Sioux City Truck Sales, Inc. v. Iowa Department of Transportation

CourtCourt of Appeals of Iowa
DecidedJune 16, 2021
Docket20-0837
StatusPublished

This text of Sioux City Truck Sales, Inc. v. Iowa Department of Transportation (Sioux City Truck Sales, Inc. v. Iowa Department of Transportation) is published on Counsel Stack Legal Research, covering Court of Appeals of Iowa primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

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Sioux City Truck Sales, Inc. v. Iowa Department of Transportation, (iowactapp 2021).

Opinion

IN THE COURT OF APPEALS OF IOWA

No. 20-0837 Filed June 16, 2021

SIOUX CITY TRUCK SALES, INC., Plaintiff-Appellant,

vs.

IOWA DEPARTMENT OF TRANSPORTATION and PETERBILT MOTORS COMPANY, Defendants-Appellees,

and

ALLSTATE PETERBILT OF CLEAR LAKE, Intervenor. ________________________________________________________________

Appeal from the Iowa District Court for Polk County, William P. Kelly, Judge.

Sioux City Truck Sales, Inc. appeals a judicial review order affirming the

Iowa Department of Transportation’s approval of an additional motor vehicle

dealership franchise in its existing area of responsibility. REVERSED AND

REMANDED TO THE AGENCY.

Jeffrey M. Goldstein of Goldstein Law Firm, PLLC, Washington D.C., pro

hac vice, and Anthony P. Lamb of Klass Law Firm, L.L.P., Sioux City, for appellant.

Stephen E. Doohen of Whitfield & Eddy, P.L.C., Des Moines, and Mark T.

Clouatre, John P. Streelman, and Jacob F. Fischer of Nelson Mullins Riley &

Scarborough LLP, Denver, Colorado, pro hac vice, for appellee Peterbilt Motors

Company. 2

Thomas J. Miller, Attorney General, and Michelle E. Rabe, Assistant

Attorney General, for appellee Iowa Department of Transportation.

Joseph G. Gamble of Duncan Green, P.C., Des Moines, and John N.

Bisanz, Jr. of Henson & Efron, P.A., Minneapolis, Minnesota, pro hac vice, for

intervenor Allstate Peterbilt of Clear Lake.

Heard by Bower, C.J., and Tabor and Ahlers, JJ. 3

TABOR, Judge.

Sioux City Truck Sales, Inc. (SCTS)1 entered a franchise agreement with

Peterbilt Motors Company to establish parts and service dealerships for customers

within an assigned area of responsibility. Three years later Peterbilt asked the

Iowa Department of Transportation (DOT) for permission to add a

dealer-franchisee in Clear Lake, which was within the “community” served by

SCTS. SCTS objected, claiming Peterbilt could not show good cause for

appointing an additional dealer under Iowa Code chapter 322A (2019). The DOT

approved Peterbilt’s request. SCTS appeals, urging that the agency and judicial

review decisions wrongly substituted a narrow meaning of “community” for the

statutory definition when assessing good cause.

Because the legislature provided a clear and unambiguous definition of

“community” to be used throughout the chapter, we find the agency and the district

court erred in resorting to principles of statutory construction to alter its plain

meaning. Thus we reverse the judicial review decision and remand to the agency

for further proceedings consistent with this opinion.

I. Facts and Prior Proceedings

Peterbilt is a commercial truck manufacturer that distributes its products

through a network of dealers nationwide. The dealers then sell and service

Peterbilt products in an assigned area of responsibility stipulated in their franchise

agreements. The scope of the dealer’s coverage area is negotiated by the parties

when they first enter into the franchise. Within those boundaries, Peterbilt

1 SCTS is now doing business as Midwest Peterbilt Group. 4

approves the number and location of its dealerships. Peterbilt may not assign an

additional dealer in an existing dealer’s area of responsibility without showing good

cause and that it is in the public interest. See Iowa Code § 322A.4.

SCTS has owned and operated five Peterbilt dealerships in Iowa and

Nebraska since 2013. Under the governing franchise agreement, SCTS

established full-service facilities in Sioux City; Council Bluffs; Altoona; and Norfolk,

Nebraska, as well as a parts-only store in Lincoln, Nebraska. As the sole Peterbilt

dealer in that region, SCTS agreed to service customers in most surrounding

counties. In an attached addendum, the parties stipulated that all of those counties

taken together comprised SCTS’s “non-exclusive” area of responsibility.2

In spring 2014, Peterbilt approached SCTS President Brad Wilson with a

proposal to open a full-service dealership in Clear Lake or Mason City. Peterbilt

insisted the Clear Lake area presented an ideal location for growth because it

neighbored a major interstate with heavy truck traffic and was far from any other

Peterbilt dealer. Yet Wilson showed no interest in pursuing that new

location. Later that fall, Peterbilt again asked Wilson to consider opening a

dealership in Clear Lake. In a detailed report, Peterbilt assessed the location’s

market viability based on new truck registrations, fleet numbers, traffic flow, and

major competitors doing business in the area. The report identified Clear Lake as

a “white spot” in SCTS’s area of responsibility with high sales potential. Despite

those efforts, Wilson appeared unpersuaded.

2 The parties did not define “non-exclusive” in the franchise agreement. But the district court noted that Peterbilt used this term to describe its ability to appoint additional dealers in another dealer’s area and to establish new service locations. 5

After two years of pushing for the new location, Peterbilt decided to pursue

its proposal without SCTS. In November 2016, Peterbilt gave Wilson written notice

of intent to appoint an additional dealer in SCTS’s area of responsibility. That letter

stated: “As provided in Addendum C,[3] this decision is within Peterbilt’s sole

discretion and no grounds are required to be stated in support of the

decision. Nevertheless, Peterbilt’s decision is motivated by the need to increase

representation within the non-exclusive area, specifically near Clear Lake.”

Peterbilt clarified that it was seeking a “dual assignment” rather than altering

SCTS’s existing area under the franchise agreement.

Wilson replied: “I’m not sure how you have come to this conclusion but we

have been looking for a location in Clear Lake for some time now and are currently

reviewing a lease opportunity on a 6000 sqft building. Your letter concerns me

that you may authorize another dealer there even if we have a location.” Indeed,

just a few weeks later Wilson sent Peterbilt a new site proposal for a parts-only

store near “US Hwy 18 midway between Mason City, IA and Clear Lake,

IA, . . . four and half miles east of Interstate-35.” Wilson added in his letter,

“Starting with a parts store will allow us to better determine the market potential for

a new [parts-and-service] facility while we find a property to acquire and design a

facility that will profitably improve Peterbilt’s market share and customer

support.” Before obtaining Peterbilt’s approval, SCTS signed the lease agreement

in early December.

3 This provision stated: “Upon providing DEALER one hundred and eighty (180) days prior written notice, PETERBILT may in its sole discretion . . . appoint additional dealers in the area without altering the area. Establishing new points in the Dealer[’]s relevant market area is subject to Iowa statutes.” 6

Peterbilt rejected the parts-only proposal. It reasoned: “Our business needs

in that region require a minimum of a parts and service facility with plans to

eventually grow into a full service dealership.” It also stressed “any new facility

approved by Peterbilt Motors Company will not change the intent to pursue dual

assignment of the non-exclusive area.” Three months later, Peterbilt discovered

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