Sandys v. Willard FILE IN CIVIL CASE 3:20cv00772 ONLY

District Court, E.D. Virginia·Decided March 22, 2021·No. 3:21-cv-00198·Unknown

Opinion

Case Nos. 20-cv-05480-PJH; 20-cv- Plaintiff, 06041-PJH.

v. ORDER GRANTING MOTION TO HOWARD A. WILLARD, et al., CONSOLIDATE, GRANTING MOTION TO TRANSFER, DENYING MOTION Defendants. TO STAY, DENYING REQUEST TO APPOINT LEAD PLAINTIFF MARIA CECILIA LORCA, Re: Dkt. Nos. 31, 32, 46, 51, 56 Plaintiff, v. WILLIAM F. GIFFORD, et. al., Defendants. Before the court is nominal defendant Altria Group, Inc.’s (“Altria”) as well as defendants William F. Gifford Jr. (“Gifford”), Howard A. Willard III (“Willard”), and Kevin C. Crosthwaite, Jr.’s (“Crosthwaite”) motion to transfer these related shareholder derivative actions to the United States District Court for the Eastern District of Virginia’s Richmond Division (the “Eastern District of Virginia”) or, in the alternative, enter a stay. 20-cv-5480 (the Sandys action), Dkt. 51; 20-cv-6041 (the Lorca action), Dkt. 32. Defendants Juul Labs, Inc. (“Juul”) and Kevin Burns (“Burns”) join in the above motion. Dkt. 54. Also before the court is plaintiff Thomas Sandys’ (“Sandys”) and Maria Lorca’s (“Lorca”) (collectively, “plaintiffs”) motion to consolidate the above related actions and appoint their selection of co-lead counsel. 20-cv-5480, Dkt. 46 (motion filed October 27, 2020); 20-cv-5480, Dkt. 56 (materially similar motion filed November 16, 2020); 20-cv- materially similar. For purposes of this order, the court will cite only the Sandys docket number (20-cv-5480) when referring to either motion. Given the overlap between the complaint filed in Sandys and that in Lorca, the court will cite the Sandys complaint when summarizing the relevant background information and cite the Lorca complaint only where necessary. Having read the parties’ papers and carefully considered their arguments and the relevant legal authority, and good cause appearing, the court hereby GRANTS plaintiffs’ motion to consolidate, GRANTS the Altria defendants’ motion to transfer, DENIES the Altria defendants’ alternative motion to stay, and DENIES plaintiffs’ motion for appointment of lead counsel. Plaintiffs own shares in Altria. 20-cv-5480, Dkt. 1 (Sandys Compl.) ¶ 12; 20-cv- 6041, Dkt. 1 (Lorca Compl.) ¶ 19. On August 7, 2020, Sandys filed the instant shareholder derivative action on Altria’s behalf against Willard, Gifford, and Crosthwaite, as well as JUUL, Burns, Nicholas Pritzker (“Pritzker”), Riaz Valani (“Valani”). Altria is a Virginia corporation that sells and distributes tobacco products. Sandys Compl. ¶ 22. It owns the popular Marlboro cigarette brand. Id. ¶ 4. Willard was the chief executive officer (“CEO”) of Altria between May 2018 and April 2020. Id. ¶ 13. Gifford was the chief financial officer (“CFO”) of Altria and, following Willard’s retirement in April 2020, its CEO. Id. ¶ 14. Crosthwaite served as Altria’s Chief Growth Officer until September 25, 2019, and, since that date, has served as JUUL’s CEO. Id. ¶ 15. For purposes of this order, the court will refer to Willard, Gifford, and Crosthwaite (for the pre- September 25, 2019 period) jointly as the “Altria defendants.” At or around the time of this action’s initiation, JUUL was a San Francisco based company that manufactures and sells vaping devices and products. Id. ¶ 20. Burns served as JUUL’s CEO between December 11, 2017 and September 15, 2019. Id. ¶ 17. Pritzker and Valani are both members of JUUL’s board of directors. Id. ¶¶ 18-19. The 24, 2019 period) jointly as the “JUUL defendants.” The court will refer to all defendants as “defendants.” I. Factual Background and the Instant Derivative Actions Between 2017 and 2019, JUUL showed success in the e-cigarette market. Id. ¶ 3. To reach such success, JUUL allegedly marketed its products to youth. Id. Seeing its revenue from conventional cigarette sales decline, Altria sought to enter the e-cigarette market. Id. ¶ 4. Altria’s early efforts proved unsuccessful. Id. Pivoting, Altria turned to potentially acquire or otherwise partner with JUUL. Id. ¶¶ 5-7. Sometime on or before December 2018, JUUL and Altria reached a