Smith v. Keurig Green Mountain, Inc.

• Court: District Court, N.D. California
• Decided: February 27, 2023
• Docket: 4:18-cv-06690
• Status: Unknown

Opinion

1 2 3 4 UNITED STATES DISTRICT COURT 5 NORTHERN DISTRICT OF CALIFORNIA 6 7 KATHLEEN SMITH, Case No. 18-cv-06690-HSG

8 Plaintiff, ORDER GRANTING FINAL APPROVAL OF CLASS ACTION 9 v. SETTLEMENT AND MOTION FOR ATTORNEYS’ FEES 10 KEURIG GREEN MOUNTAIN, INC., Re: Dkt. Nos. 146, 155 11 Defendant.

12 13 Before the Court are Plaintiffs’ motions for final approval of a class action settlement and 14 attorneys’ fees, costs, and incentive award. Dkt. Nos. 146, 155.1 The Court held a final fairness 15 hearing on December 8, 2022. See Dkt. No. 157. The Court GRANTS Plaintiffs’ motions. 16 I. BACKGROUND 17 A. Factual Background 18 Plaintiff Smith brings this consumer class action against Defendant Keurig Green 19 Mountain, Inc., alleging that Defendant’s “recyclable” labeling on its plastic single-serve coffee 20 pods (the “Products”) is false and misleading. See generally Dkt. No. 141 (“SAC”). Plaintiff 21 alleges that despite the fact that “Defendant advertises, markets and sells the Products as 22 recyclable,” id. ¶ 21, municipal recycling facilities are not properly equipped to handle the pods, 23 which are small and “inevitably contaminated with foil and food waste,” id. ¶¶ 2, 27. And 24 Plaintiff alleges that “even to the extent facilities exist that are capable of segregating the Products 25 . . . and then cleaning any contamination . . . the Products often end up in landfills anyway as there 26 are limited markets to reuse the Products or convert them into a material that can be reused.” Id. 27 1 ¶ 2. Plaintiff contends that if she had known that the Products were not recyclable, she would not 2 have purchased them, or would have paid less for them. Id. ¶ 4. 3 Based on those facts, the complaint asserts the following causes of action: violations of 4 Massachusetts’ Consumer Protection Act, Mass. Gen. Laws ch. 93A; breach of express warranty; 5 unjust enrichment; misrepresentation; declaratory relief; violations of the California Consumers 6 Legal Remedies Act, Cal. Civ. Code §§ 1750 et seq.; and violations of California’s Unfair 7 Competition Law, Cal. Bus. & Prof. Code §§ 17200 et seq. See SAC ¶¶ 64–149. 8 B. Procedural History 9 Plaintiff Smith initially filed this action in Alameda Superior Court in September 2018, but 10 Defendant removed the case to this Court. See Dkt. No. 1, Ex. B. After Defendant moved to 11 dismiss the complaint, see Dkt. No. 18, Plaintiff filed a First Amended Complaint, see Dkt. No. 12 20. Defendant moved to dismiss the First Amended Complaint, and the Court denied the motion 13 in June 2019. See Dkt. Nos. 26, 50. On September 21, 2020, the Court granted Plaintiffs’ motion 14 for class certification, certifying a class of persons who purchased the Product for personal, 15 family, or household purposes in California. See Dkt. No. 96. In the fall of 2020, Defendant 16 unsuccessfully petitioned the Ninth Circuit for permission to appeal the Court’s certification order. 17 See Dkt. Nos. 98, 104. 18 While Plaintiff Smith’s case was ongoing, Plaintiff Downing filed a class action complaint 19 in federal court in Massachusetts on September 9, 2020, alleging that Defendant violated the 20 Massachusetts Consumer Protection Act when it advertised its pods as recyclable. See Downing v. 21 Keurig Green Mountain, Inc., No. 1:20-cv-11673-IT (D. Mass.). While Plaintiff Downing’s 22 claims on behalf of a Massachusetts class of consumers survived Defendant’s motion to dismiss, 23 the Massachusetts court struck his allegations proposing a nationwide class. See Dkt. No. 155 at 24 19 n.6. Plaintiff Downing’s petition for permission to appeal that ruling remains pending in the 25 First Circuit, but has been stayed pending approval of this settlement. See id. 26 Since the inception of Plaintiff Smith’s case, the parties have engaged in periodic 27 settlement negotiations, including two full-day mediation sessions with the Hon. Morton Denlow 1 2021, and the parties executed a settlement term sheet in October 2021. See id. at 9. On February 2 24, 2022, Plaintiff Smith moved for preliminary approval of the settlement and for leave to file a 3 second amended complaint. See Dkt. No. 128. The Court granted the motion on July 8, 2022, and 4 Plaintiff Smith filed a Second Amended Complaint. See Dkt. Nos. 140, 141. Consistent with the 5 proposed settlement, the Second Amended Complaint incorporated a nationwide class, violations 6 of Massachusetts law, and Plaintiff Downing. See SAC ¶¶ 7, 53, 64–76. 7 Plaintiffs now seek final approval of the class action settlement and attorneys’ fees, costs, 8 and incentive award. See Dkt. Nos. 146, 155. 9 C. Settlement Agreement 10 The key terms of Settlement Agreement, Dkt. No. 128-1, Ex. 1 (“Settlement Agreement” 11 or “SA”), are as follows: 12 Class Definition: The Settlement Class is defined as “all Persons in the United States who 13 purchased Keurig’s Pods for personal, family or household purposes within the Class Period.” SA 14 § I.A.12. The Class Period is from June 8, 2016 to the date Class notice was first published. Id. 15 § I.A.16. Specifically excluded from the Class are (a) Defendant, (b) Defendant’s Affiliates, 16 (c) the officers, directors, or employees of Defendant and its Affiliates and their immediate family 17 members, (d) any legal representative, heir, or assign of Defendant, (e) all federal court judges 18 who have presided over this Action and their immediate family members; (f) the Hon. Morton 19 Denlow (Ret.) and his immediate family members; (g) all persons who submit a valid and timely 20 Request for Exclusion from the Class; and (h) those who purchased the Challenged Products for 21 the purpose of resale. Id. § I.A.12. 22 Settlement Benefits: Defendant will make a $10,000,000 non-reversionary payment to a 23 Cash Payment Account, which will cover payments to Class Members, settlement administration 24 expenses,2 incentive awards, and attorneys’ fees and costs. Id. §§ I.A.4; III.B. Class Members 25 who submit a claim without proof of payment will recover $5.00. Id. § III.B.4. Class Members 26

