Serrer v. Cigarette Service Co.

74 N.E.2d 853, 48 Ohio Law. Abs. 484, 1947 Ohio App. LEXIS 844
CourtOhio Court of Appeals
DecidedApril 14, 1947
DocketNos. 20449-20450
StatusPublished
Cited by2 cases

This text of 74 N.E.2d 853 (Serrer v. Cigarette Service Co.) is published on Counsel Stack Legal Research, covering Ohio Court of Appeals primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Serrer v. Cigarette Service Co., 74 N.E.2d 853, 48 Ohio Law. Abs. 484, 1947 Ohio App. LEXIS 844 (Ohio Ct. App. 1947).

Opinion

[485]*485OPINION

By MORGAN, J.:

These two cases were tried together and involve the same question.

In both cases the plaintiff alleged that defendants are wholesalers of cigarettes and are violating the “Unfair Cigarette Sales Act” (Secs. 6402-10 to 6402-21 GC). The specific violation charged is that defendants are selling cigarettes at less than the “cost to the wholesaler” as defined by §6402-11 GC with intent to injure competitors, destroy substantially or lessen competition.

The cases were heard in Common Pleas Court by his Honor, Judge McNamee, who refused the injunction on the ground that the “Unfair Cigarette Sales Act” is unconstitutional. Judge McNamee held that the definition of “Cost to the Wholesaler” as found in §6402-11 GC violates the “due process” and “equal protection of the law” provisions of the 14th Amendment to the Constitution of the United States, and Art. I, Sec. 19 of the Ohio Constitution “by divesting defendants of property rights inherent in the cash and carry method of doing business.”

Judge McNamee prepared a closely reasoned opinion and this court in affirming the judgment might well rest the case on his opinion. However, in view of the issues submitted and the importance of the case, we have decided to make some additional observations.

“Cost to the wholesaler” is defined in §6402-11 (c) GC as follows:

“The term ‘cost to the wholesaler’ shall mean the invoice cost of the cigarettes to. the wholesaler, or the replacement cost of the cigarettes to the wholesaler within thirty days prior to the date of sale, in the quantity last purchased, whichever is lower; less all trade discounts except customary discounts for cash; to which shall be added a wholesaler’s mark-up to cover in part the cost of doing business, which wholesaler’s mark-up, in the absence of proof of a lesser cost of doing business by the said wholesaler as evidenced by the standards and methods of accounting regularly employed by him in his alio[486]*486cation of overhead costs and expenses, paid or incurred, including without limitation, labor, salaries of executives and officers, rent, depreciation, selling costs, maintenance of equipment, delivery, delivery costs, all types of licenses, taxes, insurance and advertising, shall be two per centum of said invoice cost of the cigarettes to the wholesaler, or of the replacement cost of the cigarettes to the wholesaler within thirty days prior to the date of sale in the quantity last purchased, whichever is lower, less all trade discounts except customary discounts for cash.” ,

Sec. 6402-12 (a) GO provides as follows:

“It shall be unlawful for any retailer with intent to injure competitors, destroy substantially or lessen competition, to advertise, offer to sell or sell at retail, cigarettes at less than cost to the retailer, or any wholesaler, with intent to injure competitors, destroy substantially or lessen competition, to advertise, offer to sell or sell at wholesale cigarettes at less than cost to the wholesaler and such retailer or wholesaler shall be guilty of a misdemeanor and punishable, by a fine of not more than five hundred dollars.”

Accordingly, the statutory formula for determining cost to the wholesaler is invoice price, less trade discount, plus two per cent mark-up, unless the wholesaler furnishes proof that he is doing business at a lesser cost.

Inasmuch as cigarettes are sold by the leading manufacturers to all wholesalers at a list price of $6.81 per thousand, less a ten per cent trade discount, the cost per carton of 200 cigarettes fixed by the statutory formula, plus tax, is $1.4403 per carton and is the same for all wholesalers. In these cases no one of„ the parties claimed or offered proof that their costs were less than $1.4403 per carton.

The plaintiff and other wholesalers are selling at a price of $1.45 per carton or a fraction less than one cent above the minimum price. The defendants since November 1, 1945, have been and are selling at the price of $1.42 per carton to their “cash and carry” customers. This is two cents and a fraction below the minimum price provided in the “Unfair Cigarette Sales Act.”

The plaintiff is a “service” wholesaler and the defendants are “cash and carry” wholesalers. By “service wholesaler” is meant one who hires salesmen, advances credit and makes deliveries to customers. A “cash and carry wholesaler” does not render these services.

[487]*487It is obvious that the additional services rendered by the “service” wholesaler increases his costs over a “cash and carry” wholesaler. The record shows that this increase amounts roughly to two cents per carton. It is the position of the defendants that they would not be in a competitive position with the plaintiff unless they are in a position to offer on their part some compensating advantages for their failure to render the services. The only compensating advantage is in a reduction in price.

For three years prior to November 1, 1945, all of the wholesalers in the Cleveland area, including the defendants, were selling cigarettes at the price of $1.45 per carton. During the war years the market for cigarettes was a seller’s market and usually a plentiful supply could not be obtained at any price. Prior to the war these “cash and carry” wholesalers were pricing cigarettes from one to three cents per carton below “service” wholesalers.

Judge McNamee found that the plaintiff had established by proof that the defendants reduced their price from $1.45 to $1.42 per carton of cigarettes “with intent to injure competitors, destroy substantially and lessen competition.” This finding was based principally on the evidence of J. G. Ollendorf, Secretary of The Ohio State Association of Tobacco Distributors, who testified to a conversation he had with the defendant, Price, in November, 1945, in which Price had referred to the sale by Serrer, the plaintiff, of some cigarette vending machines to a Mr. Golden and that Golden had purchased a wholesale distributing place on Woodland Avenue. Price stated that Golden was “a pup who. had now grown to be a dog and he was not going to permit the dog to bite him.” Although this conversation was in November, 1945, the incident referred to had occurred a number of years before.

While we accept the finding by Judge McNamee that the reduction by the defendant in November, 1945, of his price from $1.45 to $1.42 a carton was aimed at one of Price’s competitors, the record shows that this was not the only reason and in fact not the principal reason for the price reduction. The plaintiff himself testified:

“Q. The fact is, of course, that in all your years of dealing in this business you had to compete with cash and carry wholesalers, especially Cigarette Service Company that does a cash and carry business, isn’t that so?

“A. That is right.

“Q. And the cash and carry wholesaler can undersell you, isn’t that a fact?

[488]*488“A. Yes. Yes, I presume they could.

“Q. He doesn’t have to pay a salesman any share of profits?

“Q. Nor make any deliveries or collect or give credit?

“A. No, sir.

“Q. And you had to contend with that in your business, as a matter of general practice, for years?

“A. Yes, sir.”

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Cohen v. Frey & Son, Inc.
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1949 OK 154 (Supreme Court of Oklahoma, 1949)

Cite This Page — Counsel Stack

Bluebook (online)
74 N.E.2d 853, 48 Ohio Law. Abs. 484, 1947 Ohio App. LEXIS 844, Counsel Stack Legal Research, https://law.counselstack.com/opinion/serrer-v-cigarette-service-co-ohioctapp-1947.