Seaman v. This Is L., Inc.

CourtDistrict Court, E.D. New York
DecidedOctober 2, 2024
Docket1:24-cv-03524
StatusUnknown

This text of Seaman v. This Is L., Inc. (Seaman v. This Is L., Inc.) is published on Counsel Stack Legal Research, covering District Court, E.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Seaman v. This Is L., Inc., (E.D.N.Y. 2024).

Opinion

UNITED STATES DISTRICT COURT EASTERN DISTRICT OF NEW YORK

BARBARA SEAMAN, 24-CV-3524 (ARR) (JAM) Plaintiff, NOT FOR ELECTRONIC -against- OR PRINT PUBLICATION

THIS IS L., INC., OPINION & ORDER

Defendant.

ROSS, United States District Judge:

Plaintiff, Barbara Seaman, brings this putative class action against defendant, This Is L., Inc., asserting claims under New York’s General Business Law (“GBL”), see N.Y. Gen. Bus. Law §§ 349–50 (McKinney 2024), and an alternative claim of unjust enrichment. Compl. ¶¶ 34–39, ECF No. 1. According to plaintiff’s complaint, defendant manufactures and markets tampons whose packaging includes a misleading statement: “NO . . . CHLORINE BLEACHING, DYES OR FRAGRANCES.” Id. ¶¶ 1, 4. While neither party disputes the literal truth of this statement, plaintiff contends that the statement is nevertheless misleading because the tampons in fact contain titanium dioxide, which is a “synthetically prepared powder used as a white pigment.” Id. ¶ 4. Defendant has moved to dismiss plaintiffs’ complaint under Rule 12(b)(6) of the Federal Rules of Civil Procedure for failure to state a claim, arguing that the statement in question cannot be misleading as a matter of law because “the [p]roduct’s label does not state that the [t]ampons contain no coloring and affirmatively discloses the use of titanium dioxide.” Def.’s Mem. Supp. Mot. Dismiss (“Def.’s Mot.”) at 2, ECF No. 21-1. For the reasons set forth below, I deny defendants’ motion to dismiss. BACKGROUND

I assume the parties’ familiarity with plaintiffs’ complaint, which provides the factual context for this action at this stage. The following facts, which are particularly relevant to the present motion, are drawn from plaintiffs’ complaint and presumed to be true. See Lundy v. Cath. Health Sys. of Long Island Inc., 711 F.3d 106, 113 (2d Cir. 2013). Defendant, This Is L., Inc., manufactures and markets “L.”-branded tampons (the “product”). Compl. ¶ 1. The front label of the product contains, inter alia, the following statement: “NO RAYON, CHLORINE BLEACHING, DYES OR FRAGRANCES.” Id. ¶ 2. While plaintiff concedes that this statement is “literally true,” she contends that it is nevertheless “misleading” because the product in fact contains “titanium dioxide, a synthetically prepared powder used as a white pigment.” Id. ¶ 4. Plaintiff, Barbara Seaman, is a resident of Brooklyn, New York. Id. ¶ 21. Desiring “to purchase tampons that do not add unnecessary ingredients, such as coloring,” id. ¶ 22, she purchased defendant’s product “on several occasions at various stores in or near the Flatbush

neighborhood of Brooklyn, including between 2021 and 2024 at Duane Reade, CVS, Walgreens, and Target,” id. ¶ 23. Plaintiff further alleges that she “read and relied upon the statement . . . NO [] CHLORINE BLEACHING [or] DYES” before purchasing the products, id. ¶ 24, and that she “paid more for the [p]roduct than she would have paid absent the misleading statement,” id. ¶ 26. Plaintiff filed suit, asserting claims under sections 349 and 350 of the New York GBL, as well as a claim of unjust enrichment. Id. ¶¶ 34–39. She seeks to represent a class under Fed. R. Civ. P. 23, defined as “[a]ll persons in New York who purchased the [p]roduct during the statutes of limitations for each cause of action alleged.” Id. ¶ 27. LEGAL STANDARD

