Schmidt v. Brieg

22 L.R.A. 790, 35 P. 623, 100 Cal. 672, 1893 Cal. LEXIS 848
CourtCalifornia Supreme Court
DecidedDecember 30, 1893
DocketNo. 15132
StatusPublished
Cited by21 cases

This text of 22 L.R.A. 790 (Schmidt v. Brieg) is published on Counsel Stack Legal Research, covering California Supreme Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Schmidt v. Brieg, 22 L.R.A. 790, 35 P. 623, 100 Cal. 672, 1893 Cal. LEXIS 848 (Cal. 1893).

Opinion

Paterson, J.

This is an action for an injunction, and to recover damages for an infringement of plaintiffs’ trademark and labels.

The facts found by the court below are substantially as follows: In the year 1887, plaintiffs commenced to manufacture and sell a new and valuable medicinal compound or beverage, and adopted and used in con- [676]*676and Iron.” By reason of the superior character of the medicinal constituents employed in the manufacture of the beverage or compound it became widely known and highly esteemed by the trade, and identified and distinguished by dealers and consumers under the designation of Sarsaparilla and Iron.” This name was not at that time in use, or known as a designation of any similar article of manufacture on sale. For the purpose of identifying the beverage as being of their manufacture, and to distinguish it from other articles of a similar nature, plaintiffs have affixed to the bottles containing the same their own labels, devices and trademark, specimens of which are attached to the complaint herein. The article has become widely known, to the public and to buyers and consumers thereof as the beverage manufactured and sold by the plaintiffs not only through the name “ Sarsaparilla and Iron,” but through said labels, and up to the time of the infringement, hereinafter referred to, large sales and great profits had been made by the plaintiffs. The defendants, since the month of December, 1888, willfully disregarding the rights of the plaintiffs, and with the intention to divert to themselves the business of the plaintiffs and the profits and gains thereof, have fraudulently prepared, sold, and now continue to manufacture and sell throughout the state of California, an article or beverage in imitation of the plaintiffs’ beverage, having the same taste, flavor and appearance as plaintiffs’ article, with the intent to deceive and defraud the public and to injure and defraud the plaintiffs. They have put their beverage in bottles and packages similar to those used by the plaintiffs, and have labeled their bottles with labels, names, marks and devices similar to those used by the plaintiffs. Copies of these labels are attached to the complaint. These marks and devices so closely resembled those used by the plaintiffs as to be calculated and liable to deceive purchasers and consumers of plaintiffs’ article, and to lead them, although exercising ordinary care and prudence, to believe that the article contained therein [677]*677is the plaintiffs’ article, greatly to the diminution and damage of the business and profits of plaintiffs derived therefrom. The defendants’ beverage in imitation of the plaintiffs’ compound or beverage is inferior to that put up by the plaintiffs, and by reason thereof the reputation of plaintiffs’ article has been greatly injured, but there is no deleterious or poisonous substance in the defendants’ beverage. By reason of the wrongful acts of the defendants the plaintiffs have sustained damage in the amount of three thousand five hundred and thirty-nine dollars and twenty-five cents. Upon these findings the court concluded that the plaintiff was entitled to an injunction perpetually restraining the defendants from “ preparing, putting up, selling, or offering for sale, said or any imitation of plaintiffs’ article, or any article under or bearing the name of “Sarsaparilla and Iron,” or any article under or bearing a color-able or other imitation of said name, or any article bearing said false labels, Exhibit B, or any imitation of the said labels of plaintiffs, or any article bearing upon or connecting therewith any of the said names, devices or trademarks of the plaintiffs which are shown upon said labels or exhibits. Also that plaintiffs were entitled to recover said sum of three thousand five hundred and thirty-nine dollars and twenty-five cents and costs. A decree was entered accordingly.

1. Words which are merely descriptive of the character, quality or composition of an article cannot be monopolized as a trademark. Thus it has been held that the words “ Iron Bitters” are so far indicative of the qualities of an article as to fall within the scope of the rule (Brown Chemical Co. v. Meyer, 139 U. S. 542), and that name is no more generic than the name “ Sarsaparilla and Iron.” Our code provides that a trademark shall not include any designation “ which relates only to the name, quality or description of the thing.” (Civ. Code, sec. 991.) Words in common use are the common property of the people, and no one can acquire an exclusive right to such words by adopting them as his [678]*678trademark, unless they be used out of their ordinary acceptation, and as a fancy name. The general rule is opposed to the use of mere words as a trademark; but if all of the words be used under a new combination in the way of a fancy name or designation, they may constitute a valid trademark, if they do in fact indicate origin or ownership. (Lawrence Mfg. Co. v. Tennessee Mfg. Co., 138 U. S. Rep. 546.) We think the words “ Sarsaparilla and Iron” are generic terms, and were used for the purpose of indicating, not so much the origin, manufacture or ownership of the beverage, as the quality of the article itself. In Canal Co. v. Clark, 13 Wall. 327, the court said: “ True, it may be that the use by a second producer, in describing truthfully his product by a name or combination of words already in use by another, may have the effect of causing the public to mistake as to the origin or ownship of the property, but if it is just as true in its ar ition to his goods as it is to those of another wh- /applied it, and who, therefore, claims an exclusive / to use it, there is no legal or moral wrong done. /was held here that a person is not entitled to the exclusive use of the words “Antiquarian Book Store” as a trademark. (Choynski v. Cohen, 39 Cal. 501; 2 Am. Rep. 476; see also Brown on Trademarks, sec. 164; Raggett v. Findlater, L. R. 17 Eq. 29.) The words “Sarsaparilla and Iron” describe ingredients well known to the public. The word “ sarsaparilla” means a root, or its extract, and iron, as used in connection with the word “ sarsaparilla,” must mean a solution of the "metal iron.

But it is claimed by respondents that the words “sarsaparilla and iron” do not, in fact, indicate the character, kind, or quality of their beverage; that it is not a composition of sarsaparilla and iron, but a solution of various substances; that it contains only a small quantity of sarsaparilla and a small quantity of iron, and the name was given to the beverage only as a name by which it might be known, without in any way being descriptive; but it is sufficient to say in answer to this [679]*679claim that the name given to the article is either generic, or it is of such a character that it can as well be applied to defendants’ beverage as to the plaintiff’s; and, this being so, as was said in Canal Co. v. Clark, 13 Wall. 327, although the use of the name may have the effect of causing the public to mistake as to the origin or ownership of the product, “if it is just as true in its application to his goods as it is to those of another who first applied it ... . there is no legal or moral wrong done,” the words or combination being of such a character as to designate respectively well-known articles of commerce.

2.

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Bluebook (online)
22 L.R.A. 790, 35 P. 623, 100 Cal. 672, 1893 Cal. LEXIS 848, Counsel Stack Legal Research, https://law.counselstack.com/opinion/schmidt-v-brieg-cal-1893.