Shafer v. Bulk Petroleum Corp.

569 F. Supp. 621, 1983 U.S. Dist. LEXIS 14634
CourtDistrict Court, E.D. Wisconsin
DecidedAugust 15, 1983
DocketCiv. A. 79-C-153
StatusPublished

This text of 569 F. Supp. 621 (Shafer v. Bulk Petroleum Corp.) is published on Counsel Stack Legal Research, covering District Court, E.D. Wisconsin primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Shafer v. Bulk Petroleum Corp., 569 F. Supp. 621, 1983 U.S. Dist. LEXIS 14634 (E.D. Wis. 1983).

Opinion

DECISION and ORDER

TERENCE T. EVANS, District Judge.

This is an antitrust action brought by 32 individual plaintiffs against Gulf Oil Corporation and its wholly owned subsidiary, Bulk Petroleum Corporation. Plaintiffs allege that the defendants engaged in maximum resale price maintenance; illegally tied the sales of gasoline, milk, cigarettes, and related products to gasoline station leases; required plaintiffs to deal exclusively in Bulk’s gasoline, milk, cigarettes, and other products; and conspired to fix the wholesale price of gasoline sold by Bulk to the plaintiffs. The allegations are made under both state and federal antitrust laws; on the federal claims, plaintiffs seek damages of $9 to $12 million trebled; on a state claim, plaintiffs seek more than $100 million. Defendants have moved for summary judgment dismissing all claims.

The 32 plaintiffs are independent businessmen selling gasoline in the Milwaukee and Fox River Valley areas of Wisconsin. Each plaintiff operated under a lease agreement with Bulk, which in turn delivered gasoline to them through its “Transport” Division. In the early 1970’s, the agreements between the plaintiffs and Bulk were *623 oral. However, all of the agreements have subsequently been reduced to writing.

The agreements in question consist of several documents: a basic lease; an automotive gasoline agreement; a security deposit agreement; and a credit card agreement. The gasoline stations which the plaintiffs operated were discount, cut-rate, non-major/unbranded gasoline retail outlets. The emphasis was on pumping gas, and with minor exceptions, the stations did not provide repair facilities or other service to customers. Plaintiffs emphasize that their arrangement with Bulk did not require them to invest significant capital as a condition to entry into the business; in addition, because their main business was to pump gas, there was no substantial inventory to purchase in order to start the business.

Gulf Oil Corporation is a large refiner and supplier of petroleum products in the United States. The company does business in all sections of the country. At one time, Gulf sold gasoline in Wisconsin under the brand name “Gulf”. It has not done so for over ten years.

Bulk is a wholly owned subsidiary of Gulf. It does business in Wisconsin through its “Transport” Division, which primarily is in the business of the purchase and resale of gasoline to cut-rate, non-major/unbranded outlets.

The defendants have moved for summary judgment. Their argument in support of their motion is contained in three volumes of briefs, and in numerous documents attached thereto. The three volumes of briefs are spread over a total of 165 pages. The plaintiffs’ brief in opposition to the motion is 116 pages long. It is met by the defendants’ 61 page reply brief. Despite their length, the briefs submitted by counsel for each side are excellent. 1

To summarize, the defendants argue that the rule of reason, rather than the per se standard, should be applied to all of the antitrust claims at issue here, including the resale price maintenance claim. Defendants argue that the tying claims are without merit because the items involved constituted a package, rather than separate products capable of being tied; because Bulk lacks sufficient economic power in the lease market to impose an unlawful tie; because competition has not been appreciably restrained in the markets for the tied products; and because various dealers have acknowledged that they were not coerced into purchasing the tied products. Furthermore, defendants argue that plaintiffs’ exclusive dealing claims are without merit. These arguments are addressed in Volume I of the defendants’ brief. Volume II sets forth defendants’ arguments that the intraenterprise conspiracy claim should be dismissed because the relationship between Bulk and Gulf establishes that the two are not separate actors capable of conspiring. Defendants propose that should the claim survive the motion, it should be tested under the rule of reason. Volume III sets forth the argument that the dealers who have released their claims must be dismissed from the case. Defendants argue that the state antitrust claims must be dismissed, in that Wisconsin antitrust law does not apply to transactions involving interstate commerce. Finally, the argument is made that § 133.14, Wis.Stats., is unconstitutional.

In their response, plaintiffs concede defendants’ arguments as to two claims: they concede that the tying claims brought under § 3 of the Clayton Act should be dismissed, but they argue that dismissal of the Sherman Act tying claims would not be appropriate; plaintiffs concede that the exclusive dealing claims must be dismissed.

Rule of Reason or Per Se Standard

Defendants seek a ruling that the rule of reason, rather than the per se standard, *624 should be applied to the resale price maintenance claims and the tying claims. Defendants state:

“Current judicial analysis of tying claims and resale price maintenance is generally conducted under the per se standard. However, defendants believe that the law has evolved to the point that this court should recognize that the rule of reason is appropriate for judging plaintiffs’ antitrust claims in this case.” Vol. 1, p. 8.

The evolution of the “law” which leads them to this conclusion is (1) their reading of Continental T.V., Inc. v. GTE Sylvania, Inc., 433 U.S. 36, 97 S.Ct. 2549, 53 L.Ed.2d 568 (1977), in which the court concluded that economic considerations should control in cases of vertical territorial and customer restraints; (2) the position announced by William F. Baxter, Assistant Attorney General and Chief of the Antitrust Division of the Department of Justice 2 in which he concluded that resale price maintenance and tying should be subject to the rule of reason; and (3) various academic articles, most notably those authored by Judge (then Professor) Richard Posner 3 .

It goes without saying that while there may be some merit to the opinions of Assistant Attorneys General, their opinions are not law. The same is true of analyses performed by academics. As to the effect of Sylvania, supra, sitting as a district judge, I would be reluctant to extend that case to vertical price restraints or to tying claims. The court states, at n. 18, p. 51, 97 S.Ct. at n. 18, p. 2558:

“... We are concerned here only with non-price vertical restrictions. The per se illegality of price restrictions has been established firmly for many years and involves significantly different questions of analysis and policy.... Furthermore, Congress recently has expressed its approval of a per se analysis of vertical price restrictions.... ”

Recently, in Arizona v. Maricopa County Medical Society, 457 U.S. 332, 102 S.Ct. 2466, 73 L.Ed.2d 48 (1982), the court held that horizontally imposed maximum fee agreements were unlawful per se.

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Bluebook (online)
569 F. Supp. 621, 1983 U.S. Dist. LEXIS 14634, Counsel Stack Legal Research, https://law.counselstack.com/opinion/shafer-v-bulk-petroleum-corp-wied-1983.