When a motion to dismiss is brought under Rule 12(b)(6), I must liberally construe the claims set forth in the complaint, accept all factual allegations in the complaint as true, and draw all reasonable inferences in favor of the plaintiff. See Grullon v. City of New Haven, 720 F.3d 133, 139 (2d Cir. 2013). In resolving a motion brought under this rule, I may consider “documents attached to the complaint as an exhibit or incorporated in it by reference, . . . matters of which judicial notice may be taken,” and documents which the plaintiff “relied on in bringing suit,” thus rendering them “integral” to the complaint. Chambers v. Time Warner, Inc., 282 F.3d 147, 153 (2d Cir. 2002) (citation and internal quotation marks omitted). “[O]nce a claim has been stated adequately, it may be supported by showing any set of facts consistent with the allegations in the complaint.” Bell Atl. Corp. v. Twombly, 550 U.S. 544, 546 (2007); see also Operating Local 649 Annuity Trust Fund v. Smith Barney Fund Mgmt. LLC, 595 F.3d 86, 91 (2d Cir. 2010) (holding that a complaint must set forth “a plausible set of facts sufficient ‘to raise a right to relief above the speculative level’” (quoting Twombly, 550 U.S. at 555)).

DISCUSSION

I. Defendant’s Exhibit

The parties agree that the statement on defendant’s products, “NO [] CHLORINE BLEACHING [or] DYES,” is “literally true,” Compl. ¶ 4, because the whitening agent titanium dioxide “is technically a pigment, not a dye or a bleach,” Pl.’s Mem. L. Opp’n Def.’s Mot. Dismiss at 8 (“Pl.’s Opp’n”), ECF No. 22. Plaintiff contends, however, that “reasonable consumers” are unaware of this distinction and could therefore be misled into believing the product contains no coloring agent at all. Id. In response, defendant argues that, as alleged in plaintiff’s complaint, the product’s labeling is at most “ambiguous,” and that “any ambiguity concerning the [t]ampons’ ingredients is easily resolved when considering the packaging as a whole.” Def.’s Mot. at 8. In support of this argument, defendant has submitted an exhibit depicting the product’s “complete label,” which includes, on the reverse, a list of ingredients. Decl. of Suzanne Johnston Supp. Def.’s Mot. Dismiss ¶ 4 (“Johnston Decl.”), ECF No. 21-2. That list includes “[t]itanium [d]ioxide,” next

to the words “makes material look white, naturally occurring.” Id., Ex. A. As a threshold matter, the parties dispute whether I may consider the exhibit submitted by defendant in resolving the instant motion. Compare Pl.’s Opp’n at 7–8 (“[T]here is no competent evidence before this Court that the [ingredient list including titanium dioxide] was consistently displayed on the back of every . . . package.”), with Def.’s Reply Mem. L. Supp. Mot. Dismiss at 6 (“Def.’s Reply”), ECF No. 23 (“The Johnston Declaration accurately and undisputably identifies the full label corresponding to the partial and incomplete label [contained in plaintiff’s complaint].”). Although ordinarily, in resolving a motion under Rule 12(b)(6), my review is confined to the complaint itself and documents that the complaint incorporates by reference, there is also an exception permitting me to consider “documents that are ‘integral’ to the [c]omplaint

even if they are not incorporated by reference.” Donoghue v. Gad, No. 21-CV-7182 (KPF), 2022 WL 3156181, at *2 (S.D.N.Y. Aug. 8, 2022) (citing Chambers, 282 F.3d at 152–53). I find that the product’s full label is a document integral to plaintiff’s complaint, and I will therefore consider it in deciding this motion.1 The core of the dispute between the parties is thus whether the language

1 As the Second Circuit has observed, this exception “usually” applies to documents “upon which the plaintiff’s complaint stands or falls, but which for some reason . . . w[ere] not attached to the complaint.” Glob.

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Bluebook (online)
Seaman v. This Is L., Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/seaman-v-this-is-l-inc-nyed-2024.