27 2 Notice and administration costs have increased substantially from the parties’ initial estimate. 1 who submit a claim with proof of payment will receive $0.35 for every ten pods purchased, with a 2 minimum payment of $6.00, regardless of quantity purchased, and a maximum payment of 3 $36.00. Id. Each household may only submit one claim. Id. 4 Defendant will also qualify its claims about pod recyclability with the disclaimer “Check 5 Locally – Not Recycled in Many Communities.” Id. § III.A.1. Defendant will include this 6 qualifying statement whenever it represents that the pods are recyclable, including on boxes and 7 cartons, in electronic advertising and promotional materials, in video content, on its website, and 8 in publicly available corporate responsibility and sustainability reports. Id. § III.A.7. The 9 Settlement Agreement sets minimum standards to ensure the visibility of the qualifying statement. 10 Id. For example, if a box or carton markets the pods as recyclable, then the qualifying statement 11 must be in close proximity to, and in a font size no smaller than 55% of the font size of, the 12 recycling representation. Id. 13 Cy Pres Distribution: Settlement proceeds that are unclaimed will be donated to the Ocean 14 Conservancy, a nonprofit environmental advocacy organization (75% of unclaimed funds), and 15 Consumer Reports, Inc., a nonprofit consumer protection organization (25% of unclaimed funds). 16 Id. § III.B.6. 17 Release: All Class Members will release: 18 all Released Parties from any and all claims, demands, rights, causes of action, suits, petitions, complaints, damages of any kind, 19 liabilities, debts, punitive or statutory damages, penalties, losses, and issues of any kind or nature whatsoever, asserted or unasserted, 20 known or unknown, suspected or unsuspected (including, but not limited to, any and all claims relating to or alleging deceptive or 21 unfair business practices, false or misleading advertising, intentional 22 or negligent misrepresentation, negligence, concealment, omission, unfair competition, promise without intent to perform, unsuitability, 23 unjust enrichment, and any and all claims or causes of action arising under or based upon any statute, act, ordinance, or regulation 24 governing or applying to business practices generally), existing now 25 or in the future, arising out of or related to (1) Recycling Representations made with respect to the Challenged Products prior 26 to the Graphics Transition End Date and/or (2) Settlement Recycling Representations made with respect to the Challenged Products, 27 provided, however, that this release shall not apply to claims or California S.B. 343) that the Challenged Products, polypropylene 1 products, or polypropylene products of the Challenged Products’ 2 dimensions (with such dimensions specified by such governmental entity) are not recyclable under such statute and are not otherwise 3 permitted to make a qualified statement substantially similar to the Settlement Recycling Representation. For the purposes of this 4 paragraph, a Recycling Representation shall be considered to have been “made,” with respect to printed materials, as of the date of 5 printing. 6 Id. § IV.A. 7 The Released Parties are Defendant and its Affiliates, Partner Brands, licensors, suppliers, 8 distributors, wholesalers, and retailers and all of their affiliated and subsidiary companies. Id. 9 § I.40. “For the avoidance of doubt, Released Parties shall include all Persons in the stream of 10 commerce for the labeling, marketing, sale, and/or distribution of the Challenged Products.” Id. 11 The Released Parties agree to release Class Representatives, Class Members, and Class 12 Counsel from: [A]ny and all claims of abuse of process, malicious prosecution, or 13 any other claims arising out of the initiation, prosecution, or 14 resolution of the Action, including, but not limited to, claims for attorneys’ fees, costs of suit or sanctions of any kind, or any claims 15 arising out of the allocation or distribution of any of the consideration distributed pursuant to this Stipulation of Settlement. 16 Id. § IV.E. 17 Class Notice: The Claim Administrator implemented a digital media campaign per the 18 Notice Plan, which included publication in People magazine, the California edition of USA 19 Today, PR Newswire, and internet and mobile media conduits, such as Twitter and Facebook. See 20 Dkt. No. 155-1, Ex. 1 (“Ballard Decl.”) ¶ 10; Id. Ex. 2 (“Finegan Decl.”) ¶¶ 6–13. The Claim 21 Administrator also sent an email to the last known email addresses of all Class Members who 22 purchased Products from Defendant’s website during the Class Period. See Ballard Decl. ¶ 9. The 23 parties provided additional notice to those who had not yet submitted a Claim Form or 24 unsubscribed from receiving emails. See Dkt. Nos. 152, 153; Ballard Decl. ¶ 11. After the parties 25 discovered that the emails of roughly 140,000 Class Members had been inadvertently omitted 26 from the notice list, the Claim Administrator sent email notice to the omitted Class Members. See 27 Dkt. Nos. 160, 161, 165, 165-1 (“Fenwick Decl.”). The original deadline to submit claims was 1 January 9, 2023, but the deadline was extended to January 30, 2023 for those who did not receive 2 the original notice. See Fenwick Decl. ¶ 3. 