Seltel, Inc. v. North Florida 47, Inc.

683 F. Supp. 337, 1987 U.S. Dist. LEXIS 11041, 1987 WL 45323
CourtDistrict Court, S.D. New York
DecidedNovember 25, 1987
Docket86 Civ. 1147 (RLC)
StatusPublished
Cited by2 cases

This text of 683 F. Supp. 337 (Seltel, Inc. v. North Florida 47, Inc.) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Seltel, Inc. v. North Florida 47, Inc., 683 F. Supp. 337, 1987 U.S. Dist. LEXIS 11041, 1987 WL 45323 (S.D.N.Y. 1987).

Opinion

OPINION

ROBERT L. CARTER, District Judge.

In this diversity action, plaintiff moves for a summary judgment dismissing defendant’s counterclaims for breach of contract. Defendant, in turn, moves for a summary judgment dismissing plaintiff’s first cause of action, again for breach of contract, and cross-moves for summary judgment on its own counterclaims.

BACKGROUND

Plaintiff, a Delaware corporation with its principal place of business in New York, is the national sales representative for various television stations. Plaintiff sells “spot advertising” time to national advertisers on behalf of the stations it represents. Under an agreement made on December 15, 1983 (“the Agreement”), defendant, a Florida corporation which owns and operates WNFT-TV, channel 47, in Jacksonville, appointed plaintiff as its exclusive national sales representative. The agreement took effect on January 1, 1984, for a term of one year, and provided that it would

automatically renew itself thereafter in periods of one (1) year unless notice in writing is given by either party four (4) months, i.e., (September 1) [sic] prior to the end of any period. Failure to exercise an actual termination by the date specified in such cancellation notice, by either party, shall be deemed a reinstatement of the terms of this agreement.

Agreement at 3. Plaintiff’s first cause of action alleges that defendant terminated the contract in breach of this clause.

Under the Agreement, defendant was to pay commissions to plaintiff for all sales of defendant’s air time to national advertisers. Commissions were not due, however, on sales made within the state of Florida, nor on most “religious program accounts,” even if outside of Florida. Agreement at 1-2. In return, plaintiff

agree[d] to sell a percentage of national spot dollars equal percentage-wise to [defendant’s] sign on to sign off share ... *339 of the total National Spot Dollars spent in the Jacksonville, Florida ADI [Area of Dominant Influence] annually as estimated by current NAB [National Association of Broadcasters] figures for that specific year ...

Agreement at 3. This paragraph concludes with the understanding

that adjustments will be made to offset any religious programs or regional spot dollars contained within the NAB figure totals.

Id. The amount of these “adjustments,” and defendant’s “sign on to sign off share,” are at issue in defendant’s counterclaims, which allege that plaintiff fell short of its sales commitment for the years 1984 and 1985.

On August 15, 1984, defendant served plaintiff with notice of its intent to terminate the Agreement. Some time thereafter, apparently in September, 1984, officers of plaintiff and defendant met to discuss their mutual dissatisfaction with the parties’ relationship. Defendant alleges, and plaintiff disputes, that that meeting resulted in an oral modification by which the Agreement was continued on a month-to-month basis and which required no more than a week’s notice to terminate. Plaintiff remained defendant’s sales representative throughout 1985. Plaintiff claims to have sold $458,000 in defendant’s air time in 1984, and $957,000 in 1985. 1 On January 7,1986, defendant notified plaintiff that the Agreement was terminated effective January 13, 1986.

Plaintiff complains in its first cause of action that defendant’s failure to provide four months’ notice of its intention to terminate the Agreement at the end of 1985 operated as an automatic renewal for an additional one-year term. 2 Defendant argues that the Agreement’s renewal clause was superseded by the alleged oral modification of September, 1984. Defendant seeks a summary judgment dismissing that cause of action.

Defendant counterclaims for damages it sustained as a result of plaintiff’s alleged failure to meet its sales commitments under the Agreement. Defendant calculates that commitment as roughly $700,000 for 1984 and $1 million for 1985. Plaintiff argues that the paragraph defendant sues on is too indefinite to be enforced, and disputes the validity of defendant’s calculations. Plaintiff also argues that if an enforceable promise existed, it was nevertheless conditioned on defendant’s achieving certain minimum ratings and pricing its advertising time realistically.

DISCUSSION

A. Defendant’s counterclaims

To defeat a properly supported motion for summary judgment, a party who bears the burden of proof on a claim must

make a showing sufficient to establish the existence of [each] element essential to that party’s case....

Celotex Corp. v. Catrett, 477 U.S. 317, 106 S.Ct. 2548, 2553, 91 L.Ed.2d 265 (1986); see Rule 56(e), F.R.Civ.P. On both of defendant’s counterclaims, defendant’s burden extends, at a minimum, to three essential elements: (1) that plaintiff was under a contractual duty to generate a specific quantum of advertising revenue for defendant, (2) that plaintiff breached that duty, and (3) that defendant was thereby damaged. 3 Neither party denies the existence of the Agreement. Plaintiff, however, contends that the “adjustment” to be made to the National Association of Broadcasters (“NAB”) data, for purposes of computing plaintiff’s sales commitment, is inde *340 terminate. 4 The amount of the adjustment is integral to defendant’s claims, both in establishing a breach and in fixing damages. Consequently, to avoid dismissal of its counterclaims at this stage of the proceedings, defendant must “set forth specific facts showing that there is a genuine issue for trial” with respect to the amount of the adjustment. Rule 56(e), F.R.Civ.P.

Rule 56(e) requires that affidavits in opposition to a motion for summary judgment be made on personal knowledge, and set forth facts that would be admissible in evidence. Id. See 10A Wright, Miller & Kane, Fed.Pract. & Procedure: Civil 2d § 2738 (1983). On the issue of the amount of the adjustment, defendant has come forward with the affidavits of two deponents. Ray Davis, defendant’s vice president and general manager, estimates the amount of the adjustment at $5,439,261 for 1984, and at $5,750,000 for 1985. Davis’s estimates are based on figures reported to him over the phone by local advertising agencies, and on defendant’s own billing. Deposition of Davis at 78-79.

On the other hand, Peter Suess, a certified public accountant retained by the five commercial TV stations in Jacksonville to compile reports for them concerning their amalgamated advertising activity, provides different figures. Based on unaudited data provided to him in confidence by the five stations, Suess sets the adjustment at $1,654,002 for 1984, and $1,403,482 for 1985.

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772 F. Supp. 1083 (N.D. Indiana, 1991)

Cite This Page — Counsel Stack

Bluebook (online)
683 F. Supp. 337, 1987 U.S. Dist. LEXIS 11041, 1987 WL 45323, Counsel Stack Legal Research, https://law.counselstack.com/opinion/seltel-inc-v-north-florida-47-inc-nysd-1987.