The tobacco industry is a classic example of an oligopoly, with a small number of companies controlling the majority of the market. Defendants PM-USA, RJR, R&W, Lorillard, and Liggett (Manufacturing Defendants) collectively manufactured more than 97% of the cigarettes sold in tire United States during the relevant time period. The Manufacturing Defendants sell to wholesalers at list prices, which are published to wholesalers on a regular basis. The wholesalers independently set their own prices to retailers, and the retailers tiren set their own prices for consumers. Rut the ultimate price to the consumer is affected by a wide variety of discounts, promotions, and rebates to wholesalers provided by Manufacturing Defendants. See Brooke Group Ltd. v. Brown Williamson Tobacco Corp., 509 U.S. 209, 239, 113 S. Ct. 2578, 125 L. Ed. 2d 168 (1993); RICO case, 449 F. Supp. 2d at 948.

Plaintiffs contend, at a minimum, that Defendants, pursuant to a conspiracy to fix the wholesale prices of cigarettes in the United States, engaged in lock-step price increases beginning on November 1, 1993, following a 7-month period of vigorous price competition. Before we further explore the breadth of Plaintiffs’ conspiracy claim or claims, which is a key source of contention on appeal, we briefly consider the circumstances of the cigarette market leading up to that point.

By 1980, the demand for cigarettes in the United States was in decline, resulting in substantial excess capacity among the various manufacturers. Liggett, whose market share declined over the years from over 20% to barely 2%, responded by introducing in 1980 generic cigarettes at a list price of about 30% less than the regular brands. As the sale of Liggett’s generics increased, RJR responded in 1983 with its own generic brand, and B&W followed suit in the spring of 1984. Throughout the 1980’s and early 1990’s, the discount segment of the cigarette market grew dramatically, taking market share away from premium brands, such as PM-USA’s flagship brand Marlboro. By 1993, discount cigarettes accounted for 38.9% of industry shipments.

The growing discount segment had a particularly negative effect on PM-USA, with Marlboro losing market share at an accelerated *542 rate for the first time in decades. For Marlboro to remain competitive, PM-USA concluded it needed to narrow the gap between the price of Marlboro and the lowest priced discount brands.

Thus, on April 2,1993, a day which came to be known as “Marlboro Friday,” PM-USA announced a nationwide Marlboro retail promotion that reduced retail prices by an average of 40 cents per pack, or approximately 20%. Four months later, PM-USA followed this retail promotion with national wholesale list price reductions on all of its premium and discount brands.

These moves successfully reduced tire price gap between Marlboro and the discount brands, resulting in Marlboro regaining its market share. The other Manufacturing Defendants followed PM-USA’s price moves. Plaintiffs contend these price moves were the result of an illegal combination or conspiracy to fix prices. On the other hand, Defendants contend they made these pricing moves independent of one another. As support, they point to uncontrov-erted evidence that they argue is inconsistent with the notion of these pricing moves being the product of an agreement among competing suppliers.

The scope of Plaintiffs’ claim or claims against Defendants became a key source of contention in the district court and remains so in this appeal. The case is now before us because the district court found Plaintiffs stated only a claim for a wholesale price-. fixing conspiracy and granted Defendants summary judgment on that claim.

Plaintiffs’ contentions on appeal center on two points. First, they insist the district court too narrowly interpreted the scope of their restraint-of-trade claim. Second, they contend that even if we find otherwise, summary judgment on a wholesale price-fixing claim is improper under Kansas law.

Standard of review

In our de novo review of Defendants’ motions for summary judgment, we apply the same summary judgment standards as those applied by the district court. Those standards dictate that summary judgment is appropriate only when the pleadings, depositions, answers to interrogatories, and admissions on file, together with the *543 affidavits, show that there is no genuine issue as to any material fact and that the moving party is entitled to judgment as a matter of law. We resolve all facts and inferences that may reasonably be drawn from the evidence in favor of Plaintiffs, the party against whom the summary judgment was sought.

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Bluebook (online)
335 P.3d 644, 50 Kan. App. 2d 535, 2014 WL 3537058, 2014 Kan. App. LEXIS 49, Counsel Stack Legal Research, https://law.counselstack.com/opinion/smith-v-philip-morris-companies-inc-kanctapp-2014.