STATE OF MAINE SUPERIOR COURT CUMBERLAND, ss. CIVIL ACTION DOCKET NO. AP-20-29
SEAWEED CO. and SEASMOKE EXTRACTS, INC.,
Petitioners DECISION AND ORDER v.
MAINE DEPARTMENT OF ADMINISTRATIVE AND FINANCIAL SERVICES, OFFICE OF.MARIJUANA POLICY,
Respondent
The matter before the court is Respondent Maine Department of Administrative and
Financial Services, Office of Marijuana Policy's ("Department") motion to dismiss Petitioners
SeaWeed Co. and SeaSmoke Extracts, lnc.'s ("SeaWeed" and "SeaSmoke", respectively,
collectively "SeaWeed Entities") Rule. 80C appeal.
Factual Background
SeaSmoke and Sea Weed are two companies with shared ownership engaged in the
manufacture and sale of marijuana products. This appeal comes from a dispute over the legality
of the logo used in the marketing and sale of their marijuana products. The following facts are
derived from tile Petitioner's brief, supported by an affidavit and email correspondence which for
the purposes of this motion must be taken as true.
SeaSmoke filed an application for a conditional license to operate a marijuana
manufacturing facility witll the Department on December 5, 2019. (Pet.~ 14.) SeaWeed filed an
application for a conditional'retail license on the same date. (Pet.~ 30.)
1 '; )
While these applications were pending, counsel for the SeaWeed entities, Hannah King,
had several phone calls with Scott Lever, Deputy Director of the Department of Administrative
and Financial Affairs, Office of Marijuana Policy. During these calls, Lever informed Attorney
King that the Department had taken the internal position that Sea Weed's logo, which depicted a
mermaid, ran afoul of the labeling provisions of the Adult Use Marijuana Program Rule, 18-691
C.M.R. ch. 1, § 11.1.3, which forbids, among other things, advertising on marijuana products
that reasonably appears to target or appeal to individuals under the age of 21. (Pet. lJlJ 41, 44.)
Attorney King requested on multiple occasions that the Department issue a written decision on
the matter that explained its reasoning. (Pet. lflf 42, 45.) No written decision responsive to these
requests was ever issued. (Pet. lJ 46.) After this back and forth with the Department, both
SeaWeed entities were issued active licenses on September 14, 2020. (Pet. l)lf 22, 35.)
The facts underlying this particular dispute begin in earnest on October 22, 2020. On that
date, the Department's Director of Compliance, Vernon Malloch, conducted an inspection of
SeaWeed's retail space, located at 185 Running Hill Road, South Portland, Maine. (Pet. lJ 47.)
During this inspection, Malloch identified several things as violations. The only one relevant to
this appeal is the mermaid logo, which he asserted violated the labeling provisions which forbid
advertising on marijuana products that reasonably appears to target or appeal to individuals
under the age of 21. (Pet. lf 49.) Malloch informed Kaspar Henrici, SeaWeed's Director of
Business Development, that he would be placing all products that featured the mermaid logo
under an administrative hold due to this alleged violation. (Pet. lf 50.) This would require
SeaWeed to send the identified products back to SeaSmoke for relabeling before they could be
sold. (Pet. l) 51.)
2 ) )
Henrici protested, informing Malloch that doing so would cost SeaWeed several days of
revenue while they closed to fix the packaging. (Pet, lf 52.) Malloch then offered a compromise:
SeaWeed could continue selling SeaSmoke products through October 25, 2020, so long as they
developed a mitigation.plan to address the violations alleged by the Department by the time
SeaWeed opened on October 28, 2020. (Pet. lJ 53.)