deal on a partnership that involved Altria cross-marketing JUUL products and licensing to JUUL Altria’s own intellectual property. Id. ¶ 6. Sometime on or before December 20, 2018, Altria invested $12.8 billion in JUUL in return for a 35 percent stake in JUUL. Id. ¶ 7. By September 2019, following increased social and legal scrutiny of JUUL’s marketing practices and vaping health risks, its value sharply decreased. Id. ¶ 8. That decrease resulted in an $8 billion loss to Altria. Id. ¶ 72. In his complaint, Sandys alleges the following two claims: • Breach of fiduciary duty against the Altria defendants for failure to exercise due care and good faith in managing the company’s affairs. Id. ¶¶ 124-28. • Aiding and abetting breach of fiduciary duty, predicated on the above breaches by the Altria defendants, against the JUUL defendants. Id. ¶¶ 129-31. At core, Sandy’s theory of liability is that the Altria defendants breached their duties to the company by doing business with JUUL when they knew and understood the financial and legal risks that such partnering entailed. Id. ¶¶ 9-11, 62-72. Sandys further alleges that there is “strong evidence” showing that Altria’s officers “colluded” with JUUL in its purportedly illegal marketing practices and misrepresentations concerning the JUUL vaping device’s safety, nicotine content, and use by youth. Id. ¶¶ 11, 73-91. Sandys also alleges that the Altria defendants, through a tacit noncompete agreement with JUUL, Altria to further regulatory liability, id. ¶ 92. On August 27, 2020, twenty days after Sandys filed his action, Lorca filed her action against defendants. In her complaint, Lorca alleges breach of fiduciary duty claims against the Altria defendants, Lorca Compl. ¶¶ 124-28, as well as a claim for aiding and abetting such breaches against the JUUL defendants, id. ¶¶ 129-32. Additionally, Lorca alleges claims for corporate waste and unjust enrichment against the Altria defendants, id. ¶¶ 134-41. To substantiate her claims, Lorca relies on a theory of liability that is similar but not identical to that advanced in Sandys. Like Sandys, Lorca alleges that the Altria defendants breached their fiduciary duties to the company by entering the $12.8 billion JUUL investment despite knowing that JUUL faced significant financial and legal risks. Id. ¶¶ 48-63. Lorca similarly alleges that the Altria defendants participated in anticompetitive behavior with JUUL, id. ¶¶ 64-72, and wrongfully acquiesced in JUUL’s false and unlawful practice of marketing its products to youth, id. ¶¶ 42-47. In addition to the above, Lorca adds that the Altria defendants made various “improper statements” concerning Altria’s investment in JUUL. Id. ¶¶ 5, 36. According to Lorca, the Altria defendants claimed that the JUUL investment would “accelerate JUUL’s mission to switch adult smokers to e-vapor products,” endorsed JUUL’s products as “potentially harm reductive,” and assured investors that JUUL was “committed to preventing youth from using any tobacco products.” Id. ¶ 5. Lorca details the various statements at issue, id. ¶¶ 73-106, as well as why they were improper, id. ¶ 107. II. The Instant Motions On November 16, 2020, the court related Lorca to Sandys and ordered the former reassigned from Judge Richard Seeborg’s to the undersigned’s docket. 20-cv-5480, Dkt. 55. Prior to that decision, on October 27, 2020, plaintiffs filed the instant motions to consolidate these actions under Rule 42(a) and, pursuant to the court’s inherent authority, “appoint plaintiffs’ co-lead counsel.” For whatever reason, plaintiffs refiled this On November 10, 2020, the Altria defendants filed the instant motion to transfer both Lorca and Sandys to the Eastern District of Virginia’s Richmond Division. 20-cv- 5480, Dkt. 51 (motion attaching original opening brief); 20-5480, Dkt. 53-1 (November 13, 2020 opening brief errata); 20-6041, Dkt. 32 (motion attaching opening brief); 20-6041, Dkt. 34 (November 13, 2020 openi

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Sandys v. Willard FILE IN CIVIL CASE 3:20cv00772 ONLY, (E.D. Va. 2021).

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