3 Opt-Out Procedure: To opt out of the settlement, Class Members had to file Requests for 4 Exclusion with the Claim Administrator no later than October 24, 2022 (45 days before the Final 5 Approval Hearing date). See Dkt. No. 143 at 2; SA § VI.D. The opt out and objection deadline 6 was extended to January 30, 2023 for Class Members who did not receive the original notice. See 7 Fenwick Decl. ¶ 3. 8 Incentive Award: The named Plaintiffs applied for incentive awards of $5,000 for Plaintiff 9 Smith and $1,000 for Plaintiff Downing. Dkt. No. 146 at 8; SA § VIII.B. 10 Attorneys’ Fees and Costs: Class Counsel applied for attorneys’ fees of $3,000,000 and 11 $568,180 in costs. See Dkt. No. 146; SA § VIII.A.2. 12 II. DISCUSSION 13 A. Final Settlement Approval 14 i. Class Certification 15 Final approval of a class action settlement requires, as a threshold matter, an assessment of 16 whether the class satisfies the requirements of Federal Rule of Civil Procedure 23(a) and 17 (b). Hanlon v. Chrysler Corp., 150 F.3d 1011, 1019–22 (9th Cir. 1998). Because no facts that 18 would affect these requirements have changed since the Court preliminarily approved the class on 19 July 8, 2022, this order incorporates by reference the Court’s prior analysis under Rules 20 23(a) and (b) as set forth in the order granting preliminary approval. See Dkt. No. 140 at 6–11. 21 ii. The Settlement 22 “The claims, issues, or defenses of a certified class may be settled . . . only with the court’s 23 approval.” Fed. R. Civ. P. 23(e). The Court may finally approve a class settlement “only after a 24 hearing and on finding that it is fair, reasonable, and adequate.” Fed. R. Civ. P. 23(e)(2). Where 25 the parties reach a class action settlement prior to class certification, the Ninth Circuit has 26 cautioned that such settlement agreements “‘must withstand an even higher level of scrutiny for 27 evidence of collusion or other conflicts of interest than is ordinarily required under Rule 23(e) 1 1048–49 (9th Cir. 2019) (quoting In re Bluetooth Headset Prods. Liab. Litig., 654 F.3d 935, 946 2 (9th Cir. 2011)). A more “exacting review is warranted to ensure that class representatives and 3 their counsel do not secure a disproportionate benefit at the expense of the unnamed plaintiffs who 4 class counsel had a duty to represent.” Id. (quotations omitted). Here, because the settlement 5 expands the California class to a national class, the Court applies the higher standard. 6 The Ninth Circuit has identified several “subtle signs” the Court should consider to 7 determine whether “class counsel have allowed pursuit of their own self-interests to infect the 8 negotiations.” Roes, 944 F.3d at 1043. These include: (1) “when counsel receive[s] a 9 disproportionate distribution of the settlement; (2) when the parties negotiate a clear-sailing 10 arrangement, under which the defendant agrees not to challenge a request for an agreed-upon 11 attorney’s fee; and (3) when the agreement contains a kicker or reverter clause that returns 12 unawarded fees to the defendant, rather than the class.” McKinney-Drobnis v. Oreshack, 16 F.4th 13 594, 607–08 (9th Cir. 2021) (quotation omitted). 14 To assess whether a proposed settlement comports with Rule 23(e), the Court may also 15 consider some or all of the following factors: (1) the strength of Plaintiffs’ case; (2) the risk, 16 expense, complexity, and likely duration of further litigation; (3) the risk of maintaining class 17 action status throughout the trial; (4) the amount offered in settlement; (5) the extent of discovery 18 completed, and the stage of the proceedings; (6) the experience and views of counsel; (7) the 19 presence of a governmental participant; and (8) the reaction of the Class Members to the proposed 20 settlement. See id. at 609. In addition, “[a]dequate notice is critical to court approval of a class 21 settlement under Rule 23(e).” Hanlon, 150 F.3d at 1025. 22 As discussed below, the Court finds that the proposed settlement is fair, adequate, and 23 reasonable, and that Class Members received adequate notice. 24 a. Adequacy of Notice 25 Under Federal Rule of Civil Procedure 23(e), the Court “must direct notice in a reasonable 26 manner to all Class Members who would be bound by the proposal.” Fed. R. Civ. P. 23(e)(1). 27 Rule 23(c)(2)(B) requires “the best notice that is practicable under the circumstances, including 1 must “clearly and concisely state in plain, easily understood language” the nature of the action, the 2 class definition, and the Class Members’ right to exclude themselves from the class. Fed. R. Civ. 3 P. 23(c)(2)(B). Although Rule 23 requires that reasonable efforts be made to reach all Class 4 Members, it does not require that each Class Member actually receive notice. See Silber v. 5 Mabon, 18 F.3d 1449, 1454 (9th Cir. 1994) (noting that the standard for class notice is “best 6 practicable” notice, not “actually received” notice). 