Without waiving their objections to the Department's characterization of their logo, the
SeaWeed entities developed a mitigation plan in line with Malloch's proposal. (Pet. lf 56.) On
October 23, 2020, they presented the Department with their plan, which consisted of covering
existing labels and packaging marked bearing the logo with a sticker depicting a marijuana leaf
and covering the engraved logo on certain items with white paint. Id. SeaWeed developed this
plan because it determined that it was the only way to avoid an administrative hold that would
cost them significant revenue. (Pet, lf 57 .) The Department agreed that this was an acceptable
plan and did not place the products under an administrative hold so long as they were not housed
in packaging bearing the logo. (Pet lJ 58 .) The underlying dispute remained unresolved however,
which resulted in this current lawsuit.
Procedural Background
The SeaWeed entities filed this appeal on November 9, 2020. At that point, the
Department had not issued formal findings or a written decision. The Petition alleges 5 counts:
(1) an administrative appeal pursuant to M.R. Civ. P. SOC, (2) an action for declaratory judgment
pursuant to 14 M.R.S. 5951, et seq., (3) a due process claim under 42 U.S.C. § 1983, (4) a claim
for relief under the equitable doctrine of estoppel and (5) a claim for injunctive relief. The
SeaWeed entities followed their Petition with a number of additional papers before the
Department filed anything substantive. On November 19, 2020, they filed a Motion to Specify
3 )
the Future Course of Proceedings, requesting the court to resolve the administrative claims
before the the other counts of their petition, along with a number of other procedural requests.
The Department filed a Consented to Motion to Extend Time on December 3, 2020, Then, on
December 8, 2020, the Sea Weed entities filed a Motion to Stay Enforcement of Final Agency
Action, asking the court to order the agency to allow them to continue using the disputed logo
while their appeal is unresolved.
The Department moved to dismiss the claims for lack of subject matter jurisdiction and
failure to state a claim on December 9, 2020. The filed their opposition to the motion to specify
future proceedings on the same day. The Sea Weed entities filed a reply in support of that motion
along with an opposition to the Department's motion to dismiss on December 23, 2020. The
Department filed an opposition to the motion to stay on December 29, 2020. Finally, they filed a
reply to the opposition to their motion to dismiss on January 6, 2021.
While these motions were being filed in court, the administrative process continued to
unfold, On December 15, 2020, the Department issued Notices of Administrative Action which
the parties agree covers the violations in dispute in this appeal, among others. These notices lay
out the Department's factual findings and list the violations, as well as impose a fine and order
the SeaWeed entities to cease using the mermaid logo. (Ex. B to Reply to Mot. to Specify.) The
notices also inform the Sea Weed entities that they have a right to a formal hearing on these
issues. Id.
Standard
When ruling on a motion to dismiss for failure to state a claim pursuant to M.R. Civ. P.
12(b)(6), the court views the "facts alleged in the complaint as if they were admitted." Nadeau v.
Frydrych, 2014 ME 154, ~ 5, 108 A.3d 1254(per curiam) (quotation marks omitted). A complaint
4 ) )
Free access — add to your briefcase to read the full text and ask questions with AI
STATE OF MAINE SUPERIOR COURT CUMBERLAND, ss. CIVIL ACTION DOCKET NO. AP-20-29
SEAWEED CO. and SEASMOKE EXTRACTS, INC.,
Petitioners DECISION AND ORDER v.
MAINE DEPARTMENT OF ADMINISTRATIVE AND FINANCIAL SERVICES, OFFICE OF.MARIJUANA POLICY,
Respondent
The matter before the court is Respondent Maine Department of Administrative and
Financial Services, Office of Marijuana Policy's ("Department") motion to dismiss Petitioners
SeaWeed Co. and SeaSmoke Extracts, lnc.'s ("SeaWeed" and "SeaSmoke", respectively,
collectively "SeaWeed Entities") Rule. 80C appeal.
Factual Background
SeaSmoke and Sea Weed are two companies with shared ownership engaged in the
manufacture and sale of marijuana products. This appeal comes from a dispute over the legality
of the logo used in the marketing and sale of their marijuana products. The following facts are
derived from tile Petitioner's brief, supported by an affidavit and email correspondence which for
the purposes of this motion must be taken as true.
