Sihler v. The Fulfillment Lab, Inc

District Court, S.D. California·Decided June 18, 2025·No. 3:20-cv-01528·Unknown

Opinion

JANET SIHLER, Individually and On Case No.: 20cv1528-LL-DDL Behalf of All Others Similarly Situated; CHARLENE BAVENCOFF, Individually ORDER GRANTING MOTION FOR and On Behalf of All Others Similarly, PRELIMINARY APPROVAL OF CLASS ACTION SETTLEMENT Plaintiffs,

v. [ECF No. 258]

THE FULFILLMENT LAB, INC; RICHARD NELSON; BEYOND GLOBAL, INC.; BRIGHTREE HOLDINGS CORP.; BMOR GLOBAL LLC; DAVID FLYNN; RICKIE JOE JAMES, Defendants. Before the Court is Plaintiffs’ Motion for Preliminary Approval of Class Action Settlement (“Motion”). ECF No. 258. No opposition has been filed. The Court finds this matter suitable for determination on the papers and without oral argument pursuant to Federal Rule of Civil Procedure 78(b) and Civil Local Rule 7.1(d)(1). For the reasons stated below, the Court GRANTS the Motion. / / / A. Operative Complaint and Procedural History Plaintiffs Janet Sihler and Charlene Bavencoff initiated this class action lawsuit on August 6, 2020. ECF No. 1. It involves an alleged fraudulent scheme in which Defendants allegedly use fake celebrity and magazine endorsements, as well as misrepresentations about price and limited availability, to induce consumers into purchasing weight-loss pills branded as “Ultra Fast Keto Boost” and “Instant Keto” (or “InstaKeto”) (collectively “Keto Products”). ECF No. 120 ¶¶ 8–14, 65–105. Defendants allegedly charge customers more than they agreed to pay, make it difficult or impossible to return the products or receive a refund, and operate “false front” websites to mislead banks and credit card companies investigating chargebacks. Id. Plaintiffs claim that but for their reliance on Defendants’ false and misleading representations and omissions about the Keto Products, they would not have bought them or would have paid less for them. ECF No. 130 at 15; ECF No. 120 ¶ 63. The following allegations are taken from Plaintiffs’ second amended complaint (“SAC”). ECF No. 120. Plaintiffs allege that Defendants worked together to perpetrate this fraudulent scheme. Id. ¶¶ 13, 14. Defendants David Flynn, Rickie Joe James, Bmor Global LLC, Beyond Global Inc., and Brightree Holdings Corp. were the marketers and branders of the Keto Products (collectively “Keto Defendants”). Id. ¶¶ 11, 13. They allegedly created the landing pages viewed by consumers and the false front websites shown to bank and credit card companies. Id. ¶ 11. Defendant The Fulfillment Lab, Inc. (“TFL”), owned by Defendant Richard Nelson (collectively “TFL Defendants”), was the fulfillment company that allegedly provided generic “white label” products to Keto Defendants, assisted them with affiliate marketing and advertising, distributed the products to consumers, and handled returns when customers complained. Id. Plaintiffs allege that The Fulfillment Lab, Inc. was the fulfillment company for the Keto Products and that both products were the same white- labeled products offered by TFL Defendants. Id. ¶¶ 192–97. / / / Plaintiffs allege the following causes of action against all Defendants: (1) violation of California’s Consumer Legal Remedies Act (“CLRA”), (2) violation of California’s False Advertising Law (“FAL”), (3) violation of the unfair and fraudulent prongs of California’s Unfair Competition Law (“UCL”), (4) violation of the unlawful prong of California’s UCL, and (5) civil Racketeer Influenced and Corrupt Organizations Act (“RICO”) violations.1 Id. ¶¶ 234–474. On June 23, 2023, the Court granted Plaintiffs’ motion for class certification and certified the following classes pursuant to Federal Rule of Civil Procedure 23(b)(3): (1) A nationwide class for the RICO claims consisting of all consumers in the United States who, within the applicable statute of limitations period until the date notice is disseminated, were billed for shipments of either three bottles or five bottles of Ultrafast Keto Boost, InstaKeto, or Instant Keto.

(2) A California subclass for the state law causes of action consisting of all consumers in California who, within the applicable statute of limitations period until the date notice is disseminated, were billed for shipments of either three bottles or five bottles of Ultrafast Keto Boost, InstaKeto, or Instant Keto. ECF No. 183 at 24. On July 5, 2023, Plaintiffs filed notice of a related case that had been filed in the Middle District of Florida (“Florida Action”) on June 28, 2023, and stated that assigning the two cases to a single district judge would not be likely to “effect a saving of judicial effort and other economies.” ECF No. 186; Sihler et al. v. Global E-Trading, LLC (d/b/a Chargebacks911), et al., No. 8:23cv1450 (M.D. Fla.). The Florida court certified a nationwide class, defined as follows: “All consumers in the United States who, within the applicable statute of limitations period until the date notice is disseminated, were billed for

Free access — add to your briefcase to read the full text and ask questions with AI

Sihler v. The Fulfillment Lab, Inc, (S.D. Cal. 2025).

Sihler v. The Fulfillment Lab, Inc (Sihler v. The Fulfillment Lab, Inc) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

Related