7 The Court finds that the notice plan previously approved by the Court was implemented 8 and complies with Rule 23(c)(2)(B). See Dkt. No. 140 at 17–18; Dkt. No. 155 at 12–14; Dkt. No. 9 165 at 2–3; Ballard Decl. ¶¶ 3–13; Fenwick Decl. ¶¶ 1–3. The Court notes that the parties have 10 demonstrated diligence throughout the notice process, requesting and implementing two rounds of 11 additional notice beyond the original plan to address deficiencies. See Dkt. Nos. 152–53, 160–61; 12 Ballard Decl. ¶ 11; Fenwick Decl. ¶ 2. By February 8, 2023, Kroll Settlement Administration 13 LLC had (1) implemented the original notice plan, which included a digital media campaign and 14 email notice to 1.7 million people who purchased products from Defendant’s website, Ballard 15 Decl. ¶¶ 3–13; Finegan Decl. ¶¶ 6–13, (2) sent a follow-up email notice to 1.4 million people who 16 had not yet submitted claims, Ballard Decl. ¶ 11, and (3) sent additional notice to 140,000 Class 17 Members inadvertently left off the original list, Fenwick Decl. ¶ 2. 18 Given these facts, the Court finds that the parties have sufficiently provided the best 19 practicable notice to the Class Members. 20 b. Fairness, Adequacy, and Reasonableness 21 Having found the notice procedures adequate under Rule 23(e), the Court next considers 22 whether the entire settlement comports with Rule 23(e). 23 In deciding the motion for preliminary approval, the Court considered all three signs of 24 collusion that the Ninth Circuit has identified. See Dkt. No. 140 at 12–17; see also McKinney- 25 Drobnis, 16 F.4th at 607–08. Nothing in the record changes the Court’s preliminary conclusion 26 regarding these factors. The proposed settlement is non-reversionary, does not contain a clear 27 sailing agreement, and the Court still scrutinizes the requests for attorneys’ fees and incentive 1 below. The Court finds that other factors also indicate that the proposed settlement is fair, 2 adequate, and reasonable. 3 1. Strength of Plaintiffs’ Case, Litigation Risk, and Risk of Maintaining 4 Class Action Status 5 Approval of a class settlement is appropriate when plaintiffs must overcome significant 6 barriers to make their case. Chun-Hoon v. McKee Foods Corp., 716 F. Supp. 2d 848, 851 (N.D. 7 Cal. 2010). Difficulties and risks in litigating weigh in favor of approving a class settlement. 8 Rodriguez v. W. Publ’g Corp., 563 F.3d 948, 966 (9th Cir. 2009). “Generally, unless the 9 settlement is clearly inadequate, its acceptance and approval are preferable to lengthy and 10 expensive litigation with uncertain results.” Ching v. Siemens Indus., Inc., No. 11-cv-04838-MEJ, 11 2014 WL 2926210, at *4 (N.D. Cal. June 27, 2014) (quotations omitted). 12 The Court finds that the $10 million offered in settlement is reasonable given the 13 complexity of this litigation and the substantial risk Plaintiffs would face in litigating the case. 14 Defendant strongly disputes that Plaintiffs would be able to prove liability or entitlement to 15 injunctive or monetary relief. See Dkt. No. 155-1 ¶ 11. Plaintiffs note that the legal issues 16 regarding purportedly false recyclability representations are relatively novel and cite several 17 unfavorable recent decisions in similar cases. See id.; Dkt. No. 155 at 18–19; Dkt. No. 156 ¶ 8. 18 Defendant vigorously defended itself from the beginning of this case, and continued litigation in 19 both this and the Downing case would undoubtedly present significant risk and years of delay in 20 any recovery for the Class. The Court also notes that Defendant sought review of the Court’s 21 class certification decision—albeit unsuccessfully—and if litigation were to continue, Plaintiff 22 would need to move for certification of a national class. See Dkt. No. 155-1 ¶ 14. By settling, 23 Plaintiffs avoid the need to clear that hurdle and the risk inherent in maintaining class action status 24 throughout litigation. In reaching a settlement, Plaintiffs have ensured a favorable recovery for the 25 class. See Rodriguez, 563 F.3d at 966 (finding litigation risks weigh in favor of approving class 26 settlement). Accordingly, these factors also weigh in favor of approving the settlement. See 27 Ching, 2014 WL 2926210, at *4 (favoring settlement to protracted litigation). 1 2. Settlement Amount 2 The amount offered in the settlement is another factor that weighs in favor of approval. 3 Based on the facts in the record and the parties’ arguments at the final fairness hearing, the Court 4 finds that the $10 million settlement amount falls “within the range of reasonableness” given the 5 risks and costs of litigation. See Dkt. No. 155 at 20–22; see also Villanueva v. Morpho Detection, 6 Inc., No. 13-cv-05390-HSG, 2016 WL 1070523 *4 (N.D. Cal. March 18, 2016) (citing cases). 7 Plaintiffs’ counsel represents that the settlement amount constitutes more than 10% of the 8 maximum alleged actual damages. Dkt. No. 155 at 20. Plaintiffs argue that the average recovery 9 a Settlement Class Member would have recovered at trial would be $0.10 per 10 pods. Id. at 10 21–22; see also Dkt. No. 155-1 ¶ 6. Under the settlement, each Settlement Class Member who 11 submits a claim with proof of purchase will recover more per pod than the average expected to be 12 recovered at trial, at $0.35 per 10 pods with proof of purchase. See Dkt. No. 155 at 22. Those 13 who submit a claim with proof of purchase will receive at least $6.00 and a maximum of $36.00. 