SeaSmoke filed an application for a conditional license to operate a marijuana
manufacturing facility witll the Department on December 5, 2019. (Pet.~ 14.) SeaWeed filed an
application for a conditional'retail license on the same date. (Pet.~ 30.)
1 '; )
While these applications were pending, counsel for the SeaWeed entities, Hannah King,
had several phone calls with Scott Lever, Deputy Director of the Department of Administrative
and Financial Affairs, Office of Marijuana Policy. During these calls, Lever informed Attorney
King that the Department had taken the internal position that Sea Weed's logo, which depicted a
mermaid, ran afoul of the labeling provisions of the Adult Use Marijuana Program Rule, 18-691
C.M.R. ch. 1, § 11.1.3, which forbids, among other things, advertising on marijuana products
that reasonably appears to target or appeal to individuals under the age of 21. (Pet. lJlJ 41, 44.)
Attorney King requested on multiple occasions that the Department issue a written decision on
the matter that explained its reasoning. (Pet. lflf 42, 45.) No written decision responsive to these
requests was ever issued. (Pet. lJ 46.) After this back and forth with the Department, both
SeaWeed entities were issued active licenses on September 14, 2020. (Pet. l)lf 22, 35.)
The facts underlying this particular dispute begin in earnest on October 22, 2020. On that
date, the Department's Director of Compliance, Vernon Malloch, conducted an inspection of
SeaWeed's retail space, located at 185 Running Hill Road, South Portland, Maine. (Pet. lJ 47.)
During this inspection, Malloch identified several things as violations. The only one relevant to
this appeal is the mermaid logo, which he asserted violated the labeling provisions which forbid
advertising on marijuana products that reasonably appears to target or appeal to individuals
under the age of 21. (Pet. lf 49.) Malloch informed Kaspar Henrici, SeaWeed's Director of
Business Development, that he would be placing all products that featured the mermaid logo
under an administrative hold due to this alleged violation. (Pet. lf 50.) This would require
SeaWeed to send the identified products back to SeaSmoke for relabeling before they could be
sold. (Pet. l) 51.)
2 ) )
Henrici protested, informing Malloch that doing so would cost SeaWeed several days of
revenue while they closed to fix the packaging. (Pet, lf 52.) Malloch then offered a compromise:
SeaWeed could continue selling SeaSmoke products through October 25, 2020, so long as they
developed a mitigation.plan to address the violations alleged by the Department by the time
SeaWeed opened on October 28, 2020. (Pet. lJ 53.)
Without waiving their objections to the Department's characterization of their logo, the
SeaWeed entities developed a mitigation plan in line with Malloch's proposal. (Pet. lf 56.) On
October 23, 2020, they presented the Department with their plan, which consisted of covering
existing labels and packaging marked bearing the logo with a sticker depicting a marijuana leaf
and covering the engraved logo on certain items with white paint. Id. SeaWeed developed this
plan because it determined that it was the only way to avoid an administrative hold that would
cost them significant revenue. (Pet, lf 57 .) The Department agreed that this was an acceptable
plan and did not place the products under an administrative hold so long as they were not housed
in packaging bearing the logo. (Pet lJ 58 .) The underlying dispute remained unresolved however,
which resulted in this current lawsuit.
Procedural Background
The SeaWeed entities filed this appeal on November 9, 2020. At that point, the
Department had not issued formal findings or a written decision. The Petition alleges 5 counts:
(1) an administrative appeal pursuant to M.R. Civ. P. SOC, (2) an action for declaratory judgment
pursuant to 14 M.R.S. 5951, et seq., (3) a due process claim under 42 U.S.C. § 1983, (4) a claim
for relief under the equitable doctrine of estoppel and (5) a claim for injunctive relief. The
SeaWeed entities followed their Petition with a number of additional papers before the
Department filed anything substantive. On November 19, 2020, they filed a Motion to Specify
3 )
the Future Course of Proceedings, requesting the court to resolve the administrative claims
before the the other counts of their petition, along with a number of other procedural requests.
