San Diego County Credit Union v. Citizens Equity First Credit Union

District Court, S.D. California·Decided September 29, 2020·No. 3:18-cv-00967·Unknown

Opinion

1 2 3 4 5 6 7 10 11 SAN DIEGO COUNTY CREDIT Case No.: 18cv967-GPC(MSB) UNION, 12 ORDER GRANTING PLAINTIFF’S Plaintiff, v. JUDGMENT ON THE FIRST AND 14 SECOND CAUSES OF ACTION IN CITIZENS EQUITY FIRST CREDIT UNION, COMPLAINT AND SUA SPONTE 16 Defendant. DISMISSING COUNTERCLAIM 17 FOR LACK OF SUBJECT MATTER JURISDICTION 18 [REDACTED VERSION ORIGINAL] 19 [FILED UNDER SEAL]

20 [Dkt. Nos. 149, 158, 161, 241.] 21 22 Before the Court is Plaintiff’s motion for summary judgment on the first and 23 second causes of action for declaratory relief of non-infringement and summary judgment 24 on Defendant’s counterclaim for cancellation of trademark registration. (Dkt. No. 161.) 25 Plaintiff filed an opposition and Defendant replied. (Dkt. Nos. 191, 221.) A hearing was 26 held on July 2, 2020. (Dkt. No. 245.) Jesse Salen, Martin Bader and Stephen Korniczky 27 1 appeared as counsel for Plaintiff and James Dabney, Geoffrey Thorn, Emma Barrata and 2 Stefanie Garibyan appeared as counsel for Defendant. (Id.) On August 6, 2020, the 3 Court directed the parties to file a supplemental brief on the Court’s continuing 4 jurisdiction over the cancellation counterclaim in the event the Court granted summary 5 judgment on the first, second and fifth causes of action in the second amended complaint. 6 (Dkt. No. 251.) On August 14, 2020, the parties filed their supplemental briefs. (Dkt. 7 Nos. 254, 255.) 8 After careful consideration of the parties’ briefs, supporting documents, the 9 applicable law, and hearing oral arguments, the Court GRANTS Plaintiff’s motion for 10 summary judgment on the two claims for declaratory relief for non-infringement of 11 CEFCU Marks as unopposed, SUA SPONTE dismisses the counterclaim for lack of 12 subject matter jurisdiction and DENIES SDCCU’s motion for summary judgment on the 13 counterclaim as MOOT. 14 Procedural Background 15 On May 16, 2018, Plaintiff San Diego County Credit Union (“SDCCU”) filed a 16 complaint against Defendant Citizens Equity First Credit Union (“CEFCU”) alleging the 17 following causes of action: 1) declaratory judgment of non-infringement of federally 18 registered trademark for “CEFCU. NOT A BANK. BETTER.”; 2) declaratory judgment 19 of non-infringement of common law mark “NOT A BANK. BETTER.”; 3) declaratory 20 judgment for invalidity of federally registered trademark for “CEFCU. NOT A BANK. 21 BETTER.”; 4) declaratory judgment for invalidity of common law mark “NOT A BANK. 22 BETTER.”; 5) false or fraudulent trademark registration under 15 U.S.C. § 1120; and 6) 23 unfair competition under 15 U.S.C. § 1125.1 (Dkt. No. 1. Compl, ¶¶ 58-98.) 24 25 26 1 In response to a motion to dismiss, Plaintiff agreed to voluntarily dismiss the seventh and eighth causes 27 of action alleging unfair competition under California law. (Dkt. No. 47 at 4.) 1 On July 31, 2018, the Court denied Defendant’s motion to dismiss for lack of 2 personal jurisdiction pursuant to Federal Rule of Civil Procedure (“Rule”) 12(b)(2). 3 (Dkt. No. 39.) On October 2, 2018, the Court denied Defendant’s second motion to 4 dismiss for lack of subject matter jurisdiction pursuant to Rule 12(b)(1) on the first four 5 causes of action for declaratory judgment, and granted Defendant’s motion to dismiss for 6 failure to state a claim under Rule 12(b)(6) on the fifth and sixth causes of action with 7 leave to amend. (Dkt. No. 47.) On October 12, 2018, Plaintiff filed a first amended 8 complaint alleging the same six causes of action with additional factual allegations. (Dkt. 9 No. 48, FAC.) On February 5, 2019, the Court denied Defendant’s third motion to 10 dismiss for lack of subject