Shih v. Petal Card, Inc.

District Court, S.D. New York·Decided November 12, 2021·No. 1:18-cv-05495·Unknown

Opinion

USL SDNY DOCUMENT ELECTRONICALLY FILED UNITED STATES DISTRICT COURT DOC #: SOUTHERN DISTRICT OF NEW YORK DATE FILED: 11/12/21 CASSANDRA SHIH, Plaintiff, 18-CV-5495 (JFK) (BCM) -against- OPINION AND ORDER PETAL CARD, INC., f/k/a CREDITBRIDGE, INC., et al., Defendants.

BARBARA MOSES, United States Magistrate Judge. By letter-motion dated September 7, 2021 (Def. Moving Ltr.) (Dkt. No. 204), defendants Petal Card, Inc. (Petal), Andrew Endicott, and Jason Gross sought an order compelling plaintiff Cassandra Shih and three non-parties — two of her businesses and an individual employed by one of them — to produce documents that defendants believe will be useful to them in proving that certain statements recently made by plaintiff, “touting her accomplishments as a businesswoman, a 'tech' CEO, and a repeat founder of start-up businesses,” are false. Def. Ltr. at 1. On November 9, 2021, I denied the motion from the bench, with a written decision to follow. This opinion sets forth the reasons for my ruling. I. BACKGROUND In her Second Amended Complaint (SAC) (Dkt. No. 93), plaintiff Shih alleges that in April 2015 she entered into an enforceable oral joint venture agreement with defendant Endicott to develop a novel business concept — originated by her and shared with him as her prospective co- founder — for a "credit bridging" company that would meet the credit needs of new immigrants and migrants to the United States. SAC 4§ 24-55. The two worked collaboratively on the project from April through June 2015, agreeing (among other things) that they would call their company "CreditBridge," that they would be 50-50 partners, that they would search for a data scientist to assist with product development, and that Endicott (a law school graduate then working as an

investment banker) would be initially responsible for fund-raising, but that he would not promise equity to anyone else without Shih's express approval. Id. ¶¶ 56-118. During the same period, Endicott explained to data scientist Berk Ustun, whom he was recruiting, that Shih "came up with the idea" for the business. Id. ¶ 80.

However, in July 2015 (after he registered the web address www.creditbridge.com), Endicott stopped communicating with Shih and instead, unbeknownst to her, began working separately with Ustun and defendant Gross – Endicott's law school classmate – to finalize the CreditBridge pitch deck and other materials he had previously worked on with plaintiff. Id. ¶¶ 119- 155. By August 2015, Endicott and Gross were meeting with venture capitalists without mentioning Shih. Id. ¶¶ 142-43. In February 2016, Endicott and Gross incorporated the business under the name of CreditBridge, Inc. (later changed to Petal Card, Inc.), and named themselves its co-founders. Id. ¶¶ 156-63. Endicott also shut Shih out of the Dropbox folder they had used to develop their shared work product. Id. ¶ 164. In March 2016 (after initially ignoring several messages from Shih), Endicott sent her an email denying that his new company was "based on any

of your business ideas." Id. ¶¶ 165-186. However, he did refused to answer Shih's follow-up email asking him to explain how his new company was "different from the business that we were working on," and restricted her access to his Facebook page. Id. ¶¶ 187-91. Plaintiff filed suit on June 19, 2018, and filed her SAC on September 12, 2019, naming Petal, Endicott, and Gross as defendants. By then, Petal had raised $80 million and was self-valued at $200 million. SAC ¶¶ 192-226. Plaintiff seeks damages and other relief on a variety of contract and tort theories, most of which survived defendants' motion to dismiss the SAC.1

1 Plaintiffs' surviving claims are for: (1) breach of fiduciary duty, against Endicott and Petal; (2) aiding and abetting breach of fiduciary duty, against Gross and Petal; (3) breach of "promotor" fiduciary duty, against Gross; (4) breach of "corporate" fiduciary duty, against all defendants; (5) breach of contract (actual or implied), against Endicott and Petal; (6) breach of the covenant of After Endicott shut Shih out of the nascent credit bridging company, plaintiff turned to other business endeavors. In 2017 and 2018, she operated a tea company called Radiant Lifestyle LLC d/b/a Athena Teas (Radiant), and in 2019 she founded a travel company called Tripsha Inc. (Tripsha), which employs Kerry Botensten as Head of Trips. Def. Ltr. at 1. In June of this year, Tripsha and Shih were spotlighted in generally positive terms by two online publications.2 In

September, according to defendants, plaintiff gave a presentation to would-be investors in Tripsha during which she called herself a "former key investment analyst on $200M+ projects" and "represented that Tripsha was earning revenue and covering its costs." Def. Ltr. at 1 & Ex. G.3 A. The First Subpoenas In February 2021, defendants served non-party subpoenas (the First Subpoenas) on Radiant, Tripsha, and Botensten (collectively the Non-Parties), and on two additional individuals

misappropriation of business idea, against Endicott and Petal; (9) unjust enrichment, against all defendants; (10) unfair competition, against all defendants; and (11) declaratory relief (that Shih is an "equitable shareholder" of Petal), against all defendants. See Op. & Order (Dkt. No. 116) at 20-55, 58. 2 In an interview published in Disrupt Magazine, Shih described Tripsha as "an online marketplace for group trips" which, "similar to Airbnb or Etsy," provides a site where individuals can post what they are offering – in this case "trips they're organizing that other people can then discover and ask to book." Def. Ltr. Ex. E. She acknowledged that it was "a small startup," and said that a "big part" of being the CEO of a small startup is "to check in regularly with the team and make sure they have what they need." Id. She added that her mornings were generally "structured around recurring calls and emails with team members" and that afternoons were "reserved for external-facing work like partnerships and marketing." Id. Another article, in Authority Magazine, identified Tripsha as "a website for discovering unique group trips" and quoted Shih as saying (among other things) that after her first visit to New York "I knew that I wanted to come back one day to build a company that could reach a lot of people. Fast forward to today and here I am, an entrepreneur working on a global travel platform, so I feel fulfilled in that early promise to myself." Def. Ltr. Ex. F Asked what she wished someone had told her before she started her business, Shih responded, "If I could go back to square one, I'd spend most of my time on demand validation and watching how potential customers behave before writing any code." Id. 3 This representation, according to defendants, was made when Shih stated, in response to an audience question, that Tripsha takes a 10% commission, which "covers all of our operating costs, our credit card fees and things like that." Def. Moving Ltr. at 2-3. associated with Tripsha. The First Subpoenas sought, inter alia, documents concerning the owners, employees, and financing of Radiant and Tripsha, including (for example) documents relating to any "investment" or "potential investment" in, any "financing" or "fundraising" of, and any "pitches or presentations" about Tripsha or Radiant. See First Botensten Subp. (Dkt. No. 143-1, at

ECF pages 29-39) ¶¶ 9-14; First Radiant Subp. (id. at ECF pages 80-88) ¶¶ 14-15; First Tripsha Subp. (id. at ECF pages 102-09) ¶¶ 14-15. Defendants also sought documents relating to representations (by Shih or others) concerning Shih's "experience as an entrepreneur," "employment history," "professional experiences," and "role" in the businesses she created. First Botensten Subp. ¶¶ 28-31; First Radiant Subp. ¶¶ 6, 8-11; First Tripsha Subp. ¶¶ 6, 8-11.

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Shih v. Petal Card, Inc., (S.D.N.Y. 2021).

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