The Department filed a Consented to Motion to Extend Time on December 3, 2020, Then, on
December 8, 2020, the Sea Weed entities filed a Motion to Stay Enforcement of Final Agency
Action, asking the court to order the agency to allow them to continue using the disputed logo
while their appeal is unresolved.
The Department moved to dismiss the claims for lack of subject matter jurisdiction and
failure to state a claim on December 9, 2020. The filed their opposition to the motion to specify
future proceedings on the same day. The Sea Weed entities filed a reply in support of that motion
along with an opposition to the Department's motion to dismiss on December 23, 2020. The
Department filed an opposition to the motion to stay on December 29, 2020. Finally, they filed a
reply to the opposition to their motion to dismiss on January 6, 2021.
While these motions were being filed in court, the administrative process continued to
unfold, On December 15, 2020, the Department issued Notices of Administrative Action which
the parties agree covers the violations in dispute in this appeal, among others. These notices lay
out the Department's factual findings and list the violations, as well as impose a fine and order
the SeaWeed entities to cease using the mermaid logo. (Ex. B to Reply to Mot. to Specify.) The
notices also inform the Sea Weed entities that they have a right to a formal hearing on these
issues. Id.
Standard
When ruling on a motion to dismiss for failure to state a claim pursuant to M.R. Civ. P.
12(b)(6), the court views the "facts alleged in the complaint as if they were admitted." Nadeau v.
Frydrych, 2014 ME 154, ~ 5, 108 A.3d 1254(per curiam) (quotation marks omitted). A complaint
4 ) )
must set forth the "elements of a cause of action or allege[] facts that would entitle the plaintiff to
relief pursuant to some legal theory." l!L Facts are read in, the light most favorable to the plaintiff.
Id. "Dismissal is warranted only when it appears beyond a doubt that the plaintiff is not entitled
to relief under any set of facts that might be proved in support of the claim." Ha/co v. Davey, 2007
ME 48, lJ 6,919 A.2d 626 (quotation marks omitted).
Rule 8 requires "a short and plain statement of the claim showing that the pleader is
entitled to relief." M.R. Civ. P. 8(a). "Notice pleading requirements are forgiving; the plaintiff
need only give fair notice of the cause of action by providing a short and plain statement of the
claim showing that the pleader is entitled to relief." Desjardins v. Reynolds, 2017 ME 99, 1 17,
162 A.3d 228 (quotation marks omitted). On the other hand, "a patty may not proceed[] on a
cause of action if that party's complaint has failed to allege facts that, if proved, would satisfy the
elements of the cause of action." Bums v. A1·chitectural Doors and Windows, 2011 ME 61, 1 17,
19 A.3d 823.
When considering a motion to dismiss for lack of subject matter jurisdiction, the court
does not make the same inferences in the plaintiff's favor. Tomer v. Me. Human Rights Comm'n,
2008 ME 190, lJ 9,962 A.2d 335. This is because subject matter jurisdiction is always a question
of law, not of fact. Id. Whether there has been final agency action subject to appeal under M.R.
Civ. P. SOC is a jurisdictional question. Id. l) 7.
Discussion
The central point of controversy at this stage of the litigation is whether the actions taken
by the Department were a final agency action subject to appeal under M.R. Civ. P. 80C. If not,
this court has no jurisdiction and this action must be dismissed pursuant to M.R. Civ. P. 12(b)(l).
5 ) )
The Department's powers are set out by the Marijuana Legalization Act ("MLA"),
codified at 28-B M.R.S. §§ 101-1102 (2020). This statute enables the Department to promulgate
rules to organize the market for marijuana in a number of ways, including setting up licensing
procedures and imposing penalties for violations of licensing requirements. Under the MLA, the
Department has the sole authority to impose such penalties upon a finding that a licensee under
the statute has violated the statute itself, the applicable rules or a condition of licensure. 28-B
M.R.S. § 104( l)(B) (2020). The Department has exercised its authority to promulgate the Adult
Use Marijuana Program Rule, 18-691 C.M.R. ch.l, which contains the rules relevant to the
current action.