14 See id. at 11. 15 The claims process has gone better than expected, resulting in a higher anticipated 16 distribution than the parties predicted. The deadline to submit claims was January 9, 2023. See 17 Ballard Decl. ¶ 12. For those Class Members who were inadvertently omitted from the original 18 notice list, the deadline to submit claims was January 30, 2023. See Fenwick Decl. ¶ 3. As of 19 February 8, 2023, the Claim Administrator had received 623,000 claims that appear to be valid 20 pending final review for a total anticipated distribution to Class Members of $3.5 million.3 See 21 Dkt. No. 165 at 2. Further, the Settlement provides significant injunctive relief that gets at the 22 heart of Plaintiffs’ complaint by requiring Defendant to change its labeling and advertising 23 nationwide and on its website. See Dkt. No. 155-1 ¶¶ 4–5. 24 25

26 3 In the motion for final approval, Plaintiffs predicted 450,000 valid claims yielding $2.5 million for the Class Members. See Dkt. No. 155 at 13. Given the updated numbers, it no longer appears 27 that more money will go to the cy pres recipients than the class, which was one of the Court’s 1 Finally, any residual funds will be distributed to two cy pres recipients, the Ocean 2 Conservancy4 and Consumer Reports, Inc. SA § III.B.6. Where a class action settlement contains 3 a cy pres award provision, the “cy pres award must be guided by (1) the objectives of the 4 underlying statute(s) and (2) the interests of the silent Class Members, and must not benefit a 5 group too remote from the plaintiff class.” Dennis v. Kellogg Co., 697 F.3d 858, 865 (9th Cir. 6 2012) (internal quotations omitted). The Court finds that the proposed entities share the interests 7 of the settlement Class Members, who purchased products marketed as recyclable, in preventing 8 consumer fraud in the context of labeling recyclable plastics. Accordingly, the Court finds that the 9 cy pres distribution to the Ocean Conservancy and Consumer Reports, Inc. satisfies the Ninth 10 Circuit’s requirements. See Dkt. No. 140 at 13. 11 In sum, the Court finds that the recovery is significant, especially when weighed against 12 the litigation risks in this case. In any event, “[i]t is well-settled law that a cash settlement 13 amounting to only a fraction of the potential recovery does not per se render the settlement 14 inadequate or unfair.” Officers for Justice v. Civil Serv. Comm’n of City & County of S.F., 688 15 F.2d 615, 628 (9th Cir. 1982). The Court finds under the circumstances that this factor weighs in 16 favor of approval. 17 3. Extent of Discovery Completed and Stage of Proceedings 18 The Court finds that Class Counsel had sufficient information to make an informed 19 decision about the merits of the case. See In re Mego Fin. Corp. Sec. Litig., 213 F.3d 454, 459 20 (9th Cir. 2000). The parties settled only after significant litigation, including class certification, 21 and extensive discovery. See Dkt. No. 155 at 22; Dkt. No. 155-1 ¶ 3. The parties engaged in 22 periodic settlement negotiations, including two full-day mediation sessions. See Dkt. No. 155 at 9. 23

24 4 Since 2021, Keurig Dr. Pepper Inc. has paid $15,000 a year to be a member of the Trash Free Seas Alliance, an initiative of the Ocean Conservancy. Dkt. No. 138. According to the company's 25 Director of Sustainability, as part of its membership Keurig Dr. Pepper Inc. works towards the goal of reducing plastic waste in the ocean, “provides technical advice to the Alliance and shares 26 knowledge from the company's sustainability programs, but does not engage in setting policy for the Alliance and has no role directing the Alliance's activities.” Id. Based on the limited 27 relationship Keurig Dr. Pepper Inc. has with the Trash Free Seas Alliance, the Court finds no 1 Thus, the Court is persuaded that Class Counsel entered settlement discussions with a substantial 2 understanding of the factual and legal issues and could properly assess the likelihood of success on 3 the merits. This factor weighs in favor of approval. 4 4. Reaction of Class Members 5 The reaction of the Class Members supports final approval. “[T]he absence of a large 6 number of objections to a proposed class action settlement raises a strong presumption that the 7 terms of a proposed class settlement action are favorable to the Class Members.” Nat’l Rural 8 Telecomms. Coop. v. DIRECTV, Inc., 221 F.R.D. 523, 528–29 (C.D. Cal. 2004); In re Linkedin 9 User Privacy Litig., 309 F.R.D. 573, 589 (N.D. Cal. 2015) (“A low number of opt-outs and 10 objections in comparison to class size is typically a factor that supports settlement approval.”). 11 As noted above, the Claim Administrator has received 623,000 apparently valid filed 12 claims for a total anticipated distribution to Class Members of $3.5 million, which is more than 13 anticipated. As of February 7, 2023, the Claim Administrator had received twelve requests for 14 exclusion. See Fenwick Decl. ¶ 5, Ex. B. Two Class Members submitted letters to the Court 15 objecting to the settlement. See Dkt. Nos. 144, 154. The first stated, without explanation, that the 16 author believed the settlement was frivolous. See Dkt. No. 144. The second reasoned it was 17 impossible for all Class Members to provide proof of purchase. See Dkt. No. 154. But as Class 18 Counsel points out, Class Members may receive $5.00 without proof of purchase. Having 19 considered the objections, the Court finds they do not require rejecting the settlement. 