Schuster Co. v. Muller

28 App. D.C. 409, 1906 U.S. App. LEXIS 5258
CourtDistrict of Columbia Court of Appeals
DecidedDecember 4, 1906
DocketNo. 366
StatusPublished

This text of 28 App. D.C. 409 (Schuster Co. v. Muller) is published on Counsel Stack Legal Research, covering District of Columbia Court of Appeals primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Schuster Co. v. Muller, 28 App. D.C. 409, 1906 U.S. App. LEXIS 5258 (D.C. 1906).

Opinion

Mr. Justice McComas

delivered the opinion of the Court:

This appeal is from a decision of the Commissioner of Patents concerning a trademark for bitters. Vm. H. Muller filed his application October 5, 1905, and therein claimed to have [411]*411■continuously used tbe word “Bismarck” as his trademark for bitters since January, 1892. On May 25, 1905, the Schuster •company filed its application for a trademark consisting of the word “Bismarck” and the picture of Bismarck inclosed in a circle, which trademark for bitters it claimed to have continuously used since the year 1895.'

The question is priority of adoption and use of the word “Bismarck” as a trademark for bitters. The Schuster company as a corporation succeeded to a copartnership of the same name in 1900 and to the title of the firm to all trademarks. The firm •conducted the business from 1890 until 1900. The company is a wholesale dealer in wines and liquors.

Edward L. Schuster its vice president, testified that the firm adopted the mark, he should judge, about 1892, and it was used while the firm still sold its goods at retail; and his company he thinks, has been engaged in the wholesale business since 1898. The only book entry he produced was the entry of a sale on March 11, 1899, of one gallon of Bismarck Pepsin Bitters do a. clergyman, although he said the company had been selling to the trade, of late years, about 2,000 cases annually; he knew that the firm had sold goods under this trademark seven or ■eight years previous to the time, 1898, when the company engaged in the wholesale business. Upon cross-examination he said he could not accurately fix the date, it. might have heen six, or seven, or eight, or nine years prior to the entry in the whole•sale business. The firm kept no cash books, no entry of sales while in the retail business.

Charles E. Schuster, aged twenty-nine years, secretary of the ■company, testified that for eleven years he had been connected with the business of the company; since he was eighteen, he had been engaged with it in a business capacity; previous to that, while going to school, he had assisted in the retail sales after school hours, and he knew that the firm had used this trademark for a good many years prior to his connection with the company. This witness had signed the application, fixing the date •of use as 1895, and he said he had fixed the date without any research, because he remembered that the firm sold the goods [412]*412imder this trademark at that time. Upon cross-examination he said that, as far as he could remember, the firm used the' trademark about sixteen years back, while he was going to-school, but he could not produce any records to confirm his memory. The vice president, he said, had fixed the date for-this application.

The third and last witness was Jacob Schuster, aged twenty-one years, who for four years has been compounder for the-Schuster company, and during all that time this trademark had been used. He was positive of its use in 1899, when the witness was fourteen years old, for then he had started to assist in the business after school hours.

The Schuster company in its application claimed continuous use since 1895, while Muller, the appellee, claimed continuous-use since 1892. When the Schuster company endeavored to-prove adoption and use of the trademark, prior to January,. 1892, all three witnesses were members of the Schuster family and officers of the company, and, taking together their statements, their best recollection appears to be that the trademark was used six or seven, or eight or nine years prior to 1898,. when the retail business and the wholesale business commenced. In January, 1892, one of these witnesses was a boy of fourteen, another a child of eight years of age, and the only record of sale produced was of a sale of a gallon of bitters in March, 1899. All of these witnesses are parties in interest.

Muller, the other applicant, in his own behalf testified that he adopted this mark in December, 1891. He registered it in the trademark record in January, 1892, and in that mouth commenced selling a mixture of ground roots and barks to be' used in making bitters, each package being inclosed in a wrapper bearing the words “Bismarck Bitters” and other printed matter, including directions for making the bitters by steeping the contents in Holland gin. In 1894 he commenced selling the bitters in liquid form, each bottle having a label bearing the identical label accompanying the application for registration. A package of the mixture of roots and barks, and a bottle of the bitters, each bearing the label “Bismarck Bitters,” were [413]*413introduced in evidence. He also introduced bis ledger, which, «hows sales of Bismarck Bitters during 1892, 1893, 1894, 1895.

One Kennedy, of the firm of Charles N. Crittenton & Company, testified that the firm books show that his firm purchased Bismarck Bitters from Muller first on May 14, 1892, and at other times during that year and the two following years, and regularly since 1894. He produced his firm’s catalogue, listing Muller’s “Bismarck Bitters” in the issues for the years 1893 and 1894, and he identified the bottle bearing the label “Bismarck Bitters.”

Gazley, a printer, testified that on January 5, 1892, he had printed the identical wrapper with the mark “Bismarck Bitters,” and also circulars containing it, and again had printed circulars on January 13, 1892, and had printed the like in each of the next succeeding years. He identified the label as one he had printed on the package of ground roots and barks in 1892.

Lowenherz, an advertising agent employed by Muller, testified that he had caused advertisements of the “Bismarck Bitters” to be published in the German Morgen Journal from April 18, 1892, up to October of that year, and he identified clippings as such printed advertisements, and he also identified like advertisements in the Evening Sun, probably in 1892 or 1893, in Frank Leslie’s in 1892, and in the Evening World as early as June, 1894. Befreshed by the advertisements he had clipped from the newspapers and placed in his scrapbook, the witness testified from personal recollection. This evidence on the part of Muller, who produced, in addition to his own recollection, his ledger and also the important testimony of three disinterested witnesses, clearly establishes that as early as January, 1892, Muller adopted the trademark in issue, and has used it continuously since that time. The mixture of ground roots and bark having, on the wrapper of the package containing the mixture, directions how to make the bitters by steeping the contents in Holland gin, was properly considered by the Commissioner to be goods of the same descriptive property as bitters made from these roots and barks, and bottled. We have stated in de[414]*414tail the testimony produced in support of each application, and it so clearly preponderates in favor of tbe prior adoption and use of this trademark by Muller, the appellee, that it needs no-further discussion. Schuster & Company have failed to establish by clear and convincing proof that they were using the mark prior to January 5, 1892, and, as we have said, the proof is convincing that ever since that date, when Muller adopted it, he has been continuously using this trademark for' bitters.

The appellant, evidently appreciating the weakness of its-testimony, introduced testimony the object of which was to-show that the printed matter on the label of Muller is deceptive.

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Bluebook (online)
28 App. D.C. 409, 1906 U.S. App. LEXIS 5258, Counsel Stack Legal Research, https://law.counselstack.com/opinion/schuster-co-v-muller-dc-1906.