Sihler v. The Fulfillment Lab, Inc

CourtDistrict Court, S.D. California
DecidedJune 18, 2025
Docket3:20-cv-01528
StatusUnknown

This text of Sihler v. The Fulfillment Lab, Inc (Sihler v. The Fulfillment Lab, Inc) is published on Counsel Stack Legal Research, covering District Court, S.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Sihler v. The Fulfillment Lab, Inc, (S.D. Cal. 2025).

Opinion

1 2 3 4 5 6 7 8 UNITED STATES DISTRICT COURT 9 SOUTHERN DISTRICT OF CALIFORNIA 10 11 JANET SIHLER, Individually and On Case No.: 20cv1528-LL-DDL Behalf of All Others Similarly Situated; 12 CHARLENE BAVENCOFF, Individually ORDER GRANTING MOTION FOR 13 and On Behalf of All Others Similarly, PRELIMINARY APPROVAL OF CLASS ACTION SETTLEMENT 14 Plaintiffs,

15 v. [ECF No. 258]

16 THE FULFILLMENT LAB, INC; RICHARD NELSON; BEYOND 17 GLOBAL, INC.; BRIGHTREE 18 HOLDINGS CORP.; BMOR GLOBAL LLC; DAVID FLYNN; 19 RICKIE JOE JAMES, 20 Defendants. 21 22 23 Before the Court is Plaintiffs’ Motion for Preliminary Approval of Class Action 24 Settlement (“Motion”). ECF No. 258. No opposition has been filed. The Court finds this 25 matter suitable for determination on the papers and without oral argument pursuant to 26 Federal Rule of Civil Procedure 78(b) and Civil Local Rule 7.1(d)(1). For the reasons stated 27 below, the Court GRANTS the Motion. 28 / / / 1 I. BACKGROUND 2 A. Operative Complaint and Procedural History 3 Plaintiffs Janet Sihler and Charlene Bavencoff initiated this class action lawsuit on 4 August 6, 2020. ECF No. 1. It involves an alleged fraudulent scheme in which Defendants 5 allegedly use fake celebrity and magazine endorsements, as well as misrepresentations 6 about price and limited availability, to induce consumers into purchasing weight-loss pills 7 branded as “Ultra Fast Keto Boost” and “Instant Keto” (or “InstaKeto”) (collectively “Keto 8 Products”). ECF No. 120 ¶¶ 8–14, 65–105. Defendants allegedly charge customers more 9 than they agreed to pay, make it difficult or impossible to return the products or receive a 10 refund, and operate “false front” websites to mislead banks and credit card companies 11 investigating chargebacks. Id. Plaintiffs claim that but for their reliance on Defendants’ 12 false and misleading representations and omissions about the Keto Products, they would 13 not have bought them or would have paid less for them. ECF No. 130 at 15; 14 ECF No. 120 ¶ 63. The following allegations are taken from Plaintiffs’ second amended 15 complaint (“SAC”). ECF No. 120. 16 Plaintiffs allege that Defendants worked together to perpetrate this fraudulent 17 scheme. Id. ¶¶ 13, 14. Defendants David Flynn, Rickie Joe James, Bmor Global LLC, 18 Beyond Global Inc., and Brightree Holdings Corp. were the marketers and branders of the 19 Keto Products (collectively “Keto Defendants”). Id. ¶¶ 11, 13. They allegedly created the 20 landing pages viewed by consumers and the false front websites shown to bank and credit 21 card companies. Id. ¶ 11. Defendant The Fulfillment Lab, Inc. (“TFL”), owned by 22 Defendant Richard Nelson (collectively “TFL Defendants”), was the fulfillment company 23 that allegedly provided generic “white label” products to Keto Defendants, assisted them 24 with affiliate marketing and advertising, distributed the products to consumers, and handled 25 returns when customers complained. Id. Plaintiffs allege that The Fulfillment Lab, Inc. was 26 the fulfillment company for the Keto Products and that both products were the same white- 27 labeled products offered by TFL Defendants. Id. ¶¶ 192–97. 28 / / / 1 Plaintiffs allege the following causes of action against all Defendants: (1) violation 2 of California’s Consumer Legal Remedies Act (“CLRA”), (2) violation of California’s 3 False Advertising Law (“FAL”), (3) violation of the unfair and fraudulent prongs of 4 California’s Unfair Competition Law (“UCL”), (4) violation of the unlawful prong of 5 California’s UCL, and (5) civil Racketeer Influenced and Corrupt Organizations Act 6 (“RICO”) violations.1 Id. ¶¶ 234–474. 7 On June 23, 2023, the Court granted Plaintiffs’ motion for class certification and 8 certified the following classes pursuant to Federal Rule of Civil Procedure 23(b)(3): 9 (1) A nationwide class for the RICO claims consisting of all consumers in the United States who, within the applicable statute of limitations period until the 10 date notice is disseminated, were billed for shipments of either three bottles 11 or five bottles of Ultrafast Keto Boost, InstaKeto, or Instant Keto.

