Sihler v. The Fulfillment Lab, Inc

CourtDistrict Court, S.D. California
DecidedApril 7, 2021
Docket3:20-cv-01528
StatusUnknown

This text of Sihler v. The Fulfillment Lab, Inc (Sihler v. The Fulfillment Lab, Inc) is published on Counsel Stack Legal Research, covering District Court, S.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Sihler v. The Fulfillment Lab, Inc, (S.D. Cal. 2021).

Opinion

1 2 3 4 5 6 7 UNITED STATES DISTRICT COURT 8 SOUTHERN DISTRICT OF CALIFORNIA 9 10 JANET SIHLER, individually and on Case No.: 3:20-cv-01528-H-MSB behalf of all others similarly situated; 11 CHARLENE BAVENCOFF, ORDER DENYING DEFENDANTS’ 12 individually and on behalf of all MOTION TO DISMISS others similarly situated, PLAINTIFFS’ CLRA, FAL, UCL, 13 AND RICO CLAIMS AND Plaintiffs, 14 GRANTING DEFENDANTS’ v. MOTION TO DISMISS 15 PLAINTIFFS’ NON-CALIFORNIA THE FULFILLMENT LAB, INC; 16 CONSUMER PROTECTION STATE RICHARD NELSON; BEYOND LAW CLAIMS 17 GLOBAL INC.; and DOES 1-10,

