Sany America Inc. v. The G.W. Van Keppel Company

CourtDistrict Court, N.D. Georgia
DecidedMarch 6, 2025
Docket1:23-cv-03532
StatusUnknown

This text of Sany America Inc. v. The G.W. Van Keppel Company (Sany America Inc. v. The G.W. Van Keppel Company) is published on Counsel Stack Legal Research, covering District Court, N.D. Georgia primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Sany America Inc. v. The G.W. Van Keppel Company, (N.D. Ga. 2025).

Opinion

UNITED STATES DISTRICT COURT NORTHERN DISTRICT OF GEORGIA ATLANTA DIVISION

SANY AMERICA INC.,

Plaintiff, v. CIVIL ACTION NO. 1:23-CV-03532-JPB THE G.W. VAN KEPPEL COMPANY,

Defendant.

ORDER This matter is before the Court on the parties’ cross-motions for summary judgment [Docs. 86 and 87]. This Court finds as follows: PROCEDURAL HISTORY This case arises from a dispute between a franchisor and a franchisee. Sany America Inc. (“Sany”) filed this action against The G.W. Van Keppel Company (“Van Keppel”) on August 7, 2023, alleging breach of contract. [Doc. 1]. Sany contends that Van Keppel breached its contractual obligations under a Settlement Agreement that the parties executed on May 1, 2019. Van Keppel filed a counterclaim on October 19, 2023. [Doc. 17]. In the Second Amended Counterclaim, which was filed on December 8, 2023, Van Keppel claims that Sany violated the Arkansas Franchise Practices Act (“the AFPA”) when it terminated the parties’ franchise relationship without good cause and without the proper notice and opportunity to cure. [Doc. 36, p. 9]. Both parties moved for summary judgment on June 19, 2024. [Doc. 86]; [Doc. 87]. The motions are ripe for review.1

BACKGROUND The Court derives the facts of this case from both parties’ Statement of Material Facts, Statement of Additional Material Facts and the responses filed

thereto. The Court also conducted its own review of the record.2 Sany is a heavy machinery manufacturer. [Doc. 96, p. 2]. Van Keppel is a multi-line heavy machinery dealer. Id. In 2012 or 2013, Van Keppel became an

1 Sany filed a Motion for Leave to File Sur-Reply on August 9, 2024. [Doc. 107]. Given the extensive briefing filed in this case, the Court does not believe that a sur-reply is necessary. Consequently, the motion is DENIED.

2 The Local Rules state that the Court “will deem each of the movant’s facts as admitted unless the respondent: (i) directly refutes the movant’s fact with concise responses supported by specific citations to evidence (including page or paragraph number); (ii) states a valid objection to the admissibility of the movant’s fact; or (iii) points out that the movant’s citation does not support the movant’s fact or that the movant’s fact is not material or otherwise has failed to comply with the provisions set out in LR 56.1(B)(1).” LR 56.1B(2)(a)(2). In this case, Sany’s responses to Van Keppel’s facts often failed to comply with the Local Rules because the responses were not concise. In one instance, Sany filed a multi-page response to a fact. [Doc. 94-5, pp. 6–9]. These types of argumentative factual responses belong in the briefing. The Court further notes that the manner in which the parties presented their briefing was complicated to review. Oftentimes, they incorporated arguments that they had made in other documents, which required additional effort for the Court. In the future, the parties are encouraged to condense the briefing into one document when possible. authorized dealer of Sany products, and the parties established a franchisor– franchisee relationship. Id. In 2018, a dispute arose between the parties, which they were able to resolve through the execution of a Settlement Agreement and a new Dealer Agreement

(together, “Settlement Agreement”).3 Id. The relevant portions of the Settlement Agreement are as follows:  Sections 7, 8 and 9: These provisions required Van Keppel to meet or exceed a 3% market share for two different classes of excavators (medium excavators and mini excavators) and use all reasonable efforts to obtain a 7% market share for the medium excavators by 2023.4

 Section 13: Under this provision, Van Keppel was required to purchase Sany branded signage within four months.

 Section 5.1: This provision contained two components. First, Van Keppel was required to “effectively promote and sell Sany products so as to achieve market penetration . . . satisfactory to Sany.” And second, the provision required Van Keppel to “employ, train and maintain competent sales . . . personnel to promote and sell Sany products.”

3 By way of background, the dispute involved Sany’s first attempt to terminate the franchise relationship. After Sany attempted to terminate the franchise agreement, Van Keppel filed a lawsuit alleging that Sany lacked good cause to terminate the relationship. Van Keppel also argued that Sany failed to provide sufficient notice and opportunity to cure. [Doc. 96, p. 2].

4 Market share is calculated by dividing the total sales of excavators made by a dealer in a given period by the total excavator sales in the Area of Primary Responsibility during the same time period. [Doc. 96, p. 4].  Section 5.2: This provision governed service and repairs. The provision required Van Keppel to provide “prompt, courteous and expert services to Sany customers” and to perform warranty repairs regardless of who initially sold the Sany product.

Id. at 3–4. From 2019 until 2021, Van Keppel had one general sales manager and three salespersons. [Doc. 96, p. 11]. Van Keppel added an additional salesperson in 2021. Id. According to Sany, Kelly Russell, who was Van Keppel’s regional sales manager, was ineffective because he would “never answer his phone. He was not a helpful person[,] . . . [and] he was more worried about partying . . . than selling.” Id. Sany also asserted that Michael Burns, a salesperson, was a “weaker [salesperson] on the construction side” and “didn’t perform that well.” Id. at 11– 12. It is undisputed that in 2019, Van Keppel failed to meet the 3% market share

requirement for the mini excavators. [Doc. 87-1, p. 23]. It is also uncontroverted that Van Keppel fell short of the market share requirements for both classes of excavators in 2020 and 2021. Id. Moreover, the undisputed evidence

demonstrated that Van Keppel failed to purchase the required signage. [Doc. 86- 15, pp. 133–34] (deposition testimony where Van Keppel’s representative admitted that exterior signage was never purchased). On September 7, 2021, Sany’s CEO visited Van Keppel’s Little Rock location to express his concerns about Van Keppel’s poor performance pursuant to the Settlement Agreement. [Doc. 103, p. 2]. Because Van Keppel wanted to continue working with Sany, Sany suggested “creating and putting in place an

action plan that would help [the parties] jointly achieve higher market penetration.” Id. The parties met to discuss the action plan on November 15, 2021. Id. at 3.

The parties dispute, however, whether they were able to come to an agreement concerning the action plan and what the exact agreement was. Indeed, Van Keppel contends that the parties agreed that Van Keppel, in the short-term, would try to achieve a 3% market share of excavators, with no distinction between the sizes.

[Doc. 95-3, p. 3]. Sany, on the other hand, asserts that the 3% market share was still required for both classes of excavators. Id. For the long-term, the parties seemed to agree that the ultimate goal was for Van Keppel to obtain a 6% market

share. [Doc. 87-3, p. 2]. Although Sany maintains that the parties failed to reach an agreement regarding the action plan, one of Sany’s employees who attended the meeting wrote this in an email: “[w]hile the current situation is far from perfect, we now have [a] concrete goal post of [3%] market share for 2022. We either achieve better results together or go our separate ways. We believe that this is a good outcome.” [Doc. 88-3, p. 2]. After the action plan meeting, Van Keppel continued to sell excavators. For December 2021, the parties dispute both how many excavators that Van Keppel

sold and whether Van Keppel sold enough to exceed the market share requirements. [Doc. 94-5, p. 10]. Similarly, the parties also disagree concerning the number of excavators sold and whether the market share requirements were

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