Shibumi Shade, Inc. v. Beach Shade LLC

District Court, E.D. North Carolina·Decided December 29, 2023·No. 5:23-cv-00297·Unknown

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE EASTERN DISTRICT OF NORTH CAROLINA WESTERN DIVISION

NO. 5:23-CV-297-FL

SHIBUMI SHADE, INC., ) ) Plaintiff, ) ) v. ) ORDER ) BEACH SHADE LLC, and MATTHEW ) FINNERAN, ) ) Defendants. ) )

This matter comes before the court on plaintiff’s motion for preliminary injunction (DE 17) and defendants’ motion to dismiss for failure to state a claim. (DE 30). With benefit of extensive briefing, and hearing in November, 2023, for the following reasons, plaintiff’s motion is granted in part and defendants’ motion is denied in part. STATEMENT OF THE CASE Plaintiff commenced this action June 5, 2023, and amended its complaint June 27, 2023.1 Plaintiff asserts that defendants Beach Shade LLC (“Beach Shade”) and Matthew Finneran (“Finneran”) have infringed and continue to infringe plaintiff’s patents, U.S. Patent Nos. 11,634,924 (“‘924 Patent”), D989,350 (“’350 Patent”), and D990,605 (“’605 Patent”), which apply to plaintiff’s beach shade product, the “Shibumi Shade.”2 Plaintiff seeks declaratory and

1 Hereinafter, all references to the complaint (“compl.”) are to the operative amended complaint at DE 16.

2 Plaintiff in a separate action against the instant defendants has asserted actions for infringement of other patents, infringement of trade dress, and unfair and deceptive trade practices. See Shibumi Shade, Inc. v. Beach Shade LLC et al., 5:21-CV-256-FL (“Shibumi I”). injunctive relief together with compensatory and treble damages, and its attorneys’ fees. Specifically, in the instant motion for preliminary injunction, plaintiff seeks to enjoin defendants from: 1. Continuing infringement of the claims of the ‘924, ‘350, and ‘605 patents; and 2. Continuing manufacture, importation, use sale, and offers to sell the “Beach Shade Cordless” or similar product, whether in person, in brick-and-mortar retail stores, or through defendant Beach Shade’s website, social media, or third-party online retailers.

(Pl’s Mot. (DE 17) at 1). Plaintiff initially relied upon the declaration of its co-founder Dane Barnes (“Barnes”), correspondence between the parties, the patents, media articles covering plaintiff’s product, webpages related to defendant’s product, comments and correspondence from customers regarding the parties’ products, and a declaration by Stephen Melamed (“Melamed”), a retained expert. Subsequently, plaintiff filed Barnes’s supplemental declaration, Melamed’s supplemental declaration, additional webpages, and materials from the prosecution histories of the patents at issue. Defendants rely on the sworn testimony of James B. Babcock (“Babcock”), a retained expert, and defendant Finneran, supported by webpages related to competing products, and plaintiff’s first interrogatory to defendants. Defendants moved July 12, 2023, for the court to provide for expedited discovery on issues relevant to the instant motion for preliminary injunction. Plaintiff responded in opposition and defendants replied. The court denied the motion September 15, 2023, set remaining deadlines for briefing on the preliminary injunction motion, and scheduled hearing on the motion for October 23, 2023. Hearing later was continued to November 6, 2023. In the meantime, defendants filed the instant motion to dismiss on August 17, 2023. Plaintiff responded in opposition and defendants replied. At hearing, the parties presented arguments on defendants’ motion to dismiss plaintiff’ □ claims for infringement of the ‘924 patent and under the North Carolina Unfair and Deceptive Trade Practices Act (“UDTPA”) and on plaintiff's motion for preliminary injunction. The court dismissed plaintiffs UDTPA claim without prejudice, and took all other matters under advisement. STATEMENT OF FACTS The relevant facts asserted in the complaint may be summarized as follows. Plaintiff is a North-Carolina based corporation which manufactures and sells the Shibumi Shade. (Compl. § 9- 10). The Shibumi Shade is a commercial embodiment of plaintiff's ‘924 patent, which describes a “system for providing shade onto a surface,” (DE 16-7 at 2), and its ‘350 and ‘650 patents, both of which describe an “ornamental design for a shading system.” (DE 16-9 at 2; DE 16-11 at 2). Defendant Beach Shade is a North Carolina limited liability company engaged in the business of selling the accused product known as the Beach Shade Cordless (“the accused product”). (Compl. f 20-21).° Plaintiff’s Shibumi Shade is pictured below on the right, for side- by-side comparison with defendants’ accused product, on the right.

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ee ge ee oS a i a ah oe i E ee ee : Se a ee eee

3 Defendants are enjoined preliminarily from selling their origmal product, the Beach Shade, by this court’s February 8, 2022, order in a related case. See Shibumi Shade v. Beach Shade LLC, et al., No. 5:21-cv-256-FL (“Shibumi I). Only the complaint and evidence presented in the instant case are considered for purposes of this order.

(Id. 21). Both products consist, in effect, of an arched frame, a canopy attached thereto, and a carrying case. Plaintiff holds three patents relevant to the instant dispute. The ‘924 patent is a utility patent covering a “system for providing shade onto a surface,” including “a canopy configured for engagement with, and aerial suspension by, a[n arched] frame.” (DE 16-7 at 2). The ‘350 and ‘605 patents are both design patents covering slightly different aspects of an ornamental arched shading system with a free-flowing canopy, as pictured below. Compare (DE 16-9 (‘350 patent) at 8 (fig. 6)) (showing a solid line running the length of the canopy) with (DE 16-11 (°605 patent) at 8 (fig. 6)) (representing the same line in dashed format, which delineates portions of the system that forms no part of the claimed design).

(DE 16-11 (‘605 patent) at 8 (fig. 6)). In addition, the court finds the following facts pertinent to the instant motion for injunctive relief. The products differ in their canopy designs, method of attaching the canopy to the frame, and method of anchoring the apparatus to the surface. The canopy of the Shibumi Shade is rectangular in shape. The Beach Shade Cordless is octagonal, with four long sides and four short sides. (DE 54-1 at 49). Illustrations of the two canopy shapes are pictured below for side-by-side

comparison, with plaintiff’s Shibumi Shade on the left and defendants’ Beach Shade Cordless on the right. — (DE 58 at 4) (Shibumi Shade); (DE 62-2 at 6) (Beach Shade Cordless). The Beach Shade Cordless features a higher ratio of height to width, triangles with an area of approximately 14 square inches each cut out from the corners closest to the frame, and triangles with approximately 35 square inches cut out from the corners furthest from the frame.* Both products join the canopy with the frame via a sleeve in the canopy through which the frame is threaded. (DE 54-1 at 41) (Shibumi Shade) (DE 36 4 70) (Beach Shade). However, the canopy of the Shibumi Shade features two straps at its corners to keep the canopy in place, (DE 56-1 at 1) (noting the court’s receipt of a physical example of the Shibumi Shade and accused product), whereas the accused product extends its sleeve to the bottom of the frame. (Id.). Finally, the Shibumi Shade’s carrying case functions as a ground anchor when inverted and filled with sand, (DE 54-1 at 41), whereas the accused product relies on “threaded sand stakes,” (DE 60 at 215),° into which the frame is inserted, that screw into the sand on a beach.

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Shibumi Shade, Inc. v. Beach Shade LLC, (E.D.N.C. 2023).

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