Sensory, Inc. v. Google LLC

District Court, District of Columbia·Decided July 13, 2026·No. Civil Action No. 2024-2788·Published

Opinion

UNITED STATES DISTRICT COURT FOR THE DISTRICT OF COLUMBIA

_________________________________________ ) SENSORY, INC., ) ) Plaintiff, ) ) v. ) Case No. 24-cv-02788 (APM) ) GOOGLE LLC, ) ) Defendant. ) _________________________________________ )

MEMORANDUM OPINION AND ORDER

I. INTRODUCTION

Before the court is another antitrust case brought against Defendant Google LLC that rests

in part on this court’s determination that Google is a monopolist in the general search services

market. Plaintiff Sensory, Inc. is a software company that develops and licenses software

associated with wake words and voice assistants. Wake words are verbal commands that activate

a voice-controlled device. Think “Hey Siri” or “Hey Google.” Sensory alleges that Google’s

exclusionary distribution agreements with Android device manufacturers violate Sections 1 and 2

of the Sherman Act and parallel provisions of the D.C. Code in nearly a dozen different product

markets. They include not only the markets for wake word and voice assistant technologies, but

also those for general search services, general search text advertising, access points to general

search services, and speech-to-text voice recognition software, among many others. Google moves

to dismiss, arguing that Sensory has failed either to plead antitrust standing or to adequately define

these product markets. For the reasons that follow, Google’s Motion to Dismiss, ECF No. 20, is granted in part

and denied in part. Only those claims relating to the four alleged product markets for wake word,

voice assistant, and voice recognition technologies used to support Android smartphones and

tablets may proceed to discovery. Sensory’s Motion for Leave to File a Surreply in Opposition to

Defendant Google LLC’s Motion to Dismiss, ECF No. 23, is denied.

II. BACKGROUND

Sensory’s factual allegations include numerous references to the proceedings in

United States v. Google LLC (Google Search), 747 F. Supp. 3d 1 (D.D.C. 2024), including this

court’s liability determination, trial exhibits and testimony, and the parties’ filings. See, e.g.,

Pl.’s Renewed Mot. for Leave to File First Am. Compl. Partially Under Seal, ECF No. 19,

First Am. Compl., ECF No. 19-1 [hereinafter Am. Compl.], ¶¶ 9–10, 38–62, 70–71, 80–100, 176–

180, 189. The court therefore will consider the relevant factual findings made in that case.

Otherwise, the court will focus on those allegations unique to Sensory’s claims.

A. Wake Words and Voice Assistants

Wake words are words or phrases used to “initiate verbal communication” with a device.

Id. ¶ 15. On smartphones and tablets, a wake word is “commonly used to access voice-based

‘assistants,’ which are used to conduct internet searches and return information to the user.” Id.

¶ 181. A voice assistant “is a virtual assistant that can respond to voice commands to perform

various tasks.” United States v. Google LLC (Google Search Summ. J.), 687 F. Supp. 3d 48, 86

(D.D.C. 2023) (internal quotation marks omitted).

Each voice assistant is typically associated with a unique wake word. Am. Compl. ¶ 182.

For example, “Hey Siri” is the unique wake word activating Siri, the voice assistant on Apple

devices, and “Hey Google” or “OK Google” are the unique wake words for Google Assistant, the

2 voice assistant on certain Android devices. Id. ¶¶ 15, 63. But wake words also are used to initiate

verbal communication with devices other than smartphones and tablets. Id. ¶¶ 20, 30.

As discussed, voice assistants can be “used to conduct internet searches and return

information to the user.” Id. ¶ 181. When a user makes a spoken search query to the voice

assistant, the voice assistant will transcribe the spoken query and then enter the transcribed text

into a search engine. Id. ¶ 65. So “[f]rom the perspective of the search engine, the system runs

the same whether the search query is typed or spoken.” Id. Voice assistants can therefore be

considered search access points, which are “the places at which a consumer may enter a general

search query.” Id. ¶ 213; see also id. ¶¶ 63, 66, 197.

B. Sensory’s Products and Technologies

Sensory is a Silicon Valley–based software company that describes itself as an “innovator

in the development of wake words and other voice recognition technology, including custom voice

assistants, voice control, and sound ID technologies.” Id. ¶ 1. It claims to be the “first technology

company to solve certain specific problems in wake words and their deployment with voice

assistants,” including “(1) avoiding false acceptance (waking up when no one intended the device

to wake up); (2) avoiding false rejection when the consumer says the right word and the device

doesn’t respond; (3) addressing privacy concerns requiring the wake word technology to run

locally on device so spoken data is not constantly streamed to a cloud; and (4) keeping power

consumption to a minimum to reduce battery drain for devices that are not plugged in.” Id. ¶ 16.

It also claims to have “solved complicated technological problems related to a concept called

‘concurrency,’” which “allows more than one voice assistant to run simultaneously on a device

and to be activated by distinct wake words.” Id. ¶ 17.

3 Sensory develops and licenses three products related to wake words: TrulyHandsfree,

TrulyNatural, and TrulySecure. Id. ¶ 24. TrulyHandsfree “covers wake words and commands

using keyword spotting.” Id. Sensory alleges that, “[f]or certain customers, Sensory’s

TrulyHandsfree Product on its own acts [as] a voice assistant, because it can both activate a device

when it detects that the appropriate wake word has been spoken, and it can follow up device

activation with an action, such as ‘call,’ ‘take a photo[,]’ ‘take a video’ or a similar command.” Id.

¶ 25. TrulyNatural “supports larger vocabularies using grammars, speech to text, acoustic models

and language models,” id. ¶ 24, and can “enhance[] the voice assistant capabilities of a device,”

id. ¶ 26. And TrulySecure “permits speaker verification, Face ID, and sound ID.” Id. ¶ 24.

Sensory’s “wake word technology” has been licensed and used by several major original

equipment manufacturers (“OEMs”) of smartphones, tablets, and other hardware, including

Microsoft, Apple, Samsung, Motorola, Lenovo, and Google. Id. ¶¶ 19–20, 23, 27. Sensory alleges

that its wake word technology was once used on many smartphones and tablets running on the

Android operating system, id. ¶¶ 23, 28–29, and that its “wake words have been the front end of

many search engines[1] including Google, Cortana, Siri, and Alexa,” id. ¶ 21. Other leading

consumer electronics manufacturers, such as Amazon, Hasbro, Plantronics, GoPro, Tencent, and

Garmin, also have integrated Sensory’s technologies into their products. Id. ¶ 20.

C. Google’s Wake Words and Voice Assistants

In 2012, Google endeavored to incorporate wake words and spoken command capabilities

into a new product, Google Glass. Id. ¶ 30. But because Google did not at that time “have its own

1 The court presumes reference to “search engines” in paragraph 21 is an error, as Cortana, Siri, and Alexa are voice assistant products, not search engines. Google, of course, is a search engine, but given its inclusion alongside other voice assistants, Plaintiff likely here means Google Assistant.

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