20 The Court finds that the minimal number of objections and opt-outs in comparison to the 21 reach of the notice and submitted claims indicates support among the Class Members and weighs 22 in favor of approval of the settlement. See, e.g., Churchill Village LLC v. Gen. Elec., 361 F.3d 23 566, 577 (9th Cir. 2004) (affirming settlement where 45 of approximately 90,000 Class Members 24 objected); Rodriguez v. West Publ. Corp., Case No. CV05–3222 R, 2007 WL 2827379, at *10 25 (C.D. Cal. Sept. 10, 2007) (finding favorable class reaction where 54 of 376,301 Class Members 26 objected). 27 * * * 1 After considering and weighing the above factors, the Court finds that the settlement 2 agreement is fair, adequate, and reasonable, and that the settlement Class Members received 3 adequate notice. Accordingly, Plaintiffs’ motion for final approval of the class action settlement is 4 GRANTED. 5 B. Attorneys’ Fees, Costs, and Service Award 6 In its unopposed motion and consistent with the Settlement Agreement, Class Counsel asks 7 the Court to approve an award of $3,000,000 in attorneys’ fees and $568,180 in costs. Dkt. No. 8 146 at 8; see also Dkt. No. 163. Class Counsel also seeks an incentive award of $5,000 for 9 Plaintiff Kathleen Smith and $1,000 for Plaintiff Matthew Downing.5 See id. 10 i. Attorneys’ Fees & Costs 11 a. Legal Standard 12 “In a certified class action, the court may award reasonable attorney’s fees and nontaxable 13 costs that are authorized by law or by the parties’ agreement.” Fed. R. Civ. P. 23(h). In a state 14 law action—like this one—state law also governs the calculation of attorneys’ fees. See Vizcaino 15 v. Microsoft Corp., 290 F.3d 1043, 1047 (9th Cir. 2002). Nevertheless, the Court may still look to 16 federal authority for guidance in awarding attorneys’ fees. See Apple Computer, Inc. v. Superior 17 Court, 126 Cal. App. 4th 1253, 1264 n.4 (2005) (“California courts may look to federal authority 18 for guidance on matters involving class action procedures.”). Here, California fee-shifting statutes 19 also permit an award of attorneys’ fees. See Cal. Civ. Code § 1780(e); Cal. Code Civ. P. § 1021.5. 20 21 22 5 In supplemental briefing, Plaintiffs assert that the Court may apply California or Massachusetts 23 law to the fee analysis. See Dkt. No. 163 at 9. The Court will apply California law. “Subject to constitutional limitations and the forum state’s choice-of-law rules, a court adjudicating a 24 multistate class action is free to apply the substantive law of a single state to the entire class.” In 25 re Hyundai & Kia Fuel Econ. Litig., 926 F.3d 539, 561 (9th Cir. 2019). No party has suggested that applying California law gives rise to constitutional problems, and no objector has raised 26 choice-of-law issues. See id. at 561–62 (holding that district courts do not need to address choice- of-law issues “beyond those raised by the objectors”). By default, California law applies “unless a 27 party litigant timely invokes the law of a foreign state,” in which case that party “shoulder[s] the 1 Under California law, the “percentage of fund method” is proper in class actions. Laffitte 2 v. Robert Half Int’l Inc., 1 Cal. 5th 480, 506 (2016). In addition, “trial courts have discretion to 3 conduct a lodestar cross-check on a percentage fee.” Id. The “lodestar figure is calculated by 4 multiplying the number of hours the prevailing party reasonably expended on the litigation (as 5 supported by adequate documentation) by a reasonable hourly rate for the region and for the 6 experience of the lawyer.” In re Bluetooth, 654 F.3d at 941 (citing Staton v. Boeing Co., 327 F.3d 7 938, 965 (9th Cir. 2003)). Trial courts “also retain the discretion to forgo a lodestar cross-check 8 and use other means to evaluate the reasonableness of a requested percentage fee.” Laffitte, 1 Cal. 9 5th at 506. Class Counsel is also entitled to recover “those out-of-pocket expenses that would 10 normally be charged to a fee paying client.” Harris v. Marhoefer, 24 F.3d 16, 19 (9th Cir. 1994) 11 (quotations omitted). 12 b. Discussion 13 Class Counsel seeks $3 million in attorneys’ fees and $568,180 in costs. See Dkt. No. 146 14 at 8. Class Counsel urges that its requested fees are below its lodestar, represent 30% of the $10 15 million settlement, and are appropriate under either the “percentage of the fund” or lodestar 16 method. See Dkt. No. 146 at 17–24; Dkt. No. 163 at 18. 17 1. Percentage of the Fund 18 Using federal law for guidance, 25% of the common fund is the benchmark for attorney fee 19 awards. See, e.g., In re Bluetooth, 654 F.3d at 942 (“[C]ourts typically calculate 25% of the fund 20 as the ‘benchmark’ for a reasonable fee award, providing adequate explanation in the record of 21 any ‘special circumstances’ justifying a departure.”). The Court considers the reasonableness of 22 the percentage requested in light of the factors enumerated by the Ninth Circuit, with the 25% 23 award as a starting point. That court has identified several factors that a court should consider to 24 determine whether to adjust a fee award from the benchmark: (1) the results achieved; (2) the risk 25 of litigation; (3) the skill required and the quality of work; (4) the contingent nature of the fee and 26 the financial burden carried by the plaintiff; and (5) awards made in similar cases. See Vizcaino, 27 290 F.3d at 1048–50. The Court is cognizant of its obligations to review class fee awards with Because in common fund cases the relationship between plaintiffs and 1 their attorneys turns adversarial at the fee-setting stage, courts have stressed that when awarding attorneys’ fees from a common fund, the 2 district court must assume the role of fiduciary for the class plaintiffs. Accordingly, fee applications must be closely scrutinized. Rubber- 3 stamp approval, even in the absence of objections, is improper. 