The Department may, on its own initiative or on complaint and after investigation,
initiate enforcement actions against a licensee. 18-691 C.M.R. ch. 1, § 12.1.S(A). An
enforcement action cannot proceed unless the agency makes one of following findings:
(1) Any false or misleading statements to the Department; (2) Other violations by the licensee or by an agent or employee of the licensee of 28-B MRS or this Rule; (3) Violations by the licensee or by an agent or employee of the licensee of the terms, conditions or provisions of the licensee's license, including all licensing criteria required to be granted a conditional or active license; or (4) Inactivity at the licensed premises for a period of 1 year or more without reasonable justification, including without limitation death or illness of a licensee, fire, natural disaster, or building conditions outside of the licensee's control
18-691 C.M.R. ch. 1, § 12.1.S(B). Any enforcement action taken by the Department must be
made on the basis of relevant evidence and must be communicated in writing to the licensee
along with a notice of the licensee's right of appeal pursuant to the Maine Administrative
Procedures Act.18-691 C.M.R. ch. 1, § 12.1.S(C).
The Rule also provides a list of the enforcement actions it may take against licensees.
Upon a proper finding, the Department may:
6 ) )
(1) Impose monetary penalties; (2) Restrict a license; (3) Suspend a license; (4) Revoke a license; (5) Accept the voluntary surrender of a license; (6) Confiscate or seize marijuana plants, marijuana or marijuana products; (7) Destroy marijuana plants, marijuana or marijuana products; (8) Recall marijuana or marijuana products; or (9) Accept the voluntary surrender of marijuana plants, marijuana or marijuana products.
18-691 C.M.R. ch. 1, § 12.1.4(A),
The Department also has the power to impose an administrative hold if "as a result of an
inspection or investigation of the licensee by the department or a criminal justice agency, the
department determines there are reasonable grounds to believe the licensee or an agent or
employee of the licensee has committed or is committing a violation of this chapter, the rules
adopted pursuant to this chapter or the terms, conditions or provisions of the licensee's license."
28-B M.R.S. § 803-A (2020), This power is a temporary one that the department may use prior
to taking an enforcement action against a licensee. Enforcement actions impose the statutory
penalties found in 28-B M.R.S. § 802 pursuant to the rules promulgated by the Department in
18-691 C.M.R. ch. 1.
When the Department imposes a hold on a licensee it must provide notice. This notice
has statutorily defined requirements, It must:
A. Include a concise statement of the basis for the administrative hold; B. Detail the marijuana, marijuana products or marijuana plants subject to the administrative hold! C. Describe any operational restrictions to be placed on the licensee's license during the duration of the administrative hold; and D. Indicate actions that must be taken by the licensee as a result of the administrative hold.
28-B M.R.S. § 803-A(l) (2020), The administrative hold takes effect when the notice is provided
to the licensee. Id.
7 .\ )
Turning now to the facts of this case, it is immediately clear to the court that no final
agency action has been taken. Final agency action is defined as "a decision by an agency which
affects the legal rights, duties or privileges of specific persons, which is dispositive of all issues,
legal and factual, and for which no further recourse, appeal or review is provided within the
agency." 5 M.R.S. § 8002(4) (2020). The Notices of Administrative Action alleging violations of
the statute and rule were issued on December 15, 2020, well after this lawsuit was filed, The
SeaWeed entities have not yet exercised their right to a hearing on these notices, much less their
right to a subsequent appeal before the agency.
The SeaWeed entities claim that the final agency action here was taken when the
Department made a "legal determination that Petitioners' Logo is unlawful and, based on that
detennination, imposed restrictions on the operation of Petitioners' licensed businesses and
threatened to place a hold on their products." (Opp. at 7 .) However, the restrictions that the
SeaWeed entities seem to be referring to were imposed as a part of the agreed to mitigation plan.
