Seven-Up Bottling Co.(Bangkok) v. Pepsico, Inc.

686 F. Supp. 1015, 1988 U.S. Dist. LEXIS 3913, 1988 WL 46464
CourtDistrict Court, S.D. New York
DecidedMay 3, 1988
Docket87 Civ. 5503 (KC)
StatusPublished
Cited by27 cases

This text of 686 F. Supp. 1015 (Seven-Up Bottling Co.(Bangkok) v. Pepsico, Inc.) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Seven-Up Bottling Co.(Bangkok) v. Pepsico, Inc., 686 F. Supp. 1015, 1988 U.S. Dist. LEXIS 3913, 1988 WL 46464 (S.D.N.Y. 1988).

Opinion

OPINION AND JUDGMENT

CONBOY, District Judge.

This case was tried before the late Honorable Edward Weinfeld without a jury, and a fully submitted record was before him for decision at the time of his death. The parties have agreed, pursuant to Rule 63 of the Federal Rules of Civil Procedure, that this court may make findings of fact and conclusions of law, and enter judgment upon the matter. 1

Plaintiff, Seven-Up Bottling Company (Bangkok), Limited, a soft drink bottler, seeks an injunction and damages for breach of contract and tortious interference with business. 2 The alleged breach relates to certain licensing contracts entered into with Defendant’s predecessor in interest, the Seven-Up Company. Defendant counterclaims and alleges that Plaintiff breached the contracts in question, entitling Defendant to terminate them.

Originally Plaintiff sought a temporary restraining order and a preliminary injunction ordering Defendant to continue supplying soft drink extract pursuant to the contracts. The motion for a temporary restraining order was denied and, at the suggestion of Judge Weinfeld and on agreement of the parties, the action on the merits was advanced and consolidated with the hearing on the application for the preliminary injunction. 3 Defendant’s counterclaims were not to be tried in this proceeding. A three-day trial followed, based upon which the court makes the following findings of fact and conclusions of law.

FINDINGS OF FACT

Plaintiff is a Thai corporation engaged in bottling and distributing soft drink beverages for retail sale, including Seven-Up and Royal Crown brand soft drinks. The current owners of Plaintiff purchased the business in 1980 for approximately $1.2 million. Plaintiff’s predecessors in interest had bottled and distributed Seven-Up products since 1953.

On December 6, 1980, Plaintiff entered into a licensing agreement with the Seven-Up Company (the “Seven-Up Agreement”), pursuant to which Defendant was granted *1018 the right to bottle and distribute Seven-Up trademarked soft drink products in Thailand. On January 1,1982, Plaintiff entered into a second licensing agreement with the Seven-Up Company (the “Howdy Agreement”), pursuant to which Plaintiff was granted the right to bottle and distribute Howdy soft drink products in Thailand. Both agreements run through December 31,1990, and may be terminated or extended only in accordance with their terms. Supplemental undertakings with respect to a “post mix process” under both the Seven-Up and Howdy Agreements were signed on April 1,1983, and are not directly germane to the matters under review.

Defendant PepsiCo is a North Carolina Corporation with its principal place of business in Purchase, New York. Through various divisions and subsidiaries Defendant is engaged, among other things, in the business of manufacturing concentrates or extracts from which soft drink beverages are bottled and sold by bottlers. On July 11, 1986, Defendant PepsiCo acquired the international business of the Seven-Up Company, that is, its subsidiary, Seven-Up International, and has operated it since that time through one or more divisions or subsidiaries.

The principal dealings of the parties under the contracts in question have been carried out between Seven-Up Bottling Company (Bangkok), Limited (hereinafter, the “Bottler”) and Seven-Up International (hereinafter, the “Company”).

The 1980 Seven-Up Agreement is a detailed and comprehensive undertaking which defines the relationship and obligations of the Company and the Bottler. In substance, it conveyed a license to the Bottler to manufacture, bottle and market in Thailand soft drinks made from the Company’s soft drink extract, along with the use of its trademarks. The Bottler undertook to order, and the Company to provide, sufficient quantities of extract to implement the Agreement, with an explicit proviso that shipments of extract could be delayed if the Bottler became delinquent in its obligations to the Company. The Bottler agreed to maintain its facilities and take certain steps to enlarge its bottling capacity and warehouse facilities, and both the Company and the Bottler agreed to purchase certain quantities of bottles and shells for use of the Bottler in the performance of the contract. The Bottler obligated itself to submit its relevant business records at reasonable intervals to the Company, and to maintain and foster the goodwill and reputation of the Company in its exercise of the license.

The three key clauses of the Agreement, with respect to this lawsuit, relate to distribution levels of the product to be achieved by the Bottler, minimum sales levels of the product to be achieved by the Bottler, and advertising budgets to enhance the marketability of the product in Thailand. The parties explicitly agreed that the Bottler would “assure a minimum distribution of the Product in at least thirty-five thousand (35,000) bars, restaurants, establishments, food stores and other outlets offering the retail sale of beverages by December 31, 1981. Thereafter, Bottler shall maintain a distribution of Product to at least forty-six (46%) percent of all such outlets in the Territory” (PX2, 1114).

The parties further explicitly agreed that the Bottler would “achieve minimum annual sales of the Product totaling one million two hundred thousand (1,200,000) cases” during calendar year 1981 and increasingly higher sales levels, in subsequent years, of 2,100,000 cases (1982); 3,300,000 cases (1983); 3,900,000 cases (1984); 4,500,000 cases (1985); and in each succeeding year, sales would increase over the previous year’s sales at least in the same ratio as those achieved by the soft drink industry as a whole over the previous year in the Territory (Thailand) (PX2 1115).

The parties further explicitly agreed to jointly establish annually an advertising and promotional budget for the succeeding calendar year, and upon failure to establish a budget, that the minimum expenditure for this purpose and proportional contribution of each party would be calculated on the basis of a stipulated formula (PX2 1116).

*1019 The contract had a ten year term, with an automatic renewal for five years unless terminated on written notice by either party at least six months prior to the expiration date of the initial term. The parties explicitly agreed that the Company had the right to unilaterally terminate the contract upon six months written notice if the Bottler defaulted on any of its obligations under the agreement (PX2, 1119(a)), and upon ninety days written notice if the Bottler failed to achieve the aforementioned distribution and sales levels (PX2, 1119(b)).

The parties explicitly agreed that the Company had the right to discontinue supplying extract if the Bottler breached the contract or failed to fulfill any obligation under it, and that the Company could do so without waiving its right to terminate the full agreement for the same cause (PX2, ¶ 24).

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Cite This Page — Counsel Stack

Bluebook (online)
686 F. Supp. 1015, 1988 U.S. Dist. LEXIS 3913, 1988 WL 46464, Counsel Stack Legal Research, https://law.counselstack.com/opinion/seven-up-bottling-cobangkok-v-pepsico-inc-nysd-1988.