SEBO America, LLC v. Azar

CourtDistrict Court, D. Colorado
DecidedFebruary 24, 2021
Docket1:20-cv-03015
StatusUnknown

This text of SEBO America, LLC v. Azar (SEBO America, LLC v. Azar) is published on Counsel Stack Legal Research, covering District Court, D. Colorado primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
SEBO America, LLC v. Azar, (D. Colo. 2021).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF COLORADO

Civil Action No. 20-cv-03015-NYW

SEBO AMERICA, LLC,

Plaintiff,

v.

ROBERT B. AZAR,

Defendant.

MEMORANDUM OPINION AND ORDER

Magistrate Judge Nina Y. Wang

This matter comes before the court on the following two motions: (1) Plaintiff SEBO America, LLC’s (“Plaintiff” or “SEBO”) Motion for and Brief in Support of a Temporary Restraining Order (the “Motion for Preliminary Injunction”),1 filed January 7, 2021, [#15]; and (2) Defendant Robert B. Azar’s (“Defendant” or “Mr. Azar”) Motion to Dismiss for Lack of Personal Jurisdiction (the “Motion to Dismiss”), filed January 10, 2021, [#18]. The undersigned considers these motions pursuant to 28 U.S.C. § 636(c) and the Order of Reference for all purposes. [#19]. Having reviewed the Motions and associated briefing, the applicable case law, the record before the court, and the comments offered at the February 23,

1 Rule 65 of the Federal Rules of Civil Procedure authorizes the court to enter preliminary injunctions and issue temporary restraining orders. Fed. R. Civ. P. 65(a), (b). “When the opposing party actually receives notice of the application for a restraining order, the procedure that is followed does not differ functionally from that on an application for a preliminary injunction and the proceeding is not subject to any special requirements.” 11A Charles Alan Wright & Arthur R. Miller, Federal Practice and Procedure: Civil § 2951 (3d ed.). Because Defendant received notice of the Motion for and Brief in Support of a Temporary Restraining Order and filed a Response, the court treats the Motion as a motion for preliminary injunction. 2021 Motions Hearing [#27], I respectfully GRANT the Motion to Dismiss and DENY as moot the Motion for Preliminary Injunction. BACKGROUND The court draws the following facts from the record before the court, which are undisputed

for purposes of the instant Motions. SEBO, a Colorado limited liability company, is the exclusive licensee or owner of certain registered and common law trademarks2 and is the exclusive owner of creative content3 registered with the United States Copyright Office. See [#10 at ¶¶ 3-4, 32-38; #15-1; #15-3 at ¶¶ 2, 6]. SEBO’s trademarks and copyrighted materials relate to “floor maintenance equipment, including vacuum cleaners, vacuum cleaner dust bags, vacuum cleaner filters, vacuum cleaner attachments and accessories, replacement parts for vacuum cleaners, and related goods.” [#10 at ¶¶ 3-4, 32]; see also [#15-1; #15-3 at ¶¶ 2-3; #23-2]. SEBO places great value on the strong reputation of its trademarks and emphasizes protecting that goodwill. See [#10 at ¶¶ 42-43; #15-3 at ¶¶ 3-5, 12-13, 23, 27]. To that end, SEBO “markets and sells its products to customers in the United States through an authorized dealership network[,]” with each authorized

dealer meticulously vetted, approved, and trained, and receiving SEBO’s customer support system and warranties. See [#10 at ¶¶ 47-54; #15-3 at ¶¶ 7-11, 23]. Mr. Azar, a resident of the Commonwealth of Kentucky, sells “predominately used and open box third party goods” on Amazon.com (“Amazon”) under the moniker Fairfaxer International. [#18-1 at ¶¶ 2-4]; see also [#10 at ¶ 14]. Mr. Azar pays a fee for listing his products on Amazon and inputs the brand name, model number, price, condition, and shipping method into