matter jurisdiction, and granted in part and denied in part 11 Defendant’s motion to dismiss for failure to state a claim. (Dkt. No. 55.) Specifically, 12 the Court denied dismissal of the fifth cause of action for false/fraudulent registration of 13 trademark under 15 U.S.C. § 1120 but granted dismissal of the attorney’s fees and costs 14 sought under 15 U.S.C. § 1120, and granted dismissal of the sixth cause of action for 15 unfair competition under 15 U.S.C. § 1125. (Id.) On April 14, 2020, the Court granted 16 Defendant’s motion for judgment on the pleadings on the fifth cause of action for false or 17 fraudulent trademark registration under 15 U.S.C. § 1120 as barred by the statute of 18 limitations with leave to amend. (Dkt. No. 134.) On April 23, 2020, the operative 19 second amended complaint (“SAC”) was filed alleging the same five causes of action. 20 (Dkt. No. 139.) On May 7, 2020, CEFCU filed its answer and a counterclaim seeking to 21 cancel the SDCCU Mark claiming that it “so resembles CEFCU. NOT A BANK. 22 BETTER. [and NOT A BANK. BETTER] as to be likely, when used in connection with 23 one or more of the services listed in the ’596 Registration, to cause confusion, or to cause 24 mistake, or to deceive within the meaning of 15 U.S.C. § 1052(d).” (Dkt. No. 141, 25 Ans./Counterclaim ¶¶ 29, 30.) 26 / / / 27 1 Factual Background 2 SDCCU and CEFCU are both large credit unions. (Dkt. No. 158-12, Salen Decl., 3 Ex. 9.) While SDCCU’s customers are primarily located in Southern California and 4 CEFCU’s customers are primarily located in Peoria, Illinois and Northern California, 5 both have members throughout the United States. (Dkt. No. 196-20, Flexer Decl., Ex. 1 6 (UNDER SEAL).) 7 SDCCU owns U.S. Trademark Registration No. 4,560,596 for “IT’S NOT BIG 8 BANK BANKING. IT’S BETTER” (the “SDCCU Mark”) which issued on July 1, 2014. 9 (Dkt. No. 139-3, SAC, Ex. A.) The SDCCU Mark consists of standard characters 10 without claim to any particular font, style, size or color. (Id.) 11 CEFCU owns U.S. Trademark Registration No. 3,952,993 for CEFU. NOT A 12 BANK. BETTER” (the “CEFCU Mark”) on May 3, 2011. (Dkt. No. 139-4, SAC, Ex. B.) 13 The CEFCU Mark consists of standard characters without claim to any particular font, 14 style, size or color. (Id.) CEFCU also uses the common law mark “NOT A BANK. 15 BETTER”. (Dkt. No. 141, Counterclaim ¶¶ 3, 7.) 16 On May 17, 2017, CEFCU filed a petition for cancellation2 of the SDCCU Mark 17 with the U.S. Patent and Trademark Office’s (“USPTO”) Trademark Trial and Appeal 18 Board (“TTAB”) claiming the SDCCU Mark is likely to cause confusion or to cause 19 mistake or to deceive consumers when viewing CEFCU’s Mark. (Dkt. No. 139-6, SAC, 20 Ex. D.) On March 23, 2018, CEFCU filed a motion for leave to amend its cancellation 21 petition to add its alleged common law mark of “NOT A BANK. BETTER” (“CEFCU 22 Common Law Mark”) against SDCCU. (Dkt. No. 139, SAC ¶ 14.) On August 28, 2017, 23 SDCCU filed a first amended counterclaim seeking cancellation of the CEFCU Mark. 24 (Dkt. No. 152-4, Dabney Decl., Ex. 1.) After this case was filed on May 16, 2018, 25

26 27 2 Citizens Equity First Credit Union v. San Diego Cnty. Credit Union, Cancellation No. 92066165. 1 SDCCU moved to stay the cancellation proceedings which the USPTO granted on June 8, 2 2018.3 (Dkt. No. 29-3, Dabney Decl., Ex. 23 at 202; Ex. 24 at 208.4) 3 Discussion 4 A. Legal Standard on Motion for Summary Judgment 5

San Diego County Credit Union v. Citizens Equity First Credit Union, (S.D. Cal. 2020).

San Diego County Credit Union v. Citizens Equity First Credit Union (San Diego County Credit Union v. Citizens Equity First Credit Union) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

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