4 Vizcaino, 290 F.3d at 1052 (quotation omitted). 5 The first and “most critical factor [in determining an attorneys’ fee] is the degree of 6 success obtained.” Hensley v. Eckerhart, 461 U.S. 424, 436 (1983). As previously discussed, 7 Class Counsel has obtained a significant result for the class, including a $10 million settlement 8 fund and meaningful changes to Defendant’s labeling and advertising practices. The monetary 9 benefit represents more than 10% of the potential aggregate class-wide damages, and class 10 members with proof of purchase will recover more than their individual estimated actual damages. 11 See Dkt. No. 146 at 12–14, 19–20. Class members have submitted more than 623,000 valid 12 claims for a total anticipated distribution of $3.5 million. See Dkt. No. 165 at 2. Moreover, no 13 class member objected to the adequacy of the settlement amount. 14 This recovery must also be considered in light of the significant risks that Plaintiffs would 15 face in further litigating this case. The risk that further litigation might result in Plaintiffs not 16 recovering at all is a significant factor in the award of fees. See Vizcaino, 290 F.3d at 1048. As 17 Plaintiffs have noted, they would face considerable difficulty obtaining a similar recovery through 18 litigation given the complexity of this case, the novel theory presented, and unfavorable recent 19 decisions. See, e.g., Dkt. No. 146 at 20 & n.6; Dkt. No. 156 ¶ 8 (citing two additional recent 20 decisions rejecting consumer class actions challenging recyclability representations). As Class 21 Counsel acknowledged, it would also need to file a new motion for class certification as to the 22 nationwide class. See Dkt. No. 155 at 19–20. 23 Class Counsel also litigated this case skillfully and professionally. The risk that counsel 24 took in litigating this case on a contingency fee basis for more than four years weighs in favor of a 25 substantial attorneys’ fee award. See Vizcaino, 290 F.3d at 1050. Further, Class Counsel engaged 26 in substantial motion practice, including successfully moving for class certification, and extensive 27 discovery practice. See Dkt. No. 146 at 9–12. Courts have found that the importance of assuring 1 providing those attorneys who accept matters on a contingent-fee basis a larger fee than if they 2 were billing by the hour or as a flat fee. See Vizcaino, 290 F.3d at 1050. And here, counsel spent 3 significant time on this case without any certainty that they would be compensated. See Dkt. No. 4 146 at 21–22. 5 Finally, courts have awarded similar fees in comparable cases, including in this Court. 6 See, e.g., Schneider v. Chipotle Mexican Grill, Inc., 336 F.R.D. 588, 600–602 (N.D. Cal. 2020) 7 (awarding 30% of the common fund in product labeling case). 8 Given all the above factors, especially the very large number of claims submitted, the 9 Court finds that an increase above the 25% benchmark is warranted here, and that 30% of the 10 common fund is appropriate under the circumstances. 11 2. Lodestar Cross-check 12 Class Counsel urges that the requested fees are below their lodestar, which also weighs in 13 favor of finding them reasonable. See Dkt. No. 163 at 10–11. As a final check on the 14 reasonableness of fees, the Court may compare the requested fees with counsel’s bills under the 15 lodestar analysis. See, e.g., Vizcaino, 290 F.3d at 1050–51 (“Calculation of the lodestar, which 16 measures the lawyers’ investment of time in the litigation, provides a check on the reasonableness 17 of the percentage award.”). The Court must “exclude from this initial fee calculation hours that 18 were not ‘reasonably expended.’” Hensley, 461 U.S. at 434. 19 In addition to summary charts of time spent for various categories of work, see Dkt. Nos. 20 146-1, 146-4, Class Counsel has provided the Court with detailed, line-by-line billing records. 21 Class Counsel states that as of December 31, 2022, it has incurred $3,035,250 in fees and spent 22 more than 6,000 hours prosecuting this case. Class Counsel billed travel time at fifty percent and 23 did not include fees from timekeepers that billed fewer than seven hours to the case. 24 After carefully reviewing the records, the Court finds that the hours spent on this case were 25 reasonable given the posture of the case, the amount of substantive litigation, and the novelty of 26 the legal issues. See Edenborough v. ADT, LLC, No. 16-cv-02233-JST, 2019 WL 4164731, at *4 27 (N.D. Cal. July 22, 2019) (finding reasonable Class Counsel’s expenditure of 5,585 hours in a 1 Starkist Co., No. 13-cv-00729-HSG, 2016 WL 5462423, at *12 (N.D. Cal. Sept. 29, 2016) 2 (finding reasonable Class Counsel’s expenditure of 3,366 hours in a three-year-old class action 3 resulting in $12 million common fund settlement). 