12 (2) A California subclass for the state law causes of action consisting of all 13 consumers in California who, within the applicable statute of limitations period until the date notice is disseminated, were billed for shipments of either 14 three bottles or five bottles of Ultrafast Keto Boost, InstaKeto, or Instant Keto. 15 ECF No. 183 at 24. 16 On July 5, 2023, Plaintiffs filed notice of a related case that had been filed in the 17 Middle District of Florida (“Florida Action”) on June 28, 2023, and stated that assigning 18 the two cases to a single district judge would not be likely to “effect a saving of judicial 19 effort and other economies.” ECF No. 186; Sihler et al. v. Global E-Trading, LLC (d/b/a 20 Chargebacks911), et al., No. 8:23cv1450 (M.D. Fla.). The Florida court certified a 21 nationwide class, defined as follows: “All consumers in the United States who, within the 22 applicable statute of limitations period until the date notice is disseminated, were billed for 23

24 25 1 Plaintiffs allege that Keto Defendants directly violated the California consumer statutes and that TFL Defendants violated them by aiding and abetting and conspiring with Keto 26 Defendants. SAC ¶¶ 241–56, 275–89, 309–23, 399–413. For the RICO claim, Plaintiffs 27 allege that all Defendants violated the statute, but to the extent that TFL Defendants did not directly commit predicate acts, they conspired to do so. SAC ¶¶ 418, 472. 28 1 shipments of either three bottles or five bottles of Ultrafast Keto Boost, InstaKeto, or 2 Instant Keto.” Order at 3, 33, Sihler et al. v. Global E-Trading, LLC (d/b/a 3 Chargebacks911), et al., No. 8:23cv1450 (M.D. Fla. Aug. 13, 2024). 4 The parties participated in discovery and several settlement conferences. 5 ECF Nos. 193 at 2, 196, 199, 200, 247. The instant Motion was filed on October 16, 2024. 6 ECF No. 258. 7 B. Proposed Settlement 8 The parties propose three separate class settlement agreements that would 9 collectively resolve all claims in this action against all Defendants. ECF No. 258 at 8; ECF 10 Nos. 258-2, 258-3, 258-4. Specifically, the proposed settlement agreement between 11 Plaintiffs and Defendants David Flynn, Bmor Global LLC, Brightree Holdings Corp., and 12 Beyond Global, Inc. (“Flynn Defendants”) provides for cooperation by the Flynn 13 Defendants in the related Florida Action currently being pursued in parallel on behalf of 14 the same class as in this case in exchange for a dismissal of all claims with prejudice. ECF 15 No. 258-2. Similarly, the proposed settlement agreement between Plaintiffs and Defendant 16 Rick James (“James”) provides for cooperation by James in the related Florida Action in 17 exchange for a dismissal of all claims with prejudice. ECF No. 258-3. Finally, the proposed 18 settlement agreement between Plaintiffs and the TFL Defendants provides for $200,000 19 and injunctive relief “designed to identify potential bad actors and prevent them from being 20 able to utilize The Fulfillment Lab, Inc.’s services” in exchange for a dismissal of all claims 21 with prejudice. ECF Nos. 258 at 16; 258-4. The $200,000 is to be distributed in the 22 following order: “to pay the Settlement Administrator for notice and settlement 23 administration costs; to pay the Class Representative Service Award, as awarded by the 24 Court; and to compensate Plaintiffs’ Counsel for their fees and expenses, as awarded by 25 the Court.” ECF No. 258-4 at 7, 12–13. The amount of attorney’s fees and the Class 26 Representative Service Award have not been negotiated and will be subject to approval by 27 motion to the Court. ECF No.

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Sihler v. The Fulfillment Lab, Inc, Counsel Stack Legal Research, https://law.counselstack.com/opinion/sihler-v-the-fulfillment-lab-inc-casd-2025.