2 SEBO’s registered and common law trademarks include: SEBO, SEBO & Design, FELIX, DART, AIRBELT, WORKS, FELIX, AUTOMATIC X, ESSENTIAL G, COMFORT, AIRBELT, DART, DISCO, DUO, DUO-P, and WORKS FOR ME. [#10 at ¶ 3; #15-1; #15-3 at ¶ 2]. 3 SEBO’s copyrighted content includes photographs, videos, and text which feature goods marketed under and bearing the SEBO Trademarks. [#10 at ¶ 4]. Amazon’s seller interface, but Amazon handles all advertising and marketing of Mr. Azar’s products and is responsible for creating and maintaining the products’ page. [#18-1 at ¶¶ 4-9]. Mr. Azar does not directly advertise, conduct, or solicit business in Colorado, or have any physical presence in Colorado, though Colorado consumers likely have access to Mr. Azar’s products

through Amazon. [Id. at ¶¶ 7, 10-13, 15]. Although neither Mr. Azar nor Fairfaxer International are authorized SEBO dealers, Mr. Azar (through Fairfaxer International) has sold SEBO products through Amazon—products not covered by SEBO’s warranties. See [#10 at ¶¶ 5-6, 9-12, 55-71; #15-1; #15-3 at ¶¶ 14-19; #23-2 at 6-30]. According to SEBO, this unauthorized sale of SEBO’s products has caused SEBO irreparable reputational and financial harm. See [#10 at ¶¶ 72-224; #15-3 at ¶¶ 20-29]. SEBO initiated this civil action, asserting claims under the Lanham Act, 15 U.S.C. §§ 1051 et seq., the United States Copyright Act, 17 U.S.C. §§ 101 et seq., and related Colorado law claims against Mr. Azar, on October 7, 2020. [#1]. At some point, SEBO’s counsel contacted Mr. Azar and Mr. Azar allegedly stated that he did not see anything wrong with his conduct. [#15-2 at ¶ 4];

see also [#23-1 at ¶¶ 2-4]. SEBO filed an Amended Complaint as a matter of right on December 11, 2020, [#10], and filed the instant Motion for Preliminary Injunction on January 7, 2021, [#15]. SEBO requests that the court enjoin Mr. Azar from selling SEBO’s products on Amazon. See generally [#15]. On January 10, 2021, Defendant filed the instant Motion to Dismiss, arguing that this court lacks personal jurisdiction over Mr. Azar and so it should dismiss this civil action. See generally [#18]. After the completion of briefing on both Motions, the court held oral argument and took the Motions under advisement on February 23, 2021. See [#27]. I consider the Parties’ arguments below. LEGAL STANDARDS I. Rule 65 of the Federal Rules of Civil Procedure “Preliminary injunctions are extraordinary remedies requiring that the movant’s right to relief be clear and unequivocal.” Planned Parenthood of Kansas v. Andersen, 882 F.3d 1205,

1223 (10th Cir. 2018). To receive a preliminary injunction, the movant must establish: “(1) a substantial likelihood of success on the merits; (2) irreparable harm to the movant if the injunction is denied; (3) the threatened injury outweighs the harms that the preliminary injunction may cause the opposing party; and (4) the injunction, if issued, will not adversely affect the public interest.” Aposhian v. Barr, 958 F.3d 969, 978 (10th Cir. 2020) (quoting Gen. Motors Corp. v. Urban Gorilla, LLC, 500 F.3d 1222, 1226 (10th Cir. 2007)). In some instances, however, courts require a heightened showing if the preliminary injunction mandates action, alters the status quo, or provides the movant with all requested relief. See Free the Nipple-Fort Collins v. City of Fort Collins, Colorado, 916 F.3d 792, 797 (10th Cir. 2019). In such instances, the movant “must make a strong showing” as to the likelihood of success on the merits and the balance of harms. Sec. &

Exch. Comm’n v. Scoville, 913 F.3d 1204, 1214 (10th Cir.

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SEBO America, LLC v. Azar, Counsel Stack Legal Research, https://law.counselstack.com/opinion/sebo-america-llc-v-azar-cod-2021.