18 Defendants. [Doc. No. 38.] 19 On January 7, 2021, Plaintiffs Janet Sihler and Charlene Bavencoff filed their First 20 Amended Complaint (“FAC”) alleging Defendants The Fulfillment Lab, Inc. (“TFL”), 21 Richard Nelson, and Beyond Global Inc. had violated numerous consumer protection laws. 22 (Doc. No. 32.) On February 22, 2021, Defendants TFL, Richard Nelson, and Beyond 23 Global Inc. filed a motion to dismiss Plaintiffs’ FAC for failure to state a claim. (Doc. No. 24 38.) Plaintiffs filed their opposition on March 22, 2021. (Doc. No. 41.) Defendants filed 25 their reply on March 29, 2021. (Doc. No. 43.) On March 29, 2021, the Court took the matter 26 under submission. (Doc. No. 44.) For the reasons that follow, the Court denies in part and 27 grants in part Defendants’ motion to dismiss. 28 1 Background 2 The following facts are taken from Plaintiffs’ class action complaint. This lawsuit 3 involves an alleged fraudulent scheme in which the Defendants allegedly use fake celebrity 4 endorsements and reviews and misrepresentations about price and limited availability to 5 induce consumers into purchasing weight-loss pills branded “Ultra Fast Keto Boost” and 6 “Instant Keto” (collectively, “Keto Products”). (Doc. No. 32 ¶¶ 8–12.) The Defendants 7 allegedly subsequently charge consumers more than they originally agreed to pay, make it 8 difficult or impossible to return the products or receive a refund, and operate “false front” 9 websites to mislead banks and credit card companies investigating chargebacks. (Id.) 10 I. Plaintiffs’ Experiences With The Keto Products 11 In December 2019, Plaintiff Janet Sihler, a California resident, saw an advertisement 12 for a weight loss product called “InstaKeto” as she was browsing the Internet. (Id. ¶ 48.) 13 The advertisement claimed the product was featured on Shark Tank. (Id.) She clicked on 14 the advertisement, which took her to a website (which Plaintiffs refer to as a “hidden” 15 landing page). (Id.) She selected the “Buy 3 bottles, Get 2 free” promotion with the 16 expectation that she would be billed for three bottles of the product at $39.74 each, and 17 receive two additional bottles for free, for a total purchase price of $119.22. (Id. ¶ 17.) 18 Instead, her debit card was charged for $198.70, the price of all five bottles. (Id.) She 19 received five bottles branded “Instant Keto” a few days later. (Id. ¶ 51.) Plaintiff Sihler 20 called the customer service telephone number to request a refund. (Id. ¶ 53.) The 21 representative told her she would have to ship the bottles back at her own expense to obtain 22 a partial refund; Plaintiff Sihler did not receive any money back. (Id.) Plaintiff Sihler’s 23 debit card was charged by the merchant account “VYA*KETOBOOST 8889700695 Port 24 Orange FL.” (Id. ¶ 50.) The “Instant Keto” bottles stated they were distributed by “Instant 25 Keto Boost” and listed “www.instantketoboost.com” as the product’s website. (Id. ¶ 168.) 26 In October 2019, Plaintiff Charlene Bavencoff, a California resident, saw an 27 advertisement on Facebook for a weight-loss product called “Ultra Fast Keto Boost.” (Id. 28 ¶ 54.) She clicked the advertisement, which brought her to a page that claimed the product 1 was endorsed on Shark Tank. (Id.) She also selected the “Buy 3 bottles, Get 2 free” 2 promotion with the expectation that she would be billed for three bottles of the product at 3 $39.74 each, and receive two additional bottles for free, for a total purchase price of 4 $119.22. (Id. ¶ 18.) Instead, her credit card was charged for $198.70, the price of all five 5 bottles. (Id.) After receiving the product and deciding it did not work, Plaintiff Bavencoff 6 called the customer service number listed on the packing slip, but the number was 7 disconnected. (Id. ¶¶ 19, 57.) She also has not recovered any money. (Id.) Plaintiff 8 Bavencoff’s credit card was charged by the merchant account “UltraFast Keto Boost 8444- 9 7041211NV.” (Id. ¶ 55.) 10 II. The Alleged Fraudulent Scheme 11 Plaintiffs allege Defendants’ fraudulent scheme operates as follows. False claims 12 about the effectiveness of the Keto Products, as well as fake celebrity or TV show 13 endorsements, are allegedly used to induce consumers into clicking onto product 14 advertisements. (Id. ¶¶ 61–77, 97.) The advertisement “funnels” consumers to a landing 15 page for the product, where they are presented with several purchase options, including the 16 “Buy 3, Get 2 Free” option selected by Plaintiffs Sihler and Bavencoff. (Id. ¶¶ 81, 88–91, 17 98–100.) These landing pages are allegedly inaccessible to anyone who does not view the 18 advertisements or are deleted after a few weeks or months to avoid detection. (Id. ¶¶ 62, 19 79.) Plaintiffs allege that the terms and conditions of purchases, including the refund and 20 return policy, are hidden or buried on the landing page; consumers do not need to read or 21 acknowledge the terms in order to complete their purchase. (Id. ¶¶ 84–87, 89.) 22 After providing their credit card information and completing their purchase, the 23 consumers are allegedly overcharged for the full price of all five bottles of product, rather 24 than the discounted “Buy 3, Get 2 Free” price. (Id. ¶¶ 92–95, 101.) When consumers seek 25 to dispute the overcharge with their bank or credit card company, the Defendants allegedly 26 present the investigators with a second website, which Plaintiffs term a “false front” 27 website. (Id. ¶¶ 102–13.) These “false front” websites are visually similar to the landing 28 pages consumers used to make their purchase, but the terms and conditions are clearly 1 stated, the false advertisements are removed, and the actual purchase prices of the different 2 options are listed, thus deceiving the investigators into believing consumers agreed to the 3 full terms of sale. (Id.) Additionally, the Defendants create multiple shell companies, each 4 of whom signs up for a unique merchant account; these accounts are then rotated through 5 customer billings to prevent any individual account from being flagged for fraud due to 6 high levels of chargebacks. (Id.) 7 Plaintiffs allege the named Defendants are involved in this scheme as follows. The 8 “Keto Doe Defendants,” which includes Defendant Beyond Global, are the marketers 9 and/or branders of the Keto Products who allegedly operate the hidden landing pages 10 viewed by consumers as well as the false front websites provided to banks and credit card 11 companies. (Id. ¶ 11.) The “Ultra Fast Keto Boost” bottles purchased by Plaintiff 12 Bavencoff stated they were distributed by “Beyond Global Inc.” and listed 13 “www.thesuperbooster.com” as the product’s website. (Id. ¶¶ 148, 168.) Defendant TFL, 14 owned by Defendant Nelson, is a fulfillment company that allegedly provides generic 15 “white label” products to the Keto Doe Defendants, assists them with marketing and 16 advertising, distributes the products to consumers, and handles returns when customers 17 complain. (Id. ¶¶ 11, 168–79.) Plaintiffs allege Defendant TFL is the fulfillment company 18 for both the “Instant Keto” and “Ultra Fast Keto Boost” products, and that both products 19 are the same white-labeled products offered by Defendant TFL. (Id.

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Bluebook (online)
Sihler v. The Fulfillment Lab, Inc, Counsel Stack Legal Research, https://law.counselstack.com/opinion/sihler-v-the-fulfillment-lab-inc-casd-2021.