While it is true that the Department threatened to impose an administrative hold on much of
Sea Weed's inventory, SeaWeed was under no obligation at that stage to propose a mitigation
plan and reach a temporary compromise with the Department. In other words, SeaWeed could
have stuck to its guns and waited to see if the Department made good on its threat.
Furthermore, administrative holds are a statutory power vested in the agency entirely
separate from their power to take enforcement action. These holds are entered on a temporary
basis pending a determination of what action to take. Therefore, even if the Department had
issued a notice of an administrative hold (which they did not), this would still not have
constituted final agency action. What happened here can be more accurately characterized as a
8 ) )
voluntary agreement between the SeaWeed entities and the Department on a temporary basis to
minimize lost revenue while the agency action is pending.
In the Court's view, the Department inspected SeaWeed's premises, orally communicated
a position of the legality of their logo, and threatened to use its statutory power to impose an
administrative hold pending a possible enforcement action. SeaWeed and SeaSmoke, committed
to their logo but understandably reticent to have 90% of their inventory placed under an
administrative hold until the matter was resolved, proposed a compromise that would allow them
to keep operating. The Department agreed to the proposal and never issued the hold. At no point,
however, was the matter resolved. The agency was still working on its enforcement action,
which it announced with the notices of administrative action issued December 15. Thus, the
agency action is still in its infancy, and this court has no jurisdiction.
The Court does not wish to minimize the difficulty faced by the Sea Weed entities in this
matter. The market for legal adult use marijuana is in its infancy and there is always a certain I; h degree of friction between agencies and the markets they regulate as they struggle to work out
appropriate interpretations to the statutes and rules that strncture such markets. Businesses facing
possible agency action under these circumstances are faced with significant uncertainty and may II have to make difficult decisions about how proceed until these contested issues are resolved. II' I~
However, these issues must be allowed to work their way through the administrative process
until appeals are filed. The reasons for that should be obvious, given the scarce record in this I II•l case.
The appropriate fornm for this dispute at this stage is the administrative appeals process. 'I
The factual record is still being developed. Should the petitioners find themselves unsatisfied
with the administrative process after they have exhausted all of their appeals, then they will be
9 entitled to appeal the matter to the Superior Court pursuant to M.R. Civ. P. SOC. A court will
then be able to review the developed record and decide their appeal on the merits. At this stage,
however, the first count must be dismissed for lack of subject matter jurisdiction,
The other counts also fail. Count 3, the claim under 42 U.S.C. § 1983,fails because
Petitioners have not exhausted their administrative remedies and because other means of redress
are available. Antler's Inn & Rest., LLC v. Dep't of Pub. Safety, 2012 ME 143, l/l/ 14-15, 60 A.3d
1248, Count 4 fails, even if the comt construes it as an independent claim for equitable estoppel, 1 ,, ii
f; because Petitioners failed to allege any misrepresenta.tions made by the Department. See State v,
Brown, 2014 ME 79, l) 14, 95 A.3d 82. Petitioners admit they were aware that the Department i f;
did not approve of their logo, they simply lacked an explanation for the reasoning behind the
Department's disapproval. Count 5 fails, as it merely asks the court for injunctive relief without
stating any legal basis for granting it. Finally Count 2 fails, as the Declaratory Judgment Act
does not provide a cause of action or jurisdiction where it does not independently exist and all
other counts are dismissed.
The entry is
Respondent Maine Department of Administrative and Financial Services, Office of Marijuana Policy's Motion to Dismiss is GRANTED.
The Motion to Specify Future Course of Proceedings and the Motion to Stay Enforcement are deemed MOOT,
The Clerk is directed to enter this order into the docket.by reference pursuant to M.R.Civ.P. 79(a).
\
Date:~..... I t'. ,2021
10 Entered on the Docket: 1 J ,sr)o:> 1