Seaweed Co. v. Maine Department of Administrative and Financial Services

CourtSuperior Court of Maine
DecidedJanuary 15, 2021
DocketCUMap-20-29
StatusUnpublished

This text of Seaweed Co. v. Maine Department of Administrative and Financial Services (Seaweed Co. v. Maine Department of Administrative and Financial Services) is published on Counsel Stack Legal Research, covering Superior Court of Maine primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Seaweed Co. v. Maine Department of Administrative and Financial Services, (Me. Super. Ct. 2021).

Opinion

STATE OF MAINE SUPERIOR COURT CUMBERLAND, ss. CIVIL ACTION DOCKET NO. AP-20-29

SEAWEED CO. and SEASMOKE EXTRACTS, INC.,

Petitioners DECISION AND ORDER v.

MAINE DEPARTMENT OF ADMINISTRATIVE AND FINANCIAL SERVICES, OFFICE OF.MARIJUANA POLICY,

Respondent

The matter before the court is Respondent Maine Department of Administrative and

Financial Services, Office of Marijuana Policy's ("Department") motion to dismiss Petitioners

SeaWeed Co. and SeaSmoke Extracts, lnc.'s ("SeaWeed" and "SeaSmoke", respectively,

collectively "SeaWeed Entities") Rule. 80C appeal.

Factual Background

SeaSmoke and Sea Weed are two companies with shared ownership engaged in the

manufacture and sale of marijuana products. This appeal comes from a dispute over the legality

of the logo used in the marketing and sale of their marijuana products. The following facts are

derived from tile Petitioner's brief, supported by an affidavit and email correspondence which for

the purposes of this motion must be taken as true.

SeaSmoke filed an application for a conditional license to operate a marijuana

manufacturing facility witll the Department on December 5, 2019. (Pet.~ 14.) SeaWeed filed an

application for a conditional'retail license on the same date. (Pet.~ 30.)

1 '; )

While these applications were pending, counsel for the SeaWeed entities, Hannah King,

had several phone calls with Scott Lever, Deputy Director of the Department of Administrative

and Financial Affairs, Office of Marijuana Policy. During these calls, Lever informed Attorney

King that the Department had taken the internal position that Sea Weed's logo, which depicted a

mermaid, ran afoul of the labeling provisions of the Adult Use Marijuana Program Rule, 18-691

C.M.R. ch. 1, § 11.1.3, which forbids, among other things, advertising on marijuana products

that reasonably appears to target or appeal to individuals under the age of 21. (Pet. lJlJ 41, 44.)

Attorney King requested on multiple occasions that the Department issue a written decision on

the matter that explained its reasoning. (Pet. lflf 42, 45.) No written decision responsive to these

requests was ever issued. (Pet. lJ 46.) After this back and forth with the Department, both

SeaWeed entities were issued active licenses on September 14, 2020. (Pet. l)lf 22, 35.)

The facts underlying this particular dispute begin in earnest on October 22, 2020. On that

date, the Department's Director of Compliance, Vernon Malloch, conducted an inspection of

SeaWeed's retail space, located at 185 Running Hill Road, South Portland, Maine. (Pet. lJ 47.)

During this inspection, Malloch identified several things as violations. The only one relevant to

this appeal is the mermaid logo, which he asserted violated the labeling provisions which forbid

advertising on marijuana products that reasonably appears to target or appeal to individuals

under the age of 21. (Pet. lf 49.) Malloch informed Kaspar Henrici, SeaWeed's Director of

Business Development, that he would be placing all products that featured the mermaid logo

under an administrative hold due to this alleged violation. (Pet. lf 50.) This would require

SeaWeed to send the identified products back to SeaSmoke for relabeling before they could be

sold. (Pet. l) 51.)

2 ) )

Henrici protested, informing Malloch that doing so would cost SeaWeed several days of

revenue while they closed to fix the packaging. (Pet, lf 52.) Malloch then offered a compromise:

SeaWeed could continue selling SeaSmoke products through October 25, 2020, so long as they

developed a mitigation.plan to address the violations alleged by the Department by the time

SeaWeed opened on October 28, 2020. (Pet. lJ 53.)

Without waiving their objections to the Department's characterization of their logo, the

SeaWeed entities developed a mitigation plan in line with Malloch's proposal. (Pet. lf 56.) On

October 23, 2020, they presented the Department with their plan, which consisted of covering

existing labels and packaging marked bearing the logo with a sticker depicting a marijuana leaf

and covering the engraved logo on certain items with white paint. Id. SeaWeed developed this

plan because it determined that it was the only way to avoid an administrative hold that would

cost them significant revenue. (Pet, lf 57 .) The Department agreed that this was an acceptable

plan and did not place the products under an administrative hold so long as they were not housed

in packaging bearing the logo. (Pet lJ 58 .) The underlying dispute remained unresolved however,

which resulted in this current lawsuit.

Procedural Background

The SeaWeed entities filed this appeal on November 9, 2020. At that point, the

Department had not issued formal findings or a written decision. The Petition alleges 5 counts:

(1) an administrative appeal pursuant to M.R. Civ. P. SOC, (2) an action for declaratory judgment

pursuant to 14 M.R.S. 5951, et seq., (3) a due process claim under 42 U.S.C. § 1983, (4) a claim

for relief under the equitable doctrine of estoppel and (5) a claim for injunctive relief. The

SeaWeed entities followed their Petition with a number of additional papers before the

Department filed anything substantive. On November 19, 2020, they filed a Motion to Specify

3 )

the Future Course of Proceedings, requesting the court to resolve the administrative claims

before the the other counts of their petition, along with a number of other procedural requests.

The Department filed a Consented to Motion to Extend Time on December 3, 2020, Then, on

December 8, 2020, the Sea Weed entities filed a Motion to Stay Enforcement of Final Agency

Action, asking the court to order the agency to allow them to continue using the disputed logo

while their appeal is unresolved.

The Department moved to dismiss the claims for lack of subject matter jurisdiction and

failure to state a claim on December 9, 2020. The filed their opposition to the motion to specify

future proceedings on the same day. The Sea Weed entities filed a reply in support of that motion

along with an opposition to the Department's motion to dismiss on December 23, 2020. The

Department filed an opposition to the motion to stay on December 29, 2020. Finally, they filed a

reply to the opposition to their motion to dismiss on January 6, 2021.

While these motions were being filed in court, the administrative process continued to

unfold, On December 15, 2020, the Department issued Notices of Administrative Action which

the parties agree covers the violations in dispute in this appeal, among others. These notices lay

out the Department's factual findings and list the violations, as well as impose a fine and order

the SeaWeed entities to cease using the mermaid logo. (Ex. B to Reply to Mot. to Specify.) The

notices also inform the Sea Weed entities that they have a right to a formal hearing on these

issues. Id.

Standard

When ruling on a motion to dismiss for failure to state a claim pursuant to M.R. Civ. P.

12(b)(6), the court views the "facts alleged in the complaint as if they were admitted." Nadeau v.

Frydrych, 2014 ME 154, ~ 5, 108 A.3d 1254(per curiam) (quotation marks omitted). A complaint

4 ) )

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