4 Regarding hourly rates, the rates requested are between $300 to $575 for associates and 5 $720 to $925 for partners. See Dkt. Nos. 146-1 ¶ 37, 146-4 ¶ 21. The Court finds that the billing 6 rates used to calculate the lodestar are in line with prevailing rates in this district for personnel of 7 comparable experience, skill, and reputation. See, e.g., Hefler v. Wells Fargo & Co., No. 16-CV- 8 05479-JST, 2018 WL 6619983, at *14 (N.D. Cal. Dec. 18, 2018) (rates from $650 to $1,250 for 9 partners or senior counsel, $400 to $650 for associates). 10 Class Counsel is not seeking to recover the full lodestar amount. This negative multiplier 11 suggests that the fee request is reasonable. See, e.g., Nexus 6P, 2019 WL 6622842, at *13 (30% 12 award was reasonable when the requested amount represented a negative lodestar 13 multiplier); Rosado v. Ebay Inc., No. 5:12-CV04005-EJD, 2016 WL 3401987, at *8 (N.D. Cal. 14 June 21, 2016) (conducting a lodestar cross-check and finding that a negative multiplier “strongly 15 suggests the reasonableness of the negotiated fee”); Isquierdo v. W.G. Hall, LLC, No. 15-CV- 16 00335-BLF, 2017 WL 4390250, at *8 (N.D. Cal. Oct. 3, 2017) (fact that the requested amount 17 constituted a reduction in the lodestar amount weighed in favor of its reasonableness). 18 An attorney who has created a common fund for the benefit of the class is entitled to 19 reimbursement of reasonable litigation costs from that fund. See Harris, 24 F.3d 16 at 19 20 (quotations omitted). Class Counsel is thus entitled to recover “those out-of-pocket expenses that 21 would normally be charged to a fee paying client.” Id. Class Counsel represent they have 22 incurred $568,180 in costs. See Dkt. Nos. 146-1 ¶ 42–44, 146-4 ¶¶ 23–25. The Court finds that 23 counsel’s requested expenses are reasonable and grants the request. 24 * * * 25 The Court accordingly GRANTS the request for attorneys’ fees and costs, and awards to 26 Class Counsel $3,000,000 in attorneys’ fees and $568,180 in costs, for a total of $3,568,180. 27 1 ii. Incentive Awards 2 Class Counsel requests an incentive award of $5,000 for Plaintiff Smith and $1,000 for 3 Plaintiff Downing. See Dkt. No. 146 at 25. District courts have discretion to award incentive fees 4 to named class representatives. See In re Mego Fin. Corp. Secs. Litig., 213 F.3d 454, 463 (9th Cir. 5 2000). “Service awards as high as $5,000 are presumptively reasonable in this judicial district.” 6 See Wong v. Arlo Techs., Inc., No. 5:19-CV-00372-BLF, 2021 WL 1531171, at *12 (N.D. Cal. 7 Apr. 19, 2021). The Court must “‘evaluate the propriety of requested incentive payments’ by 8 considering, among other factors, ‘the actions the plaintiff has taken to protect the interests of the 9 class, the degree to which the class has benefitted from those actions, the amount of time and 10 effort the plaintiff expended in pursuing the litigation,’ and any financial or reputational risks the 11 plaintiff faced.” In re Apple Inc. Device Performance Litig., 50 F.4th 769, 786 (9th Cir. 2022) 12 (quoting Roes, 944 F.3d at 1057). The Ninth Circuit has cautioned that “district courts must be 13 vigilant in scrutinizing all incentive awards to determine whether they destroy the adequacy of the 14 class representatives.” Radcliffe v. Experian Info. Sols. Inc., 715 F.3d 1157, 1164 (9th Cir. 2013). 15 This is particularly true where “the proposed service fees greatly exceed the payments to absent 16 class members.” Id. 17 Class Counsel represents that the class representatives were instrumental in achieving this 18 settlement. See Dkt. No. 146 at 25. Plaintiff Smith has been actively involved in the litigation 19 since the case was filed in 2018. See Dkt. No. 146-2 (“Smith Decl.”) ¶ 5. She consulted 20 extensively with Class Counsel, attended two mediations and a deposition, gathered documents for 21 discovery requests, and reviewed litigation documents. See Dkt. No. 146 at 26; Dkt. No. 146-1 22 ¶ 13; Smith Decl. ¶ 7. As an example, Class Counsel stated at the final fairness hearing that it was 23 thanks to Plaintiff Smith that they discovered email addresses had been inadvertently omitted from 24 the initial notice list. Plaintiff Smith also received unwanted press attention for her participation 25 in this case. See Smith Decl. ¶ 9. Plaintiff Downing was also active in this litigation, but his 26 complaint was filed in 2020 and the Downing case was stayed pending this settlement at an earlier 27 stage. See Dkt. No. 146 at 25; Dkt. No. 146-3 (“Downing Decl.”) ¶ 6. 1 Considering all the circumstances, the Court finds that the $5,000 award for Plaintiff Smith 2 || and $1,000 award for Plaintiff Downing are reasonable to compensate them for their efforts. The 3 Court therefore GRANTS the request for an incentive award for a total amount of $6,000. 4 Wl. CONCLUSION 5 Accordingly, the Court GRANTS the motion for final approval of class action settlement 6 and GRANTS the motion for attorneys’ fees and service award. Dkt. Nos. 146, 155. The Court 7 awards attorneys’ fees in the amount of $3,000,000; costs in the amount of $568,180; and service 8 award to Plaintiffs Smith and Downing in the amount of $6,000. 9 The parties and settlement administrator are directed to implement this Final Order and the 10 settlement agreement in accordance with the terms of the settlement agreement. The parties are 11 further directed to file a short stipulated final judgment of two pages or less within 21 days from 12 || the date of this order. The judgment need not, and should not, repeat the analysis in this order. 13 IT IS SO ORDERED. |) Dated: 2/27/2023

HAYWOOD S. GILLIAM, JR. = 16 United States District Judge

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