Sioux City Truck Sales, Inc. v. Iowa Department of Transportation

Court of Appeals of Iowa·Decided June 16, 2021·No. 20-0837·Published

Opinion

IN THE COURT OF APPEALS OF IOWA

No. 20-0837

Filed June 16, 2021

SIOUX CITY TRUCK SALES, INC., Plaintiff-Appellant,

vs.

IOWA DEPARTMENT OF TRANSPORTATION and PETERBILT MOTORS COMPANY, Defendants-Appellees,

and

ALLSTATE PETERBILT OF CLEAR LAKE, Intervenor.

Appeal from the Iowa District Court for Polk County, William P. Kelly, Judge.

Sioux City Truck Sales, Inc. appeals a judicial review order affirming the Iowa Department of Transportation’s approval of an additional motor vehicle dealership franchise in its existing area of responsibility. REVERSED AND REMANDED TO THE AGENCY.

Jeffrey M. Goldstein of Goldstein Law Firm, PLLC, Washington D.C., pro hac vice, and Anthony P. Lamb of Klass Law Firm, L.L.P., Sioux City, for appellant.

Stephen E. Doohen of Whitfield & Eddy, P.L.C., Des Moines, and Mark T.

Clouatre, John P. Streelman, and Jacob F. Fischer of Nelson Mullins Riley & Scarborough LLP, Denver, Colorado, pro hac vice, for appellee Peterbilt Motors Company.

Thomas J. Miller, Attorney General, and Michelle E. Rabe, Assistant Attorney General, for appellee Iowa Department of Transportation.

Joseph G. Gamble of Duncan Green, P.C., Des Moines, and John N.

Bisanz, Jr. of Henson & Efron, P.A., Minneapolis, Minnesota, pro hac vice, for intervenor Allstate Peterbilt of Clear Lake.

Heard by Bower, C.J., and Tabor and Ahlers, JJ.

TABOR, Judge.

Sioux City Truck Sales, Inc. (SCTS)1 entered a franchise agreement with Peterbilt Motors Company to establish parts and service dealerships for customers within an assigned area of responsibility. Three years later Peterbilt asked the Iowa Department of Transportation (DOT) for permission to add a dealer-franchisee in Clear Lake, which was within the “community” served by SCTS. SCTS objected, claiming Peterbilt could not show good cause for appointing an additional dealer under Iowa Code chapter 322A (2019). The DOT approved Peterbilt’s request. SCTS appeals, urging that the agency and judicial review decisions wrongly substituted a narrow meaning of “community” for the statutory definition when assessing good cause.

Because the legislature provided a clear and unambiguous definition of “community” to be used throughout the chapter, we find the agency and the district court erred in resorting to principles of statutory construction to alter its plain meaning. Thus we reverse the judicial review decision and remand to the agency for further proceedings consistent with this opinion. I. Facts and Prior Proceedings Peterbilt is a commercial truck manufacturer that distributes its products through a network of dealers nationwide. The dealers then sell and service Peterbilt products in an assigned area of responsibility stipulated in their franchise agreements. The scope of the dealer’s coverage area is negotiated by the parties when they first enter into the franchise. Within those boundaries, Peterbilt

1 SCTS is now doing business as Midwest Peterbilt Group.

approves the number and location of its dealerships. Peterbilt may not assign an additional dealer in an existing dealer’s area of responsibility without showing good cause and that it is in the public interest. See Iowa Code § 322A.4.

SCTS has owned and operated five Peterbilt dealerships in Iowa and Nebraska since 2013. Under the governing franchise agreement, SCTS established full-service facilities in Sioux City; Council Bluffs; Altoona; and Norfolk, Nebraska, as well as a parts-only store in Lincoln, Nebraska. As the sole Peterbilt dealer in that region, SCTS agreed to service customers in most surrounding counties. In an attached addendum, the parties stipulated that all of those counties taken together comprised SCTS’s “non-exclusive” area of responsibility.2 In spring 2014, Peterbilt approached SCTS President Brad Wilson with a proposal to open a full-service dealership in Clear Lake or Mason City. Peterbilt insisted the Clear Lake area presented an ideal location for growth because it neighbored a major interstate with heavy truck traffic and was far from any other Peterbilt dealer. Yet Wilson showed no interest in pursuing that new location. Later that fall, Peterbilt again asked Wilson to consider opening a dealership in Clear Lake. In a detailed report, Peterbilt assessed the location’s market viability based on new truck registrations, fleet numbers, traffic flow, and major competitors doing business in the area. The report identified Clear Lake as a “white spot” in SCTS’s area of responsibility with high sales potential. Despite those efforts, Wilson appeared unpersuaded.

2 The parties did not define “non-exclusive” in the franchise agreement. But the district court noted that Peterbilt used this term to describe its ability to appoint additional dealers in another dealer’s area and to establish new service locations.

After two years of pushing for the new location, Peterbilt decided to pursue its proposal without SCTS. In November 2016, Peterbilt gave Wilson written notice of intent to appoint an additional dealer in SCTS’s area of responsibility. That letter stated: “As provided in Addendum C,[3] this decision is within Peterbilt’s sole discretion and no grounds are required to be stated in support of the decision. Nevertheless, Peterbilt’s decision is motivated by the need to increase representation within the non-exclusive area, specifically near Clear Lake.” Peterbilt clarified that it was seeking a “dual assignment” rather than altering SCTS’s existing area under the franchise agreement.

Wilson replied: “I’m not sure how you have come to this conclusion but we have been looking for a location in Clear Lake for some time now and are currently reviewing a lease opportunity on a 6000 sqft building. Your letter concerns me that you may authorize another dealer there even if we have a location.” Indeed, just a few weeks later Wilson sent Peterbilt a new site proposal for a parts-only store near “US Hwy 18 midway between Mason City, IA and Clear Lake, IA, . . . four and half miles east of Interstate-35.” Wilson added in his letter, “Starting with a parts store will allow us to better determine the market potential for a new [parts-and-service] facility while we find a property to acquire and design a facility that will profitably improve Peterbilt’s market share and customer support.” Before obtaining Peterbilt’s approval, SCTS signed the lease agreement in early December.

3 This provision stated: “Upon providing DEALER one hundred and eighty (180) days prior written notice, PETERBILT may in its sole discretion . . . appoint additional dealers in the area without altering the area. Establishing new points in the Dealer[’]s relevant market area is subject to Iowa statutes.”

Peterbilt rejected the parts-only proposal. It reasoned: “Our business needs in that region require a minimum of a parts and service facility with plans to eventually grow into a full service dealership.” It also stressed “any new facility approved by Peterbilt Motors Company will not change the intent to pursue dual assignment of the non-exclusive area.” Three months later, Peterbilt discovered that SCTS opened the parts-only store without its authorization. Peterbilt believed that the unauthorized location constituted “a material breach” of the franchise. Threatening to sue for trademark infringement, Peterbilt directed SCTS to “remove from the premises within ten days, all Peterbilt . . . products, merchandise, signage, and services.”

After complying with those directives, SCTS submitted a revised proposal for a new parts-and-service store in a different Clear Lake location. Peterbilt again rejected the proposal.

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